http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
조경섭(Cho Kyung-sub) 한국경영교육학회 2009 한국경영교육학회 학술발표대회논문집 Vol.2009 No.6
본 연구는 현사회의 문제로 대두 되고 있는 전자상거래 분쟁유형을 파악하고 그러한 분쟁의 유형을 해결하기 위한 절차와 분쟁해결을 위해 적용될 수 법률 명칭과 조항 그리고 법률 내용을 분석하여 상업정보계열 전문계 고등학교의 교육내용으로 구성하여 그러한 내용을 교육하자는 목적으로 연구하였다. "전자상거래 분쟁의 발생과 증가"라는 사회적 현상인식을 기초로 시작하여 그러한 분쟁의 해결을 위한 교과서 즉 “전자상거래와 법률”, 교과서의 필요성과 그 교과서 내용에 이르기까지 크게 여섯 가지로 구분하여 연구하였다.
중국 광고시장에서 스포츠 스타 모델의 신뢰성이 광고효과에 미치는 영향
조경섭(Cho, Kyung-Sub),박찬호(Park, Chan-Ho) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.5
Chinese advertising market is growing very quickly, and it is also an enormous market that has potential power of sports marketing. However, effectiveness of the sport marketing is impossible to judge by using same standard this is used by other capitalist countries. This study was processed under this premise for substantiate-analyzing the Chinese sport marketing effect. Measuring advertising impact of Chinese sport star model"s reliability toward specially young Chinese university students, will become a meaningful research. For experimental subject, Chinese sprinter Lui Xiang was selected as sport star advertising model, and Coke was selected as advertisement product. Survey was progressed by students of Senzen University in Guangdong province, China, for total of 213 copies, then analyzed by using SPSS WIN Ver. 17.0. Reliability verification and factors analysis was executed, and regression analysis was performed for influence of reliability of sports star model on the effectiveness of advertising. The Result of this study was showed as follow. Firstly, the reliability of the model for attitude regarding an advertisement showed a statistically significant affect(p<.001). Secondly, the reliability of the model for attitude regarding a trademark showed a statistically significant affect(p<.001) Lastly, attitude regarding a trademark for purchasing intention a statistically significant affect(p<.001). However, it takes low effects, and even lower effects on correction with purchasing intention to be connected by purchase to be direct of a product. This looks by the results to disprove thing that an influence to give social system and cultural effects in sports marketing was large.
스포츠 팀 성적이 대학생들의 대학에 대한 이미지에 미치는 영향
조경섭(Cho Kyung-Sub),박찬호(Park Chan-Ho) 한국체육과학회 2003 한국체육과학회지 Vol.12 No.2
We randomly distributed questionnaire to 200 freshmen at "D" University in Busan which baseball team has winning records. The purpose of this survey was to discover whether winning records of sports-team through National Athletic Games can influence on improving the image of school. The psychological experiment consists of 2 subjects divided into the independent variable, which are sports participation-level, recognition about sports records of students' old school, and acknowledge of winning records about National Athletic Games, and the dependent variable, which is the image that students' having about universities. We carefully went through the 200 answers and opinions that people replied to and rejected 18 papers because they contained unnecessary or vulgar answers. Later, there were 182 total papers after searching papers for question about student's university image. By these kinds of methods and processes, We came to final variety, it was that the National Athletic Games victory of sports teams has an effected on image improvement. Although the result has not an effected on each sex distinction's a characteristic, it was very important thing that the people how to recognize about related-school sports team contest record and their sports participation level of sports. As a conclusion, sports team activation of university, sports team activation of university has an effected on improve university image.
스포츠 스타 모델의 속성이 광고 및 브랜드에 대한 태도에 미치는 영향
조경섭(Cho Kyung-Sub),박찬호(Park Chan-Ho) 한국체육과학회 2006 한국체육과학회지 Vol.15 No.4
Today, people are very interested in sports after world cup soccer and world baseball classic. The entrepreneur is taking advantage of these two big events and try to do business regarding sports marketing. Especially, the entrepreneur expects the effect of the commercial advertisement through the popular athletic players instead of the famous actor or actress. Therefore, the purpose of this study was to investigate which commercial advertisement was effective in terms of merchandise when the actor or actress and the sports athletes were used for commercial advertisement and additionally help set up the efficient plans of the sports marketing. The results were as follows: The independent variables for the characteristics of the famous athletes are likeability, expertise, and attractiveness and the dependent variables of the effect of the commercial advertisement are attitude toward the advertising and brand. A linear regression analysis was used to establish the relationship between these variables and the results showed that there was a positive correlation between independent variables such as likeabiIity, expertise, attractiveness and the effects of the commercial advertisement and brand. Thus, our results indicated that the famous athletes could have the effect of the commercial advertisement as mush as that of the famous actors and actress. We concluded that the entrepreneur could expect better effect with considering their likeability, expertise, and attractiveness when the famous athletes are used as models of the commercial advertisement.
Polysulfone 블럭 공중합체를 이용한 음이온 교환막의 제막 및 전기화학적 특성
황용구,조경섭,강안수 明知大學校 産業技術硏究所 2000 産業技術硏究所論文集 Vol.19 No.-
It was prepared an anion exchange membrane using block copolymer of Polysulfone(PSf) and polyphenylene sulfide sulfone(PPSS) by a two step synthesis: the chloromethylation and amination by triethylamine, and studied the effect of the preparation condition on the electrochemical properties such as the electrical area resistance, the ion exchange capacity, and the static transport number. The optimum chloromethylation condition were mole ratio of BPSf to chloromethyl methyl ether 1:20, reaction time 6 hours, and reaction temperature 25℃. The best electrochemical properties were measured, with area resistance 120.9 Ω·㎠, ion exchange capacity 1.324 meq./ g dry membrane, water content 0.204 g H₂O/g dry membrane, and fixed ion concentration 6.49 meq./g H₂O.