정상수의 임상삼제

정상수,Jeong, Sang-Su 대한한약협회 2003 大韓漢藥 Vol.7 No.-

경산 임당지역과 김해 예안리 고분 출토 인골의 평균수명

정상수,최봉인 한국문화유산협회 2015 야외고고학 Vol.0 No.22

지금까지 우리나라 고고학에서는 삼국시대 유적·유구·유물 등은 많이 연구되었으나 당시 살았던 사람들 의 평균수명에 대한 연구는 미미한 편이다. 이에 인골이 많이 출토된 영남지역의 경산 임당지역 고분과 김해 예안리 고분을 통해 당시 유적에 살았던 사람들의 평균수명을 찾고자 한다. 본고는 경산 임당지역 고분과 김해 예안리 고분의 인골 감정 보고서의 연령 감정 결과(성인·어린이 등 정 확한 연령이 아닌 경우는 제외)를 기초로 최소 연령과 최대 연령 그리고 평균 연령을 도출하여 4세기에서 7세기까지 시기별 평균수명과 이 시기에 만들어진 유구의 묘제별 평균수명을 알아보았다. 경산 임당지역 고분에서 출토된 인골을 통한 시기별 전체 평균수명은 30.4세이며, 유구의 묘제별 전체 평 균수명은 29세이다. 김해 예안리 고분에서 출토된 인골의 시기별 전체 평균연령은 26.6세이고, 유구의 묘 제별 전체 평균수명은 19.5세이다. 이러한 결과는 정상수가 언급한 임당지역 고분의 평균수명 성년(약년-성년)으로 본 결과와 거의 비슷하 지만, 김두철의 예안리 고분으로 본 사망평균연령 25-(34)세와는 다소 차이가 있다. 또 신라촌락문서를 이용한 兼若逸之의 평균수명은 20-25세 사이이며, 30세를 넘었다고 보기 어렵다는 견해와 예안리 고분의 평균수명은 거의 유사하게 나타나지만 임당지역 고분의 평균수명은 兼若逸之의 최대치와 비슷하다. 이들 두 유적을 비교하였을 때 삼국시대 사람의 평균수명은 고분이 지닌 위상과 관련된 것으로 판단되며, 이는 콜라겐 분석 등을 이용한 유적의 식생활 분석을 통해 추후 알아보고자 한다. 그리고 옹관묘는 이들 두 고분에서 평균연령이 낮은 것으로 보아 어린이를 위한 묘제임을 다시 밝힐 수 있었다. A study on the average lifespan of those people who lived three kingdom period in Korea is insignificant. So we are trying to find the average lifespan of the people by the human skeletons which were found from Yimdang site and Yeanri site. Though the appraisal result from the appraisal report of human skeletons, we has analyzed the minimum age, maximum age and the average age. After that, with the average age, we have studied the average age between 4 century and 7 century and average lifespan of the people which were found from the tombs found similar times from that period. The skeletons from the Yimdang site shows that the average lifespan is totally 30.4 years old, and the lifespan from the type of tombs were 29 years old. But at the skeletons form the Yeanri site were 26.6 years old and others were 19.5 years old. This result is similar to the opinion of Jung’s the average lifespan by Yimdang site but there is small difference on the view of Kim’s the average of death time age by Yeanri site. Kanewaka Tosiuki(兼若逸 之)’s the average life span by the reports of village in Silla(新羅村落文書) is 20-25 years, and hard to believe that they were over 30 years. This shows that the age is almost similar with Yeanri and the maxium age from Yimdang. In conclusion it can notice that the average lifespan have deep connection with the status of site. In the future a assignment by isotopic evidence of diet will try on. And this shows that the jar coffin is for children’s tomb.

간경화와 치료방법-양주 인화당 : 정상수 경험 처방집

정상수,Jeong, Sang-Su 대한한약협회 2004 大韓漢藥 Vol.8 No.-

광고 아이디어의 설득적인 화법(narrative)에 관한 연구

정상수 청주대학교 학술연구소 2015 淸大學術論集 Vol.2015 No.S-9

This paper is to study narratives which can tell the ideas for commercials more persuasively. As TV commercials convey the messages implicitly, people do not take their time to analyze and watch them like artworks. Thus, commercials without persuasive ideas are hard to grab people’s attention even for a short period of time. Thus, producers should constantly develop the techniques for unique ideas in order to win affections of consumers among increasing media clutter. TV commercials are conversations between the marketers and consumers, not one-sided media. Therefore, what we need is to develop implicative and appealing ideas. This study shows how to develop persuasive narratives in advertising.

