The Impact of Perceived Service Quallity on Behavioral Intentions for Adult Swimming Participants of Commercial Sport Centers

박세혁,박상일,김은영 한국스포츠산업경영학회 2004 한국스포츠산업경영학회지 Vol.9 No.2

상업스포츠센터 성인 수영프로그램 참가자들이 인지하는 서비스질이 행동의도에 미치는 영향 박세혁(서울산업대학교)박상일(연세대학교)최진호(Texas A&M University)Michael Sagas(Texas A&M University)

신경외과영역에서 감염증에 대한 (Cefmetazole sodium의 임상경험

박세혁,이규성,최중언,김영수,정상벗,이규창 최신의학사 1983 最新醫學 Vol.26 No.9

가격정보가 사회체육 소비자들의 준거가격에 미치는 영향

박세혁 한국스포츠산업경영학회 1996 한국스포츠산업경영학회지 Vol.1 No.-

본 실험연구는 비영리 스포츠시설의 프로그램에 참가하는 소비자들의 준거가격이 상이한 가격정보가 주어짐에 따라 얼마나 변화하는지 알아보는데 그 목적을 두었다. 서울에 소재한 S대학에서 세학급으로 나뉘어 레크리에이션 과목을 수강하는 196명의 응답자들에게 편의표본방식으로 각 반별로 상이한 실험적 가격정보 시나리오를 제시하였다. 응답자들은 비영리 스포츠시설의 수영프로그램에 참가하는 것으로 가상하고, 집단별로 상이한 가격정보를 접하였다. 가격정보에 따른 집단별 환기가격, 최고수용가격, 그리고 최저수용가격의 차이를 조사한 결과, 높은 가격정보를 받은 집단일수록 높은 가격으로 회비를 지불할 의도가 있는 것으로 나타났다. 가장 높은 가격정보를 받은 실험2집단은 통제집단 보다도 환기가격과 최고수용가격에 있어 각각 24.25%와 19.22% 높게 준거가격을 나타내었다. 실험1집단은 통제집단 보다도 환기가격에 있어 15.4% 높은 준거가격을 보여주었다. 가격정보가 사회체육소비자의 준거가격에 결정적인 영향을 줄 수 있으므로, 마키터는 특히 시장가격을 올릴 때는 소비자의 준거가격을 상응하게 높여주는 전략이 필요함을 인식해야 겠다. 차후 연구에서는 내적준거가격에 영향을 끼치는 인구통계적요소와 심리적요소들을 포함시킨다면 소비자의 구매행동을 보다 명확하게 이해할 수 있으리라 사료된다. This study examined the degree to which reference price levels could be affected by the provision of cost information within the context of public recreational fitness program. One hundred ninety-five respondents were randomly assigned to one of three groups. The information given to the three groups was 1) basic program information; 2) both the basic program information and a private competitor's price information; and 3) the competitor's price information and threats in closing the program in addition to the basic program information. The relative influence of each of these messages was compared. The internal reference price was measured in terms of anchor price, highest acceptable price, and lowest acceptable price. It was found that basic program information generated low price expectations and that respondents who received a private competitor's high price information in addition th the possibility of closing of the center reported highest price expectations among the groups. More specifically, the mean reference price exhibited by the second treatment group was 24.25% and 19.22% greater than that of the control group in terms of anchor price and highest acceptable price, respectively. Also, the mean reference price reported by the first treatment group was 15.4% greater than that of the control group. It was also found that consumers of public recreational fitness services in general expect to pay low prices. The important marketing implication of the results is that consumer resistance to price increase can be minimized if the consumer's reference price levels are made consistent with changing price levels. Continued examination of consumers' attitude and perception of prices for recreational fitness services is likely to facilitate a better understanding of their response to price changes. Future research needs to be conducted in identifying possible variables influencing consumers' internal reference price.

실험적 뇌경색 후 신경학적 및 병리학적 소견에 대한 Nimodipine의 효과

박세혁,이규호,이규창 대한신경외과학회 1990 Journal of Korean neurosurgical society Vol.19 No.1

Two major factors, delayed hypoperfusion and membrane failure influence the sequelae of cerebral ischemic injury. Calcium ions play a major role in both pathophysiological mechanisms. Calcium channel blockers are a logical choice for investigation as possible therapeutic agents for the treatment of cerebral ischemia. Nimodipine, a dihydropyridine derivative, is one of the most potent calcium channel blocking agent with a selective action on the intracranial vessels. The present study was designed to test the effects of nimodipine on focal cerebral ischemia in rats. At 1, 2 or 6 hours after occlusion of the middle cerebral artery(MCA), rats were treated with either nimodipine or saline. Neurological and pathological evaluation was performed at 24 hours after occlusion. Neurological outcome was better in nimodipine-treated rats and the size of the infarcted area was statistically smaller in rats treated with nimodipine 1, 2 or 6 hours after occlusion(P<0.001, P<0.001, P<0.001, respectively) when compared with control rats(MCA occlusion only) or saline-treated rats. The results show that nimodipine improves neurological outcome and decreases the size of infarction after ischemic insult. The mechanism of action of nimodipine is not fully understood but nimodipine could influence cerebral postischemic changes by improving blood flow and/or by a direct action on neurons.

