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뷰티산업과 관광산업의 융복합을 위한 이해관계자간 협력요인개발 -Deutsch 협력이론을 중심으로-
안덕수 ( Deoksoo Ahn ),이난희 ( Nan Hee Rhee ) 한국미용학회 2015 한국미용학회지 Vol.21 No.5
The purpose of this study is to develop a cooperation factors between stakeholders of beauty industry and tourism industry. To achieve this purpose, both documentary study and qualitative methods were conducted. The study made use of an expert survey which utilized Deutsch`s theory of cooperation and Spradley`s qualitative research method. As a result of this research, cooperation factors of beauty industry and tourism industry are be divided into 12 large scale classifications, 21 medium scale classifications, and 57 small scale classifications. This study is the first endeavor of investigating stakeholders of both industries and deduces the cooperation factors. The results of this study proposes practical implication for the future-oriented development of both industries.
의사결정나무를 이용한 스포츠 이벤트 선택속성의 만족 차이연구: 2018 자카르타-팔렘방 아시안게임을 대상으로
최종률 ( Jonglyul Choi ),김장원 ( Jangwon Kim ),안덕수 ( Deoksoo Ahn ) 관광경영학회 2020 관광경영연구 Vol.100 No.-
The purpose of this study is to find out the difference in satisfaction of sports events according to demographic characteristics and then devise a differentiated marketing plan. In addition, by deriving a selection attribute with high satisfaction among the event selection attributes, it is useful for managing sustainable and successful sports events in countries and cities that want to host sports events, and provides data that can be used in practice. To this end, a survey was conducted on 375 Indonesian visitors of the Asian Games in Jakarta-Palembang. The implications derived through empirical analysis are as follows. First, it is necessary to actively promote offline promotions and advertisements such as SNS, Internet, and organizational homepage, and devise a plan to implement viewing vouchers, package admission tickets, discount tickets for specific games or times, etc. for visitors. Second, the stadium should have facilities like an amusement park. In addition, comfortable and comfortable accommodation facilities and friendly volunteers are needed to recharge the enthusiastic visitors. In addition, clean and hygienic food is the most important attribute for enjoying and viewing sports events.