호텔레스토랑의 판매촉진 메뉴품질이 지각된 가치, 신뢰, 관계지속의도에 미치는 영향

유양호 관광경영학회 2014 관광경영연구 Vol.59 No.-

This study selected customers who had used 10 five-star hotel restaurants in Seoul and Gwangju in order to look into whether there was an effect of the hotel restaurants’ sales promotion menu quality on their perceived value and trust; inquire into whether there was an effect of the perceived value and trust on their relation continuance intention; and verify the mediating effects of the perceived value and trust in the relationships between the sales promotion menu quality and the relation continuance intention to carry out an empirical analysis. As a result of the inquiry, all seven hypotheses were adopted, and it was found that in order to manage the quality of the sales promotion menu, the variety of the menu, taste and hygiene should be considered sufficiently; the importance of the perceived value should be recognized; and in parallel, efforts should be made to manage the quality of the menu continuously and increase the customers’ trust in the food and the restaurant. In addition, this study suggests that in planning a sales promotion menu, only if it is developed sufficiently reflecting the customers’ needs, they will finally revisit there, spread positive word-of-mouth and make recommendations, which will be a practical help for the revitalization of business and the promotion of sales.

호텔 레스토랑의 온라인 구전정보 특성과 행동의도 간에 영향관계에서 신뢰전이 효과

유양호,강상묵 관광경영학회 2016 관광경영연구 Vol.73 No.-

This study intended to verify an influencing relationship between Characteristics of Online Word-of-Mouth information and trust variables(reliability of word of mouth information, credibility of seller, reliability of web site), to determine if credibility is spread between trust variables, and to investigate if trust variables make effect on behavior intention. To this end, this study conducted an actual analysis by selecting customers who have searched online word of mouth information of 10 five-star hotel restaurants located in Seoul and purchased their online products as the subject of this study. According to the research result, all 10 hypotheses were adopted and implies that there has to be many agreeable comments or reviews to improve credibility through characteristics of online word-of-mouth information, lively picture or video needs to be easy to upload, and efforts to provide information from objective and neutral position would be necessary. Trust transference effect appeared between trust variables, and ongoing management for trust variables is required in hotel restaurant because trust variables improve purchasing intention, recommendation, and repurchase intention.

전시부스 직원의 성격특성이 서비스지향성에 미치는 영향에 관한 연구

유양호,윤세남 한국마이스관광학회 2014 MICE관광연구 Vol.14 No.1

This study attempts to investigate the degree of exhibition booth employees personality traits factors affect upon service orientation. The five personality factors of exhibition booth employees are consist of openness, extroversion, conscientiousness, neuroticism, and agreeableness. In order to achieve the research objectives, first of all literature review was carried and next empirical research and analysis was conducted. In total, 200 questionnaires were distributed to booth employees who work at ‘Daegu International Coffee Fair 2013’ and 184 valid and complete questionnaires were collected for empirical data analysis. The statistic data was analyzed by frequency analysis, factor analysis, reliability analysis and structural equating model analysis using SPSS ver. 19.0 and AMOS ver 20.0 program. The result of empirical analysis is summarized as follow; First, openness, extroversion, conscientiousness showed positive relation to service orientation. Second, neuroticism, and agreeableness were not supported.

호텔의 언택트 서비스 특성, 수용의도, 관계지속의도 간의 영향관계 연구: 친숙도의 조절효과를 중심으로

유양호 (사)한국관광레저학회 2022 관광레저연구 Vol.34 No.7

The purpose of this study is to consider and verify familiarity as variables to be deduced to play an important moderating role in a relationship with the effect between untact service characteristics and acceptance intention in the situation where the untact service of hotel is introduced in earnest. For samples of collecting the survey data, this study was to set only for customers who used 5 four-star hotels or higher located in Seoul and 5 four-star hotels or higher located in Gwangju, Chunnam and Chunbuk areas that operated the untact service. From April 16 to May 7, 2022, 255 copies of the questionnaires distributed were utilized for analysis data. From the result of this research above, it may be summed up as follows. First, this study has found out that the untact service characteristics had positive effect on the acceptance intention. Second, this study has shown that the acceptance intention had positive effect on the relationship continuity intention. Third, the familiarity had significant moderating effects on the relationship between untact service characteristics of hotel and acceptance intention.

호텔종사원의 직업소명의식과 자기효능감이 직무소진에 미치는 영향에 있어 마음챙김의 조절효과

유양호 관광경영학회 2019 관광경영연구 Vol.92 No.-

This study began by deducing from the moderating role of mindfulness in a relationship with the effect of the sense of calling and self-efficacy on the job burnout by groping for a method of mitigating the hotel employees' job burnout a little bit arising from the customer-facing process. In this context, this study was to verify how the hotel employees' sense of calling and self-efficacy affected the job burnout, and to investigate the moderating effect of mindfulness on job burnout by hotel employees' sense of calling and self-efficacy. To achieve this objective, this study was to do empirical analysis by executing the questionnaire survey as an object of the deluxe hotel employees. When all the studies were combined, four hypotheses were accepted completely. This study has found out that the sense of calling and self-efficacy had negative effect on the job burnout. And in an effect relationship with the job burnout by the sense of calling and self-efficacy, the mindfulness showed statistically significant moderating effect. Such result was based on that the job burnout could be reduced by raising the sense of calling and self-efficacy. In an effect relationship with the hotel employees' sense of calling and self-efficacy and the job burnout, the significance of the study can be found in that the mindfulness had positive effects of decreasing and mitigating the job burnout.

