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이경모 관광경영학회 2000 관광경영연구 Vol.8 No.-
International travel is now an accepted way of life for an increasing number of people. Even though the traveller's insurance might cover the bills of accident and medical cure, they should first find a doctor or a hospital to get the right treatment during their stay in a foreign country, The purpose of this study is to obtain the basic information on the necessity of establishing active emergency assistance service for the visitors travelling in Korea. The exploratory study surveyed single random-sampled respondents of 300 travellers, and collected 248 usable questionnaires. The respondent's demographic characteristics were that Japanese travellers were 65.3, and mostly aged twenties, thirties and forties. Findings from the survey were; 1. Most of the visitors considered robbery, lost of belongings, illness and accident as the most possible emergency cases that might happen during their stay in Korea 2. Japanese travellers and pleasure tourist are associated in their mind with travel agencies when they encounter emergency or they purchase traveller's insurance, while western tourists and business travellers are associated with embassy for emergency, and with insurance company for purchasing travel insurance.
방문객특성에 따른 음식문화축제 방문의도 차이분석: 문화관광부 지정 3대 음식문화축제를 중심으로
이경모,손선미 한국외식경영학회 2006 외식경영연구 Vol.9 No.4
Food Tourism has been recognized as one of the fastest growing forms of tourism. The most profitable method of tour product with resource of food is that held event. This study was aimed that understood characters of visitors for competition on food festival in festival event market. We empirically examined how much have intention to visit among three major Korean food Festival; Kyounju Korean Traditional Drink & Rice Cake Festival, Namdo Food Festival, Kwangju. Kichi Fesival. It was Namdo Food Festival that has the highest visiting intention through potential visitors among three case festivals. Because we tried to seek marketing devices for attracting significant numbers of visitors, the results will be contributed as useful guidance for organizer and marker of food festivals.
VANET 환경에서의 협력적 메시지 전달을 위한 블록체인 기반 평판 시스템
이경모,이경현 한국멀티미디어학회 2018 멀티미디어학회논문지 Vol.21 No.12
Vehicular Ad-Hoc Networks (VANETs) have become one of the active areas of research, standardization, and development because they have tremendous potentials to improve vehicle and road safety, traffic efficiency, and convenience as well as comfort to both drivers and passengers. However, message trustfulness is a challenge because the propagation of false message by malicious vehicles induces unreliable and ineffectiveness of VANETs, Therefore, we need a reliable reputation method to ensure message trustfulness. In this paper, we consider a vulnerability against the Sybil attack of the previous reputation systems based on blockchain and suggest a new reputation system which resists against Sybil attack on the previous system. We propose an initial authentication process as a countermeasure against a Sybil attack and provide a reliable reputation with a cooperative message delivery to cope with message omission. In addition, we use Homomorphic Commitment to protect the privacy breaches in VANETs environment.
이경모 한국관광정책학회 1998 觀光政策學硏究 Vol.4 No.2
The gradually increasing environment of market competition in Korean travel industry and economy crisis have urged travel agents to strive against the low profit with decreasing revenue. The existing tours in the market help neither the improvement of profitability nor survival of travel agents. The purpose of this study is to propose the event travel product development of the related regions in the fields of domestic, incoming and outgoing tourism in Korea for differentiating selling products, generating profits and the eventual aim of stable existence of a company. In this research, the theories of event travel and new product development of regional event tours are generally reviewed. Thereafter, empirical research is performed by questionnaires to obtain the recommended event tours for each given region in the fields of domestic, outgoing and incoming tourism. Findings were; 1. cultural event tours were most recommended for domestic event tours, 2. industrial exhibition tours and corporate incentive tours were most recommended for outgoing tours, 3. cultural event tours and corporate event tours were most recommended for incoming tours. With the analysis of mentioned findings, it is suggested that; 1. event travel product of cultural event of each region should attract domestic tourist firstly, and further accommodate foreign tourist in domestic tourism, 2. new product development of event travel is required to avoid severe market competition and generate new demand in outgoing tourism, 3. improvement of regional travel product of cultural event is required to provide the foreign visitors with deep local cultural experience.
이경모 관광경영학회 2000 관광경영연구 Vol.10 No.-
Kyungmo Lee Studies of Event Management have been actively approached by tourism view since 1970s in western countries, while various different approaches of special events were unsystematically made by event related fields in Karea. The purpose of this study is to examine the academic concept of Event Management studies related to special events and festivals. In this research, the general thries of special event, the development of event and tourism and research tendency of event studies were reviewed with the concerned document. Findings from the documentary study of special events and festivals were; 1. the basic components of special event are parpose, duration, place, participant and program with the characteristics of planning, positiveness and rareness. 2. event tourism will increase to rret the need of increasing tourist who pursuing the tive holidays and cultural experiences. 3. the research of special events and festivals has been mainly done in Canada, U.S.A, Australia and New Zealand, focusing on the subjects of economic impact of event, marketing and sponsorship management.
이경모 관광품질시스템학회 1996 관광품질시스템연구 Vol.2 No.3-4
As the travel industry in Korea dose not actively consider the strategic marketing, the purpose of this study is to find the appropriate plan of marketing activities and efficient business strategy for the travel agencies in Korea. After identifying the four major groups of similar characterized Korean travel agents in their marketing patterns, four sample travel agents from each group were analyzed by their financial ratios, mrketing activities, business strategies, SWOT factors and product portfolios. In conclusion, the results of this research suggest the alternative marketing activities for the selected sample travel agencies to improve their business performance and to establish their future marketing strategies not only for their enhanced profit management but for the sound business environment of the industry in the mentioned territory.