인테리어 디자인에서 커뮤니케이션 관계구조와 표현방법에 관한 연구

서지혜(Seo, Ji-Hye),홍일태(Hong, Il-Tae) 한국실내디자인학회 2013 한국실내디자인학회논문집 Vol.22 No.5

Design is one of diverse human communication activities. Development of technologies has led to execution of more active design communication functions, stirring social and cultural changes. The concept of design communication has become stronger by overcoming the limitations of verbal communication and expanding the methods of communication. These social changes are highlighted In the design of modern space. Even though communication in interior design activities is so important, detailed studies on communication of each entity are still very insufficient. Design communication refers to tools and activities for overall communications in the design process. In design activities, relevant communication is indispensible. Therefore, studies on practical communication methods are essential for accurate communication of content that has to be shared in the results or in the process of obtaining the results, rather than only focusing on the future techniques and functions of design. In other words, improving the efficiency of interior design communication requires establishing a communication relationship structure of each entity, which calls for proper expression methods depending on each entity. Therefore, this study is aimed at exploring efficient expression methods in line with the relationship structure of each entity in the interior design process.

Design activities and cognitive processes of visual communication designers - Through verbal and visual protocol analyses of the thinking processes -

김현정,이현주 한국디자인트렌드학회 2011 한국디자인포럼 Vol.32 No.-

Researches on design activity and cognitive process of different design disciplines have been explored on the foundation of design thinking theories through various research methods. This paper calls to the attention of visual communication designers' thinking processes with research goals of proposing a research method for the analysis of visual communication designer’s thinking process and conducting experiments on visual communication designers to analyze design activities and cognitive processes from problem structuring phase to detailing phase. After a comprehensive review on research methods for the analysis of design thinking process, experiment appropriate for examining design activities and cognitive processes of visual communication designers is designed. Two visual communication designers participated in the experiment and the verbal and visual data collected are analyzed through two separate coding schemes. Results from the experiments indicate that visual communication designers perform various activity modes such as thinking, examining, writing, sketching, and working with computer throughout the process of designing. They structure ill-defined design problem by multi-modal activities of thinking and examining and generate either a design concept or a visual concept by writing and sketching. They refine visual design by working with computer. The simultaneity and the modal shifts of the activities have shown to make novel design decisions. Visual communication designers diverge their thoughts during problem structuring phase to preliminary design and again, during design refinement to detailing for visual exploration . Convergence of visual concept is done rapidly after examining their writings. Convergence of visual execution is done by the designer’s level of satisficing design work through computer iterations.

Design activities and cognitive processes of visual communication designers - Through verbal and visual protocol analyses of the thinking processes

( Kim Hyunjung ),( Lee Hyunju ) 한국디자인트렌드학회 2011 한국디자인포럼 Vol.32 No.-

Researches on design activity and cognitive process of different design disciplines have been explored on the foundation of design thinking theories through various research methods. This paper calls to the attention of visual communication designers` thinking processes with research goals of proposing a research method for the analysis of visual communication designer`s thinking process and conducting experiments on visual communication designers to analyze design activities and cognitive processes from problem structuring phase to detailing phase. After a comprehensive review on research methods for the analysis of design thinking process, experiment appropriate for examining design activities and cognitive processes of visual communication designers is designed. Two visual communication designers participated in the experiment and the verbal and visual data collected are analyzed through two separate coding schemes. Results from the experiments indicate that visual communication designers perform various activity modes such as thinking, examining, writing, sketching, and working with computer throughout the process of designing. They structure ill-defined design problem by multi-modal activities of thinking and examining and generate either a design concept or a visual concept by writing and sketching. They refine visual design by working with computer. The simultaneity and the modal shifts of the activities have shown to make novel design decisions. Visual communication designers diverge their thoughts during problem structuring phase to preliminary design and again, during design refinement to detailing for visual exploration . Convergence of visual concept is done rapidly after examining their writings. Convergence of visual execution is done by the designer`s level of satisficing design work through computer iterations.

