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대두유의 자동산화 및 가열산화에 미치는 정향추출물의 항산화 효과
박상일,손종연 한국조리과학회 2004 한국식품조리과학회지 Vol.20 No.1
This study was conducted to investigate the antioxidant activities of clove extracts in water, methanol and ether. The clove extracts, BHA and α-tocopherol were added to each oil at a level of 200ppm. The activities of the substrate oils and controls were tested under autoxidation and thermal oxidation conditions. The degree of the effects of the antioxidant activities under autoxidation condition were in the following order: ether extract〉methanol extract〉BHA〉α-tocopherol〉water extract=control group. The induction periods of the control, water, methanol and ether extracts, and BHA and α-tocopherol were 9.5, 9.6, 10.7, 11.8, 10.4 and 9.7 days, respectively. Under thermal oxidation condition, the methanol extract showed stronger antioxidant activity than those of the water and ether extracts. The antioxidant activity of the methanol extract was attributed to α-tocopherol and BHA.
Customer Perceived Value in B2C Service Industries: A Higher-order, Formative Factor Structure
박상일,김미정 한국상품학회 2018 商品學硏究 Vol.36 No.2
This study proposes a higher-order formative model of service value which has two second order drivers, named benefits and costs and each of these second order drivers reflects several first-order drivers. It also empirically compares the proposed model with two alternative higher-order models with regard to the specification and level of abstraction. This research empirically tests the proposed model in three distinct service categories and compares the proposed model with two alternative higher-order models by means of the specification and level of abstraction. The findings of this study indicate that the higher-order model of service value may be better specified by a formative rather than a reflective model and the overall abstraction of service value is reasonable at a third-level rather than second-level. The results provide empirical evidence for a higher-order formative measurement model of service value for researchers and a guidance for practitioners of service organizations to monitor and manage this construct.
박상일,이인제 한국스포츠학회 2021 한국스포츠학회지 Vol.19 No.1
본 연구에서는 올림픽 스폰서십 기업의 인쇄광고물과 일반 인쇄광고물을 직접 제작하였다. 제작된 광고는 공식스 폰서십 인쇄광고물과 올림픽 당시 일반 인쇄 광고물을 구분하여 스포츠스폰서십 인지 정도에 따른 효과를 분석하고자 한다. 본 연구에서는 인쇄매체를 활용한 올림픽 스폰서십 광고의 시선추적 연구로서 Tobii X2-30 Compact 아이트래킹 제품을 활용하였다. 60명의 피험자를 대상으로 실시하였으며, 실험된 결과는 아이트래킹 시스템을 통해 자동으로 기록되 어 연구에 활용하였다. 본 연구에서는 Scan Path, Heat Map를 사용하여 피험자 시선 이동경로와 시선 응시율을 분석하였 다. 또한 AOI 분석 이미지를 활용하여 피험자의 응시시간, 응시율, 응시순서, 시선이동 순서를 분석하였다. 연구결과 응시 율 시간 확인결과 회사로고, 지지문구2, 지지문구1, 평창마크1, 평창마크2, 모텔 순으로 오래 응시하고 있음을 알 수 있다. 또한 시선이동 순서 확인결과 지지문구2, 회사로고, 모델, 지지문구1, 평창마크1, 평창마크 2 순으로 시선이 이동하고 있음을 알 수 있다. In this study, print advertisements and general print advertisements of Olympic sponsorship companies were directly produced. The produced advertisement is to analyze the effect of the recognition degree of sports sponsorship by classifying official sponsorship advertisement and general advertisement. In this study, a Tobii X2-30 compact eye tracking product was used as an eye tracking study of Olympic sponsorship advertisements using printed media. It was conducted on 60 subjects, and the experimental results were automatically recorded through the eye tracking system and used for the study. In this study, the subject's gaze movement path and gaze gaze rate were analyzed using Scan Path and Heat Map. In addition, using the AOI analysis image, the subjects' gaze time, gaze rate, gaze sequence, and gaze movement sequence were analyzed. As a result of the study results, it can be seen that the company logo, support letter 2, support letter 1, Pyeongchang mark 1, Pyeongchang mark 2, and motel are taking a long time. In addition, as a result of checking the order of gaze movement, it can be seen that the gaze is moving in the order of support sentence 2, company logo, model, support sentence 1, Pyeongchang mark 1, and Pyeongchang mark 2.
해외골프장 이용객이 지각한 해외 골프장 서비스가 참여만족 및 재방문의도 미치는 영향
박상일,박재영 한국웰니스학회 2012 한국웰니스학회지 Vol.7 No.4
본 연구에서는 해외골프장 이용객이 지각한 골프장 서비스가 참여만족 및 재방문의도에 미치는 영향을 조사함으로써 국내 골프장 발전을 위한 기초자료를 제공하고자 하였다. 본 연구의 대상은 태국 및 필리핀 지역 골프장 이용고객 중 20세 이상의 성인을 모집단으로 설정하였으며, 표본의 선정은 비확률표본추출방법 중 판단표본추출법을 이용하여 총 250부의 설문지를 배포하였다. 이 중 227부의 자료를 실제분석에 사용하였다. 본 연구에서는 IMB SPSS 19.0을 사용하여 빈도분석, 신뢰도 분석, 독립표본 t-검정, 일원분산분석, 상관관계분석, 다중회귀분석을 실시하였다. 본 연구의 결과 골프장 서비스 요인 중 골프장 코스관리, 가격은 참여만족에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 또한 골프장 서비스 요인 중 골프장 가격은 재방문의도에 통계적으로 유의한 영향을 미치는 것으로 나타났다 The purpose of this study was to examine the effects of factors related to service quality of foreign golf course on participants satisfaction and revisit intention. The sample of the study was user in the foreign golf course. 227 questionnaires were used in the study. These data were processed using IBM SPSS 19.0 version, frequency analysis, reliability analysis, correlation analysis, multiple regression analysis. The level of significance was set up =.05. The results of study based on this procedures and method are as follows. When it comes to relative influence, it showed that the course management factor has positive(+) effect on participants satisfaction. And price factor has positive(+) effect on participants satisfaction. When it comes to relative influence, it showed that the price factor has positive(+) effect on revisit intention.