호텔 스테이케이션 이용자의 상황적 소비가치와 긍정적 감정, 심리적 행복감, 프리미엄 가격 지불의도 간의 영향 관계 연구

유양호 한국호텔리조트학회 2022 호텔리조트연구 Vol.21 No.4

This study focuses on the conditional value of hotel staycation consumers to examine how perceived conditional value influences consumers’ positive emotions and psychological happiness. Further, it investigates how the positive emotions and psychological happiness experienced by consumers influences their willingness to pay premium prices. The samples of this study are consumers who stayed at seven five-star hotels selling staycation packages in Seoul, South Korea. Questionnaires were distributed from September 15 till August 5, 2022. A total of 272 questionnaires were collected, of which, 265 valid questionnaires were used for empirical analysis. Hypotheses were tested using SPSS WIN 27.0. First, study results showed that conditional value positively effects consumers’ positive emotions and psychological happiness. Second, positive emotions and psychological happiness positively effects consumers’ willingness to pay premium prices. Implications for practical marketing plans and strategies that can boost hotel staycations will be presented.

호텔기업의 혁신지향문화와 학습지향성이 직무성과에 미치는 영향: 지식공유의 매개효과

유양호,이경식 관광경영학회 2020 관광경영연구 Vol.96 No.-

The purpose of this study is to investigate the effect of the innovation-oriented culture and learning orientation in the hotel enterprise on the knowledge sharing. In an effect relationship with the innovation-oriented culture and learning orientation on the job performance, this study was to verify the mediating effect of knowledge sharing. To achieve research objective, this study was to this study was to do empirical analysis by executing the questionnaire survey, targeted the hotel employees. This study has found out that both the innovation-oriented culture and learning orientation had positive effect on the knowledge sharing. And, this study has shown that the knowledge sharing had positive effect on the job performance. In addition, this study has found out that the knowledge sharing played a mediating role at the significant level from the influence relation with innovation-oriented culture and learning orientation on the job performance. Such results meant that the higher the innovation-oriented culture and learning orientation, the higher the knowledge sharing among the organizational members. This study has shown that the job performance became higher if the knowledge sharing among the organizational members was active. The significance of the study can be found in that it demonstrated that the innovation-oriented culture and learning orientation in the enterprise had direct effect on the job performance, and that it had indirect effect on the knowledge sharing simultaneously.

자연휴양림 관광객의 회복환경지각과 관광행동의도의 관계에서 정서적 웰빙의 매개효과: 제암산자연휴양림을 중심으로

유양호 (사)한국관광레저학회 2022 관광레저연구 Vol.34 No.11

The purpose of this study is to verify the mediating effect of mental well-being in a relationship with the effect among the perceived restorative environment for the recreation forest traveler, mental well-being, and tourism behavior intention by applying the attention restoration theory, targeted to the travelers who visit recreation forests. This study used the SPSSWIN 27.0 program for hypothesis testing. Based on these research findings, first, this study has shown that the perceived restorative environment had a positive effect on the mental well-being and tourism behavior intention. Second, as a result of verifying whether mental well-being mediated the relationship between the perceived restorative environment and tourism behavior intention, this study has found that mental well-being played a partial mediating role. Through these results, this researcher considers it can be used as useful data to secure the competitiveness of recreation forests and to prepare a variety of countermeasure

호텔기업 상사의 임파워링 리더십이 내재적 동기부여와 혁신행동에 미치는 영향

유양호 관광경영학회 2017 관광경영연구 Vol.79 No.-

The purpose of this study is to verify the effect relationship that the empowering leadership by the superiors in the hotel enterprise affects the intrinsic motivation and innovative activities as an object of hotel employees. And this study was to grasp that the factors of intrinsic motivation had positive effect on the innovative activities. In addition, this study was to verify the mediating effects of intrinsic motivation from the effect relationship between the empowering leadership by the superiors and their innovative activities. To achieve this objective, this study was to execute the empirical analysis through the questionnaire by selecting the employees who worked in 8 deluxe hotels in Seoul city and 2 deluxe hotels in Gwangju city as population. When all the studies were combined, 4 hypotheses were completely accepted, and this study has found out that 5 components like decision-making, expression of interest, coaching, leading by example, and provision of information in the empowering leadership had positive effect on the intrinsic motivation and innovative activities. On the effect of empowering leadership on the innovative activities, this study has shown that the intrinsic motivation played a mediating role. The implications in this study were that it provided the information related to the business for the junior staffs through the empowering leadership by the superiors, made them participated in the decision-making, suggested the creative opinions and ideas more positively, and showed the innovative attitudes or behaviors because the 의 intrinsic motivation by the junior staffs became higher when they showed their continued interest and guidance and leading by example.

Co-Infection with Cytomegalovirus and Helicobacter pylori in a Child with Ménétrier’s Disease

유양호,이윤송,이유민,최연호 대한소아소화기영양학회 2013 Pediatric gastroenterology, hepatology & nutrition Vol.16 No.2

Ménétrier’s disease is a rare protein-losing gastropathy characterized by hypertrophic gastric fold, foveolar hyperplasia, and hypoproteinemia with resulting peripheral edema. It is clinically evident as nonspecific gastrointestinal symptoms, including abdominal discomfort, nausea and vomiting, abdominal pain, weight loss, diarrhea, and edema. Pediatric Ménétrier’s disease usually has an insidious onset and progressive, chronic clinical course and it spontaneously resolves in weeks or months. The pathogenesis of Ménétrier’s disease is not clearly understood. Ménétrier’s disease is thought to be associated with some gastric infections. But the cause of Ménétrier’s disease is unknown, an association with cytomegalovirus (CMV) and Helicobacter pylori has been suggested. In Korea, We present the first a case of pediatric Ménétrier’s disease with positive evidence of CMV and H. pylori. (Pediatr Gastroenterol Hepatol Nutr 2013; 16: 123∼126)