성상세포종에서 혈관내피세포 성장인자의 발현

박세혁,장인복,김창현,조용준,조병문,신동익,오세문,김덕환,남은숙,Park, Se-Hyuck,Chang, In-Bok,Kim, Chang-Hyun,Cho, Young-Jun,Cho, Byung-Moon,Shin, Dong-Ik,Oh, Sae-Moon,Kim, Duk-Whan,Nam, Eun-Sook 대한신경외과학회 2001 Journal of Korean neurosurgical society Vol.30 No.6

Objective : Angiogenesis, the proliferation of capillary endothelial cells, is a vital component in the development, progression, and metastasis of many human tumors. Vascular endothelial growth factor(VEGF) is an endothelial cell-specific mitogen and induces angiogenesis and vascular permeability. The features of glioblastoma, distinct from low grade astrocytomas, are the presence of necroses and vascular endothelial proliferation. In this study, we investigated VEGF expression in the different grades of astrocytomas and determined whether VEGF expression correlates with development of glioblastoma and progression of astrocytomas. Patients and Methods : Forty seven patients with astrocytic tumors(24 males and 23 females), aged 3 to 65 years, were evaluated. Immunohistochemical staining was carried out using labelled streptavidin biotin method and primary antibody was a antirabbit polyclonal Ab against N-terminus region of VEGF165(Oncogene research product, MA, USA). Immunoreactivity(IR) was classified into no IR(absent or a trace of stain), moderate IR and intense IR by level of staining amount and intensity. Results : Six pilocytic astrocytomas showed 3 no IR and 3 moderate IR, 10 astrocytomas showed 2 no IR, 6 moderate IR and 2 intense IR, 12 anaplastic astrocytomas showed I no IR, 7 moderate IR and 4 intense IR and 19 glioblastomas showed 1 no IR, 11 moderate IR and 7 intense IR. Immunoreactivity was significantly different between low and high grade of tumors but there was no significant difference between anaplastic astrocytomas and glioblastomas. Gemistocytic tumor cells represented the predominent VEGF-immunoreactive cell types, as compared with compactly-arranged small tumor cells. In glioblastomas VEGF IR was observed in both perinecrotic and vital tumor areas. Conclusion : VEGF seems to be a important angiogenic factor in anaplastic astrocytomas and glioblastomas and VEGF expression may contribute to neovascularization of human astrocytomas.

포상 연부 육종

박세혁,이규호,임효근,이길우,신형식,강구,신보철 대한신경외과학회 1991 Journal of Korean neurosurgical society Vol.20 No.1-3

A case of metastatic alveolar soft part sarcoma is presented with clinical, pathological and radiological features. Alveolar soft part sarcoma is a rare soft-tissue neoplasm that is malignant and invariably fatal. It was first described and named by Christopherson. et al. in 1952. Since 1952 numerous examples of this tumor have been reported and have been studied with the electron microscope, but there is still considerable uncertainty as to the exact histogenesis of the tumor. Most cases occur in young females involving the lower extrimities especially in the right side. The most initial presenting symptom is a slow-growing painless mass and the principal metastatic sites are the lungs. followed by the brain and skeleton. Cerebral metastasis, in fact, may be the first manifestation of the disease. Treatment is radical surgical excision but radiotherapy and chemotherapy are less effective. We present the reported case of metastatic alveolar soft part sarcoma with electron microscopic findings.

교사제언-기초과학교육 활성화를

박세혁,Park, Se-Hyeok 한국과학기술단체총연합회 1994 과학과 기술 Vol.27 No.10

Disciplinary Leisure & Recreation : 여가경혐 제공을 통한 자원봉사자 동기유발

박세혁,장미영 ( Se Hyuk Park,Mi Young Chang ) 한국체육학회 1996 국제스포츠과학 학술대회 Vol.1996 No.1

여가의 빛과 그림자 : 청소년 여가 살리기 실천방안

박세혁 한국여가레크리에이션학회 2000 한국여가레크리에이션학회 학술세미나자료집 Vol.2000 No.5

Examining the Relationship between Perceptions of Constraint on Recreational Sport Participation and Gender among College Students

박세혁,오세숙 한국여가레크리에이션학회 2006 한국여가레크리에이션학회지 Vol.30 No.2

◈우리나라의 여성들은 여가시간에 스포츠에 참여하고 싶어도 여러 가지 제약 요인 때문에 참가하지 못하게 된다. 특히, 여자 대학생은 남자 대학생보다도 스포츠 참가하는데 제약을 경험하게 된다. Crawford, Jackson, 그리고 Godbey (1991)는 여가에 참가하는 데 인지하는 제약을 크게 내재적제약 (Intrapersonal constraints), 구조적제약 (Structural constraints), 인간상호간제약 (Interpersonal constraints)의 3가지 요인으로 분류하였다. 본 연구는 여자 대학생들이 레저스포츠에 참가하는데 있어 인지하는 참여 제약요인을 밝히고, 여자 대학생과 남자 대학생이 인지하는 제약요인의 차이점을 분석하는데 주 목적을 두었다. 편의표집방법 (Convenience Sampling Method)을 이용하여 대학생 350명에게 설문지를 배포하여 334부를 수거하였으며, 이중 부실한 답변을 제외한 295명의 자료만으로 분석을 수행하였다. 본 연구는 Crawford, Jackson, 그리고 Godbey의 여가제약모델 (1991)을 기초로 하여, 6개의 제약요인을 추출하였는바, 심리, 시간, 접근용이성, 안전, 파트너, 시설 하위요인으로 명명하였다. 이러한 6개 요인들은 내재적제약, 구조적제약 , 인간상호간제약 요인으로 구분될 수 있음을 제시하였다. 또한, 대학생들의 스포츠 및 여가 제약 요인을 분류하여, 남성과 여성 대학생들의 여가제약요인을 비교분석하였다. 본 연구는 대학생들이 여가스포츠 제약을 인지하는 다차원적 모델을 지지하였으며, 여자 대학생이 남자 대학생보다도 여가스포츠에 참가하는데 있어 제약을 많이 인지함을 보여주었다. Ⅲ. Results