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조영희 서원대학교 응용과학연구소 1996 응용과학연구 Vol.5 No.1
The purpose of this study is to classify the expenditure behaviors of housewives into some types and to identify the characteristics of the types focucing on diverse expenditure behaviors of urban households. In this study, it is assumed that the expenditure behavior are classified by three factors - ①the orientation of money saving, ②the orientation of time saving, and +③the orientation of others. The present study suggests following one question. (1)Can the expenditure behaviors of urban housewives be classified according to the orientation of money saving, the orientation of time saving, and the orientation of others? For empirical analysis, the data of the study was collected from 650 housewives living in Seoul. The satistical methods adopted for data analyses are frequency, percentage, mean, Pearson's correlation coefficient, factor analysis, cluster analysis, oneway ANOVA, Duncun's multiple range test. The major findings of the study are as follows: 1.The elements of the sub-dimension of the expdediture behaviors are classified to the orientation of money saving, the orientation of time saving, and the orientation of others. It shows that the expenditure behaviors of housewives are the combinations of the multidimensions. 2.Hypothetically 8 types for the expenditure behaviors of housewives can be established. As a result of analysis, 4 types were extracted. According to the level of each dimensions, the name for the each type was given as "the type of attaching importance to money saving", "the type of attaching importance to time and appearance", "the type of attaching importance to money saving and time." "the type of attaching importance to money saving and appearance".