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      • KCI등재

        커피전문점 브랜드디자인에 나타난 시각 표현 요소의 특성 고찰

        이원진 한국브랜드디자인학회 2013 브랜드디자인학연구 Vol.11 No.3

        이제 커피는 우리 일상의 한 부분이자 현대인의 생필품이 되었다. 거리에는 커피전문점이 즐비하고, 한 손에 커피를 들고 다니는 사람을 봐도 전혀 낯설지 않다. 이른바 커피공화국 이라고 말할 정도로 그 수가 많다. 관세청은 최근 5년(2007~2011) 동안 커피 수입량이 9만1000톤에서 13만톤으로 143% 증가했고, 커피 수입액은 2억3100만 달러에서 7억1700만 달러로 310% 늘어났다고 집계했다 커피전문점의 브랜드 또한 스타벅스, 커피빈, 파스쿠찌 등의 해외 브랜드와 카페베네, 엔제리너스커피, 할리스커피, 탐앤탐스, 투썸플레이스 등 국내 토종 브랜드까지 다양하다. 이렇듯 커피전문점이 급속도로 증가하는 배경에는 다양하고 신선한 원두를 앞세운 고급커피 문화의 확산 이유도 있지만 서비스, 분위기, 인테리어와 차별화된 공간 그리고 BI(Brand Identity)의 스토리텔링적 감성마케팅의 전략이 주요하다. 수많은 커피전문점과 다양한 형태의 카페들은 이제 단순한 커피의 개념을 넘어서 문화와 감성의 향유를 가능케 하는 휴식과 새로운 커뮤니티의 공간으로 자리매김하게 했다. 따라서 이젠 양적 성장보다는 소비자를 위한 커피 맛의 ‘품질경쟁시대’에 들어섰으며 특히 소비자들의 감성을 잡기 위한 이미지마케팅의 수단인 커피전문점의 시각 환경 요소의 차별화 전략이 필요해 졌다. 본 연구를 통해 커피전문점을 구성하는 물리적 시각 환경 요인 중 브랜드디자인은 고객만족과 경쟁력 확보를 위해 우선적으로 관심을 두고 개선해야 요소이며 소비자들에게 브랜드를 인지하는 효과적인 요인으로 분석 평가되었다. 따라서 본 연구는 커피전문점 BI(Brand Identity) 에 나타난 시각요소를 분석, 고찰하여 커피전문점 브랜드디자인을 구성하는 시각요소별 특성이 상호간에 어떠한 작용을 하며 소비자에게 보다 효과적으로 커뮤니케이션 할 수 있는가에 대한 조형적 특성을 분류하였다. 이를 통해 소비자에게 감흥을 불러일으키는 매력적인 매개체로 시각요소의 역할과 중요성을 인식하며 실제 환경에서 어떻게 적용, 확장, 사용 하는가에 대한 전반적인 사항을 이해할 수 있을 것으로 사료된다. 또한 향후 커피전문점 BI 개발에 있어서 기초적 토대로 활용될 수 있을 것으로 기대한다. Coffee that has become a part of our daily life too soon! Coffee specialty shops are packed in the street, and looking at persons who are carrying coffees to their one hand is not unfamiliar at all. That is, there are a lot of shop numbers to the degree of saying ‘Coffee Republic.’ Korea Customs Service aggregated that importing quantity of coffees for recent 5 years (2007~2011) has enlarged to 130,000 ton from 91,000 ton with 143% increase, and its importing amount to US$ 717 million from US$ 231 million with 310% increase. Regarding to brands of coffee specialty shops, there are many overseas brands such as Starbucks, Coffee Bin, and Pascucci, and various regional brands in Korea like Cafffebene, Angelinus Coffee, Tom N Toms, and Hollys Coffee etc. In this way, rapid increases of coffee specialty shops are derived from provisions of fresh beans and expansions of high-quality culture, but service, atmosphere, interior, differentiated space, and emotional marketing strategies through storytelling on brand identity belong to key elements. A great number of large-scale coffee specialty shops and cafes having various types have positioned as means of enabling enjoyments on culture and emotion as well as concept of simple beverages. Thus, ‘quality competitive era’ on coffee tastes come to the front for consumers rather than quantitative growth from now on, and differentiating strategies on visual environmental elements of coffee specialty shops became necessary as means of image marketing for catching consumers’ sensitivities. In this research, brand designs among physical environment factors composing coffee specialty shops were elements that shall be improved first with concerns for securing customer satisfaction and competitiveness, and it was evaluated as effective factors which made consumers recognized brands. Therefore, this study grasped useful communication methods to consumers by analyzing and looking into visual elements shown at the brand identity of coffee specialty shops. The study classified formative characteristics about mutual effects of time peculiarities and how to do more effective communications. Also, this study expects that research results would be utilized as a basic foundations in developing brand identity of coffee specialty shops afterwards. It is considered that brand identity's role and importance of visual elements as an attractive medium could be thought keenly, and overall matters such like how to apply and expand are able to be understood from macro perspectives.

