한국배구슈퍼리그의 활성화를 위한 전략적 마케팅 모형 개발

조영호 한국스포츠산업경영학회 1999 한국스포츠산업경영학회지 Vol.4 No.2

본 연구는 한국배구슈퍼리그의 활성화를 위한 전략적 마케팅 모형을 개발하는데 그 목적이 있다. 본 연구의 대상은 배구전문가 즉, 전국에 있는 한국배구슈퍼리그에 참가하는 국내·국제심판, 대한배구협회 임직원 그리고 감독 및 코치 등 일선지도자 56명으로 하였다. 본 연구에 사용된 조사도구는 "아마츄어 스포츠단체를 위한 전략적 마케팅 모형"(김치조, 1997), "민속씨름경기의 마케팅 전략을 위한 소비자 행동 분석"(조근종·이학래·이강평·최창국·임용규·조영호·이진수, 1996) 등을 기초로 하여 배구전문가들과 스포츠마케팅 전문가들과의 심층면접조사를 통해 설문지를 작성하였다. 설문문항 내용은 대한배구협회의 조직사명, 한국배구슈퍼리그의 마케팅 목표 및 마케팅 믹스 전략, 그리고 정치·제도·문화·사회·경제 및 경쟁적 환경에 있는 종목과의 세부진술상황 비교, 한국배구슈퍼리그의 프로화 등이다. 설문문항 내용은 한국배구슈퍼리그의 마케팅믹스(8문항), 내적환경(6문항), 외적환경(4문항)이다. 신뢰도 계수는 545∼804이었다. 분석 결과로서 첫째, 대한배구협회의 사명은 배구 발전이 가장 높게 나타났으며, 한국배구슈퍼리그의 목적 및 목표는 재정자립이 우선되어야 하는 것으로 나타났다. 한국배구슈퍼리그가 발전하기 위한 내·외적 환경은 개선점이 많은 것으로 나타났다. 둘째, 한국배구슈퍼리그가 활성화되기 위한 마케팅믹스 전략은 스타 플레이어를 이용한 제품전략, 입장료의 할인제, 지정 좌석제, 지정예매처와 같은 다양한 가격전략, 도시별 배구 팬 조사를 통해 개최 지역을 확대하는 장소전략, 끝으로 한국배구슈퍼리그 개최지역을 그 지역 스포츠 축제의 장으로 승화시키는 촉진전략이 필요한 것으로 나타났다. 셋째, 한국배구슈퍼리그의 프로화에 대한 결과는 '찬성한다'가 92.8%로 압도적으로 높게 나타났으며 직접적인 프로화보다는 세미프로가 선행되어야 하는 것으로 나타났다. The purpose of this study was to design a strategic marketing model to activate the Super League Volleyball in Korea. The subjects of this study were 56 persons of volleyball coaches, national and international refrees, and directors and board members of Korea Volleyball Association(KVA). Cronbach's α was 0.545∼.804. The results of this study can be summarized as follows: First, the roles of KVA expected by the most of the subjects responding to the questionnaire was development of the volleyball, followed by improvement of people's leisure through volleyball and enhancement of national image. Second, the expected marketing goal and objective of the KVA were financial self-sustenance of KVA, followed by attraction of more volleyball fans through improved competition capability, activation and development of volleyball, activation of local volleyball competitions, and etc. Third, it was found that the current Super League Volleyball Game had many problems in such internal terms as contents of competition, operational management, marketing management, financial management, and organizational management. In addition, the external problems (political, economic, cultural, legal or institutional) were found to impede the activation of the Super League Volleyball. Fourth, the expected marketing mix strategies expected of Korea Super League Volleyball are as follows: ① Product strategy: marketing strategy using star players. ② Pricing strategy: Entrance fee 5.000 wons (discount system, designated seat system, designated reservation system, and etc.). ③ Place strategy: Expansion of game venues through regional wise surveies of fans. ④ Promotion strategy: Utilization of Super League Volleyball Game as local sports festival (ex.: Meeting between local fans and volleyball stars, volleyball fans' night, and volleyball-related people's and etc.). Fifth, 92.8% of the subjects agreed to launching the professional Volleyball league as soon as possible. They also suggested that the professional volleyball league should be preceded by an extensive survey and institutional improvement through the operation of a preparatory semi-professional league.

