한방화장품의 처방 및 소비자 인식 분석에 대한 고찰

송진아,고진희,양재찬 한국피부과학연구원 2011 대한피부미용학회지 Vol.9 No.3

Recently, naturalism and consumers' need for natural ingredients tallied each other and the development of the cosmetics that use herbal ingredients as the raw materials is increasing. There has been no clear definition about Korean herbal cosmetics yet, but it is recognized to consumers as the distinguished cosmetics from the existing cosmetics. This study is based on the hypothesis that the difference between herbal cosmetics and general cosmetics is the oriental medical prescription. As for the research method, 5 brands ranked from top to 5th, in the term market share in 2010, were selected and then whether or not the prescription announced by each brand, is based on oriental medicine books, has been comparatively analyzed. In addition, whether or not general consumers aware the prescription of Korean herbal cosmetics and reliability analysis, and the effect of herbal cosmetics on skin improvement have been investigated through the survey analysis. As a result, the prescription of 4 brands out of 5 was not based on oriental medicine books. It is considered that the companies indiscriminately use the items of Korean herbal cosmetics for marketing purposes because there is no clear definition about Korean herbal cosmetics. Korean herbal cosmetics already have been positioned as the representative of Korean brands. It is important to aim at the scientific product based on oriental herb medicine in order to enhance the industrial value.

전통 한방처방을 이용한 기초 한방화장품에 대한 임상적 연구

김윤범,김호철,Kim, Yoon-Bum,Kim, Ho-Cheol 대한한방안이비인후피부과학회 2002 한방안이비인후피부과학회지 Vol.15 No.1

During a clinical test with Korean herbal cosmetics, significant data and related results are summarized as following: 1. The questionnaire resulted the subjects who used Korean herbal cosmetics showed significant subjective improvement. 2. $11{\%}$ of the subjects who used Korean herbal skin lotion replied "very good" , $60{\%}$ "good" , and $29{\%}$ "so so". 3. In the questionnaire about how often the subjects who used Korean herbal skin lotion experienced skin irritation, $91{\%}$ of the subjects replied they didn't experience any skin irritation 4. The subjects who used oily & combinational cosmetics showed more significant result than the placebo group in the questionnaire about how they feel when using emulsion. 5. In the questionnaire about how they feel when using emulsion. $11{\%}$ of all the subjects replied "very good" , 60{\%}$ "good" , and $29{\%}$ "so so". 6. In the questionnaire about how they feel when using essence $18{\%}$ of all the subjects replied "very good" , $56{\%}$ "good" , and $27{\%}$ "so so". 7. In the questionnaire about how often the subjects who used skin lotion experienced skin irritation, $100{\%}$ of the subjects replied there was no skin irritation. 8. the subjects who used Korean herbal cosmetics showed significant result in the questionnaire about how much moisture they feel when using cream. 9. The subjects who used neutral & dry cosmetics showed more significant result than the placebo group in the questionnaire about if the cosmetics spread well when using emulsion. 10. The subjects who used oily & combinational cosmetics showed more significant result than the placebo group in the questionnaire about how much moisture they feel when using cosmetics. 11. In the questionnaire about how they feel when using cream $13{\%}$ of all the subjects replied "very good", $49{\%}$ "good", and $2{\%}$ "so so". 12. In the questionnaire about how often the subjects who used cream lotion experienced skin irritation, $96{\%}$ of the subjects replied there was no skin irritation. 13. In the measurement of coreometer, the subjects who used oily & combinational cosmetics showed significant result(measurement area : indang). Especially in the area of sungjang there is significant difference between the subjects group and placebo group. 14. In the measurement of skin-ph-meter, there was no significant change in all group. 15. in the measurement of melanin-erythema index meter, the subjects who used cosmetics which doesn't contain Korean herbs showed significant change and made significant difference in comparison to the subjects who used Korean herbal cosmetics.

