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      • 도심지역 축제에 대한 참가속성 분석 : 축제상품 제공자를 중심으로

        최복수,이상경 세종대학교 관광산업연구소 2002 호텔관광경영연구 Vol.17 No.-

        This study is to survey motivating of stores attending the local festival, to compare motivation with satisfaction of the local festival and to show the problems of the local festival. The purpose of this study is to establish the festival polices and to be a platform of further local festival. The survey was carried out for Oct. 1-31, 2001. Total of 300 questionnairs were distributed to the respondents, and 275 questionnairs were usable and analyzed. The data analysis was done by SPSS/WIN statistical package program. The main findings are as follows, First, the significant difference in selective festival attributes were 'better cultural life of the local residents', 'the effective advertisements', etc 9 attributes. Second, the determined factors were 'negative activity', 'positive activity', 'responsibility', 'advertisement-promotion', 'customer affinity', 'convenient for participation'. Third, several issues concerning improvement are 'remaining as a local festival itself', 'limited parking space', 'heavey traffic', 'many stores attending'.

      • KCI등재

        지역관광축제에 대한 참가속성 분석 : 도심지역 축제상품의 제공자를 중심으로 Focused on the Suppliers of Festival Commodities in the City Area

        최복수 한국관광산업학회 2001 Tourism Research Vol.15 No.-

        This study aims to make clear the difference between the enterprises' motives to participate in the local festivals and the degree to which they are satisfied with the events. By closely examining and analyzing each motive of the enterprises involved and the degrees of satisfaction of the 22 attributive items selected from the existing studies, I have clarified the characteristics of each attribute and the correlativity between the attributes of motivation and those of satisfaction, together with a discovery of problems in the festive events. Illustrating the types of the motivation of the enterprises and the degrees they are gratified with their involvement, the outcome of this study can be referred to as some useful materials for the local governments or the host organizations to activate the festive events. As this research takes as its object the suppliers of the festive commodity, not the consumers such as tourists, it seems able to indicate a more detailed and effective way to vitalize the local festivals in the future.

      • KCI등재

        인천지역 호텔의 서비스 품질에 대한 이용객의 태도 및 만족에 관한 연구

        최복수 한국호텔관광학회 2012 호텔관광연구 Vol.14 No.3

        The purpose of this research is to analyze overall attitude on service quality including rooms, food & beverage sections, guest’s satisfaction, revisit intention and recommendation intention. According to the result of research, the service quality that guests felt came out to be generally satisfactory. However, there are still some parts which should be improved. Especially, furniture arrangement needed for the purpose of guest’s stay, its applicability, and service staffs’ knowledge of products and menus are required to be improved. As for the aspect of facilities, parking facilities, accessory facilities, working space in hotel rooms, and views from rooms turned out to be below average. The fact that the area of Food and Beverage scored poorly on cleanliness is recognized as a significant crisis. The result shows that service qualities should be improved in many aspects such as operational efficiency of facilities, cleanliness of F & B division, and taste and diversity of menu.

      • KCI등재

        한국의료관광서비스 선택요인과 선택요인의만족도와 선호도에 관한 연구: 중국인을 중심으로

        최복수,김영석 한국호텔관광학회 2014 호텔관광연구 Vol.16 No.2

        This study puts focus on the fact that the service selecting factors of the increasing Chinese medical tourism industry could be different from those of other foreigners. Research findings are as follows;Firstly, Chinese pursuit of the price benefit among customers' selecting factors has a positive effect on preference factors. Secondly, the higher the medical service quality is among Korea medical service attitude factors and the higher the score of the pursuit of distance benefit is, the more Chinese selecting factors positively influence satisfaction factors. But to the contrary, the lower the tourism service quality scores are, the more they have a negative effect on satisfactions factors. The implications of these research findings as follows;Firstly, Chinese consider Korea medical tour to be relatively cheaper comparing to other developed countries and thus they prefer Korea medical tour. Secondly, Chinese prefers Korea to any other countries because of a brief time and a short distance. However, a short distance does not always offer satisfaction on medical tourism service. Thirdly, Chinese think that medical service qualities are much more important than the price and distance factors. Fourthly, if the tourism quality factor is not satisfactory, it influences satisfaction negatively. However, since this study was not carried out targeting only medical tour undergoer, research findings could be altered if a survey were carried out targeting undergoer only. In this study it is difficult to do a sample survey concerning Chinese medical tour undergoer, but in the follow-up research I am trying to undertake an investigation targeting medical tour undergoer only.

      • KCI등재

        호텔이용객의 서비스 품질에 대한 태도 및 고객만족·재이용의사·추천의사에 관한 연구

        최복수 한국관광산업학회 2004 Tourism Research Vol.19 No.-

        This study aims to investigate whether there is any difference with respect to customers's attitude, satisfaction degree., reuse intention and recommendation intention of hotels located in Incheon. A questionnaire was made up in order to verify the issues under discussion. The result of survey was analyzed by using SPSS/PC Results showed that hotel users who have used hotels in Incheon show their sequently preferential attitudes toward satisfaction degree, reuse intention, recommendation intention in the order under the total scores of 5 points. In addition, they largely have some positive thought about overall attitudes of hotels. front office and beverage and food With respect to the attitude of front office, reservation reliance, communication ability, reservation convenience, concern of regular customers are positively appraised in the order, but information offer and intimacy are ranked low. With regard to their attitude of food and beverage, positive attitudes are made toward cleanliness, food taste, customers complaint management, and timely service, but prices, dining atmosphere, and employees' knowledge of menu are assessed unsatisfactorily.

