Classification of Product Knowledge : A Conceptual Discussion

Yoon, Sung-Wook,Lisa L. Scribner 東亞大學校 經營大學 2004 經營硏究 Vol.- No.17

Subjective product knowledge is now a new construct, but in fact has been defined and measured in a plethora of ways. Existing subjective knowledge measures range from a single item (Peracchio and Tybout 1996) to multi-item scales (Flynn and Goldsmith 1999). Regardless of whether the instruments use single or multiple indicators, they simply measure consumers' overall subjective knowledge and treat the construct as unidimensional. As previously discussed, consumer product knowledge is a multidimensional construct (Alba and Hutchinson 1987; Biswas and Sherrell 1993). This multidimensionality should not be confined to measuring objective knowledge. In other words, it equally applies to subjective knowledge. Throughout this paper it was pointed out discrepancies in findings (e.g., relationship between knowledge and search) that are mainly due to the dearth of valid, multidimensional instruments. Unfortunately, such a scale does not exist. Therefore, future research should develop a scale that captures multidimensional aspects of consumer knowledge. Theory-driven, multidimensional subjective knowledge scales should prove useful to marketing practitioners as well. An essential in consumer-oriented markets is understanding the consumer. Part of understanding consumers is understanding how much they know. For instance, a marketer of a new, highly technological product can administer a multidimensional subjective project knowledge scale to learn about the perceived knowledge distribution of his target market. If it is discovered that the target market is largely comprised of novices, the marketer may want to educate the potential consumers in terms of the terminology associated with the product, the product's attributes, the purchasing procedures, and the different uses for the product. Promotional campaigns can be orientated accordingly. If educating the consumer is not of concern, then the marketer may want to place more emphasis on peripheral cues in advertising. A marketer may find him/herself in the situation where most of the target market for his/her product is high on the knowledge continuum. This marketer, for example, will experience more liberties in terms of terminology of message arguments.

「街外街傳」과 「황무지」에 나타난 이상과 엘리엇의 제휴

심상욱(Shim Sang-wook) 韓國批評文學會 2011 批評文學 Vol.- No.39

이 논문은 이상 작품의 서구문학사조와의 관계에 초점을 맞춰 이상이 1936년에 발표한 「街外街傳」(가외가전)을 T. S. 엘리엇(T. S. Eliot)의 「황무지」(The Waste Land)와 비교하여 그 의미를 살펴보았다. 한국이 일본의 식민지로 있을 때 서구에서는 제임스 조이스가 ?율리시즈?를 창작하여 T.S. 엘리엇이 조이스의 작품이 신화기법으로 창작되었음을 밝혀 내 모더니즘의 중심과제로 등장해 있었다. 이러한 서구문학은 일본을 경유하여 유학파인 김기림, 정지용 등이 한국에 들여와 이상과 같은 한국 문인들에게 자극을 주었다. 엘리엇의 ‘신화기법’은 현대적인 것과 고대적인 것을 작품 속에 공존시킴으로서 흩어진 사건을 통합하는 방법이었지만, 이상은 한국의 신화와 동양사상에 대한 그의 지속적인 관심을 표현해 냈다. 이상은 식민지 치하에서 살지 않으면 안 되는 상황에서 편안한 대륙으로 암시된 고대 중국을 회상하면서 식민지 치하의 답답한 상황을 벗어나고자 하며, “손자(係子)도 탑재한 객차가 방을 피하나보다.”로 표현하여 중국을 원망하면서 한국의 삼족오 신화가 일본의 신화에 편입된 것을 일깨워 한국의 고유의 전통의식을 자극하고 있다. 엘리엇이 「황무지」에서 신화기법으로 현대문명의 위기를 그려낸 것처럼 이상은 「가외가전」에서 사라진 한국의 신화와 동양사상을 은유적으로 사용하여 한국의 식민지 상황을 그려냈다. 한국의 모더니즘을 주도했던 김기림이 이상을 한국의 ‘최후의 모더니스트’라고 지칭한 바와 같이 그의 ?가외가전?은 식민지 통치가 극에 달하고 있을 때 ‘서울의 모습’을 공개적으로는 말할 수 없어 ‘거리 밖의 이야기’로 그려낸 ‘폭로’적인 작품임을 알 수 있다. This paper is to examine an affiliation of Yi Sang and T. S. Eliot in Gawoigajeon(?街外街傳?) and The Waste Land written by them. For a Korean modernist Yi Sang, during the colonial period, potentially thought that the Korean myth had disappeared from Korean history into a Japanese myth caused by Japan’s colonial policy. He knew T. S. Eliot’s mythic narrative through Guinhoi and other sources. He became the last member of Guinhoi(九人會) and acted in various roles late in life. Through Guinhoi, he came to know a large amount of Western literary thoughts from abroad and created a variety of works, especially according to T. S. Eliot's mythic narrative explaining writing techniques of Joyce’s Ulysses. As Kim, Ki-rim called Yi Sang “Jupiter,” Kim, Yun-sik asked for researchers “Why did Kim, Ki-rim call him “Jupiter”? This question is very important to know Yi Sang, since both Kim, Ki-rim and Yi sang were Korean modernists in the1930s. I think it that both writers created their poems by Eliot’s mythic narrative technique. However, after Yi Sang’s death Kim Ki-rim called him Jupiter, the gratest god of the Greek-Roman myths. As we think of Yi Sang, we must consider Kim, Ki-rim’s The Weather Chart(氣象圖) written in 1935 with Yi Sang’s Gawoigajeon in 1936. ThoughKim was a pioneer for importing Western modernism in Korean Literature, Yi Sang was a representative practice writer written Gawoigajeon depicted the urbanSeoul by the Joycean mythic narrative in the colonial period.