레스토랑 아이덴티티 제고를 위한 통합디자인커뮤니케이션에 관한 연구

김인화 (Kim Inhwa) 한국디지털디자인학회 2010 디지털디자인학연구 Vol.10 No.4

The purpose of this study is to research the effect of integrated design communication out of restaurant design communication factors on restaurant identity in order to create consistent restaurant brand image in food service industry. The concept of Integrated Design Communication is the process to integrate all design directions related with products and services exposed to customer or potential customer in order to integrate and maintain image. The phenomenon is also applied to food service industry. Therefore the study analyzed case of integrated design communication and empirically analyzed the relationship between integrated design communication and restaurant identity on the basis of questionnaire data so that they can be used as important tools for forming restaurant brand image identity in food service industry. The analysis result revealed that effective operation of integrated design communication gives a positive effect for forming restaurant identity. It is the result showing that integrated design communication program can be effectively used to operate and manage design communication factors synthetically for forming restaurant identity. Through case analysis it was found that the integrated design of consistent visual design factors such as symbol form packing inducing sign uniform etc. space design factors and product design factors such as menu board food etc. contributed to consistent restaurant identity. 본 연구에서는 외식산업에 있어서 일관성 있는 레스토랑 브랜드이미지 창출을 위해 레스토랑의 디자인커뮤니케이션 구성요소의 통합디자인커뮤니케이션을 통해 레스토랑 아이덴티티 형성에 미치는 영향에 대해 연구하였다. 통합디자인커뮤니케이션(IDC) 즉 Integrated Design Communication의 개념은 고객 혹은 잠재된 고객에게 노출되는 제품과 서비스에 관련된 모든 디자인 방향을 통합하는 과정으로서 이미지를 하나로 통합하고 유지하는 것이다. 이러한 현상은 외식산업에서도 예외는 아니다. 따라서 외식산업에서 레스토랑 브랜드 아이덴티티형성의 중요한 도구가 될 수 있도록 통합디자인커뮤니케이션에 관한 사례 분석으로 설문자료를 통해 통합디자인커뮤니케이션과 레스토랑아이덴티티의 관계에 관해 실증 분석하였다. 분석결과 통합디자인커뮤니케이션이 효과적으로 운영되면 레스토랑 아이덴티티 형성에도 긍정적인 영향을 미치는 것으로 분석되었다. 따라서 레스토랑 아이덴티티 형성을 위해 디자인커뮤니케이션 요소들이 통합적으로 운영관리 될 수 있도록 통합디자인커뮤니케이션 프로그램을 효율적으로 활용할 수 있음을 제시한 결과하고 할 수 있다. 사례분석을 통해 심볼 서식류 포장용품 유도 사인물 유니폼 등 시각디자인요소의 일관성과 레스토랑의 공간디자인 요소 메뉴판 음식 등 제품디자인 요소들이 통합적으로 디자인될 때 일관성 있는 레스토랑 아이덴티티 형성에 기여하는 것으로 분석되었다.

