국내 크루즈항만 이용활성화를 위한 정책적 개선방안

홍장원 한국항해항만학회 2012 한국항해항만학회 학술대회논문집 Vol.2012 No.추계

크루즈관광산업은 국제적 금융위기에도 불구하고 지속적 성장세를 유지하고 있으며 국제 크루즈선사들의 아시아 진출에 따라 동북아 크루즈관광산업은 최근 급속도로 성장하고 있다. 한편, 국내 크루즈산업은 크루즈항만을 중심으로 하는 수용태세가 미흡하며 국적 크루즈선사의 육성도 중국, 일본에 비하여 부족한 실정이다. 이 연구에서는 동북아 크루즈시장의 성장에 대응하기 위한 중장기 정채방향의 수립과 더불어 크루즈항만의 활성화전략 및 정책적 개선방안을 제시하였다.

크루즈 선사의 서비스 공급사슬 구축에 관한 연구

최두원(Doo Won Choi) 한국해양비즈니스학회 2016 해양비즈니스 Vol.- No.34

The cruise product is characterized by high complexity, since it combines the characteristics of a typical maritime transport while offering the services of a luxury shore hotel to passengers. At present, cruise ship deployments are more than ever globally. As the Caribbean market is saturated, cruise lines are now opting to relocate some of their ships to the European and Asian market. Therefore, destination development, seasonality, redeployment, itinerary complexity and international passenger sourcing are some of the major considerations for the development of the supply chain of a cruise company. This study examines the complexity of service supply chain management(SCM) of Cruise Line Corporations. The study focused on three main goals: describing the key components of a cruise ship service supply chain and the key characteristics of the suppliers involved; and investigating the current chllenges for the implementing service SCM in the Cruise industries. Through the literature review and case study, this study identified the structure of supply chain of cruise line corporations and the cruise ship supply streams. The findings of this study have implications for the management of complex global service supply chains of emerging new corporations of Korea and current global large cruise companies.

크루즈선사와 선원의 해양 안전문화에 관한 연구

홍란주(Ran-Ju Hong),박명섭(Myong-Sop Pak) 한국해양비즈니스학회 2020 해양비즈니스 Vol.- No.47

As a complex socio-technical system, marine transportation is open to risks. Due to the efforts of international organizations, flag / port administrations, classification societies and cruise lines, the safety record has steadily improved. However, cruise ship accidents resulting from inadequate safety culture of cruise line and crew still occur. In this paper, we analyze the factors affecting the maritime safety culture and to suggest implications to enhance the maritime safety culture of cruise line and crew. For this purpose, the study identify the importance of maritime safety culture through accident cases of cruise ships that occurred after 2010. The study then provide measures to safely manage cruise ship operations by presenting models that can be used to foster maritime safety culture of cruise line and crew members using factors extracted through literature review.

한국 크루즈산업의 발전방안에 관한 연구

김경회(Kyung Hoe Kim) 한국호텔외식관광경영학회 2008 호텔경영학연구 Vol.17 No.1

The purpose of this study is a plan of the development of Cruise Industry in Korea. The merit of Korea as a port of call for cruise business is found to be its tourist attractions, history and culture. According to expert analyses, it is necessary to effectively develop traditional cultural heritages and tourist attractions of cruise ports into tourism products and to relate cruise tour with air transportation in order to promote cruise tourist industry. And cruise ship companies should develop education programs to train cruise staff members and utilize professional education centers for cruise experts. In order to increase the sailing of cruise ships, rapid construction of cruise piers, passenger terminal and education of cruise staff for promotion of cruise industry are required. Also, the immigration procedures for cruise passengers should be simplified and transit passenger policies that waive the immigration procedures for transit passengers at transit ports must also be adopted to promote cruise industry. To promote cruise industry in Korea, inbound strategies that promote sailing of foreign cruise ships into Korea are needed.

크루즈 선사 기업의 ESG 경영과 당면 과제 카니발 코퍼레이션 및 로얄캐리비안 그룹 사례를 중심으로

윤여현 한국해양관광학회 2023 해양관광학연구 Vol.16 No.3

Environmental, Social, and Governance (ESG) factors are critical indicators that measure both a company's sustainability and its non-financial performance. As the global community confronts climate change and the advent of endemic challenges, the significance of non-financial metrics, such as ESG, is becoming more pronounced. These factors play an instrumental role in determining a company's long-term viability and prosperity, and their integration into cruise line management is evident. In light of the setbacks from the COVID-19 pandemic, cruise lines have sought to overcome the crisis by implementing safety and hygiene protocols. They have also received accreditations from reputable organizations to assure tourists of their ventures' safety in relation to infectious diseases. As the pandemic stabilizes, these cruise lines have coordinated closely with health authorities worldwide, resuming operations in major countries including Europe, the U.S., and Singapore. It's anticipated that by the end of 2023, the cruise industry will not only recover but exceed pre-pandemic levels, and its growth trajectory is expected to to accelerate further. Leveraging 'endemics' as a novel avenue to revival, the strategic incorporation of ESG management was indispensable for cruise line companies. By examining ESG management practices among cruise lines, this paper aims to shed light on the need for ESG management for entities associated with the cruise industry. It also intends to address the challenges they face, explore supportive policies, and chart out strategic directions.