Release profile of nifedipine by membrane porosity and various excipients in multi-coated granules

조영호,정성찬,이수영,김문석,강길선,이해방 한국고분자학회 2006 한국고분자학회 학술대회 연구논문 초록집 Vol.2006 No.4

A Survey on Insect Diversity of Mulyeongari-Oreum Wetland, on Jeju Island, South Korea

조영호,한용구,박성준,김영진,최민주,남상호 한국환경생태학회 2011 한국환경생태학회지 Vol.25 No.4

The purpose of this study is to identify insects inhabiting Mulyeongari-Oreum wetland and to provide basic information for conservation of wetlands. As a result, a total 229 species, 73 families, 9 orders of insects were collected: 136 species, 39 families, 6 orders from Mulyeongari-Oreum Wetland and 121 species, 52 families, 9 orders from Mt. Sooryeong. Of the 229 species of insects investigated, Copris tripartitus Waterhouse, an endangered species of wildlife fauna in Korea, was found with many individuals. Also, Lychnuris rufa(Olivier), having a narrow habitat near unpolluted water and mountains, was also recorded with 3 individuals and then should be considered as a protected species in Wetlands. To identify the community structure of moth on Mulyeongari-Oreum wetland, a light trap was examined and a total 76 species of moths were collected. Total dominant species was Hydrillodes morosa(Butler) with index of 0.12 and the species diversity on the moth community from survey area was the highest in July with index of 3.42.

A Faunistic Study of Insects of Uninhabited Islands in the Docho-myeon, Sinan-gun, Jeollanam-do, Korea

조영호,김영진,임헌명,한용구,최민주,남상호 한국환경생태학회 2011 한국환경생태학회지 Vol.25 No.5

Shinan-gun in Jeollanam-do has 1,004 islands which is the biggest number in the whole country. As most of the islands in Korea are secluded from the mainland or other islands, biological surveys are very important for the biogeographical perspective. Especially, the species diversity of insecta on an island plays an important role in the food stability of top predators, including birds. This study provides baseline academic resources for the preservation and management of uninhabited islands by providing information about the status of insects on the uninhabited islands in Docho-myeon, Jeollanam-do, Korea. As far as the appearance aspects of the insects in 28 uninhabited islands were 921 individuals, 122 species, 60 families or 12 orders. Ga Island showed the highest appearance as 32 species, 22 families or 9 orders. Appearance of specific insects was investigated unknown species: 1 species, southern characteristic species: 3 species, coastal dune species: 1 species, climate-sensitive indicator species: 1 species

Genetic relationships between Mt. Halla and Mongolian populations of Hipparchia autonoe (Lepidoptera: Nymphalidae)

조영호,박정순,김민지,최득수,남상호,김익수 한국곤충학회 2013 Entomological Research Vol.43 No.3

Hipparchia autonoe belongs to the family Nymphalidae (Lepidoptera) and is designated as an endangered insect and national monument in Korea. It only inhabits a very restricted area on Mt. Halla but is widely distributed in several Asian countries including Mongolia. A previous study conducted to understand the genetic relationship between Mt. Halla and Mongolian H. autonoe for conservation purposes suffered from a limited number of samples. Therefore, we sequenced the DNA barcode region of an additional 36 H. autonoe individuals, combined them with previous data from 19 individuals, and performed phylogenetic and population genetic analyses. Furthermore, the internal transcribed spacer 2 (ITS2) region was also sequenced from the 36 samples as a nuclear DNA marker. The existence of independent haplotypes, sequence types, and significant FST estimates (P < 0.05) between Mt. Halla and Mongolian populations indicated hampered gene flow between the populations. Nevertheless, an absence of a reciprocal monophyletic group in Mt. Halla and Mongolian populations by cytochrome oxidase subunit I gene‐ and ITS2‐based phylogeny suggests that the genetic isolation of the Mt. Halla population from the Mongolian populations seemed not large enough to consider them independent genetic entities.

