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SNS를 활용한 정책 활동이 정부 신뢰에 미치는 영향에 관한 연구 : 정책 정보 획득과 정책 의견 표출을 중심으로
문승민 ( Moon Seungmin ),유한별 ( Yoo Hanbyeol ) 단국대학교 융합사회연구소 2022 공공정책과 국정관리 Vol.16 No.3
With the recent development of digital technology, people are generally using SNS, and the importance of SNS as a new policy PR tool is being emphasized. Therefore, many government agencies are actively using SNS to provide information related to policies or reflect opinions. These activities are aimed at enhancing trust in the government by involving the people in the policy process. However, the influence on government trust may be different because there are differences in policy activities using SNS depending on the characteristics of users. Based on this, this study tried to empirically reveal the effect of policy activities using SNS on government trust by using government quality and government trust statistical data conducted by Yonsei University's Future Government Research Center. As a result of the analysis, it was found that the more actively information related to government policies is obtained and opinions are expressed using SNS, the more reliable the government can be through SNS. However, it was found that the more actively people in their 20s and 30s express their opinions related to policies using SNS, the lower the level of trust.