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기업의 축제스폰서십 참여 결정요인 및 축제주최자와 기업의 인식 차이 연구
심재길,임동혁,남문희,정강환 관광경영학회 2018 관광경영연구 Vol.84 No.-
This study aims to understand better how a company decides to participate in festival sponsorship and what the most important element is. Also with this regard, it intends to figure out perception gap between business corporate and festival host groups if any. The study set up a hypothesis that five factors including festival attraction, corporate strategy, brand exposure, influence of stakeholders, and benefits and marketing achievement have an effect on making a decision for participating in festival sponsorship. As a result of factor analysis, there is significant differences between festival hosts and companies. The implications of this study herein are as follows. Firstly, it is strongly suggested to develop a model of effectiveness measurement of festival sponsorship. Secondly, three different stakeholders such as festival programmers, corporates and sponsorship-specialized agencies should be able to fulfill each vibrant role and to be engaged in sponsorship promotion and long term relationship. Thirdly, festival host group including government officials or festival organizing committee is highly recommended to create marketing concept and strategies to utilize marketing activities accordingly, when a festival is planned or executed in the first place.
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채문희,심혜인 한국범죄심리학회 2019 한국범죄심리연구 Vol.15 No.2
As of 2018, there are 2.3million foreigners staying in the country, and the Justice Ministry expects the number to exceed 3 million within the next five years. The study looked into the perception of social distinctions and factors of influence on foreign workers among male educators at the Central Police Academy. We looked at the level of social distinctions against foreign workers, the level of negative feelings and the level of awareness of negative stereotypes The results of the study are as follows * 박사과정 수료 / 동국대학교 일반대학원 경찰행정학과(제1저자) ** 박사과정 / 동국대학교 일반대학원 경찰행정학과(교신저자) * Ph.D. Candidate / Police administration at Graduate School of Dongguk University(First Author) ** Doctroal Student / Department of Police and Criminal Justice in Dongguk University(Corresponding Author) The level of social distance sensitivity was relatively high, and the level of social distance sensitivity was low, which could be seen as high acceptance level. But when it comes to being my family's spouse, it turns out that the acceptance level is relatively low. Also, negative response and stereotypes about foreign workers were relatively low. The higher the level of negative stereotypes and negative response, the lower the social distance, and the lower the level of police education students for foreign workers, the report showed. Therefore, preliminary police officers are recognized for the need for education and awareness changes in minority groups, including foreign workers. Furthermore, methods and research are needed to change negative response and negative stereotypes 200만명이 넘는 외국인 국내에 체류하고 있으며, 40만명 이상의 외국인 근로자가 있는 현 시점에서 외국인 범죄는 증가하는 수준이 아님에도 불구하고 외국인 범죄자에 대한 연구와 관련 대책 방안 연구가 주를 이루고 있다. 따라서 이 연구에서는 남자 경찰교육생을 대상으로 하여 외국인 근로자에 대한 사회적 거리감 인식에 영향을 미치는 요인을 탐색하는데 목적을 두고 있다. 또한 외국인 근로자에 대한 사회적 거리감 수준을 비롯하여, 부정적 감정, 부정적 고정관념의 인식 수준을 살펴보았다. 인구사회학적 특성 및 개인요인을 통제요인으로 하여 사회적 거리감의 영향요인을 살펴본 결과 부정적 고정 관념과 부정적 감정수준이 높을수록 사회적 거리감이 낮은 것으로 외국인 근로자에 대한 경찰교육생의 수준이 낮은 것으로 나타났다. 특히 소수자집단에 대한 교육을 운영하고 있음에도 불구하고 이 교육의 수업 및 수업횟수 등이 영향요인으로 나타나지 않는 점 등을 고려하여 경찰교육생을 대상으로 한 소수집단교육에 전문성 확보가 필요하다. 나아가 부정적 감정과 부정적 고정관념을 변화시키기 위한 추후 연구가 필요하다.
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송대진,심문희,이나현,유영,정지태 대한천식알레르기학회 2017 Allergy, Asthma & Immunology Research Vol.9 No.4
Purpose: Although the role of eosinophils in eosinophilic gastroenteritis (EGE) is not fully understood, they are believed to be a principal effector cell. Previous studies have demonstrated that eotaxin and its specific receptor, cysteine-cysteine chemokine receptor-3 (CCR3), play a central role in eosinophil trafficking into the gastrointestinal (GI) tract. Thus, we examined the targeting of CCR3 as a potential therapeutic intervention for EGE in a mouse model. Methods: Eight- to 10-week-old BALB/c mice were intraperitoneally sensitized and intragastrically challenged with ovalbumin (OVA). Different groups of mice were administered either an anti-CCR3 antibody or a control IgG by intraperitoneal injection 1 hour before each OVA challenge. Eosinophilic inflammation in the intestinal mucosa, mucosal injury, and severity of diarrhea were compared between different groups at 1 hour after final OVA challenge. Results: Anti-CCR3 antibody reduced the number of eosinophils in peripheral blood and intestinal mucosa, but not in bone marrow. This reduction was associated with restoration of reduced villous crypt ratio, increased intestinal epithelial cell proliferation, and weight loss induced by OVA challenge. However, Anti-CCR3 antibody had no effect on the level of OVA specific immunoglobulin E (IgE) and the expression of critical chemokines or cytokines in eosinophil trafficking into the GI tract, such as eotaxin-1, interleukin (IL)-5, and IL-13. Conclusions: Anti-CCR3 antibody significantly reduced the severity of eosinophilic inflammation, mucosal injury, and diarrhea in a mouse model of food allergeninduced GI eosinophilic inflammation. CCR3 may be a novel therapeutic target for treatment of EGE and other GI eosinophil-mediated diseases.
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