급성중독 가토의 치아 및 악골조직에서의 Endosulfan 검출에 관한 실험적 연구

조호현,김종열 대한안면통증구강내과학회 1984 Journal of Oral Medicine and Pain Vol.9 No.1

In spite of the radical increase of chemical poisoning cases caused by prevalent of oranic chlorine like endosulfan, the study of detection of chemical poisoning has seldom been attempted; the study of poisoning in teeth, which is more secure physiochemically, and in all the oral tissues has been even less attempted. The author has administered endosulfan into the month of a rabbit, causing its death, and tried to detect endosulfan in the teeth, jaws, and oral tissues through forensic chemical and histopathological tests. The result obtained is as follows : 1. By thin layer chromatography, endosulfan was detected in the jews, dental hard tissues, dental pulp, blood, and the liver. 2. By gas chromatography, it was also detected in the jaws, dental hard tissues, dental pulp, blood, and the liver. 3. The congestion and hemorrhage in buccal mucosa, palatal mucosa, and dental pulp was detected.

초고속인터넷서비스 서비스 품질 측정에 관한 연구; 척도개발 및 효과분석

조호현,홍성태 한국품질경영학회 2002 품질경영학회지 Vol.30 No.2

[교사 이야기] 아동학대 신고자를 보호할 법안도 마련돼야

조호현 부산여성가족개발원 2016 여성우리 Vol.- No.55

네트워크 경제에서 연결마케팅공동체 영향요인에 관한 연구

조호현 한국마케팅관리학회 2002 마케팅관리연구 Vol.7 No.2

온라인 환경에서의 소비자 신뢰-불신 모델

조호현 한국인터넷비즈니스학회 2002 인터넷비지니스연구 Vol.3 No.1

디지털 혁명에 따른 온라인 환경에서의 교환관계는 마케팅에 많은 변화를 가져오고 있다. 인터넷을 중심으로 한 온라인 환경 변화는 사람들의 생활양식을 변화시키고, 이는 기업과 소비자 모두에게 새로운 기회와 도전을 제시하고 있다. 이러한 가운데 전자상거래는 폭발적으로 성장하고 있으나, 소위 B2C 분야는 B2B분야보다 상대적으로 그 성장속도가 느린 것으로 나타나 여전히 많은 장애요인이 있음을 알 수 있다. 온라인 환경에서 아직 소비자들이 구매를 꺼리거나, 정보를 제공하기를 꺼리는 이유는 근본적으로 온라인 업자에 대한 믿음이 없기 때문이다. 즉, 소비자들은 교환관계를 가져야 할 온라인 업자들을 불신하고 있는 것이다. 마케팅 분야에서 신뢰에 관한 연구들은 주로 유통경로 상에서 구매자와 공급자간 관계의 맥락에서 신뢰의 선행요인을 거래 상대방의 특성과 관계의 특성으로 구분하여 제시하고 있다. 반면에 최근의 온라인 맥락에서의 신뢰에 관한 연구는 주로 개인정보보안 및 거래 불안정성에 초점을 맞추고 있다. 본 연구는 이러한 흐름의 연구들을 관계적 관점에서 통합하는 모델을 제시하는 동시에 신뢰의 개념을 단일구성개념으로 보지 않고 신뢰와 불신의 양면가치개념으로 파악하여 개념적 분리를 시도하였다. 즉, 온라인 환경에서 신뢰와 불신을 별개의 개념으로 파악하고 신뢰의 영향요인으로서 지각된 규모와 지각된 평판, 불신영향요인으로서 지각된 거래위험과 지각된 보안위험으로 파악하였다. 또한 불신은 신뢰와 관계몰입에 부정적 영향을 미치며, 신뢰는 관계몰입과 향후의도에 긍정적 영향을 미치는 온라인 환경에서의 소비자 신뢰-불신 모형을 제시하고 이에 대한 실증 분석을 실시하였다. The digital revolution has shaken marketing to its core. Online environment around internet has changed people's way of life and provided both firms and consumers with new experiences. Online transactions has enormously increased in both B2B and B2C, but numerous barriers do exist. At its core, the reason online consumers have yet to shop online in large numbers, or even provide information to online providers in exchange for access to information offered onsite, is because of the fundamental lack of faith that currently exists between most businesses and consumers on the online today. In essence, consumers simply do not trust most online providers to engage in relationship exchange with them. Traditional studies on trust focus on the context of relationships between buyer and seller in industrial marketing, and classify the antecedents of trust into both the characteristics of transaction partners and the characteristics of relationships between them. On the other hand, recent online trust studies mostly focus on the privacy problem or transaction instability. The purpose of this study is integration of the traditional offline trust perspectives and the recent online trust perspectives, and reconsideration of the trust in online context. Recent organizational studies on trust propose a new framework for understanding simultaneous trust and distrust within relationships. Under the consideration of various existing studies, this study conceptualizes trust and distrust as ambivalence construct and hypothesize the antecedents and consequences of trust and distrust in online environment. The constructs on the antecedents of trust include perceived size and perceived reputation and the constructs on the antecedents of distrust include privacy problem and transaction instability. The construct on the consequences of trust and distrust include relationship commitment and future intention.

