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제품 온라인 리뷰에 대한 고객의 지각역량이 유용성과 신뢰 및 구매의도에 미치는 영향 – 정교화가능성모델을 중심으로 -
정현석 글로벌경영학회 2022 글로벌경영학회지 Vol.19 No.6
This study examines the effect of customers' capability of online product reviews and trust, usefulness, and purchase intention for consumers using e-commerce. To this end, using the elaboration possibility model, the theories of central cues and peripheral cues, trust, usefulness, and purchase intention were explained as customer' perceived cabilities, and the relationship between them was verified theoretically and empirically. The proposed research model and developed hypotheses were tested using structural equations modeling based on data collected from 306 customers with experience in e-commerce. The results of the study confirm first, the central clue derived a positive (+) effect on usefulness and trust. Second, peripheral cues derived positive (+) effects on usefulness and trust. Last, usefulness and trust derived a positive (+) effect on intention to use. The study provides On a theoretical level valuable insights into the consumer's capability that are the base for judging the quality of online reviews in research related to online reviews, which is increasing in recent years. On a practical level, this study has the following implications. Businesses can help consumers check online reviews.but there is also a limitation that the is demographic limited. 본 연구는 전자상거래를 사용하는 소비자를 대상으로 제품 온라인 리뷰에 대한 고객의 지각역량이 신뢰와 유용성 및 구매의도에 어떤 영향을 미치는지를 분석하고자한다. 이를 위해 정교화가능성모델을 활용하여 고객지각능력으로 중심단서와 주변단서, 신뢰, 유용성, 구매의도에 대한 이론을 설명하고 이들 간의 관계를 이론 및 실증적으로 검증하였다. 본 연구의 분석을 위해 2022년 10월 5일부터 20일까지 수집한 306부의 데이터를 이용하여 SPSS 23, AMOS 23을 활용한 구조방정식 분석을 실시하였다. 실증분석 결과 첫째, 중심단서는 유용성 및 신뢰에 정(+)의 영향을 미치며, 둘째, 주변단서는 유용성 및 신뢰에 정(+)의 영향을 미치며, 셋째, 유용성 및 신뢰는 사용의도에 정(+)의 영향을 미치는 것으로 분석되었다. 본 연구의 결과는 최근 늘어나는 온라인 리뷰와 관련된 연구에서 온라인 리뷰 품질의 판단에 근거가 되는 소비자의 역량이 무엇인지 확인하고 실증적으로 분석하였다는 점에서 학문적/실무적 시사점을 가진다. 비록 기업에서 소비자의 온라인 리뷰를 확인할 때 도움을 줄 수 있는 실무적 시사점이 있지만 인구통계학적 한계가 존재한다는 점에서 향후 보완적인 연구가 진행되어야 할 것이다.
Excel VBA를 이용한 정보시스템 구축에 관한 연구 : 소규모 부품 제조업 사례
정현석,김태훈 동의대학교 경제경영전략연구소 2010 經濟經營硏究 Vol.5 No.1
With the development of Information Technology, many companies are investing much efforts and resources in introducing an information system in order to increase their productivity and to achieve a competitiveness in the market. However, small size companies(less then 50 employees) which share 99% of whole domestic business are suffering many difficulties in constructing an information system. It comes from the development cost and the difficulty of maintenance. This research is concerned about the methodology for building information system for small size organization by using Excel VBA(Visual Basic for Application). By using the methodology proposed in this research, a company may construct a proper information system for its own organization. It was observed that much time to construct and maintain the information system could be saved. And it is believed that the proposed methodology may contribute in achieving high efficiency in management for small size company that lacks human resources and suffers the shortage of fund.
정현석,이승은 대한건축학회 2000 대한건축학회 학술발표대회 논문집 - 계획계/구조계 Vol.20 No.2
Construction of residential buildings using light gauge steel framing has become today popular in Korea and is gaining wider acceptance as its framing system is applied to other buildings. All research projects carried out by RIST in the field of Steel house have a common objective : lower the construction cost while providing better housing performance. in order to meet this objective, many researches have been carried out, and in view of optimizing the construction process of steel-framed housing. In order to provide designers and builders with various floor design types, especially using dry construction method to achieve a fully panelized method, which otherwise cannot be met when using wet floor system, 2 dry floor systems and 1 improved wet floor system are developed and evaluated. The evaluation of performance consisted of vibration property of the floor structure. Ohlsson's vibration theory was applied in order to compare results with the vibration criterion set by the Japanese institute of Architecture.
정현석 東西大學校 2000 동서논문집 Vol.6 No.-
This research is concerned with a sensor for detecting the melted oxygen in water. This kind of sensors are used in nuclear power plant(NPP). The melted oxygen can cause the corrosion of pipe line. This means the possibility of disaster of sloping the NPP becomes high. This is the reason for controlling the amount of melted oxygen. But these kind of sensors are imported with high cost and long term delivery. In this research, we developed drawings to make it possible to product oxygen sensors domestically. This result is expected to reduce the cost of maintenance of NPP.
Spinal Cord Injury Incurred by Neck Massage
정현석,홍보영,고영아,임성훈,김준성 대한재활의학회 2012 Annals of Rehabilitation Medicine Vol.36 No.5
Massage is generally accepted as a safe and a widely used modality for various conditions, such as pain, lymphedema, and facial palsy. However, several complications, some with devastating results, have been reported. We introduce a case of a 43-year-old man who suffered from tetraplegia after a neck massage. Imaging studies revealed compressive myelopathy at the C6 level, ossification of the posterior longitudinal ligament (OPLL), and a herniated nucleus pulposus (HNP) at the C5-6 level. After 3 years of rehabilitation, his motor power improved, and he is able to walk and drive with adaptation. OPLL is a well-known predisposing factor for myelopathy in minor trauma, and it increases the risk of HNP, when it is associated with the degenerative disc. Our case emphasizes the need for additional caution in applying manipulation, including massage, in patients with OPLL; patients who are relatively young (i.e., in the fifth decade of life) are not immune to minor trauma.