      • KCI등재

        IT벤처기업의 제품 유통경로 개선방안 및 모델개발

        이원진,이철규,문종범,유왕진 한국경영공학회 2007 한국경영공학회지 Vol.12 No.2

        IT venture business came to focus on how to market their own products and what distribution channels to choose in order to obtain insights on what end-user want from their products. In this study, we suggest the models that can be transformed to fit the changes in sales channel strategies depending on the growth stage, drawing extra attention to the importance of changing sales channels according to the company's growth stage.The suggestion of these comprehensive models to improve the distribution channels of IT venture businesses means that now there are higher recognition and more choices in the distribution path strategies contributing to sales and profits, which are critical to the survival and growth of IT venture businesses.

      • SCOPUSKCI등재

        SiO<sub>2</sub> 첨가가 AIN 세라믹스의 고온 비저항에 미치는 영향

        이원진,김형태,이성민,Lee, Won-Jin,Kim, Hyung-Tae,Lee, Sung-Min 한국세라믹학회 2008 한국세라믹학회지 Vol.45 No.1

        The effects of $SiO_2$ impurity on the high temperature resistivities of AIN ceramics have been investigated. When $SiO_2$ was added into 1 wt% $Y_2O_3$-doped AIN, DC resistivities have decreased and electrode polarizations disappeared. Impedance spectroscopy showed two semi-circles at $600^{\circ}C$, which were attributed to grain and grain boundary, respectively. $SiO_2$ doping had more significant effects on the grain resistivity than grain boundary resistivity, implying that doped Si acted as a donor in AIN lattice. In addition, voltage dependency of DC resistivity was observed, which might be related to dependency of size of grain boundary semi-circle on the bias voltage in impedance spectroscopy.