효과적인 뉴 미디어 크리에이티브에 관한 연구

정상수 청주대학교 학술연구소 2013 淸大學術論集 Vol.20 No.S-7

This paper describes the opportunities to develop effective creative strategies of the new media for advertising. It provides a brief view on the new advertising media scene and the various ways of contacting young new media users through the lens of mobile marketing. As a major player in the new media world, mobile is doing more important role in today's marketing. It also suggests creative challenges to improve mobile advertising creative. It specifically focuses on how to differentiate the mobile advertising ideas from traditional ones by stressing the importance of personal media like a smart phone. People often enjoy relaxation with their smart phones whenever they have some leisure time, so marketers should not disturb them. The two essential key words in the new media creative would be mobile and social media.

우리나라 企業合倂制度의 改善方案에 關한 硏究

鄭象洙 진주여자전문대학 1994 論文集 Vol.17 No.-

This dissertation has the goal of grasping the problems of regulations and system in M&A, groping its improvement scheme. Which become serious when Korean companies find a larger foreign market and foreign companies extend their business into Korea and the industrial structure is under adjustment to achieve advancement. This dissertation thus adopts the research method to present the course of effective M&A development by comparing and analysing the present situation and system Korea, USA and Japan. The results of this dissertation reveals that the complementation and introduction of the related system as follows crucially become actual problems in order for M&A to become serious in terms of advancement in competition and efficient management. First, Pre-public announcement system in connection with mergers should be improved to lessen the damage of minor shareholders. Second, The merger with company which does not fulfill the requisite for listings should be resericted to prevent an insolvent company from abnormally going public. Third, The claim for stock purchase to guarantee the anticipated damage of rights and interest of opposite shareholder, by abiding by the decision of the majority, should be improved. Fourth, The transfer of the holding share should be improved to control the interest between the holding and minority shareholder, and the holding shareholder and company. Even though the fair merger system is prepared to not to suffer unwilling damage for minority shareholder, majority shareholder should establish the sound enterprise morals, and minority shareholder should take a continuous interst in company to make M&A active, unfair merger should positively be meet.

現代新聞紙と人生享樂への考察(上)

井上收 朝鮮敎育會 1926 文敎の朝鮮 Vol.- No.3

세계 광고 크리에이티브의 신경향에 관한 연구 : 칸(Cannes) 국제광고제 수상작을 중심으로

정상수 청주대학교 학술연구소 2013 淸大學術論集 Vol.20 No.S-7

This study explores the current trend of global advertising creative. It specifically focuses on how to win international advertising awards by analysis of Cannes Lions 2012 winners work. Trend is changing rapidly in the advertising communication industry owing to the development of web-based technologies such as SNS, LBS(Location Based Service), and mobile devices. The findings indicate that creators should rethink the working process. They might start to generate ideas with related technologies as well whenever they received the creative brief. On top of that, they ought to have a broader scope on how to create effective word-of-mouth advertising campaigns by the smart use of social media. The importance of IMC(Integrated Marketing Communication) should be recognized by them from the early stage of creative process.. However, one thing is very clear that techniques never overpowers the ideas no matter what. That's the most important learning from the winning cases.

設立中의 會社와 會社不成立時 發起人의 責任

鄭象洙 진주여자전문대학 1992 論文集 Vol.15 No.-

After finishing legal establishing procedure, corporation has a juridicial standing and will start business activities. If corporation has not juridicial status, it will leave a series of problem as a establishing corporation in legal aspects. Generally speaking, establishing corporation is not a juridicial person but a corporation aggregate. But there is unfair theory that establishing corporation is a kind of association partnership or a corporation aggregate has not rights in civil law. It is the reason that association partnership or a corporation aggregate is a sort of organization driving for the purpose of object achievement. Establishing corporation is divided into internal/external relation in legal aspects. First, in internal relation, the mutual obligation of workers is determined by the article of association and the aim of establishing corporation. Second, in external relation, establishing corporation is not a juridicial person but a corporation aggregate and has not been recognized any right capabilities but a partner of executive organ.

우리나라 중소기업의 금융거래실태에 따른 개선방향에 관한 연구

정상수 진주여자전문대학 2002 論文集 Vol.25 No.-