이너뷰티 제품의 소비가치가 선택속성과 구매행동에 미치는 영향

우미옥,박혜진 국제차세대융합기술학회 2021 차세대융합기술학회논문지 Vol.5 No.3

본 연구의 목적은 여대생을 대상으로 이너뷰티 제품의 소비가치가 선택속성과 구매행동에 미치는 영향을 살펴보고자 하였다. 인구통계학적 특성은 빈도분석, 소비가치, 선택속성, 구매행동의 하위요인은 요인분석을, 변수 간의 영향관계는 회귀분석을 실시하였으며, 모든 분석은 SPSS 26.0 통계프로그램을 이용하였다. 연구결과, 여대생 의 소비가치가 선택속성에 미치는 영향에서 내재적 속성, 외재적 속성 모두 유의한 영향을 미쳤으며 그 중에서도 경제가치가 건강, 심리가치보다 더 영향을 끼치는 것으로 나타났다. 소비가치가 구매행동에 미치는 영향에서는 건 강, 심리가치가 더 영향을 미치는 것으로 나타났으며 선택속성이 구매행동에 미치는 영향에서는 이너뷰티의 본연 의 기능인 내재적 속성이 더 영향을 미치는 것으로 나타났다. The objective of this study was to examine the effects of consumption values of inner-beauty products on the selection attributes and purchasing behavior of female university students. The frequency was calculated for the demographic characteristics, and factor analysis was used to reduce the dimension of consumption values, selection attributes, and purchasing behavior. Regression was used to investigate the effect of consumption values on the selection attributes and purchasing behavior. All statistical analyses were conducted using SPSS 26.0. In the results of this study, regarding the effects of consumption values on the selection attributes of female university students, they had effects on both intrinsic attribute and extrinsic attribute, and especially, the economic value had greater effects than health value and psychological value. In the effects of consumption values on the purchasing behavior, the health value and psychological value had greater effects on it. In the effects of selection attributes on the purchasing behavior, the intrinsic attribute as the original function of inner-beauty had greater effects on it.

초현실주의 작품의 기법을 응용한 뷰티아트 제작

우미옥,김소민,이나겸 대한미용학회 2017 대한미용학회지 Vol.13 No.4

Focusing on preceding researches and literature, production of beauty artwork using surrealist techniques begins with classification. Surrealistic beauty art can be classified into six types-automatism, depaysement, frottage, collage, decalcomanie, and objet. After classification, works are then produced. In the results of study, the automatism work expressed the formativeness of hair flow with the use of wire in the unconscious state with no planning in advance, By using bobbed-hair and tiaras, depaysement work expressed the meaning of marriage with the combination of conflicting images. The frottage work used subsidiary materials to fully express the real texture of object. A 2D technique was used to attach materials like cloth and paper in collage work. In decalcomanie work, the shape was expressed by folding with the use of paints. An illustration of a fairy tale was drawn and then partially combined with a photo frame in the objet work. as the techniques shown in surrealistic works could express plane and solid at the same time, and also have infinite possibilities of use of materials to realize diverse expressions, there are no limitations to materials or production methods in case when producing beauty-related works, so that it would be possible to produce free works. 본 연구는 뷰티아트 분야에서 예술적 가치를 높이고 융합적 사고와 발상의 전환에 기여하고자 초현실주의 특징과 기법을 분석한 후 각 특징에 맞게 작품을 제작하였다. 초현실주의 기법 은 오토마티즘, 데페이즈망, 프로타주, 콜라주, 데칼코마니, 오브 제 등 6가지로 분류하였으며, 연구결과는 다음과 같다. 첫째, 오토마티즘 작품은 의도하지 않은 무의식의 상태를 표 현하기 위하여, 머리카락의 웨이브를 철사로 구부리거나 겹쳐 서 인간의 혼돈을 은유적으로 표현하고자 하였다. 둘째, 데페이즈망 작품은 서로 상반된 이미지의 결합으로 단 발머리와 티아라를 소재로 선택하여 상반된 조합으로 결혼의 의미를 표현하고자 하였다. 셋째, 프로타주 작품은 실제 사물의 질감을 그대로 살리기 위 하여 흙과 모래, 자갈, 장식용 부자재를 아래에 놓고 긁어서 실 물 그대로의 느낌을 표현하고자 하였다. 넷째, 콜라주 작품은 다른 회화 작품을 차용하여 천과 종이 등의 재료와 결합하여 2D 기법으로 붙여서 화면이 입체감 있게 구성되었다. 다섯째, 데칼코마니는 물감을 이용하여 반으로 접거나 붙여 서 우연성에 의한 환상적인 이미지를 도출하여 아트마스크와작품의 배경에 활용하였다. 여섯째, 오브제 작품은 예술은 그리는 것이 아니라 선택이라 는 문제를 두고 무엇을 어떻게 전달할 것인가에 착안하여 동화 속의 스토리를 일러스트로 그린 후 얼굴 부분만 사진 액자를 조합시켜서 제시하였다. 이상과 같이 초현실주의 작품의 기법을 활용한 뷰티아트 작 품은 평면과 입체를 동시에 표현할 수 있었으며, 가상의 세계와 무의식, 잠재의식과 무한한 상상력 등을 소재나 주제 등 비현실 적인 것까지 제한 없이 자유롭게 표현할 수 있었다, 그러므로 향후 뷰티아트와 관련된 작품을 제작할 때 디자인 방법과 재료 의 한계를 극복함으로써 표현 방법의 확장은 독창적인 작품 제 작에 기여할 것으로 사료된다.