Kim, Sang-Jun, Sajung Gyori

Sung wook Oh 서울신학대학교 글로벌사중복음연구소 2015 World Christianity and the Fourfold Gosepl Vol.1 No.1

Fabrication of Advanced Biomaterials Using a Simple Fluidic Device

Sung?Wook Choi 한국생물공학회 2010 한국생물공학회 학술대회 Vol.2010 No.10

플라즈마 표지소자의 제작

이상윤,라병욱,박동수,황인헌,이덕동,신영남,박성배,이동욱,박용석,박형근,손상호,권태근,채경락,정경득 慶北大學校 自然科學大學 1986 自然科學論文集 Vol.4 No.-

An Ac-type Plasma Display Panel (PDP) operating with Ne-Ar(0.1%) Penning mixture gas is fabicated. The characterics of the panel with electrodes covered with thin and thick dielectric layers are studied. The brightness of the Neon-orange light emitted by the panel measured as function of applied voltage and frequency. As an application, a graphic display system equipped with PDP showing still and moving pictures is made.

열분해가스크로마토그라피/질량분석기에 의한 자동차 페인트의 분석 및 검색프로그램의 응용

손성건,박하선,이진숙,정영호,홍성욱,박종신,박성우 內務部 國立科學搜査硏究所 2001 國立 科學 搜査 硏究所 年報 Vol.33 No.-

개인의 사회적 책임: 척도개발

윤성욱(Yoon, Sung-wook),김삼원(Kim, Sam-Won) 한국경영교육학회 2020 경영교육연구 Vol.35 No.5

[연구목적] 최근 들어 기업의 사회적 책임활동에 대한 관심과 중요성이 부각되면서 이에 대한 많은 연구들이 진행되어오고 있다. 경제주체의 구성요소는 국가, 기업, 가정으로 형성된다고 할 수 있는데, 국가나 기업, 가정의 구성원은 결국 개인으로 이루어져 있다고 볼 수 있다. 그런데도 기업의 사회적 책임활동에 대하여는 많은 선행연구들이 있으나, 구성원의 가장 핵심 주체인 개인의 사회적 책임활동에 대한 연구는 전무한 현실이다. [연구방법] 이에 본 연구는 개인의 사회적 책임활동을 측정 할 수 있는 포괄적이며 신뢰가능한 척도를 개발하였다. 연구결과 개인의 사회적 책임활동으로 자선적 책임, 환경적 책임, 윤리적 책임의 3가지 차원으로 척도가 개발되었다. [연구결과] 본 연구를 통해 새롭게 개발된 개인의 사회적 책임에 대한 척도의 세부 항목으로는 다음과 같다. 환경적 책임으로는 ‘일상생활에서 온실가스 줄이기’ ‘공해방지 및 환경개선’ ‘환경보호’ ‘친환경 소비자 되기’, 자선적 책임으로는 ‘불쌍한 사람 돕기’ ‘이웃을 위한 봉사’ ‘사회적 모금행사 참여’ ‘약자를 돕는 일’, 윤리적 책임으로는 ‘공정거래 질서와 법규준수’ ‘사회적 규범 준수’ ‘미풍양속 준수’ ‘국가가 제정한 법률 준수’ 등이다. [연구의 시사점] 본 연구는 개인의 사회적 책임에 대한 중요성을 다시 한 번 인식시키며, 향후 국가적으로나 지방자치단체가 개인의 사회적 책임활동을 진단하는데 중요한 실무적인 시사점을 제시 할 것이다. 아울러 전 세계적으로 추진되고 있는 ISO 26000의 핵심과제인 환경부문, 자선부문, 윤리부문에 대한 개인의 책임 활동을 성실히 수행함으로써 자신의 생존과 성장을 지탱해주고 지원해주는 사회에 대해 기업 이상으로 책임을 다해야 할 것이다. [Purpose] Recently as the impotance of activities of corporate social responsibility are emphasized, many studies on CSR have been conducted. While components of economic units are nation, companies, and families, their members all can be thought to consist of individuals. Even though there exist precedent studies about CSR activities, there is none on the studies of individuals’ social responsibility as the most essential of economic units. Accordingly, this study has a goal to develop a comprehensive and reliable scale that can measure activities of individual social responsibility. [Methodology] As the result of study, the ISR scale with three dimensions of environmental, charitable, and ethical responsibilities has been developed. [Findings] The followings are the subsections of the ISR standards newly developed through this study: Environmental responsibilities include “to reduce greenhouse gases in daily life”, “to prevent pollution & inprove environment”, “to protect environment”, and “to become an environmentally friendly consumer”. Charitable responsibilities include “to help the poor”, “to volunteer for the neighborhood” “to participate in social charity events”, and “to help the social weak”. Ethical responsibilities are “to manage fair trade and obey regulations”, “to follow social norms”, “to keep beautiful traditional customs”, and “to obey the national legislation”. [Implications] This study will help realize the importance of individual social responsibility once again and suggest the practical implications which are important for national or local governments to diagnose ISR activities. Futhermore, as it can help individuals to sincerely perform social responsibility activities in environmental, charitable, and ethical sections, which are the core agenda of the ISO 26000 promoted across the world, and envision the future-oriented society, it is thought to function as the foundation for developing into the advanced country.

