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      • KCI등재후보
      • KCI등재

        The Effect of Three Different Generation Types on Prosocial Consumption Behavior

        오민정,황윤용,Zhi Xuan Quan,정진철 한국유통과학회 2014 유통과학연구 Vol.12 No.3

        Purpose - This study aims to examine differences in donation behavior as surrogates of prosocial consumption behavior among three generation types. Further, it attempts to examine the moderator roles that affect donation behavior influenced by the difference in generations. Research design, data, and methodology - This study used the statistical ANOVA technique to examine generational difference. Surveys were structured differently by ages, as 20th, 30th, 40th, 50th, 60th, and 70th to classify generations into each group. A survey to measure the psychological distance was performed to identify whether the respondents intended to donate to a domestic or overseas target. Results - First, subjective judgment of psychological distance has no effect on objective donation behavior. Second, though the result of the relationship with moral identity is not statistically significant, it provides evidence that a higher moral identity level possesses more donation behavior. Further, groups with higher symbolization tend to donate more than the others. This was especially evident among the young and baby boomer generation. Conclusion - This empirical study suggests that marketers need to differentiate the market segment of the baby-boomer generation with high purchasing power of prosocial consumption.

      • KCI등재

        성주풀이의 서사구조에 대한 기호학적 접근

        오민정,안정오 국제언어인문학회 2018 인문언어 Vol.20 No.1

        The main goal of this thesis is to analyze the systematic characteristic of the ‘Seongju-puri’17) text and sematic structure within the correlation based on Greimas' theory, focusing on schema of narrative and actantial model. And through this, to understand the practical implication and function of the text possessed by the patterns of ‘Seongju-puri’. To carry out these works, first the considerable number of preceding studies related to ‘Seongju-puri’ indicated that it studied the ‘Seongju-puri’, but there was no study done based on the semiotic methodology. The narrative analysis of the ‘Andong Seongju-puri’ starts from recognizing the deficiency element of ‘Seongju’(Housegod) and ‘Seongju’ experiences qualification hardship, actual hardship, honor hardship due to deficiency element ‘home’. ‘Seongju’ meets a helper during the hardship process and overcomes conflict. Furthermore, analyzing this via actantial model, ‘Seongju’, who wants to build homes for homeless human beings in the human world, becomes the main agent and the home becomes the subject and ‘Seongju’ prays to the mountain spirit, and the Great Jade Emperor(sender) who receives the delivery gives ‘solssi’(pintreeseed) and ‘Seongju’(recipient) takes on the role of the main agent to the homeless human beings. ‘Seongju’ is able to build homes with the help of the mountain spirit(supporter) and overcomes the complicated human world(opponent) in building homes and becomes seated. The narratives of ‘Seongju-puri’ possesses semantical relationship within the mutual relationship, as the premise and understood the makeup of potential value based on system and it is evident that the meaning develops in various ways based on new perspective.

      • KCI등재후보

        Shadowgraph 가시화 기법을 활용한 정전분무액적의 크기 측정

        오민정,김성현,이명화,Oh, Min-Jeong,Kim, Sung-Hyun,Lee, Myong-Hwa 한국입자에어로졸학회 2017 Particle and Aerosol Research Vol.13 No.4

        Electrostatic precipitator is widely used to remove particulate matters in indoor air and industrial flue gas due to low pressure drop and high collection efficiency. However, it has a low collection efficiency for the submicrometer sized particles. Electrospraying is a potential method to increase the particle charging efficiency, which results in increased collection efficiency. Although particle charging efficiency is highly dependent upon droplet size, the effective measuring method of the droplets is still uncertain. Tap water was electrosprayed in this study, and the images of electrosprayed droplets were taken with a high speed camera coupled with several visualization methods in order to measure the droplets size. The droplet size distribution was determined by an image processing with an image-J program. As a result, a droplet measured by a laser visualization, had a half size of that by a Xenon light visualization. In addition, the experimentally measured droplet sizes were a good agreement with the predicted values suggested by $Fern{\acute{a}}ndez$ de la Mora and Loscertales(1994).