크루즈 관광산업 활성화 방안 연구

최용훈(CHOI YONG-HUN) 한국여행학회 2008 여행학연구 Vol.29 No.-

This study researched into professional opinions, with the purpose of establishing the promotion plans for the Korean cruise tour industry. The survey was made up of Likert a 5-point scale and the selection of preferential items concerning key factors for promotion as well as an inhibiting factor for the cruise tour industry. In order to realize the promotional plan for a cruise tour considered in this study, it is necessary to create sympathy by the participation of diverse subjects throughout from the central and local governments, to local residents, and to prepare the fundamentals by establishing institutional devices. If these projects can be successfully pursued, it will be a good opportunity for the growth and advance of the Korean cruise tour industry.

지역산업연관모델을 이용한 부산지역 크루즈산업의 경제적 파급효과 분석 : 모항과 기항지 구분

최윤석(Choi, Yun-Seok),김종남(Kim, Jong-Na) 한국해양관광학회 2021 해양관광학연구 Vol.14 No.3

The purpose of this study is to measure the economic ripple effect of the cruise industry in Busan using a regional industry-related model. To this end, we first estimated the expenditure by dividing the cruise tourists and shipping companies. Next, the multiplier(production, income, added value, employment) was derived by dividing the home port and the port of call based on the regional industry linkage table, and the total economic ripple effect of the Busan area was calculated by applying the multiplier to the expenditures of cruise tourists and shipping companies. Tourists spent 176.4 billion won when they visited Busan as a port of call, while they spent a total of 182 billion won in Busan as a cruise homeport. On the other hand, it was found that the total expenditure of cruise lines reached 255.1 billion won. As a result of the economic ripple effect analysis, the production/income/value-added ripples according to the total expenditures of tourists (176.4 billion won) and cruise lines (255.1 billion won) as a cruise port of call were about 1.11 trillion won, and the number of employment was analyzed to be 9,356. On the other hand, the production/income/value-added ripples according to the total expenditures of tourists (182 billion won) and cruise lines (255.1 billion won) as the cruise home port were about 1.19 trillion won, and the number of employment ripples was analyzed to be 11,250.

국내 크루즈산업의 문제점 및 발전방안에 관한 연구

오성동 ( Sung Dong Oh ) 한국도서(섬)학회 2010 韓國島嶼硏究 Vol.22 No.2

The cruise tourism industry has been considered as one of the most promising growth industries, but a strong base for its development is yet to be acheived. There are no specialized cruise companies and ports, nor are terminals to accommodate ships properly prepared. There are no international cruise companies, except only a few which started the cruise industry here at the national harbors. Although the demand for cruise tourism is increasing thanks to increasing national income, expansion of five-day workweek system, and changing holiday culture, lack of national cruise companies, products, and infrastructures lead tourists to use foreign products. Therefore, we need to develop directions in order to activate cruise industry that can increase travel account and bring development to relevant industries such as tourism, marine transport and ship-building. Development of our cruise industry will provide more opportunities for our people to be exposed to marine tourism which will contribute to the enhancement of their happiness index.

크루즈 서비스 품질(CSQ) 비교분석 연구

윤여현(Yeo Hyun Yoon),차경천(Kyoung Cheon Cha) 한국관광연구학회 2017 관광연구저널 Vol.31 No.1

크루즈 선사 이용객의 충성도 결정요인 검증: 고객자산 동인

김태구,김우곤 한국호텔관광학회 2011 호텔관광연구 Vol.13 No.3

The definition and modelling of customer loyalty have been central issues in customer relationship management since many years. The purpose of this study is to examine the relative influence of value equity, brand equity, and retention equity (customer equity drivers) on cruise passengers' customer loyalty. Data were collected by a online survey from who had taken cruise travel at least once in the past twelve months. A structural equation modelling was performed to estimate the research model and to test the research hypotheses. The effect of value equity on customer loyalty was stronger than those of brand equity and retention equity. The effect of retention equity on customer loyalty was stronger than that of brand equity. The proposed model may help cruise line marketers to understand many facets of the customer loyalty from a customer equity driver perspective.