나노 및 MEMS 기술의 특성에 따른 연구개발 패러다임과 추진전략의 변화

조영호 제어로봇시스템학회 2004 제어로봇시스템학회지 Vol.10 No.1

회귀분석을 통한 공공청사 골조 공사의 개산견적 방안

조영호,최현준,김정원,윤석헌,Jo, Yeong-Ho,Choi, Hyun-Jun,Kim, Jung-Won,Yun, Seok-Heon 한국건축시공학회 2020 한국건축시공학회지 Vol.20 No.2

It is important to estimate the optimal construction cost at the early stage of the project. In this regard, conceptual cost estimate is an important factor for estimate optimal construction cost. However, domestic conceptual cost estimate are only used as cost per unit area according to the building type, and it's accuracy is not high. Hence, the purpose of this study is to calculate the approximate quantity and cost for reinforcing bars, concrete, and formwork by presenting a regression formula based on the total floor area of the common work items in the frame work. In order to verify the accuracy and validity of the regression formula presented in this study, a comparative analysis was performed by applying the regression formula and the traditional approximate quantity take-off method to real cases. As a result, the estimated error rate of the traditional method was -102~+55%, and exceeded the estimated conceptual cost estimate accuracy range of -50~+100% suggested by AACE(American Association of Cost Engineering). On the other hand, the error rate of the regression formula method presented in this study was -6.4~+11.62%. This can be used not only for conceptual cost estimate range of accuracy, but also for detailed estimates. However, it is necessary to analyze the factors that affect the unit price as well as quantity in order to calculate the appropriate cost.

철근 수량산출 간소화 방안

조영호,윤석헌 한국건축시공학회 2019 한국건축시공학회지 Vol.19 No.6

Quantity takeoff and cost estimates in Korea are carried out in practice without any clear standards or standards. Especially, quantity takeoff of Reinforcing bar and BoQ documentation process is very complex using 2D drawings. Inthis study, 10 case sites were analyzed for the status of inefficient quantity takeoff and how the statement wasprepared. In order to solve this problem, this study presented a method for calculating the quantity of rebars throughthe ratio of concrete volume for schools, offices, and apartment buildings, and analyzed the accuracy of results. In thefuture, it is expected that the error range can be reduced by defining the factors affecting the results and calculatingthe correction value for them. 국내 철근콘크리트공사 현장에서는 철근량을 산출하기위해 2D도면을 이용하여 복잡한 식을 사용한다. 내역서상의 철근 내역이 전체 철근량으로 작성되는 것을 고려했을때, 현행 철근량 산출방식은 다소 비효율적이라고 판단된다. 이에 본 연구는 공공청사, 학교, 공동주택 각 유형별 10개의 프로젝트에 실적데이터를 바탕으로, 콘크리트량 대비 철근량 비율을 산출하여 사례를 검증하였다. 연구결과 AACE가 제시한 상세견적 단계의 정확도 범위 안에 포함되었으며, 프로젝트 전체 철근량은 상세견적 단계 오차율범위에도 포함 되는걸 확인할 수 있었다. 향후 부재별 유형에 따라 적용할 수 있는 보정 값을 산출하여 오차범위를 줄여 부재별 철근 산출량 오차율이 상세견적단계에서도적용이 가능한 연구가 필요하다고 판단된다.

Preparation and Characterization of Gradient Polyethylene Surface with DNA

조영호,김문석,강길선,이해방 한국고분자학회 2006 한국고분자학회 학술대회 연구논문 초록집 Vol.2006 No.4

談話に見られる文末表現「の(ん)だ」の意味機能 -face行為を中心に

曺永湖,南嘉瑩 한국일본근대학회 2010 일본근대학연구 Vol.0 No.28