      • KCI등재

        토픽모델링을 통한 기능성 자기공명 영상(fMRI) 사회과학연구 동향 분석(2000~2023년)

        오민정 한국상품학회 2024 상품학연구 Vol.42 No.2

        This In this study, research was conducted based on academic research conducted through fMRI technique as part of neuro-marketing, which has recently been in the spotlight as a methodology for understanding various phenomena that occur in the human unconscious. Neuro-marketing is a compound word of neuron and marketing, and it refers to understanding the invisible psychology of consumers and utilizing this for marketing, and at the center of it all lies the world of the unconscious. As an analysis method, research papers published in social science journals from 2000 to 2023 were analyzed and research results were derived through topic modeling. As a result, it was found that it consists of four topics. The first topic is research on the meaning and ethical considerations of fMRI, the second topic is research on fMRI and consumer decision-making, and the third topic is research on brain network responses to humor and advertising. As for the last topic, it could be seen that research is being conducted on emotions, psychology, and behavioral types. Although it is still difficult to say that neuro-marketing represents all the thoughts of consumers, fMRI is a methodology that can look into the world of the unconscious, and its effectiveness and effectiveness have already been verified in several studies, from an academic perspective, the results of this study are expected to serve as a guide for researchers and academics preparing for future fMRI research.

      • KCI등재

        심포이에시스적 스마트시티 창조를 위한 도시 -시티랩 베를린을 중심으로

        오민정 한국브레히트학회 2023 브레히트와 현대연극 Vol.- No.48

        Berlin hat eine kritische Reflexion über technologisch orientierte Smart Cities durchgeführt und damit begonnen, eine neue Smart City mit dem Namen “Berlin Lebenswert smart” für eine nachhaltige städtische Entwicklung aufzubauen. In dieser Smart City beteiligen sich alle Bürger gemeinsam im Sinne des Gemeinwohls. Diese Studie wird die Geschichte von Berlin Smart City und “CityLab Berlin”, die zentrale Achse von Berlin Smart City, analysieren. Wir blicken auf die künftige Stadt, in der die Menschen demokratisch leben. Die Beteiligung der Bürger ist wichtig für die Smart City der Zukunft. Die technologisch orientierte städtische Entwicklung, die von Unternehmen und Regierungen geführt wird, hat viele Nebenwirkungen gehabt. Daher ist es notwendig, Städte für ein nachhaltiges Zusammenleben von Natur und Menschen zu entwickeln.  Die wichtigsten Prinzipien der Stadtentwicklung werden in “Sympoiesis” von Donna Haraway hervorgehoben. Städte sollten einen Raum bieten, in dem der menschliche Geist und der menschliche Körper frei leben können. Bürger unterschiedlicher Herkunft können zusammenleben und sozial Benachteiligte und marginalisierte Menschen einbezogen werden. Dies kann durch “Sympoiesis” im Sinne Donna Haraways erreicht werden. Auf der Grundlage von Haraways “staying with” und “making-with” kommunizieren und kooperieren wir mit allen Beteiligten (insbesondere mit den Bürgern) um Stadtprobleme (Staying with the Trouble) offen zu legen. Es ist möglich, eine Smart City zu schaffen, indem eine “Sympoiesis”-Kultur der Beteiligung der Bürger geschaffen wird. 독일 베를린시는 기술 중심의 스마트시티에 대한 비판적 성찰 과정을 통해, 지속가능한 도시 발전을 위한 “베를린 살기 좋은 스마트 Berlin lebenswert smart”라는 이름의 새로운 스마트시티 건설을 시작했다. 베를린 스마트시티는 모든 시민이 함께 참여하여 공공의 가치를 찾고 공동선을 추구하는 “심포이에시스 sympoiesis”적 스마트시티를 지향한다. 따라서 본 연구에서는 베를린시의 스마트시티 진화 과정과 베를린 스마트시티의 중심축인 “시티랩 베를린CityLab Berlin”의 시민참여형 “심포이에시스”적 특성을 분석한다. 그리고 이를 통해 문화적존재 homo culturalis 인간의 삶의 가치를 담은 미래 도시, 스마트시티가 추구해야 할 방향을 인문학적 사유를 통해 고찰하고, 미래 도시가 지향해야 할 방향을 모색해본다. 이제 도시는기업과 정부가 주도하는 기술 중심의 개발에서 벗어나, 시민의 협력적⋅공동창조적 참여의 힘으로, 기술의 진화보다는 자연과 인간의 지속가능한 공존을 위한 “심포이에시스”적 도시의 진화를 일으켜야 한다. 그리고 우리의 도시는 인간의 정신과 육체가 자유롭게 살아갈 수 있는 공간을 제공해야 한다. 또한 미래 도시는 다양한 연령과 계층이 함께 살아가는 공간 구축을 지향하고, 사회적 약자 및 소외된 계층을 모두 포용하여 다채로운 삶의 방식을 인정하는 도시가 되어야 한다. 이는 도나 해러웨이가 주장하는 “심포이에시스”의 가치를 통해 만들 수 있다. “함께하기 staying with”, “함께 만들기 making-with”의 철학을 기반으로 모든 다양한 참여자들(시민)과 “트러블과 함께 staying with the trouble”하며 서로 소통하고 협력하여 도시의문제를 발굴하고 해결하는 “심포이에시스”적 시민참여 문화를 이루는 일은 스마트시티 진화에새로운 르네상스를 일으킬 것이다.