Korean and Chinese Consumers’ Perception on Herbal Cosmetics: Clustering of Unstructured data

Xuan-Kun Fan,Joon-Ho Seon,Kyu-Hye Lee 한국피부과학연구원 2021 아시안뷰티화장품학술지 Vol.19 No.2

목적: 본 연구는 자연주의 화장품에 대한 수요가 증가하는 시점에 한국과 중국 소비자를 대상으로 한방화장품에 대한 인식을 살펴 보고 비교하고자 하였다. 방법: 빅데이터 방법론을 바탕으로 텍스트 마이닝과 의미 네트워크 분석을 사용하여 한방화장품 관련 리 뷰에 나타난 주요 키워드를 알아보았다. 클러스터링 분석을 통해 감정별로 소비자의 한방화장품에 대한 인식을 분석하고 군집화 하 여 비교하였다. 결과: 한국 소비자는 화장품 유통과정과 포장상태에 대해 더 중요시하였으며, 한방화장품을 연령대가 높은 여성의 화장품으로 인식하였음을 확인할 수 있었다. 중국 소비자는 한방화장품의 원재료 등을 비롯한 제품 속성을 더 많이 중시하였으며, 한방화장품에 대한 타인의 평가를 중요한 요소로 인지하고 있음을 알 수 있었다. 결론: 한방화장품의 시장 규모가 확대됨에 따라 더 욱 다양해지고 젊어진 소비자층을 공략하기 위한 마케팅 전략을 수립하는 데에 도움이 되고자 하며, 보다 효과적인 마케팅 전략 수 립에 활용할 수 있는 기초자료를 제공하고자 한다. Purpose: This study examines and compares Korean and Chinese consumers’ perceptions of herbal cosmetics, as demand for natural cosmetics is increasing. Methods: Based on a big data methodology, this study uses text mining and semantic network analysis to identify major keywords that appeared in consumers’ comments on herbal cosmetics. Results: Results reveal that Korean consumers paid more attention to herbal cosmetics products’ distribution process and packaging conditions. Moreover, Korean consumers recognize herbal cosmetics as cosmetics for women of higher age. Chinese consumers focused more on the products’ attributes, including other people’s evaluations of the products and the ingredients of herbal cosmetics. Conclusion: As the market size of Korean herbal cosmetics expands, this study will help establish marketing strategies to target a wider consumer base and to provide basic data for establishing more effective marketing strategies when Korean herbal cosmetics brands enter the Chinese market.

한 · 중 여성들의 한방화장품에 관한 비교연구

왕준적(Jun-Di Wang),서현숙(Hyun-Suk Seo),이은희(Eun-Hee Lee) 한국화장품미용학회 2016 한국화장품미용학회지 Vol.6 No.1

This study analyzed Korean and Chinese womens perception of herbal cosmetics, targeting women residing in Seoul of Korea and Beijing of China. The main results of this study are like below. First, the sense of beauty is the statistical rate showing that Chinese women start having it later than Korean women, which means that China is still influenced by Korea. Second, regarding the perception of herbal cosmetics, Korean women focus on the differentiation of ingredients while Chinese women focus on the safety for skin. Third, Chinese women show greater favorable feelings toward herbal cosmetics than Korean women while they are also willing to invest more money in the consumption of herbal cosmetics. Due to the influence of the recent K-wave, there have been active researches on herbal cosmetics using herbal ingredients as raw materials. However, there are not many comparative researches on differences in the concrete perception of herbal cosmetics, targeting Korean and Chinese women. Thus, this study is expected to contribute to active research activities in the future, and also to provide basic data such as education related to herbal cosmetics and marketing strategies in case when Korean herbal cosmetics enter the Chinese market.

보문 : <산림경제>에 기록된 한방 화장품 재료의 생리 활성 효능 고찰

우미옥 ( Mi Ock Woo ),박혜진 ( Hye Jin Park ) 대한미용학회(구 대한미용과학회) 2013 대한미용학회지 Vol.9 No.4

Recently, there has been a rising interest in Korean cosmetics thanks to hallyu (the Korean wave: the increasing popularity of South Korean culture). Within the Korean cosmetics industry, herbal cosmetics made of traditional ingredients have been the mainstream. With the meeting of these two ideas, now is the right time to develop and investigate the efficacy of herbal materials. It appears that the use of herbal ingredients for cosmetics is a part of brand differentiation strategies to develop internationally renowned cosmetics. Therefore, it is necessary to search related with records and perform an in-depth study on the excellence of herbal materials for cosmetics. This study has attempted to determine the efficacy of the physiological activities of herbal materials for cosmetics as described in a ‘Sanrimkyoungje’ by comparing test results with references from the modern perspective. According to the analysis of 8 different herbal ingredients including Lycium chinense Mill and related physiological activities, the ingredients with great antioxidant activities were rich, and a variety of physiological activities has been observed. Considering the basic antioxidant and pharmacological effects of natural ingredients in herbs, therefore, it can be said that they would be very useful as an ingredient for functional cosmetics with anti-aging effects such as anti-wrinkling, whitening and scalp-care as well as for aesthetic cosmetics.

