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조충현,윤석조,이건철 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.3
This study is designed to help the companies in the golf industry establish effective marketing strategies and improve their images by investigating the consuming patterns of consumers for golf products and analyzing their buying patterns by means of behavioral study on the image of golf business. For this purpose, questionnaires were distributed through e-mail or banner advertisements to the internet users who, in their 20s or older, have experienced buying golf-related goods, using golf training courses or playing golf in the filed, Out of 1,000 respondents, 940 were adopted randomly as samples, with the incomplete or missing data excluded, SPSS/WIN 10.0 program was used for frequency and factor analysis of the collected data, For further details, t-test, one-way ANOVA and multiple regression analysis were conducted. The conclusions from the findings of this study are as follows: First, in terms of socio-demographic character of golf industry business image factors divided by reliability image, sympathetic image, social image, there was a statistically significant difference in gender, age, education, income, exercise time, exercise career. second, in terms of socio-demographic character of sports consumption behavioral factors, there was a statistically significant difference in gender, age, income, but no statistically significant difference was found in education, exercise time, exercise career. third, the golf industry business image factors appeared to account for generally the behavior of golf-related consumption by 2.2% of the whole variants of consumption behavior, It was further revealed that the reliability image factor(β= ,254) and sympathetic image factor(β = ,398) exercised a positive influence upon the consumers' behavior while the social image factor(β= -.143) affected the consumers' behavior negatively.
이현림,윤석조 한국진로상담학회 1998 한국진로상담학회지 Vol.3 No.1
The purpose of this study was to provide effective methods and materials on career guidance by improving the career awareness of elementary school teachers and students. It's goal was to provide teachers with basic materials to prepare an effective method of career education. In addition, this study was conducted to obtain valuable information on career education and counseling, by analyzing the career awareness of teachers and students. The study aims to investigate relationships between teachers' career awareness levels and their students career awareness levels. A prime focus in career education at the elementary school level should be the development of career awareness through the correct recognition of work and occupation. It is important for teachers to educate children to be aware of the world of work and occupation in a positive and correct way. Therefore, to awaken correct career recognition in students. systematic education in school and the formation of career recognition of parents and teachers is very important. Elementary schools must focus on strengthening the recognition of work and occupation in career education. Professional reeducation must be provided for teachers to recognize career education more correctly and to learn what is necessary for career awareness.