      • KCI등재

        머신러닝의 로지스틱 회귀를 활용한 MZ세대와 시니어 세대의 기부의도 분석

        오민정,전익진 한국IT서비스학회 2024 한국IT서비스학회지 Vol.23 No.2

        This study aims to find ways to increase the declining donation intention by using machine learning techniques. To this end, in order to predict factors that affect donations between the MZ generation and the senior generation, various machine learning algorithms, including logistic regression analysis, are applied to build a model to determine variables that affect donation intention, and provide statistical verification and evaluation indicators. In this study, differences in donation intention by generation were expected as a variable affecting donation intention, and the senior generation was expected to show a higher donation intention tendency than the younger generation. However, although the research results were not statistically significant, the younger generation showed a higher intention to donate, and these results are interpreted to mean that value consumption and ethical consumption, which are important to today's MZ generation, also influenced donations. However, there were differences between generations in the amount of donations, and higher donation amounts were confirmed among the senior generation (those in their 50s or older) than the younger generation. In addition, the results of the logistic regression analysis showed that previous donation experience had a positive effect on future donation intention, and the more motivation and importance of donation and various social participation activities online and offline, the more active one became in donating.

      • 스마트 환경에서 PMO 도입의 효과와 영향

        오민정,이민우,박남숙,김승철 한국프로젝트경영학회 2013 한국프로젝트경영연구 Vol.3 No.2

        최근 국내의 기업환경 및 사회적 환경은 선진일류국가를 위한 스마트코리아 구현을 향해 변화하고 있다. 하지만 국내 스 마트워크환경의 수준은 제도적 장치만을 마련하고 있는 실정이며, 스마트워크환경에서의 커뮤니케이션, 인적 및 물적 네트 워크의 조직통합관리 등에 관한 문제점 고찰과 전통적 업무방식에 대한 개선이 필요한 상황이다. 최근 전자정부의 등장으로 정부는 정보화 사업의 PMO (Project Management Office)제도 도입 의무화를 적극 추진하 고 있을 뿐만 아니라, 특히 프로젝트사업이 많은 IT, 건설, 금융 등의 산업에서 PMO의 역할이 커지고 있다. 본 연구를 통해 전체 산업 중에 정보통신/기술/시스템, 제조/생산/유통 산업이 프로젝트관리가 활성화되는 산업이면서도 스마트워크환경이 적용되고 있다는 점을 파악하고자 하였다. 또한 전략적 관점에서 성공적 스마트워크 환경구현의 요소를 역동성, 협업성, 연결성으로 정의하고, 각 요소와 결합되는 PMO기능으로는 실행/기반관리기능, 기술지원관리기능, 업무연계성기능으로 선별하여 각각의 관계에 있어 영향 정도를 파 악하기 위한 실증연구를 하였다. 그리고 스마트워크환경의 문제점과 전략적 요소간의 필요충분조건을 확인하여, PMO기능 이 각 문제점 해결에 영향을 준다는 것을 파악하였다. 뿐만 아니라, PMO 조직의 도입을 단순히 프로젝트관리만 하는 조직 이 아니라, 스마트워크환경이라는 사회조직적 환경변화에 있어서 비즈니스프로세스 역할을 차지할 수 있을 것이라는 결과 를 얻음으로써 초기 연구 가설을 뒷받침해주었다.

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