2,30대 여성의 사회적 외모불안이 신체이미지에 미치는 영향과 자기효능감의 매개효과

우미옥 국제차세대융합기술학회 2024 차세대융합기술학회논문지 Vol.8 No.2

연구의 목적은 여성을 대상으로 사회적 외모불안이 신체이미지에 미치는 영향과 자기효능감의 매개효과 를 살펴보고자 하였으며, 자료분석은 SPSS 26.0 통계프로그램을 이용하였다. 일반적 특성은 빈도분석을 실시하였 으며 타당도는 탐색적 요인분석, 신뢰도 검증을 위하여 Cronbach’s α값을 확인하였다. 연구방법으로는 상관분석과 위계적 회귀분석을 실시하였다. 2,30대 여성의 사회적 외모불안이 신체이미지에 미치는 영향과 자기효능감의 매개 효과를 살펴본 결과, 사회적 외모불안이 신체이미지(외모평가, 신체만족)요인에는 자기효능감은 부분매개 역할을 하는 것으로 나타났고, 외모지향요인에서만 매개역할을 하지 않는 것으로 나타났다. The purpose of this study is to find the effects of social appearance anxiety on body image among women in their 20s and 30s and the mediating effects of self-efficacy. For data analysis, SPSS 26.0 program was utilized. To look into general characteristics, frequency analysis was conducted. For validity, exploratory factor analysis was carried out. For reliability, Cronbach’s α was analyzed. As study methods, correlation analysis and hierarchical regression analysis were conducted. As a result, self-efficacy had partial mediating effects on appearance evaluation and body satisfaction as body image factors, but did not had any mediating effects on appearance orientation.

2016년도 봄 유행 아이섀도우 색상에 관한 연구

우미옥,이나겸 국제보건미용학회 2016 국제보건미용학회지 Vol.10 No.2

In the results of analyzing the 2016 spring trendy eye-shadow colors of domestic low/middle priced cosmetics brands, The Face Shop had lots of red and orange eye-shadow colors, and then yellow and violet colors. Overall, the color tone was like vivid tone, hight-brightness, and high-chroma, which was shown as bright and vivid color. Innisfree eye-shadow found lots of orange and red colors while they were evenly shown in diverse tones. In case of Missha eye-shadow, there were colors like orange, purple, red, and yellow in the order while the color tone of orange, purple, and red colors was diversely and evenly shown. Itsskin eye-shadow showed the highest frequency of red and orange colors, and then it was followed by yellow and purple colors. Mostly, there were lots of warm colors while purple group colors were found in vivid tone. Nature Republic eye-shadow mostly showed red, orange, and violet colors, and then it was followed by warm colors such as yellow, red, and purple in the order. Etude House eye-shadow showed the highest frequency of orange, purple, red, and violet colors while mostly showing warm colors. Therefore, the 2016 eye-shadow colors of domestic low/middle priced cosmetics brands showed the high frequency of warm colors, and among them, vivid orange and red colors were evenly found in all the six brands, and diverse colors/tones. Among the representative spring colors, YG and G were not much found in this period. As the biggest characteristic, YR showing vividness, high-brightness and high-chroma was the most representative color.

여성의 온라인 관여도가 객체화된 신체의식과 외모관리행동에 미치는 영향

우미옥,박혜진 국제보건미용학회 2023 국제보건미용학회지 Vol.17 No.3

This study sought to examine the impact of women's online involvement on objectified body consciousness and appearance management behavior, and data analysis used the SPSS 26.0 statistical program. Frequency analysis was conducted for general characteristics, exploratory factor analysis was conducted for validity, and Cronbach’s α value was confirmed to verify reliability. Correlation analysis and multiple regression analysis were conducted as research methods. As a result of the study, as a result of analyzing whether online involvement affects the body surveillance of objectified body consciousness, passive involvement was found to affect the body surveillance factor and body shame factor among the two sub-areas of online involvement, and online involvement was found to have an effect on the body surveillance factor and body shame factor. The active participation factor of involvement was found to have a negative influence on the control belief factor of objectified body consciousness. The passive involvement factor appeared to have an influence on online involvement on appearance management behavior.

