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      • KCI등재
      • KCI등재

        효과음의 유형에 따른 청각적 경험이 브랜드 인지에 미치는 영향 연구

        김태우 ( Kim Tai-woo ),장순규 ( Jang Soon-kyu ) 커뮤니케이션디자인학회(구 시각디자인학회) 2019 커뮤니케이션 디자인학연구 Vol.66 No.-

        시대의 흐름과 기술의 발전에 따라 사용자는 TV, 컴퓨터, 스마트폰과 같은 디바이스를 통해 다양한 뉴미디어의 콘텐츠 경험을 하고 있다. 이러한 콘텐츠에 있어서 청각적 요인은 중요한 역할을 담당하고 있다. 이에 따라 기업에서는 사운드 피드백과 같은 청각적 요인을 브랜드를 경험하는데 선작용(先作用)하는 요인으로 활용하고 있으며, 이러한 사운드를 통해 다른 기업과 차별화된 브랜드 경험을 유도하는 전략을 활용한다고 할 수 있다. 본 연구는 수용자의 감정과 행동을 변화시키며, 타기업과 차별화된 브랜드 경험을 유도하는 청각적 요인에 대하여 연구하고자 한다. 연구의 진행을 위해 효과음의 브랜드 경험적 측면을 멜로디가 있는 ‘앰비언트사운드’와 멜로디가 없는 ‘일반적 효과음’으로 구분하여 연구하였다. 연구의 결과로 브랜드 경험 디자인에 있어 효과음은 브랜드를 인지하고 연상하는데 영향을 미치는데 장기간 변화 없이 활용되는 것이 중요하며, 또한 멜로디의 유무는 브랜드 인지와 연상에 큰 영향을 미치지 않는다는 것을 확인했다. 그리고 단기간 활용된 효과음이라도 브랜드를 인지하는데 있어 수용자의 흥미와 관심이 영향을 미칠 수 있을 것이다. With the trend of the times and technological advances, users are experiencing a variety of new media content experiences through devices such as TVs, computers and smartphones. Auditory factors play an important role in this content. As a result, companies use auditory factors, such as sound feedback, to experience the brand as a positive factor, and use these sounds to drive a differentiated brand experience from other companies. The purpose of this study is to investigate auditory factors that change the emotions and behaviors of prisoners and induce differentiated brand experiences. In order to advance the study, the brand empirical aspect of effect sound was divided into 'ambient sound' with melody and 'general effect sound' without melody. As a result of the research, it was confirmed that the effect sound in the brand experience design is important to be used without affecting the brand for a long time without affecting the recognition and association of the brand. Also, it is confirmed that presence or absence of the melody has no great influence on the brand recognition and association. In addition, interest and interest of the audience may affect the recognition of the brand even if it is used for a short time.

      • KCI등재
      • KCI등재

        『셰익스피어 인 러브(Shakespeare in Love)』

        김태우(Kim Tai woo) 영상영어교육학회 2003 영상영어교육 (STEM journal) Vol.4 No.2

        Shakespeare in Love rests on the assumption that Romeo and Juliet, one of the most famous plays written by William Shakespeare, is based upon a true love that a young Shakespeare must have experienced and tries to reconstruct this. The reconstruction process however, rather faithfully follows the plot and episodes of the original Romeo and Juliet. Therefore, it can be safely said that Shakespeare in Love is a curious mixture of fiction and reality in the overall fiction of the film. While the film describes Shakespeare's love as if it were a period piece, it also includes the paradoxical relationship between fiction and reality; it presents the very process of composition and the first production of Romeo and Juliet, on the one hand, and, on the other hand, deals with the question of whether real love can be presented on stage. The final conclusion is that fiction is no different from reality, and that fictional love can also be true love. The central figure throughout the film, presenting all of the important theme and both posing and answering questions, is, of course, William Shakespeare himself. It is to him that Shakespeare in Love is a rare and worthy credit.

      • KCI등재
      • KCI등재
      • KCI등재

        『진짜』의 동적 구조와 정적 이념

        김태우 ( Tai Woo Kim ) 영미문학연구회 2003 영미문학연구 Vol.5 No.-

        In 1982, at the Strand Theatre, London, The Real Thing was first staged, and subsequently, was subjected to a variety of critical responses, but the diversity of criticism itself in a way confirms the unusual depth of the play. The Real Thing deals with the process of Henry`s education in love. Though he failed in his first marriage with Charlotte, he finds a true love in his renewed relationship with Annie, his second wife, and gains more insight into love and art in the end. The process, however, is neither straightforward nor easily recognizable. The intricate mirror-like structure, where illusion and reality are continuously engaged with each other, makes the audience feel that they are standing amid the infinite reflections of numerous mirrors facing one another. Stoppard also uses Henry as his mouthpiece and explicates his own absolutist ideas of love and art. Inevitably, it undermines not only the delicate balance between the author and the protagonist but the whole dynamism of the play itself. Still, the virtues of The Real Thing easily outweighs its shortcomings. With its deep concern for subject matter and with its intricate structure, the play is definitely a masterwork whose meanings reverberate deeper and wider, as we think about it more and more.