사례분석을 통한 비쥬얼 커뮤니케이션 디자이너 새로운 역할 탐색 : 스토리 다자이너

박지다 한국일러스트레이션학회 2007 일러스트레이션 포럼 Vol.14 No.-

본 연구는‘향후 비쥬얼 커뮤니케이션 디자이너에게 부가되고 있는 새로운 영역과 역할’을 추론, 정립하기 위한 연구이다.이를 위해 비주얼커뮤니케이션 디자인에 나타나고 있는 변화 및 특성 도출을 위해 사례분석연구가 수행되었다. 본 논문에서 새롭게 추론된 ‘비주얼커뮤니케이션 디자이너의 새로운 역할가치’는 향후 비주얼커뮤니케이션 전공 및 여타의 관련분야 디자인 전공자들을 위한 교육방법론 및 교육과정 설계 시 유용한 도구로 사용될 수 있을 것이다.본 연구에서 사용된 사례는 총 5개 사례이며, 국내사례로는 삼성전자의 ‘2007년형 보르도 HDTV, KT&G의 인디고(Indigo) 사례, 외국사례로는 에르메스(Hermes), 스타벅스(Starbucks), 더 바디샵(The Body Shop)이다.이들 사례분석을 통해 추출된 가치는, ‘비주얼 디자인’이 근원적 소재로서 삼아야 할 새로운 대상중 하나가 ‘스토리의 융합’이라는 사실이다. 즉 향후 ‘비주얼커뮤니케이션 디자이너’는 기존의 ‘비주얼커뮤니케이션 디자인’을 위한 다양한 원천들 중에서 ‘스토리’가 갖는 의미와 비중에 대한 새로운 인식과 활용이 필요하다는 사실이다. 따라서 감성과 감동이 중시되는 지식정보화 사회가 ‘비주얼커뮤니케이션 디자이너’의 기존역할에 더하여 새롭게 부가적으로 요구하는 역할 중 하나는 ‘스토리 디자이너’이다. 즉 기존의 ‘비주얼디자인’ 영역에 더하여 ‘새로운 가치 및 의미창조자’로서의 ‘스토리텔링 융합 디자이너’로서의 새로운 역할이 동시에 요청되는 것이다. 즉 일종의 메타-비주얼커뮤니케이션 디자이너(Meta-Vidual Communication Designer)인 것이다. This study has been carried out with the purpose of verifying how the environment of culture convergence can influence the role of visual communication designer and what preparation can influence positive influence in visual communication designer in the future. For such purpose of this research, first, the case analysis has been performed in order to extract transformation and core values in visual communication design in the latest. In this research, the extracted core value of the future visual communication designer is 'storytelling designer'. This core value will be a valuable guideline of building a course in visual communication design.For enhancing of core values in visual communication designer, the research is designed. In this research, the case analysis is consist of the 5 case - including sam-sung '2007 Bordeaux HDTV, KT&G Indigo, Hermes, Starbucks, The Body Shop. The convergence of story in design has been chosen for the extracted core values is visual design in the future. The significant role of vidual communication designer in the recently is 'storytelling designer'. In the new culture, the role of designer is the meta-communication designer, so called.

네덜란드 그래픽디자인 스타일의 커뮤니케이션 메소드에 관한 연구

서승연 ( Suh Seungyeon ) 한국디자인트렌드학회 2017 한국디자인포럼 Vol.56 No.-

연구배경 디자인에 있어서 커뮤니케이션의 기능은 중요하다. 디자인은 일반적으로 창의적인 사고를 바탕으로 전략적인 기획 속에서 대중들에게 공감과 호응을 유도하는 것, 즉 대중과의 커뮤니케이션이 목적이기 때문이다. 최근 세계적인 주목을 받고 있는 네덜란드그래픽디자인은 개방적이고 객관적인 사고를 바탕으로 디자이너마다의 개성과 합리적인 디자인으로 주목받고 있다. 따라서 본 연구는 네덜란드그래픽디자인의 커뮤니케이션을 위한 조형 언어 분석을 통하여 디자인에서의 커뮤니케이션 표현 방법을 연구하고자 함이다. 연구방법 네덜란드그래픽디자인스타일에서 보이는 커뮤니케이션 방법들을 스타일, 의미, 표현으로 분류하고 사례를 중심으로 특징적 표현 방법들을 제시하였다. 차용과 혼용, 실험성, 의미의 층위와 선택적 해석, 기하학적형태와 메시지, 모더니즘과 결합한 자율성들로 그 특징들과 경향을 정리 분석하여 디자인 방법론을 도출한다. 연구결과 네덜란드그래픽디자인스타일의 커뮤니케이션 방법론은 몇 가지로 요약될 수 있었다. 첫째, 예술성과 문화로 축적된 자원을 바탕으로 차용과 혼용이 실험정신과 더하여 재창조되며 새로운 조형언어를 창조한다. 둘째, 작품에 고도의 의미와 개념을 내포하고 관객과의 소통을 위하여 디자인 속에 참여를 유도한다. 셋째, 기하학적 형태는 주요한 디자인 요소로서 관련성이 없는 형태도 서로 결합하여 새로운 메시지를 창조한다. 넷째, 기능적이며 합리적인 모더니즘의 장점과 디자이너의 자율성과 창의성이 결합하여 새로운 스타일로 대중에게 다가가고 있다. 이처럼 네덜란드그래픽디자인스타일은 작가의 개성을 기반으로 한 다양한 형태 실험을 더하여 그들만의 표현스타일을 구축하고 있다. 결론 따라서 네덜란드그래픽디자인의 커뮤니케이션스타일을 분석하는 것은 그들이 대중들에게 전하고자 하는 메시지와 그것을 위한 표현 방법을 통하여 이루어낸 대중들과의 커뮤니케이션 방법론을 연구하고, 이를 통해 향후 다양한 디자인 방법론을 모색하고자 함이다. Background The function of communication in design field cannot be overemphasized. Design is generally intended to promote public communications, that is, to induce positive empathy and response from the public through strategic planning based on creative thinking. The Dutch graphic design, which has attracted worldwide attention in recent years, is highly recognized for the uniqueness and reasonableness of individual designers based on the open and objective thinking. Against this backdrop, this study aims to look into the methods of communication in design through the analysis of formative language intended for communication of the Dutch graphic design. Methods The study has classified the communication methods shown in Dutch graphic design in terms of style, meaning, and expression, and presented a number of iconic methods of expression based on case studies. The characteristics and trends have been analyzed in terms of borrowing and mixing, experimental nature, layers of meaning and selective interpretation, geometric form and message, and the autonomy combined with modernism. Results The characteristics of the Dutch graphic design style can be summarized as follows. First, borrowing and mixing is accompanied by experimental spirit to be recreated on the basis of the resources accumulated with arts and culture, and creates a new formative language. Second, it implies a sophisticated level of meaning and concept in works of art and induces participation in the design to facilitate communicates with audience. Third, the geometric form, as a major design element, combines even with irrelevant forms to create new messages. Fourth, the advantages of functional and reasonable modernism are combined with the autonomy and creativity of the designers to get access to the public in a new style. As such, the Dutch graphic design style adds a variety of form experiments to artists` personalities, building their own unique style of expression. Conclusion Therefore, analyzing the communication style of the Dutch graphic design is intended to study the communication methodologies with the public established through the messages that they like to convey to the public and the expression methods for that, through which it seeks a variety of design methodologies.