<규합총서>에 소개된 한방 화장품 재료의 생리 활성에 대한 효능 고찰

우미옥,박혜진 한국메이크업디자인학회 2013 한국메이크업디자인학회지 Vol.9 No.2

헤어미용업 종사자의 직무특성이 조직몰입에 미치는 영향에 관한 연구

우미옥,박선이 한국미용학회 2018 한국미용학회지 Vol.24 No.3

This study attempted to analysis the differences of organizational commitment by hairdressing business workers' personal characteristics and determined the effects of their job characteristics on organizational commitment as organizational performance for beauty salon. And it aimed to prepare efficient management plans in order to solve the management problems of hairdressing business, focusing their job characteristics from aspects of human resource administration. For empirical analysis, a questionnaire survey was conducted among beauty salon employees in Gyeongsangnam-do, and the collected data were analyzed. The results found the following: First, the organizational commitment by hairdressing business workers' personal characteristics was high in the following groups: ‘age 40 or older’, ‘high school graduates’, ‘married’ abd 'director'. And task significance, task identity, and autonomy of job characteristics had an effect on organizational commitment. In fact, compared to other factors, autonomy revealed the greatest influence on job satisfaction. The study results show that human resource management that comprehensively considers personal characteristics as well as job characteristics is essential in improving business performances by increasing employees’ organizational commitment in the hairdressing business.

여대생의 온라인 관여도가 객체화된 신체의식과 미용 소비 행동에 미치는 영향

우미옥 국제보건미용학회 2022 국제보건미용학회지 Vol.16 No.2

This study aimed to examine the effects of online involvement on objectified body consciousness and beauty consumption behavior of female college students, and used the SPSS 26.0 Statistical Program for data analysis. This study conducted the frequency analysis on the general characteristics, the exploratory factor analysis for the validity, and also verified the Cronbach’s α value for the verification of reliability. In the research methods, the correlation analysis and multiple regression analysis were performed. In the results of this study, first, regarding the effects of online involvement on objectified body consciousness, the passive involvement had positive effects on body surveillance. Second, in the effects of online involvement on beauty consumption behavior, the passive involvement had positive effects on it while the active involvement, body shame, and control belief had no effects on it. Therefore, it might be because the active involvement is not originated from interest in appearance, but just a technical behavior involved in online.

[동시] 꽃꽃한 내 친구 진희 외1편

우미옥 인천작가회의(작가들) 2017 작가들 Vol.- No.61

미용소비행동과 생활만족도와의 관계에서 자기효능감의 매개효과: 부산지역 여성 독거노인을 중심으로

우미옥,윤은경 국제차세대융합기술학회 2021 차세대융합기술학회논문지 Vol.5 No.5

본 연구는 여성 독거노인의 미용소비행동과 생활만족도와의 관계에서 자기효능감의 매개효과를 살펴보고 자 한 것이다. 연구대상은 부산지역 소재 노인복지관의 서비스를 이용하고 있는 여성 독거노인으로 설문지 총 200 부를 분석하였다. 연구결과를 요약하면 다음과 같다. 첫째, 여성 독거노인들은 경제적으로 어려우며, 75세 이상의 고 연령자가 많았고, 독거기간이 10년 이상인 경우가 대부분인 것으로 나타났다. 또한 조사대상자의 대부분이 저 렴한 금액으로 미용실을 이용하고 있었고, 퍼머와 화장, 매니큐어 순으로 미용소비행동을 많이 하는 것으로 밝혀 졌다. 둘째, 미용소비행동과 생활만족도와의 관계에서는 주관적 건강상태가 좋은 경우, 그리고 미용소비행동이 증 가할수록 생활만족도가 높은 것으로 나타났다. 셋째, 자기효능감은 미용소비행동과 생활만족도와의 관계에서 완전 매개효과를 가지는 것을 알 수 있었다. 따라서 향후 여성 독거노인의 미용소비행동을 증가하고 자기효능감을 강화 하여 생활만족도를 향상할 수 있는 방안을 제안하였다. This study aimed to investigate the mediating effect of self-efficacy on the relationship between beauty consumption behaviors and life satisfaction of elderly women who live alone. The subjects were elderly women who live alone and frequently visit the senior welfare center located in Busan City. A total of 200 copies of the questionnaire were analyzed. The findings were as follows: first, the elderly women who live alone had financial difficulties; the majority were age 75 and older; and the vast majority had been living alone for 10 years and longer. Also, most of the subjects used low-price beauty salons and the most popular beauty consumptions were perm, makeup, and manicure in the order. Third, self-efficacy had a complete mediating effect on the relationship between beauty consumption behaviors and life satisfaction. Therefore, this study proposed how to increase beauty consumption behaviors and reinforce self-efficacy of elderly women who live alone in order to improve their life satisfaction.