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골프중계방송 해설자의 공신력, 시청만족, 재시청 의도간의 관계 연구
이용건(Yong Gun Lee),이정학(Jeoung Hak Lee),이민섭(Min Seob Lee),박영민(Young Min Park) 한국사회체육학회 2011 한국사회체육학회지 Vol.0 No.45
The purpose of this study was to offer basic empirical data about golf broadcasting to elevate the standard of quality by understanding public trust of commentator in golf broadcasting and identifying their satisfaction with watching TV and intention to re-watch. To achieve this purpose, subjects were selected among or from the customers using golf driving ranges and screen-golf club in Seoul and Gyeonggi area. Total of 348 surveys were distributed and 307 samples were used as final validity sample. The data was analyzed by frequency analysis, reliability analysis, exploratory factor analysis, correlation analysis, simple and multiple regression in accordance with the purpose of the study by using SPSS Version 17.0. Following results were obtained from above analysis. First, building public trust of golf commentator from broadcasting station(expertise, reliability, dynamic, popularity factor)was shown to have a statistically significant influence on the viewers satisfaction. Second, viewers satisfaction was shown to have statistically significant influence on the intention to re-watch. Third, for the public trust of golf commentator from broadcasting station, expertise and dynamic factor were shown to have a statistically significant influence on the intention to re-watch.
체육전공 대학생들이 지각한 교수의 슈퍼리더십과 자아존중감, 전공만족 그리고 학습몰입 간의 관계
이용건(Lee, Yong-Gun),김범(Kim, Buom),주형철(Joo, Hyungj-Chul) 한국사회체육학회 2016 한국사회체육학회지 Vol.0 No.65
This study was aimed to learn from university students in physical education major in order to understand the structural causality of professor’s super leadership on self-esteem, learning satisfaction and learning flow. Total 450 questionnaires were distributed, but 37 questionnaires were exempted, and 413 questionnaires were granted as final validity sample. For data analysis SPSS 21.0 and AMOS 21.0 were used for demographic analysis, exploratory analysis, reliability analysis, confirmatory analysis, correlation analysis and structure equation modeling analysis. The results are as follow. First, super leadership positively influenced self-esteem. Second, super leadership positively influenced learning satisfaction. Third, super leadership positively influenced learning flow. Forth, self-esteem positively influenced learning satisfaction. Fifth, self-esteem positively influenced learning flow.
발레공연의 마케팅믹스 전략과 관람객과의 관계의 질 그리고 미래행동의도 간의 관계
이용건(Lee, Yong-Gun),주형철(Joo, Hyung-Chul),김화례(Kim, Hwa-Rye) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.2
The purpose of this study was to verify the relationship among the marketing mix, satisfaction, trust, commitment and future behavior intention in ballet performance. Subject of study consists of five performing hall audiences in Seoul and Gyeonggi province. Total 300 questionnaires were distributed, although except 7 questionnaires, 293 questionnaires were granted as final validity sample. For data analysis PASW 18.0 and AMOS 18.0 were used for demographic analysis, exploratory analysis, reliability analysis, confirmatory analysis, correlation analysis and structure equation modeling analysis. The results are as follow. First, ‘product’, ‘place’ and ‘promotion’ positively influenced audience satisfaction. Second, audience satisfaction positively influenced trust. Third, trust positively influenced commitment. Forth, commitment positively influenced future behavior intention. Fifth, audience satisfaction positively influenced future behavior intention.
지역 농산물브랜드의 특성과 소비자 구매의향간의 관계 연구
이용건(Yong-Gun Lee),박석두(Seok-Doo Park),박재홍(Jae-Hong Park) 충남대학교 농업과학연구소 2010 농업과학연구 Vol.37 No.2
The purposes of this study were to analyze the effect relationship between local agricultural products brand and consumer purchasing intention and then to find some influencing factors for them. This study tested three hypotheses as follows: brand personality, consumer personality, and brand equity for Andong agricultural products would be influenced by socio-demographic characteristics; brand power of Andong agricultural products would have a positive effect on consumer purchasing intention; consumer personality would have a effect on consumer purchasing intention. According to the survey of the metropolitan area residents on Andong agricultural product brand, brand image had the biggest influence on consumer purchasing intention. Raising consumer's trust and ability-orientation on Andong agricultural products would have a positive effect on consumer purchasing intention. Also brand acknowledgement was positively related to consumer purchasing intention.