다문화 사회를 위한 정보전달 방안에 관한 연구

정희진(Chung, Hee Jin) 한국디자인문화학회 2017 한국디자인문화학회지 Vol.23 No.3

본 연구는 다문화 사회 속에서 커뮤니케이션 디자인의 사회적 역할에 대한 고민에서 출발하였다. 이에 우리사회의 다문화 사회로의 변모와 특성을 알아보고, 다문화 사회를 위한 해외 디자인 사례를 분석하여, 국내의 다문화인들의 사회적응 교육을 위한 디자인 전략을 제안하였다. 연구 방법은 국내외 데이터베이스와 인터넷 자료를 포함한 문헌연구과 사례연구이다. 연구의 범위는 시각 커뮤니케이션 디자인으로 한정하였다. 연구의 결과는 다음과 같다. 다문화 시대를 맞이하여 디자인의 손길을 필요로 하는 곳은 인쇄매체에서부터 멀티미디어, 공공디자인 영역까지 무한하다. 지금까지 다문화주의를 근간으로 하는 국내 디자인의 사고와 활용은, 다문화주의를 교육시키기 위한 포스터 혹은 이주민들을 위한 브로셔 제작에 국한되어져 왔다. 일찍이 다문화주의를 받아들인 해외 디자인은 다중언어 사용 뿐 아니라, 정보를 효과적으로 전달하기 위한 다양한 디자인 전략을 사용하고 있었다. 그 특성을 정리하자면, 첫째, 공간별 이주민의 수치와 모국어를 고려한 다중언어의 사용이다. 다음으로는 정보의 특성에 맞추어 픽토그램, 실루엣 일러스트레이션, 그리고 사진 등과 다양한 시각매체가 사용되었다는 점이다. 이 때 정보의 이해력을 높이기 위해 주의 집중을 방해하는 요소들은 가급적 간소화하거나 제거된다. 다문화인들의 시각교육 자료를 위한 디자인 전략은 다음과 같다. 첫째, 전체 내용을 전달하기 전에 핵심정보의 내용과 기능을 간단한 글과 이미지를 사용하여 명확히 한다. 둘째, 첫 번째 단계의 이해를 전제로, 과정 및 순서 위주의 정보를 정보의 특성에 따라서 픽토그램, 사진, 또는 일러스트레이션 등을 사용하여 순차적으로 제시한다. 가급적 장식적 요소는 배제하고, 정보를 쉽고 흥미롭게 이해할 수 있는 방안을 모색한다. 셋째, 사회문화 환경의 차이를 이해할 수 있는 정보를 제안한다. 본 연구가 다문화주의 기반의 복지사회 구현을 위한 기초적인 시각기반 교육 자료로 활용되기를 기대한다. This article began with a certain concern about a society’s role in communication design in a multicultural society. Accordingly, I looked into the characteristics and changes in our increasingly multicultural society, and analyzed multi-cultured design examples from other countries, and proposed design strategies that can be utilized for visual -based education contents for others come from different places. The main method of this study was the analysis of research, publications, text books, and case studies including Internet database domestic and foreign. As a limitation of this study, it focused on visual communication design among the many design areas in multicultural societies. The results of the article are as below. In this multicultural age, people’s need about design for communication is vast, from print media and multimedia to even public design. Until now, the approach and strategy of design based on multiculturalism in our society has been limited to creation of posters and brochures for immigrants. Other countries which have to deal with multiculturalism have used a variety of design strategies as well as multiple-languages in order to convey information effectively. To sum up the characteristics of these strategies, writing multiple-languages should be used while considering the language of the users. Next, pictogram, silhouette illustrations and photographs should be clearly designed for information visualization. While creating graphics, some factors which disrupt the information should be eliminated, and while other factors should be simplified. Design strategy for the visual-based education for people from other countries is as follows: First, before delivering the entire contents, the meaning and function of the key information should be clarified using some texts and images. Secondly, based on the assumption of the first step"s understanding, the process, and sequence of the information should be designed using pictogram, illustrations, or photographs depending on the characteristics of the information. If possible, the way to show information interestingly and easily should be explored, while eliminating the decorative factors. Third, the contents which help users understand differences of different cultures should be proposed. Lastly, the understanding of information by users should be reviewed by summary, diagram, or some type of quiz. Based on the above strategies, I designed a prototype with essential information for North Korean defectors, who have been neglected group. Through this research, it is expected that communication design can be used more actively as a visual-based education tool for improving the welfare of our multicultural society.

