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스타벅스 가격공정성의 친환경인식과 추가지불의도에 대한 매개효과
송명근 ( Song Myung Keun ),문준호 ( Moon Joon Ho ) 한국이벤트컨벤션학회 2020 이벤트 컨벤션 연구 Vol.16 No.1
Purpose - The purpose of this research is to investigate the mediation effect of price fairness between eco-friendly perception and willingness to pay premium in the domain of coffee service. Design, data, and methodology -This study collected the data using Amazon Mechanical Turk. The number of observation is 415. This research performed frequency analysis, exploratory factor analysis, reliability test, correlation analysis, and regression analysis using Baron and Kenny(1986) mediation test. Result - The results indicate that price fairness fully mediated the relation between eco-friendly perception and willingness to pay premium. Eco-friendly perception positively affected the price fairness, and price fairness positively impacted on willingness to pay premium. Conclusions - This study theoretically contributes to the literature by presenting the clarification about the association among three attributes. Given the results, this study could provide the practical implication for the coffee business managers.
송명근(Myung-Keun Song),장범선(Beom-Seon Jang),고대은(Dae-Eun Ko) 한국해양공학회 2010 韓國海洋工學會誌 Vol.24 No.4
Offshore floater such as FPSG, drillship is composed of topside and hull side, and the interface structure is called topside module support. In this study, practical considerations were investigated for the design of topside module supports, from the concept design stage to the final stage of structural determination, in view if design efficiency and construction productivity. The effects of welding design factors if topside module support, such as welding throat thickness, sectional welding area, and welding man-hours, were compared and analyzed closely with respect to productivity. The current status and problems regarding the application of deep or full penetration welding are discussed, and a direct-calculation method is suggested as a possible solution to these problems.
해산물에 대한 지불의도에 대한 연구: 제주도 사례를 중심으로
문준호 ( Joon-ho Moon ),당약함 ( Ruo-han Tang ),송명근 ( Myung-keun Song ) KNU기업경영연구소 2021 기업경영리뷰 Vol.12 No.2
Despite the importance of seafood in the domain of marine tourism, scant studies have investigated the characteristics of seafood consumers. In order to affiliate this void, this research is to investigate the determinants of sea food willingness to pay in the area of Jeju island. As the candidates of explanatory variables, this research employees price fairness, risk, diversity, and crowding. The main instrument of this research is survey. Also, this study performed field survey at Jeju airport. Then, this study used 252 observations for the data analysis. To analyze the data, this study carried out frequency analysis, exploratory factor analysis, reliability test, correlation analysis, and multiple regression analysis. Regarding the results, price fairness and diversity positively affects the willingness to pay. Also, the results presents that the adequate level of crowding maximizes the willingness to pay. Namely, there is an inverted U-shape association between crowding and willingness to pay. However, risk is identified as non-significant attribute to account for willingness to pay. The results of this research could offer the information for the management of seafood. This could become the practical implication of this research.
송은섭,송명근 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.14 No.2
The purpose of this study was to investigate the Yacht athletes's perception of control, and way of coping as related to the type of stressful events (competitional, interpersonal, physical event) as a function of skills. The subjects were 25 Elites that enrolled as a National Representative Yacht athletes in Asian Games and 45 non-Elite athletes. The ways of coping stress inventory that for children and adolescents were used was a little arranged with one item for goals of this study. Statistical methods adopted for data analysis were t-test, Scheffe test. Based on the procedures and results, the conclusions were as follows : First, Elite athletes' perception of control was lower than non-elite athletes in competitional stressful event (t=2.553, p=.013). Second, Elite athletes mainly have much than non-elite athletes according to way of copying in interpersonal, physical stressful event (t=4.386, p=.000). Third, Elite athletes have much than non-elite athletes according to way of copying in interpersonal, physical stressful event (t=4.377, p=.000). Forth, Elite athletes was not deal with problem focused coping in competitional stressful event (t=2.553, p=0.13). Fifth, Elite athletes was not deal with emotion focused coping in interpersonal stressful event (t=2.081, p=.041).