스크린 골프장 서비스 품질이 참여자의 만족에 미치는 영향
이용건(Yong Gun Lee),설민신(Min Sin Sul) 한국사회체육학회 2010 한국사회체육학회지 Vol.0 No.42
The purpose of this study, participants in Screengolf according to the quality of service attributes and service quality is to analyze the effect on. To achieve the purpose of this study sample, Seoul (Gangnam-Gu, Seocho- Gu) were limited to areas. Experience in 281 rounds of golf and who surveyed the participants the following conclusions were drawn. Screengolf participation depending on the characteristics were different for service quality and satisfaction, quality of service of the tangibles, responsiveness, confidence, empathy, gender, and satisfaction for the positive correlation also indicates you can see that.
골프전공 대학생들이 인식하는 교수 이미지, 교수 신뢰, 그리고 지도효율성 간의 구조적 관계
이용건(Lee, Yong-Gun),범철호(Bum, Chul-Ho) 한국체육과학회 2017 한국체육과학회지 Vol.26 No.1
The purpose of this study was to investigate the structural relationship among professors image, professors trust, and teaching effectiveness of golf majored college students. Using SPSS 18.0 and AMOS 18.0 statistical programs, the results are as follows. First, among college s tudents’ perception of their professors’ professional consciousness and professors’ roles have a significant impact on professor trust, but the other are statistically unproven in this study. Second, there are a positive relationship between professors trust and teaching effectiveness. The results of this study can be applied to professors who are effectively teaching at college.
빅데이터를 활용한 스크린골프 인식 연구 : 골프존을 중심으로
이용건(Lee, Yong-Gun),주형철(Joo, Hyung-Chul) 한국체육과학회 2020 한국체육과학회지 Vol.29 No.2
This study examines the awareness of golf-zone utilizing Big Data Analysis. For this purpose, blogs, cafes, intellectuals(tips), news, and web documents provided by Naver and Daum were selected as analysis channels, and the keyword searching for big data was ‘golf-zone’ which was extracted as main word. Data analysis period was limited to 2 years from January 1, 2018 to December 31, 2019. For data collection and analysis, frequency and metrics data were extracted through Textom, Social Metrics program, and the degree of the relationship was quantified by analyzing the connection structure and connection degree centrality between words using Ucinet6. For visualization, NetDraw function of Ucinet6 was used in order to show the connections among the words related to the keyword. In addition, CONCOR analysis was conducted to derive clusters formed by words having similarity. The results of the analysis are as follows: First, as a result of analyzing the key words through the upper words using golf-zone as a keyword and Academy, Golf-zone, Screen golf, Golf, Distance appeared among the top 5. Second, As a result of CONCOR analysis, groups of ‘Core Services’, ‘Consumer Attractive Service’, ‘Education Service’, ‘User-friendly service & Pro-social Management Activities’, ‘Personalized service’ were formed.
스크린골프장의 인적서비스품질과 고객감동, 신뢰 및 미래행동의도의 관계
이용건(Lee, Yong-Gun),주형철(Joo, Hyung-Chul),이민섭(Lee, Min-Seob) 한국체육과학회 2018 한국체육과학회지 Vol.27 No.1
The purpose of this study was to verify the relationship among the personal service quality, customer impression, trust and future behavior intention in screen golf club. Subject of study consists of six screen golf club participants in Seoul and Gyeonggi province. Total 420 questionnaires were distributed, although except 24 questionnaires, 396 questionnaires were granted as final validity sample. For analyzing data, frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis and structural equation modeling were used in PASW 18.0 and AMOS 18.0 The results were as follows. First, personal service quality which consists of employee’s tangibility, reliability and sympathy would have positive effect on customer impression. Second, customer impression would have positive effect on trust. Third, customer impression would have positive effect on future behavior intention. Fourth, trust would have positive effect on future behavior intention.