동일 지명의 형성 과정 고찰: 전북의 성수면과 성수산을 사례로

조성욱 ( Sung Wook Cho ) 한국지리학회 2015 한국지리학회지 Vol.4 No.1

This research looks at the process and features of taking the same geographical names in the small region by focusing on formation process of two ‘Sungsu-Myeon’ and three ‘Mountain Sungsu’ present in Imshil and Jinan Gun district. The research results are as follows. First, the nomination of ‘Holy Life (聖壽)’ was derived from the legend of related Yi-dynasty at Sang-i temple located in Imshil Mt. Sungsu, and the naming time might be estimated since 1394. Second, the first named it among the three Mt. Sungsu seen as Imshil Mt. Sungsu, and Baek-un Myeon’s Mt. Sungsu and Sungsu Myeon’s Mt. Sungsu are after that. That naming time can be seen before 1700s. They have the symbolic features which are Imshil Mt. Sungsu (876 m) in the historical aspect, and Baek-un Mt. Sungsu (1,059 m) in the geographical aspect. Third, Mt. Sungsu is the presence in the first, and appeared Sungsu Myeon as a new administrative district in 1914. Imshil Sungsu Myeon had originated in Imshil Mt. Sungsu (876 m) and Jinan Sungsu Myeon was derived from Mt. Sungsu (482 m) located in Sungsu Myeon.

『十二月 十二日』 : 이상과 졸라와의 제휴

심상욱(Shim Sang-wook) 韓國批評文學會 2010 批評文學 Vol.- No.37

This paper is to examine the affiliation of Yi Sang’s Twelfth December and Emile Zola’s Experimental Novel by Edward W. Said’s Traveling Theory. Yi Sang wrote it with the main character ‘he’ as alta ego, Yi Sang himself. He dealt with the social background of 1920s in it. Naturalism in literature deals with the evil aspects of human life and is in varying degrees deterministic view. This current thought was affected to Yi Sang with various trends via Japan from Europe. The naturalistic writer uses the knowledge and attitudes of current science in his depiction of human life. He described a segment of human existence according to the laws of scientific causality. The writer analyzes his characters and their social situations as the effects proceeding from various combinations of physical, emotional, and environmental causes. After all man was a phenomenon caused by certain hereditary and environmental forces. As we read it by comparative literary theory we should read the work according to context. Consequently, we can understand Yi Sang wrote the social situation in December Twelfth with Zola’s limited determinism in the 1930s’ colonial situation in Korea.

성철 스님의 思想

장성욱 동의대학교 인문과학연구소 1999 인간과 문화 연구 Vol.4 No.-

The great buddhist : Sung-Chul in Korea has died 5 years ago. He had translated many buddhists books in Korean. He explained difficult buddhist theory in easy words. He showed us the true way to be a Buddha. He said that the meditation is the best way to be a Buddha. He insisted not to sleep much, not to eat much, not to read books, not to go around, not to talk...... After his death, millions of people began to think about buddhist theory and the words of buddhist priest : Sung-Chul. With his teachings, the new wind is blowing not only in Korean Buddhist temple but also in whole Korea. He is one of the greatest teacher in this world.