      • KCI등재

        간호대학생의 임상추론역량, 비판적 사고 성향과 핵심기본간호술 수행자신감의 관계

        이원진,김채린,김보름,김은진,김지수,김혜원,김희주,박성명 대한산업경영학회 2023 산업융합연구 Vol.21 No.4

        This study try to confirm the relationship between clinical reasoning competence, critical thinking propensity, and confidence in performing core basic nursing skills among nursing students. The subjects of the study were 157 third and fourth year nursing students at D University in Daejeon, and the survey was conducted through a self-questionnaire from Nov. 2 to Nov. 15, 2022. The collected materials were analyzed using the SPSS/WIN26.0 program. The results showed the correlation between clinical reasoning competence and critical thinking propensity (r=.417, p <.001), clinical reasoning competence and core basic nursing performance confidence (r=.659, p <.001), critical thinking propensity and core basic nursing performance confidence (r=.303, p <.001). Therefore, the results of this study can be used as a basis for developing various curriculums to increase the confidence of nursing college students in performing core basic nursing techniques. 본 연구는 간호대학생의 임상추론역량, 비판적 사고 성향과 핵심기본간호술 수행자신감의 관계를 확인하고자 수행하였다. 연구 대상은 대전광역시 D 대학교 간호대학생 3, 4학년 157명으로 2022년 11월 2일부터 11월 15일까지 자가설문지를 통해 조사하였다. 수집된 자료는 SPSS/WIN26.0 Program을 이용하였다. 연구결과 간호대학생의 임상추론역량과 비판적 사고 성향(r=.417, p <.001), 임상추론역량과 핵심기본간호술 수행자신감(r=.659, p <.001), 비판적 사고 성향과 핵심기본간호술 수행자신감(r=.303, p <.001)이 유의한 양의 상관관계를 보였다. 따라서 본 연구결과는 간호대학생의 핵심기본간호술수행자신감을 높이기 위한 다양한 교육과정 개발의 근거로 활용될 수 있을 것으로 보인다.

      • KCI등재

        Effects of SiO2 on the High Temperature Resistivities of AlN Ceramics

        이원진,김형태,이성민 한국세라믹학회 2008 한국세라믹학회지 Vol.45 No.1

        The effects of SiO2 impurity on the high temperature resistivities of AlN ceramics have been investigated. When SiO2 was added into 1 wt% Y2O3-doped AlN, DC resistivities have decreased and electrode polarizations disappeared. Impedance spectroscopy showed two semi-circles at 600 o C, which were attributed to grain and grain boundary, respectively. SiO2 doping had more significant effects on the grain resistivity than grain boundary resistivity, implying that doped Si acted as a donor in AlN lattice. In addition, voltage dependency of DC resistivity was observed, which might be related to dependency of size of grain boundary semi-circle on the bias voltage in impedance spectroscopy The effects of SiO2 impurity on the high temperature resistivities of AlN ceramics have been investigated. When SiO2 was added into 1 wt% Y2O3-doped AlN, DC resistivities have decreased and electrode polarizations disappeared. Impedance spectroscopy showed two semi-circles at 600 o C, which were attributed to grain and grain boundary, respectively. SiO2 doping had more significant effects on the grain resistivity than grain boundary resistivity, implying that doped Si acted as a donor in AlN lattice. In addition, voltage dependency of DC resistivity was observed, which might be related to dependency of size of grain boundary semi-circle on the bias voltage in impedance spectroscopy

      • KCI등재

        Cancer Risk among Population near Nuclear Power Plants in Korea

        이원진 대한의학회 2015 Journal of Korean medical science Vol.30 No.5

        I read with great interest the recent article (1) and subsequent debate (2, 3) regarding the cohort study on cancer risks among those residing near nuclear power plants. Since the issue of health effects among populations living near nuclear facilities is an important topic within public health discourse, further scientific communication would contribute to a more complete understanding of radiation exposure and health. In this light, I would like to add a few comments on this issue.

      • Can screening effects explain increased risk of thyroid cancer among population living near nuclear power plants in Korea?

        이원진 환경독성보건학회 2015 환경독성보건학회지 Vol.30 No.-

        Following reports in Korea of an increased risk of thyroid cancer among those living near nuclear power plants (NPPs) [1], there has been debate regarding the interpretation of the findings. One suggested explanation is the screening effect on thyroid cancer risk. The basic assumption of this argument is that the screening process increases the number of detected thyroid cancer cases in a population, leading to an increase in incidence and relative risk. The Korea Hydro and Nuclear Power Company granted a project to support this assumption to gain an advantage in their legal litigation regarding thyroid cancer cases. However, these circumstances could occur in a limited condition and cannot always happen. Because the screening effect and causality are different issues, we must distinguish between the two different questions. Even if there is a screening effect, it does not mean that the observed increased risk of thyroid cancer does not result from living near NPPs. Therefore, I would like to make a few comments on this issue.

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