Comparative Analysis of Novice and Expert Visual Communication Designers` Thinking Processes

김현정 ( Kim Hyunjung ),이현주 ( Lee Hyunju ) 한국디자인트렌드학회 2015 한국디자인포럼 Vol.47 No.-

Design thinking involves divergent and convergent thinking towards a satisficing solution with issues such as rationalization, creativity and how it functions during the process with design activities. The goal of this research is to understand design activities and cognitive processes during design phases through comparative analysis of novice and expert visual communication designers under theoretical framework. Research method for the study consists of three stages; 1) literature review, 2) experiment, and 3) analysis. After reviewing design thinking, visual communication design, and design activities and cognitive processes in design phases, a visual communication design task is performed by novice and expert designers in an experimental setting. Collected data includes concurrent self-reporting, writings, sketches, computer iterations, retrospective interview and researcher`s observational notes. Data assembled in one-minute time frames were examined by two coders for verbal and visual analyses. For the design process, all expert designers went through the phases of problem structuring, concept generation, concept visualization, design refinement, and detailing whereas two of the novice designers jumped into visualization followed by refinement and detailing. Experts worked on detailed design in between phases instead of at the end which indicates the ability to segment and conquer design task according to confronted circumstances. In reflection to design activities, novice designers produced significantly larger number of sketches compared to expert designers. Expert designers produced small number of sketches but they made substantial progress during the process. Novice designers used graphic software as a confirmatory tool whereas expert designers started working with computer from preliminary design phase for exploratory purposes. As for cognitive processes, expert designers exhibited more divergent thinking compared to novice designers. Expert designers went through divergent to convergent thinking for concept generation, and repeated the process one more time during visualization until meeting a satisficing design solution. Novices who overlooked concept generation went through divergent to convergent thinking during sketching and visualization using computer. The goal of this study was to investigate the thinking processes of visual communication designers during the entire design phases through comparative analysis of novice and expert designers. This study contributes to the comprehensive exploration of the design phases as most of the prior researches concentrated on the conceptual stage of design process. This sets example for examining design disciplines according to the design objectives, functions, artifacts, and how designers operate while designing. For the future research, specific issues found from the study need to be further investigated with larger number of participants for finding patterns of visual communication designers` thinking processes.