      • KCI등재

        델파이 조사를 통한 언어재활사 직무분석 연구

        김영태(Young Tae Kim),김재옥(Jae Ock Kim),전희숙(Hee Sook Jeon),최현주(Hyun Joo Choi),김민정(Min Jung Kim),김태우(Tai Woo Kim),강민경(Min Kyung Kang) 한국언어치료학회 2014 言語治療硏究 Vol.23 No.3

        Purpose: The Speech-Language Pathology (SLP) field has been systemized in Korea's national qualification framework since 2012. However, the job duties or tasks of SLPs are not well established and have not been studied in detail. In addition, the different tasks required by the different classes of Korean SLPs are not clearly defined. The present study aimed to (1) define SLP, (2) describe the job duties and tasks of SLPs, and (3) suggest differential job tasks between the first and second class of SLPs. Methods: Fifty experts who have doctoral degrees in SLP or more than 5 years of clinical experience participated in the study. Thorough three steps of delphi study, the content validity of questionnaires were examined and those of all questions were over 4.0 out of 5.0. Based on these results, SLP's job duties and tasks were analyzed. In addition, these were compensated through public hearings. Results: By analyzing three steps of a delphi study, the authors suggested (1) job definition, (2) five job duties, 17 tasks, and 57 task elements, and (3) differential job tasks of the first and second class of Korean SLP. Conclusions: This study provides a framework for further research on Korean SLP's job analysis.

      • KCI등재

        언어재활사의 직무 중요도, 난이도, 빈도에 대한 인식

        김영태(Young Tae Kim),최현주(Hyun joo Choi),김민정(Min Jung Kim),김재옥(Jae ock Kim),전희숙(Hee sook Jeon),김태우(Tai woo Kim),강민경(Min kyung Kang) 한국언어청각임상학회 2015 Communication Sciences and Disorders Vol.20 No.1

        배경 및 목적: 본 연구는 언어재활사의 직무에 대한 중요도, 난이도 및 빈도에 대한 인식을 조사하여 임상현장에서의 직무 실태를 파악하고, 자격 등급별 역할 범위를 정립하는 것을 목적으로 하였다. 방법: 한국언어재활사협회에 등록된 6천여 명의 언어재활사를 대상으로 온라인 조사를 실시하였으며, 조사에 응한 628명을 연구대상으로 하였다. 설문은 언어재활사 직무의 중요도, 난이도, 빈도에 대한 인식조사(범위: 1-5) 및 급수별 언어재활사의 역할에 대한 질문으로 구성하였다. 결과: 첫째, 책무 중 중요도와 빈도가 가장 높은 것은 '치료'였으며, 난이도가 가장 높은 것은 '연구/개발'이었다. 둘째, 상관 분석 결과 작업의 중요도와 빈도는 정적 상관이 있었던 반면, 작업의 난이도는 중요도나 빈도와 부적 상관이 있었다. 셋째, 자격증 급수와 근무처 변수에 따라 일부 직무 인식에 차이가 나타났다. 넷째, 17개의 작업 중 '치료감독 및 치료', '프로그램 개발' 등의 7개 작업이 1급 언어재활사의 고유업무로 응답한 비율이 50% 이상으로 나타났다. 논의 및 결론: 본 연구는 언어재활사가 임상 현장에서 수행하고 있는 직무 실태와 급수별 언어재활사 역할 범위에 대한 인식을 알아보았다는 점에서 의의를 가진다. 또한, 본 연구의 결과는 향후 근무처별 언어재활사 직무 인식 연구의 위한 기초 자료로 활용할 수 있다. Objectives: The purpose of this study was to identify speech-language pathologists (SLP) perceptions of the importance, difficulty, and frequency of the duties and tasks they perform in their work. Methods: We surveyed more than 6,000 registered SLPs from the Korean Association of Speech-Language Pathologists; questionnaires were completed by 628 SLPs. Data was collected using online questionnaires about 5 duties, 17 tasks, and 57 task elements that might be part of an SLP's job. Each duty, task and task element was analyzed for importance, difficulty, and frequency (range: 1-5). Results: First, 'therapy' was recognized as the most important and most frequent duty; 'research/development' was recognized as the most difficult duty. Second, results of correlation analysis suggested that the importance and frequency of a job have a positive correlation, while the difficulty and other perceptions of a job have a negative correlation. Third, the difference in some perceptions of a job varied depending on the class of the SLP's certificate and employment category. Fourth, results of the survey showed that seven tasks ('supervision of therapy practice', 'development of programs', etc.) were unique to first class SLPs. Conclusion: These findings show patterns in Korean SLPs perceptions of their work. The results of this study can be used as preliminary data for future studies on SLPs perceptions of various employment categories.

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