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곽원일,남인우 한국마케팅관리학회 2012 마케팅관리연구 Vol.17 No.4
Firms manufacturing products in digital formats have been suffering from a piracy problem. This research was conducted to give strategic insights to Korean firms that export products in digital formats. To serve this purpose we investigated significant antecedents to piracy of digital works in Korea and Singapore. The findings of the study reveal that most respondents had experiences in illegally copying MP3 files. Many respondents answered that the magnitude of illegal copying on the part of others was higher than their own. The research also shows that feelings of guilt and anxiety over piracy are very slight. The low costs of copying and regulation levels significantly impact upon the cognitive level with regard to others’ piracy. Up-to-date content, the higher price of authentic material, and piracy regulation are the significant antecedent factors of the level of piracy. The level of piracy activity and anxiety about piracy differ significantly by age. The cognitive level of others’ piracy, piracy activity, and anxiety are significantly different across genders.
곽원일,최원일 대한경영학회 2002 大韓經營學會誌 Vol.15 No.4
Until 1980's many consumer behavioral researchers begin to show their interests on the affective aspect of consumer behavior. Consumer affective responses are considered important variables in a lot of studies about themes like satisfaction, store image, perceived service quality, impulse buying behavior and so on. In spite of these interests we don't have enough information about the types of consumer affective responses and the method of affective response measurement. The purpose of this study is to give some more information about consumer affective responses. The specific contents of this study are 1) the review of the literature about consumer affective responses, 2) the identification of the types and dimensionality of consumer affective responses, and 3) the development of the measure for consumer affective responses in Korean. As a result we find two types of consumer affective responses, in-store mood states and consumption emotion. The dimensionality of In-store mood states is two, pleasure and arousal. That of consumption emotion is also two, positive and negative.