국내 한방화장품 브랜드 로고 구성요소의 특성

나수임 ( Soo-im Rha ) 한국패션비즈니스학회 2015 패션 비즈니스 Vol.19 No.5

The purpose of this study is to explore the characteristics and recent trends of Korean herbal medicine cosmetics brand logos and to shed light on the identities of herbal medicine cosmetics in Korea. Ultimately this study aims to seek ways to develop strategic global brands distinguished from other brands, and providing the basic data for such development. In order to investigate the characteristics of brand logos, the researcher of this study chose 11 Korean Herbal Medicine Cosmetics Brands marketed today and collected information related to the brands from their websites. The visual characteristics of the logos currently used by Korean herbal medicine cosmetics can be summarized as follows. Most brand logos include marks consisting of Chinese letters written in calligraphy styles to represent the brand information of‘Korean herbal medicine.’ As for colors, most brands use mostly black and gold to present luxurious images, or convey strong impressions through stark contrast between black, red and white, hoping to distinguish themselves from other cosmetic products. An analysis of the linguistic characteristics of herbal medicine cosmetics in South Korea revealed that most brands use associative and freestanding brand names which suggest that the user’s appearance will improve by using the products they represent. Using such names that convey oriental purity and mysterious meanings, trying to capture the deepest beauty with the best quality, the brands construct brand images that are luxurious and high-class. Most of the brands currently used by Korean herbal medicine cosmetics employ components that emphasize the functional aspect of Korean herbal medicine cosmetics. To secure the status of world-class brands, however, it is imperative to conduct research on brand logos capable of establishing identities distinguished from others.

한방 화장품 소비성향에 관한 연구

최윤정 ( Yoon Jung Choi ),김주덕 ( Ju-duck Kim ) 대한화장품학회 2006 대한화장품학회지 Vol.32 No.4

본 연구는 최근 급성장하고 있는 국내 한방 화장품 시장을 점검해 보고 여성 소비자들의 화장품 구매행동을 통해 한방화장품이 어떻게 인식되고 있으며, 앞으로 어떻게 육성, 발전시켜 나가야할 것인가를 조사하였다. 서울에 거주하는 20세~50세 성인 여성 소비자를 대상으로 설문조사를 실시했으며, 총 400부의 설문지를 배포하여 회수된 설문지 중 344부를 분석하여 유의적인 통계결과를 얻을 수 있었다. 이 결과를 토대로 본 연구에서는 한방 화장품의 시장 현황과 사용실태에 대한 기초 정보 제공을 통해 소비자의 요구를 보다 직접적으로 파악함으로써 한방 화장품 시장에 대한 마케팅 전략 수립 시 기초 자료가 될 것으로 사료된다. The domestic market of oriental herbal cosmetics has rapidly grown in the last few years. In this study, we investigated female consumers' cosmetics-buying behavior to know their appreciation of oriental herbal cosmetics. We also tried to deduce the strategies for growth and development of the oriental herbal cosmetics market in the future. A survey was conducted with women ranging in age from 20 to 50, who resided in Seoul; a total of 400 questionnaires were distributed and then 344 copies of those. were collected and analyzed statistically. This study provides basic information about the present status of oriental herbal cosmetics market and the real state of the cosmetic consumption. The consumers needs identified in this study, provides basic data in setting a marketing strategy for the oriental herbal cosmetics market.

