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미디어에 나타난 퍼머넌트 웨이브 조형연구 - 2011 년 미용회보 중심으로 -
장연희 ( Yeun-hee Chang ),양은진 ( Eun-jin Yang ) 한국미용예술경영학회 2013 미용예술경영연구 Vol.7 No.2
Formative Principle has developed into the most basic concept of art. This Formative Principle has been actively used in studies rlated to topics such as Proportions of the body in exploring the beauty of the human body but it haas been rarely applied to the air part which is a decoration factor for a himan body. Recently, the beauty industry is also being made regarding Formative Principle and Formative Elements used in hair designs. As part of this research, this study has examined the effects of the formative elements and the Formative Principles have on the permanent waves. I supposed the trend permanent waves listed in beauty newsletters published in 2011 as stimuli. The results of this study includes how Formative Principlesis being expressed in various ways due to the connnections between the sides and the lines which atr formative elements and secondliy, it was possible to confirm that develped through the artist's intentions or the consultations with the customers, one or various Formative Principles can be used.
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미용서비스 이용자의 특성에 따른 서비스 품질, 관계 품질, 고객충성도, 전환장벽의 차이
이윤현(Yune Hyun Lee),장연희(Yeun Hee Chang),양은진(Eun Jin Yang) 한국디자인문화학회 2014 한국디자인문화학회지 Vol.20 No.2
최근 미용서비스기업들은 기술적 서비스중심의 마케팅 전략만으로는 신규고객을 확보하고 충성도 높은 고객을 유치하는데 대한 한계를 인지하고 있다. 이에 차별화된 서비스품질제공과 더불어 고객과의 관계강화를 통한 관계마케팅이 또 다른 전략으로 대두되고 있으며, 이를 통하여 고객 충성도를 높이고 수익을 재창출하려는 의도를 보이고 있다. 이에 본 연구에서는 미용실고객의 일반적 특성에 따른 서비스품질, 관계품질, 고객충성도, 전환비용에 따른 차이를 알아보고 그에 따른 미용서비스 및 품질, 마케팅전략을 마련해 경쟁우위를 확보할 수 있는 방법을 미용서비스산업에 전략적으로 제안함과 동시에 학문적 자료를 제공하는데 그 목적이 있다. 연구방법은 서울·경기 지역에 소재하고 있는 미용실에서 시술상태에 있는 고객을 대상으로 2013년 8월25일부터 9월 30일까지 설문조사를 실시하였다. 수집된 총305부의 자료는 SPSS 17.0을 사용하여 분석되었다. 사용된 분석방법은 빈도분석, 요인분석, 신뢰도분석, t-test, 일원변량분석(One way ANOVA)을 적용하여 분석하였다. 본 연구결과 서비스품질의 차원은 상호작용품질, 물리적 품질, 기술적 품질로 나타났으며, 일반적 특성에 따른 차이에서는 남성, 대학원졸업이상, 미혼, 월 평균300만 원 이상에서 높게 나타났다. 관계품질 차이에서는 남성, 대학원졸업 이상, 미용실 이용 목적에서 높게 나타났다. 고객충성도의 차원은 고객 충성도, 전환의도로 나타났고, 일반적 특성에 따른 차이에서는 기혼, 대학원졸업이상의 학력, 전업주부에서 고객충성도가 높게 나타났다. 전환장벽의 차원은 전환비용, 대안 매력도로 나타났고, 일반적 특성에 따른 차이를 알아본 결과 남성, 대학원졸업 이상, 300만 원 이상의 월평균 소득에서 전환비용이 높게 나타났다. 이에 본 연구를 바탕으로 미용실의 주 고객을 분석하고 특성에 맞는 서비스매뉴얼 개발 및 품질향상, 차별화된 마케팅전략수립을 통해 충성도 높은 고객을 유치할 수 있을 것으로 사료된다. Recent, beauty service enterprises are recognizing the limitation of service focused marketing strategy for attracting the loyal customers, therefore relationship marketing for enhancing the loyalty of customers and recreating the revenue is arising as another strategy through providing distinctive service quality as well as reinforcing the relationship with customers. In accordance with this phenomenon, the object of this study is to provide academic information in addition to suggesting the method of taking competitive advantage by marketing strategy, beauty service and quality based on difference of service quality, relative quality, customer loyalty and switching cost with regard to the general characteristic of beauty salon customer. For the study, questionnaire surveys were conducted August 25 through September 30, 2013, with the customers in the state in the beauty salon treatment in Seoul and Gyeonggi areas. The collected data of 305 copies were analyzed with SPSS 17.0 for frequency analysis, factor analysis, reliability analysis, and t-test, One way ANOVA. According to the study result, difference of service quality presented high value in male, over graduate school, single and has over three million won of monthly income. For relative quality difference, it was presented high value in male, over graduate school, and t the purpose of beauty salon visiting. In customer loyalty difference, over graduate school group presented high value, however over 50 years old, married, and homemaker presented low value. The result of switching barrier presented low value in female for attractiveness of alternatives, whereas over graduate school, two million to three million won monthly income group and over three million won monthly income group presented high value for switching cost. This study is considered to be helpful for minimizing the customer secession to the rival companies, by setting distinctive marketing strategy, quality increase, service manual development which are appropriate to the characteristics of major customers of beauty salon based on this study.
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고서영 ( Seo-young Ko ),장연희 ( Yeun-hee Chang ),양은진 ( Eun-jin Yang ) 한국미용예술경영학회 2011 미용예술경영연구 Vol.5 No.2
This research aims to understand the historical background of the era of the Three states and development of their hairstyle. For grasping of beauty culture of the Three state, we examine each social-cultural backgrounds and hairstyles of Koguryo, Baeche and Sillareferringto the related thesis, publication, articles and mural painting of old tombs in Koguryo. The hairstyle has been diversified along with increase of the level of nation' s stability and living standards. Even though there are differences to a degree, however, we can also find the commonplaces among Three states. For instance, a set hair, a middle hair and a Sangtu up-do hair are appeared in a11 throughout the era, specifica11y, a Sangtu up-dohair and a chignon has been developed with transformed form, they are still popular until nowadays.
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연구논문 : 벤토나이트를 첨가한 퍼머넌트 웨이브제가 모발에 미치는 영향
박도현 ( Do Hyun Park ),장연희 ( Yeun Hee Chang ),양은진 ( Eun Jin Yang ) 한국미용학회 2015 한국미용학회지 Vol.21 No.1
Various studies have been conducted on the development of products which can minimize the damage of hair permanent and this study experimented improvement effect of natural material bentonite on damaged hair. To test wave-forming power, damaged hairs were divided into group DT and group DC and group DT used thioglycolate while group DC used cysteine in the ratio of 8:2, 6:4, 5:5, 2:8. To measure tensile strength and form, healthy hair used thioglycolate as group VC and VE, and damaged hair used cysteine as group DCand DE. As the result of the test, wave-forming power was the biggest in 8:2 ratio and tensile strength of experimental group increased minimum 8% to maximum 19% with low flaking phenomenon on cuticle of the experimental group, showing that it can improve damaged hair of the customers with permanent wave in the long term. To prevent precipitation of bentonite, frequent shaking is required and winding treatment must be done quickly. If these problems are improved in the development of the products, they can be more generalized for the customers who are worried about chemical treatment due to their damaged hair.
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