      • KCI등재후보

        호텔기업의 인적자원관리가 직무역량개발과 조직성과에 미치는 영향

        최복수,이상경,최승만,신철호 한국호텔관광학회 2006 호텔관광연구 Vol.8 No.4

        This study aims to verify the effect on how the human resource management influences both the job competency improvement and the organizational achievement. The verification result of the effect of the human resource management on the organizational achievement could be largely interpreted in two points. First, supplement of the personnel, education and training, and compensation should be properly satisfied in order to improve the job satisfaction and the sense of one body of hotel employers. Second, the improvement of the job ability through the excessive career development could be one of factors to possibly make employers change their occupation. To lower the rate of changing jobs at the same time of the improvement of job ability, some compensation commensurate with their job ability should be essential.

      • KCI등재

        포공영(민들레)의 동치미 발효에 의한 간세포 보호 및 면역증진 효과

        최복수,김혜자,Choi, Bog-Soo,Kim, Hye-Ja 대한예방한의학회 2014 대한예방한의학회지 Vol.18 No.1

        Objective : This study set out to combine the treatment efficacy of Taraxacum with Dongchimi fermentation and investigate Taraxacum's effects on protection of liver cell and controlling nitric oxide(NO) through experiments, thus checking whether it had values as a physiological active matter. The experimental materials include Taraxacum Dongchimi (TD) and Taraxacum fermented by Dongchimi (TDF). As for methodology, experiments were carried out to compare TD and TDF in components, protection effects for liver cells, anticancer effects on liver cells, and protection effects for brain cells in the aspects of liver function and immunity enhancement. Method : The experimental materials include Taraxacum Dongchimi (TD) and Taraxacum fermented by Dongchimi (TDF). As for methodology, experiments were carried out to compare TD and TDF in components, protection effects for liver cells, anti-cancer effects on liver cells, and protection effects for brain cells in the aspects of liver function and immunity enhancement. Results : As shown in the chromatogram results, each valid component content increased in Taraxacum fermented by Dongchimi (TDF) for each time section. Of them, the valid component content at 36.80 minutes was approximately 2.7 times higher in TDF at 21.8% than in Taraxacum Dongchimi (TD) at 8.28%. TDF generated more excellent protection effects against the toxicity that caused oxidative damage to the liver cell(HepG2) with t-BHP than TD. The survival rate was low in TD of $100{\mu}g/m{\ell}$ and $300{\mu}g/m{\ell}$ and increased to 23.3% in TDF of $100{\mu}g/m{\ell}$. The survival rate was the highest at $300{\mu}M$ with a significant difference of 68.1%(P<0.05). Both TD and TDF showed effects of controlling nitric oxide production according to concentration with TDF recording a higher rate of controlling nitric oxide production than TD. There were significant differences(P<0.05) in the effects of controlling nitric oxide production at 200 ug/ml, 400 ug/ml in both groups. Especially the result TDF of $400{\mu}g/m{\ell}$ was thus similar to those of butein, the positive control group. Conclusion : The result of this studies is that Taraxacum fermented by Dongchimi (TDF) increased the valid component content compared with the simple mixture(TD). The findings clearly show that it is a material with the effects of improving immunity and liver cell protection. If fermentation methods are further developed to use it as a functional material, it will be subject to more opportunities of being used in other functional foods and make a contribution to integrated medicinal food development.

      • KCI등재

        고객의 질이 호텔기업의 서비스품질에 미치는 영향

        최복수(Bok Soo Choi),신철호(Chul Ho Shin) 한국관광연구학회 2005 관광연구저널 Vol.19 No.3

        This study proposes the customer quality as a parameter of service quality from a new perspective, develops an evaluation scale for it in relation to the service business, analyzes and evaluates the its effect on service quality and performance. Frist, the concept of service quality and customer quality was investigated in the literatures, to find a basis for its relation to the quality of hotel service. However, previous researches on the topic of customer grade were scarce, and because the elements that constitute customer quality have not been identified, interviews to derive at the elements that can evaluate customer quality and pre-investigations of hotel customers based on these elements were performed to confirm the reliability of the assessment scale, which with some minor adjustments, was developed into the final customer quality assessment scale. The quality of hotel service was defined in terms of four comfonents : customer quality, physical quality, service provider quality and hotel quality; The conclusions of this study based on the analysis of actual date can be summarized as follows : 1) This study primarily focuses on developing a customer quality assessment scale to confirm the importance and effects of customer quality. 2) The effect of hotel quality on performance becomes more meaningful when customer quality is considered. 3) Customer quality plays a significant indirect role via hotel quality on performance, and the physical quality and service provider quality offered to the customer at a hotel have more direct effect on performance, illustrating the difference in the effect on hotel quality depending on the component of hotel quality.

      • 仁川地域 호텔利用客의 서비스 品質에 對한 比較硏究

        崔福壽(Choi, Bok-Soo) 청운대학교 관광산업연구소 2012 관광산업연구 Vol.6 No.2

        This research emphasizes a comparative study of the two analytic research results performed in 2004 and 2012 regarding customers ’ overall attitude of service quality in the first class hotels of Incheon. The result in 2012 shows us more positive attitude in the fields of rooms and front desk, not to speak of the attitude of the overall service quality, compared with the result in 2004. The mean value of customer satisfaction, revisit intention and recommendation intention in 2012 is measured higher than that in 2004. This means that service quality has been improved. However, in a partial aspect, the rankings of working space in rooms and cleanliness in bath were dropped, compared to 2004. And in the area of the front office, the rankings of consideration for regular customers and delivery of messages turned up to be fallen. The biggest problem in the division of F & B is that the taste of food was ranked the lowest in both results of 2004 and 2012. Thus the result shows us that this problem should be improved.

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