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SNS를 활용한 골프마케팅이 기업이미지와 구매의도에 미치는 영향
강노을(Kang, No-Eul),김선주(Kim, Sun-Joo),이상일(Lee, Sang-il) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.6
The purpose of this study is to examine the impact of social network service (SNS)-based golf marketing on corporate image and purchasing intention so that it can provide the basic data necessary to establish a golf marketing strategy using SNS that makes golf companies build a close and a long-term relationship with customers. To attain the objective, this study set as population those who have more than 6 months of golfing experience and have access to SNS on a daily basis. A total of 280 questionnaires were collected. The collected data were processed with SPSS (Ver. 22.0) statistics program for frequency analysis, factor analysis, correlation analysis, and multiple regression analysis. The findings are as follows. First, the characteristics of SNS had a significant impact on corporate image. Reliability and access convenience had a relative impact on marketing in the order while reliability had an impact on social behavior. Second, the characteristics of SNS had a significant impact on purchasing intention. Reliability, access convenience, and interactivity had a relative impact on purchasing intention. Third, corporate image had a significant impact on purchasing intention. Marketing and social contribution had a relative impact on purchasing intention in the order. In conclusion, it turned out that SNS-based golf marketing has a significant impact on corporate image and purchasing intention.
고은실 ( Eunsil Koh ),김유진 ( Yu Jin Kim ),강노을 ( Noeul Kang ),진성례 ( Seong-rye Jin ),이진영 ( Jin-young Lee ),어홍 ( Hong Eo ),최동철 ( Dong-chull Choi ),이병재 ( Byung-jae Lee ) 대한천식알레르기학회(구 대한알레르기학회) 2021 Allergy Asthma & Respiratory Disease Vol.9 No.2
Purpose: Contrast media is one of the most common cause of adverse drug reaction (ADR) in adult. However, there was little data reported about differences in ADR ratio and severity among iodinated contrast media (ICM). Methods: Medical records of 627,049 patients who performed computed tomography scan using low-osmolar nonionic iodinated contrast media from January 2015 to December 2018 were retrospectively reviewed. A total of 6 ICMs including iomeprol, iohexol, iopromide, iobitridol, ioversol, and iopamidol were used in this period. The incidence of ADR was compared to their total usage and dosage between each contrast media. Results: The incidence of ADR of iopromide (1.36%) and iomeprol (1.27%) was the highest when compared with the average incidence of 1% of 6 ICMs. Ioversol (0.67%), iohexol, and iobitridol (0.74%) had the lower incidence of ADR. The order of results adjusted by actual administered dosage, the use of premedication, and the prior exposure history of ICMs was similar. The fraction of moderate and severe ADR in overall ADR was slightly different, but not proportional to the incidence of ADR. Conclusion: The incidence of ADR among 6 low-osmolar nonionic ICMs was significantly different when compared by the total number of usage and the total volume of dose. The incidence of ADR varied by nearly 2-fold depending on ICMs. Further study might need to explore the reason for the difference of incidence. (Allergy Asthma Respir Dis 2021;9:84-92)