<산림경제>에 기록된 한방 화장품 재료의생리 활성 효능 고찰

우미옥,박혜진 대한미용학회 2013 대한미용학회지 Vol.9 No.4

이상과 같이 <산림경제>에 기록된 한방 화장품 재료의 생리활성 고찰에 관한 결과는 다음과 같다. 구기자, 지황, 감국, 황정, 괴실, 하수오, 검인, 백출 등 8가지 한방 식물 재료들의 성분과 주요 생리활성들에 대한 연구 결과들을 살펴보면, 공통적으로 항산화 활성이 뛰어난 성분들을 풍부하게 함유하고 있으며, 이와 관련된 다양한 생리활성들을 보이는 것을 확인할 수 있었다. 그러므로 한방 식물에 함유된 천연성분들이 가지는 기본적인 항산화 능력과 약리작용을 고려한다면 주름개선, 미백, 두피개선 등 항노화 활성을 지닌 새로운 기능성 화장품 및 미용제품의 소재로서의 활용가능성을 기대해 볼 수 있었다. 위의 추출물 중 구기자의 경우 현재 기능성 보조식품이나 피부, 모발관련 재료로 널리 활용되고 있으며, 각 식물에서 얻어진 천연 추출물의 생리학적, 약리학적 효능이 인체에 미치는 효과를 높이기 위한 효율적인 방법에 관한 연구들이 많이 이루어져 피부개선에 기여될 것으로 보여진다. 향후 우리나라의 많은 자료와 문헌을 통해 전통 식물에 대한 우수성과 효능을 발굴하고 이것을 생리, 약리적 측면에서 연구하고 또한 다양한 공법으로 제품화된다면 우리나라 화장품시장의 차별화가 이루어질 것으로 기대된다. Recently, there has been a rising interest in Korean cosmetics thanks to hallyu (the Korean wave: the increasing popularity of South Korean culture). Within the Korean cosmetics industry, herbal cosmetics made of traditional ingredients have been the mainstream. With the meeting of these two ideas, now is the right time to develop and investigate the efficacy of herbal materials. It appears that the use of herbal ingredients for cosmetics is a part of brand differentiation strategies to develop internationally renowned cosmetics. Therefore, it is necessary to search related with records and perform an in-depth study on the excellence of herbal materials for cosmetics. This study has attempted to determine the efficacy of the physiological activities of herbal materials for cosmetics as described in a ‘Sanrimkyoungje’ by comparing test results with references from the modern perspective. According to the analysis of 8 different herbal ingredients including Lycium chinense Mill and related physiological activities, the ingredients with great antioxidant activities were rich, and a variety of physiological activities has been observed. Considering the basic antioxidant and pharmacological effects of natural ingredients in herbs, therefore, it can be said that they would be very useful as an ingredient for functional cosmetics with anti-aging effects such as anti-wrinkling, whitening and scalp-care as well as for aesthetic cosmetics.

한방화장품에 대한 인식과 사용 실태에 관한 연구

정혜일(Hye-il Jung),김주덕(Ju-Duck Kim) 한국화장품미용학회 2020 한국화장품미용학회지 Vol.10 No.1

Recently, the interest of cosmetics consumers is changing from white skin to elastic and healthy skin. Herbal cosmetics are growing every year as they are recognized as high-functional cosmetics, in line with the expectation that safe, effective, and effective products will be made using herbal ingredients that have been used in the past, and the trend toward naturalism. Therefore, in accordance with the rapidly changing social phenomenon, the necessity of empirical research on consumer’s awareness and usage of herbal cosmetics and purchasing behavior is becoming important. This study surveyed adults across the country for 22 days. During this period, a total of 419 questionnaires were collected, of which 402 ones were used in final analysis data. The results of this study are summarized as follows; As in previous studies, there were many respondents saying ‘cosmetics used by high age groups’, and the older subjects, the more they used herbal cosmetics. The most concerned raw material was preservative. Through this study, it is necessary to secure a younger age group in order to escape the image that herbal cosmetics are used by high-age groups.

안면 피부 측정 및 주관적 설문 평가를 통한 20대 여성을 위한 한방화장품 개선 연구

김경신 ( Kyoung Shin Kim ),황석연 ( Seock Yeon Hwang ),배선영 ( Seon Young Bae ),김병수 ( Byoung Soo Kim ) 대전대학교 한의학연구소 2013 혜화의학회지 Vol.21 No.2

In oriental medicine, the skin of the face and the body is the mirror of the viscera and bowels. Skin aging is measured according to the elasticity and glossiness of the skin, which is perceived as a matter of fluid-humor within the realms of oriental medicine. Fluid-humor refers to normal body fluid that makes the skin moist and supple and the hair bright and glossy. If the body is lacking fluid-humor, the hair and skin will be dry and coarse. ``The improvement of fluid-humor (nutrition)`` is facilitated based on the oriental physiological change theory for middle-aged women. A new study is therefore necessary to develop oriental herbal cosmetics for young women in their 20s. As yet, there has been no study on the effect of herbal cosmetics formulated for middle-aged women and used by young women in their 20s. This study aims to investigate the effect of ``the improvement of fluid-humor`` for the skin of young women in their 20s within the theory of oriental medicine. This kind of study is essential for oriental skin care and the development of diverse oriental herbal cosmetics. To determine the effect of oriental herbal cosmetics on young women in their 20s based on the theory of oriental medicine, which says that a shortage of fluid-humor causes skin aging, this study has examined the skin conditions of young women in their 20s and how satisfied they are with oriental herbal cosmetics through an objective equipment-based measurement and subjective questionnaire survey.