IMF 마케팅 실패와 향후 마케팅과제

조호현 釜山外國語大學校 1999 外大論叢 Vol.19 No.5

In this paper, we are aimed at recognizing the marketing mistakes in IMF situation and proposing the future marketing tasks. IMF requires us to reorganize governance structure of our firms, to liberalize our trade and capital market, and to increase the flexibility of labor market. These changes are unprecedented to our firms and force to change fundamentally. Our perspectives on the restructuring by IMF situation is summarized as follows. First, our firms failed to meet the competition magnifying in scale and scope. Second, our firms, especially in Korean 'chaebul', have pursued to expand the business structure focusing on the gross sale and market share rhther than profitability. And our firms are lacking incore competences compared to foreign advanced companies. Recognizing our mistakes heartily is the starting point for future. We have to intensify governance structure of our firms in the direction of ensuring relationship merits, pursue to rearrange profit zone to leapfrog this situation. Our firms also have to build core market assets to attain sustainable competitive advantages, and have to relate marketing performance to financial measurement, especially to cash flows. Competition for the future is competition to create and dominate emerging opportunities. Catching up is necessary, but not sufficient. Creating the future is more challenging than catching up. The goal is not simply to benchmark foreign advanced competitors and imitate reengineering method, but to develop and independent point of view about tomorrow's opportunities and how to exploit to them. In this situation we need not benchmarking, but pathbreaking.

구매자-공급자 관계에서 신뢰형성요인에 관한 연구

조호현 釜山外國語大學校 1998 外大論叢 Vol.19 No.1

In the rapidly changing environments, business marketing firms seek more flexible and creative means for meeting competition. Many firms meet the challenges by strategic alliances, collaborative relationships, working partnerships, or network organizations. As business marketers placed greater more emphasis on building long-term relationships, trust has assumed a central role in the development of marketing theory and practice. The purpose of this study is to provide new insight in the role of trust in marketing and how trust can be built in the context of industrial buyer-supplier relationships. The theoretical model is tested on data collected from more than 350 buyer firms. Several tentative hypotheses were as follows; H₁: Butying firm trust in the supplier firm is positively related to the length of relationship and the stability of relationship. H₂: Buying firm trust in the supplier firm is positively related to the ability of supliers H₃: Buying firm trust in the supplier firm is positively related to the level of shared value between buyer and suppliers. H₄: The higher level of buying firm trust in the suppliers, the higher level of relationship commitment. H5 : Buying firm relationship commitment is positively related to the length of relationship and the stability of relationship. As tested by the LISREL, tentative hypotheses were accepted except H₂

네트워크 경제에서의 연결마케팅 공동체에 관한 연구

조호현 부산 외국어 대학교 2000 外大論叢 Vol.21 No.1

Recent unprecedented progress in information technology changes the paradigms of all industries. Existent sources of competitive advantage are not going well. Network economy changes existing paradigms of business and alters the entire competitive structure. New sources of competitive advantage are proposed. Relationship marketing community strategy will render powerful SCA to networked businesses. Firms that understand the characteristics of network economy and pursue community-building in favor of all participants will take all in the network economy.

소비자-브랜드 커뮤니티 관계 유형에 관한 연구

조호현,강명수,김병제 한국항공경영학회 2007 한국항공경영학회지 Vol.5 No.2

과두로 단순 기록장치 및 SOUND CHECKER를 이용한 악관절음의 분석

조호현,정재헌,Cho, Ho-Hyun,Chung, Chae-Heon 대한치과보철학회 1988 대한치과보철학회지 Vol.26 No.1

Although TMJ sound is common, its relationship to subjective and objective evaluation and the magnitude and the position of the sound during the mandibular movement is not fully understood. So, the purpose of this investigation was to provide further insight into the characteristics of the TMJ sounds. Twelve subjects (9 men and 3 women) with TMJ sounds were selected from students at Chosun University, School of Dentistry. Condylar movements and TMJ sounds of each subject were recorded and analyzed using a simplified condylar path recorder and a sound checker. Although specific conclusions were difficult to make from this study, the finding suggested the followings. 1. The position of TMJ sounds were visually observed and marked on the condylar tracings during maximum opening and closing, protrusive and retrusive and right and left lateral movements. 2. Information about the size, location and number of condylar deviations and the translation freedom of the condyle was recorded and analyzed objectively. 3. The most obvious characteristic of TMJ sounds was their variability. 4. TMJ sounds were categorized into one of four groups (soft click, hard click, soft crepitus, hard crepitus) by the quality and quantity of the duration and amplitude components.