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Managing Consumers' Online Complaints
Young Lyoul Lee 한국경제연구원 2005 한국경제연구원 연구보고서 Vol.2005-09 No.-
Consumer complaints in the Internet forum have posed as a big threat for companies. However, little attention has been given to this issue so far. The users in the Internet forum can be categorized into three groups: complainers, repliers to the messages, and observers who only read the complaints or replies. This study explores how a company's response to complaints online affects the evaluation of the company by the observers, who are major users of the Internet forum. More specifically, this study examines how a company can select a response strategy to protect its reputation according to the context of the complaint. The proposed model of this research assumes that observers' causal attributions influence the evaluation of a company. The corporate response strategies moderate the effects of causal attributions regarding the evaluation of the company. Causal attributions are affected by the level of consensus in each complaint, as well as its level of vividness. With a view to empirically testing these relationships implied by this conceptual model, two scenario-based experiments has been conducted. The consensus between the complainer and subsequent repliers was found to be an important factor affecting the assignment of responsibility. In addition, the impact of vividness manipulation on causal attributions was also confirmed. The results of the experiments indicated that the appropriate response strategies varied depending on the observers' perceived locus of responsibility. Implications for marketing/PR practitioners and academicians were discussed, and recommendations for future research has been offered.
Chang-Lyoul Lee 한국진공학회(ASCT) 2015 Applied Science and Convergence Technology Vol.24 No.6
In this work, the electrical bistability of an organic CT complex is demonstrated and the possible switching mechanism is proposed. 2,9-Dimethyl-4,7-diphenyl-1,10-phenanthroline (BCP) and tetracyanoquinodimethane (TCNQ) are used as an organic donor and acceptor, respectively, and poly-methamethylacrylate (PMMA) is used as a polymeric matrix for spin-coating. A device with the Al/(Al₂O₃)/PMMA:BCP:TCNQ[1:1:0.5 wt%]/Al configuration demonstrated bistable and switching characteristics similar to Ovshinsky switching with a low threshold voltage and a high ON/OFF ratio. An analysis of the current-voltage curves of the device suggested that electrical switching took place due to the charge transfer mechanism.
Performance Analysis of Local Asset Based Industry Development Project in Korea
( Young Lyoul Kim ),( Ja Hye Min ) 한국축산경영학회,농업정책학회(구 한국축산경영학회) 2014 농업경영정책연구 Vol.41 No.1
This study focused on analyzing how much effects rural industrialization support projects have on rural regions. The actual conditions of rural indu-strialization policy support projects were examined and their performance was analyzed. We can see that a rural industry development policy such as the Local Asset Based Industry Development Project (LAIDP) discussed in this study is important as a support strategy directed at underdeveloped regions. According to the results of the performance analysis of the LAIDP, it is analyzed that the project has a positive effect of generating 2.2-5.5 billion won per project zone, an estimation which does not include indirect effects such as the employment effect and farm income. The study confirmed that the project has a positive effect in the regions when it is underway and that continuous undertaking of a rural industry development policy such as the LAIDP can bring about regional effects.