브랜드 커뮤니케이션과 결합된 메이크업 제품의 용기디자인이 소비심리에 미치는 영향에 관한 연구

왕은탁,신인식 사단법인 한국브랜드디자인학회 2020 브랜드디자인학연구 Vol.18 No.1

The elements of brand communication are brand positioning cognition different from other competitive brands in consumer's mind, showing different brand personality, is the sum of attitude about the brand's cognition, evaluation and emotional factors that consumers hold in their minds.The packaging container design of the commodity not only has the function to protect the goods and to appreciate beauty, but also is an important means for the brand to convey the brand image to consumers. Whether it's a well-designed communication element of the brand or a container design that directly confronts consumers in the market, the ultimate aim is to make the brand more competitive in the market. And how better container design can be combined with brand communication factors to influence consumers' psychology has become the top concern of designers in container design. This paper analyzes and studies the factors of brand communication, container design, consumers' psychology and the current status of container design in the market of color make-up. After that, we studied the container design elements, brand communication elements, target consumer psychology and real consumer demand in 10 cases through survey questionnaire and case analysis. The container design style, the elements of brand communication, and the psychological appeal of the target consumers are all closely related. The ultimate conclusion is that the message transmitted by the elements of brand communication must be consistent with the product container design style in order to better grasp the target consumer. 브랜드 커뮤니케이션 요소는 소비지가 해당 브랜드를 다른 경쟁 브랜드와 구분하여 그 브랜드의 포지셔닝을 인식하게 하고 브랜드의 차별화된 개성을 드러내는 것으로, 소비자가 머릿속에 가지고 있는 해당 브랜드에 대한 인지적 요소, 평가적 요소, 정서적 요소의 총합이다. 상품의 포장 용기디자인은 제품 보호 기능 및 심미적 기능뿐만 아니라 소비자가에 브랜드 이미지를 전달하는 중요한 역할도 한다. 잘 설계된 커뮤니케이션 요소와 시장에서 소비자가 직접 접하는 용기디자인은 그 최종 목적이 모두 브랜드가 시장에서 더 나은 경쟁력을 확보하도록 하기 위함이며, 어떻게 용기디자인을 브랜드 커뮤니케이션 요소와 효과적으로 결합하여 소비자 심리를 움직일 것인가가 용기디자인 디자이너들의 최우선과제가 되었다. 본 논문은 참고문헌과 인터넷 뉴스 등 자료를 통해 브랜드 커뮤니케이션 요소, 용기디자인 요소, 소비자 심리, 현재 시판되고 있는 메이크업 제품의 용기디자인 현황을 분석 및 연구하였다. 그다음 설문조사를 통해 10개 브랜드의 용기디자인 요소, 브랜드 커뮤니케이션 요소, 타켓소비자 심리, 소비자의 실제 수요에 대해 사례분석을 진행하였다. 이러한 연구를 통해 나온 결과는 10개 사례 브랜드의 브랜드 커뮤니케이션과 용기디자인과 타켓소비자 심리소구 요소들은 모두 긴밀하게 연계되어 있다. 그 결론, 브랜드 커뮤니케이션 요소가 전달하는 정보는 제품의 용기디자인 스타일과 일관성이 있어야만 더 정확한 소비자 타켓팅이 가능하다는 결론을 도출하였다.

Evaluation of Extracting Emotions for Information Retrieval in Communication Design Research

Amic G. Ho 한국HCI학회 2017 한국HCI학회 학술대회 Vol.2017 No.2

Many scholars understand the limits of current research methodologies and processes of communication design research for technological and social changes. Some studies have explored the factors that influence consumer behavior, and have adopted human-centered approaches. The role of emotions in activities focused on obtaining information has been recognized; however, few studies have investigated the role of emotions in research processes for communication design. Hence, this study investigated methods of adopting emotional information for communication design research. A field experiment was conducted to examine the effectiveness of extracting emotions for information retrieval in communication design research. We expect that this research can serve as a starting point for optimizing the research processes of communication design from an emotional perspective.