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Yang, Hai Qiong(양해경),Hong, Chan Seok(홍찬석) 한국전시산업융합연구원 2021 한국과학예술융합학회 Vol.39 No.3
With the outbreak of COVID-19, international exchanges have become more frequent, and cross-cultural exchanges have also begun to become more frequent, prompting the internationalization and cross-cultural features of design to become increasingly prominent. This article starts with this exploration of design trends and analyzes the design activities in the Guangdong-Hong Kong-Macao Greater Bay Area. The purpose of this research is to design a theoretical system of innovation methods in the process of cross-cultural knowledge fusion of consistency modeling, similarity clustering, reorganization, and fusion innovation. Therefore, this thesis was able to study the components of innovative design methods. First, using design cases, cross-cultural knowledge fusion procedures and design trends, an analysis framework is designed. Secondly, under this framework, four design categories are studied: visual design, industrial design, fashion design, and space design. Finally, it is analyzed that innovative design has different degrees of development in regions, ecology, technology, times and human nature. Based on these research results, we look forward to enhancing consumers" personalized experience of the product.
밀키트(Meal-kit) 포장디자인이 브랜드이미지, 고객만족에 미치는 융합적 영향
왕호(Wang Hao),홍찬석(Hong Chan Seok) 한국전시산업융합연구원 2021 한국과학예술융합학회 Vol.39 No.4
본 연구는 최근 시장이 급격하게 확대되고 있는 밀키트(meal-kit)의 포장디자인이 브랜드이미지와 고객만족에 미치는 영향을 분석하고, 보다 차별성과 경쟁력을 가진 포장디자인 방향을 제안하는데 목적이 있다. 이를 위하여 밀키트 구매 경험이 있는 300명을 대상으로 설문조사를 실시하였으며, 수집한 자료를 SPSS27.0 프로그램으로 분석한 결과 밀키트 포장디자인의 로고타입, 색채가 브랜드 이미지에 영향을 미치며, 밀키트 포장디자인의 색채, 타이포그라피, 일러스트 이미지가 고객만족에 영향을 미치는 것으로 나타났다. 즉 기존의 포장디자인은 소비자의 선호를 고려하여 디자인되었으나 대부분의 제품이 유사한 디자인 요소를 가진다는 한계가 있기 때문에 밀키트 포장디자인이 차별성 및 경쟁력을 갖추기 위해서는 브랜드이미지와 고객만족 향상을 위한 디자인 요소를 고려하면서 제품과 브랜드 강조를 할 수 있는 포장디자인을 개발해야 한다고 보았다. This study evaluates the packaging design for meal-kit products, which are rapidly expanding in the recent market. This study aims to analyze the impact of meal kit packaging design on brand image and customer satisfaction, suggesting a packaging design direction for meal kit products with more differentiation and competitiveness. In order to achieve the purpose of this study, it surveyed 300 people who had experience in purchasing a meal kit. The collected data were analyzed using the SPSS 27.0 program. This study confirmed that the logotype and color of the milk kit packaging design affected the brand image, showing that the milk kit packaging design’s color, typography, and illustration images affected customer satisfaction. This study also revealed that although the existing meal kit packaging design was performed to consider consumer preferences, most products have similar design elements. Therefore, this study demonstrates that packaging design elements should be considered to improve brand image and customer satisfaction and to have the differentiation and competitiveness of meal kit products. This study suggests that a meal kit packaging design should be developed that can emphasize the meal kit product and brand.
아동의 디자인 창의성과 TTCT창의성과의 관계 -아동의 디자인 창의성 개발을 위한 평가법에 관한 기초연구-
김은주 ( Eun Ju Kim ),홍찬석 ( Chan Seok Hong ),홍정표 ( Jung Pyo Hong ) 한국감성과학회 2007 감성과학 Vol.10 No.3
Creativity has very important significance to children. Although active researches and educations on other studies (for instance, mathematics, science, logics, music, etc) are being done, evaluation or development on children`s creativity in design is very inadequate. Therefore, this study is a basic research to develop evaluation to judge design creativity of children as an incipient stage of educational method development to develop children`s creativity in design. Evaluation categories (originality - novelty/fun, practicality-function/possibility) that can evaluate design creativity of children were drawn out based on documentary records, and as the results or performing experimental research to figure out correlativity between creativity of idea and design creativity targeting children in second grade of elementary school, subordinate provinces of idea`s creativity related to design creativity were fluency and elaboration. However, it does not mean that fluency and delicacy are the only subordinate provinces of idea`s creativity related to design creativity, but they are more influential compared to other provinces (creativity, abstractness of title, and resistance to premature closure) This study is to prepare basic framework of educational method to improve design creativity education of children, and has its meaning to complement what are lacked in design creativity through the educational method.