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온라인 쇼핑에서 영업 성과에 대한 거래특유투자의 영향 -기회주의의매개효과를중심으로-
추동우,박진용 한국유통물류정책학회 2023 유통물류연구 Vol.10 No.2
This study was conducted to understand the effect of suppliers’ transaction-specific investment on sales performance through opportunism in an online shopping environment. Specifically, transaction specific investment (TSI) was divided into four categories: tangible product TSI and logistics TSI, intangible business process TSI, and domain knowledge TSI, and each impact was confirmed. In order to test the hypothesis, a survey was conducted on the suppliers providing the merchandise to the specific online shopping malls in Korea, and 320 survey data were secured to analyze the structural equation model. As a result of the analysis, it was found that tangible products and logistics TSI did not significantly affect sales performance or opportunism reduction in the online shopping environment, and intangible business processes and domain knowledge TSI had a positive effect on sales performance and opportunism reduction. In addition, in the analysis of the mediating effect of opportunism, only intangible business processes and domain knowledge TSI had a positive effect on sales performance. It suggested that intangible TSI, which identifies the customer characteristics or operational characteristics of the shopping mall by changing its work or deploying dedicated staff, is effective in improving sales performance, and that intangible business processes and domain knowledge TSI are useful to reduce opportunism and continuously improve online shopping. 본 연구는 온라인 쇼핑 환경에서 공급업체의 거래특유투자가 기회주의를 매개로 영업 성과에 미치는 영향을 파악하고자 진행되었다. 구체적으로 거래특유투자 (TSI: Transaction Specific Investment)를 유형의 상품TSI 및 물류 TSI로, 무형의 사업 프로세스 TSI 및 도메인 지식 TSI로 총 네 가지로 구분하여 각각의 영향을 확인하였다. 가설검정을 위해 국내 특정 온라인 쇼핑몰과 거래하고 있는 공급업체를 대상으로 설문조사를 진행하여 320개의 설문 데이터를 확보하여 구조방정식모형을 분석하였다. 분석 결과 온라인 쇼핑 환경에서 유형의 상품과 물류 TSI는 영업 성과나 기회주의 감소에 유의한 영향을 미치지 못하였고, 무형의 사업 프로세스와 도메인 지식 TSI는 영업 성과와 기회주의 감소에 긍정적 영향을 미치는 것으로 파악되었다. 또한 기회주의의 매개 효과 분석에서도 무형의 사업 프로세스와 도메인 지식 TSI만이 영업 성과에 긍정적 영향을 미쳤다. 온라인 쇼핑몰의 거래 프로세스에 맞게 자사의 업무를 변경하거나 전담 직원을 배치하여 쇼핑몰의 고객특성이나 운영 특성을 파악하는 무형의 TSI가 영업 성과 개선에 효과적이라는 것, 그리고 기회주의를 감소시키고 온라인 쇼핑의 지속적인 영업 성과 개선을 위해서는 무형의 사업 프로세스와 도메인 지식 TSI가 유용하다는 점을 시사점으로 제시하였다.
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벤처기업의 자금조달 방법에 따른 기업의 재무적 성과의 차이 분석
서정한,추동우,노두환 (사)디지털산업정보학회 2011 디지털산업정보학회논문지 Vol.7 No.1
This paper discuss the role of venture capital as a critical financing sources for Venture Business particularly technology oriented firms. Thus this study is to analyse what makes the difference in financial performance among the companies. In particular, this paper focuses on their financing channels, which would have greater influence on their financial performance according to having venture capitals or not. As a result, taking into consideration of financial performance of the companies, there were significant differences in financial performance between venture companies with the capital and one without it. Therefore, it is necessary to reconsider capital policies for venture business and also those policies will be well alliance with nurturing the ventures not only support financing aids but also build up the institutional improvement plan.
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근력을 이용한 최대허용중량 예측 모델에 관한 인체심리학적 연구
윤훈용 ( Hoon Yong Yoon ),추동우 ( Dong Woo Chu ) 한국안전학회 2009 한국안전학회지 Vol.24 No.4
The muscular-skeletal disorders that have become a major issue recently in Korean industrial safety area are mainly caused by manual material handling task. The objective of this study is to provide scientific data for the establishment of work safety standard for Korean workers through the experiments of lifting task under various conditions, in order to prevent the muscular-skeletal disorders in the industlial work site. This study used the psychophysical approach to determine the maximum acceptable weight(MAWL) for seven young male subjects, and used isometric and isoinertial strength variables as predictors to develop prediction models. Also, the oxygen consumption, heart rate, and RPE were measured or recorded while subjects were lifting their MAWL. Three different lifting frequencies(l, 3, 5lifts/min) with two lifting range from floor to knuckle height and knuckle to shoulder height for one hour`s work shift using free style lifting technique were studied. These results may not only provide scientific data in establishing the safety standards for Korean workers` lifting tasks, but also contribute preventing the rapidly increasing muscular-skeletal disorders lately on the industrial site.
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