중국 스포츠 패션 산업의 멀티 브랜드 전략 탐구: Anta, Li-Ning 및 Xtep의 사례 연구

장희경,유영 한국패션비즈니스학회 2025 패션 비즈니스 Vol.29 No.1

This paper explored multi-brand strategies of China's leading sports fashion companies—Anta, Li-Ning, and Xtep—and analyzed impact of multi-brand strategy on positioning and financial performance of these companies. Factors leading to successful multi-brand strategy in the sportswear industry were also examined. Anta has adopted a "Single Focus, Multi-brand, Globalization" strategy, diversifying its portfolio to include high-performance sportswear, children’s sportswear, and premium outdoor gear, aiming to enhance corporate sales and brand differentiation. Li-Ning, pursuing a "single brand, multi-channel" strategy, focuses on category expansion and brand premiumization, although it faces challenges in brand distinction, particularly post-COVID-19. Xtep has positioned itself as a provider of cost-effective sports apparel while expanding into high-end markets. It struggles with brand positioning and profitability amidst expanding its brand portfolio. These findings suggest that a well-executed multi-brand strategy not only fosters brand growth and diversification, but also enhances competitive advantage in the rapidly evolving sportswear industry.

부분포상기태 (Partial Hydatidiform Mole)의 병리학적 연구

장희경,이태,이선경 대한병리학회 1984 Journal of Pathology and Translational Medicine Vol.18 No.1

A Study on the Body Shape Analysis for an Avatar Generation of the Virtual Fitting System -Focusing on Korean Women in their 20's-

장희경,Jianhui Chen 한국패션비즈니스학회 2018 패션 비즈니스 Vol.22 No.3

In the virtual fitting system, the use of a 3D avatar is not a simple garment model, but it should be able to reproduce the size and shape of the customer using a fitting system. Although various virtual fitting systems have their own 3D avatar sizing systems and provide 3D avatars that match the size of the customer, there are limitations in realizing the actual body shape in actual use by the consumer. The purpose of this study is to realize a 3D avatar with excellent size and conformity for customer use. Therefore, this study aims to provide basic data for the formation of a 3D standard avatar of Korean women aged in their 20's, by comparing and analyzing the degree of the consumer user friendly system change of a body type, and the consumer’s ability in selecting a consumer representative body type. Based on the survey data of 'Size Korea' conducted from 2004 to 2015 at three times, we examined the change of body shape over 10 years. Then, based on the results of 6th and 7th data, 4 factors of the concurrent body shape change of women of the consumer demographic studied were selected through the use of a factor analysis. Following this analysis, the 4 extracted factors were clustered again and finally released 7 representative body types, which were obtained based on height and weight. The size of each representative figure is derived by the use of a regression analysis, and it is used as a basic data for 3D avatar formation of the virtual fitting system.

Neuronal Apoptosis Inhibitory Protein (NAIP) Gene Expression and Spinal Cord Development

장희경,김현동,길영기,김선옥 고신대학교(의대) 고신대학교 의과대학 학술지 2004 고신대학교 의과대학 학술지 Vol.19 No.1

Background/Aims : Apoptosis plays multiple roles for neuronal development and maintenance through several pathways which have complicate cross-linkage each other. Neuronal apoptosis inhibitory protein (NAIP) is believed to inhibit the normal process of apoptosis, which is the disintegration of single cells that results from programmed cell death, in motor neuron. Clinically NAIP gene has been discovered as a candidate gene for spinal muscular atrophy (SMA), a childhood genetic disorder characterized by motor neuron loss and progressive paralysis with muscular atrophy. This study attempted to elucidate the function and its role of NAIP during mouse spinal cord in pathogenesis of SMA Methods : Female CD-1 mice at 6.5, 7.5, 8.5, 9.5, 10.5, 11.5, 12.5, 13.5, 14.5, 16.5, 18.5, 20.5, 22.5 of time pregnancy were obtained after mating. And the spinal cords from the mice of 1,2,5,20,22 days after birth were also used. The immunohistochemistry of NAIP was performed after NAIP antibody. This antibody was generated by gene immunization using NAIP cDNA and the recombinant NAIP was used for the booster injection. Rat NAIP cDNA fragment (1-488 bp in Fig.2) was subcloned into the pET-28 C (Novagen, USA) and into the pcDNA-3 (Novagen, USA) utilizing the Bam HI and Hind III sites. Rabbits were first immunized with 300g of pcDNA-3-NAIP and 30 days later boosted twice with affinity purified pET-28C recombinant protein in incomplete Freunds adjuvant. Titers of anti-NAIP antibody were monitored by western blot analysis using SDS-PAGE purified recombinant NAIP. Results : Although all stage of murine spinal cord development appeared to express NAIP, pronounced elevation of NAIP expression was observed in the E9.5-14.5 E14, NAIP were detected in the neuroepithelium of neurotube. It was later localized in the dorsal root ganglia of E12.5 and E11.5 embryo as well as in the mantle layer of the spinal cord. Declining immunoreacitivity of NAIP in intensity and extent was also observed after E16.5 in spinal cords, but still expression has been conserved to postnatal 22 days. NAIP were detected in the neuroepithelium of neurotube. This pattern was the same in E10.5 embryo with expression in the neurotube progressing more caudally. It was later localized in the dorsal root ganglia of E12.5 and E11.5 embryo as well as in the mantle layer of the spinal cord. Conclusions : This study provides an evidence that the protein of NAIP gene seem to have important roles during murine spinal cord development, suggesting anti-apoptotic role in SMA

진행성 위암 환자의 위조직에서의 p16 유전자의 메틸화와 돌연변이

장희경,김영옥,공은희,신연명,최경현 고신대학교(의대) 고신대학교 의과대학 학술지 2004 고신대학교 의과대학 학술지 Vol.19 No.1

Background/Aims : p16 has been suggested to be a tumor suppressor gene and to be inactivated in many human cancers. The aberrant expression of this gene proteins may deregulate cell proliferation and may lead to tumor formation and progression. The aim of this study was to evaluate the patterns of p16 inactivation and its association with clinicopathological parameters in 16 cases of advanced gastric cancers having fresh and paraffin-embedded tissues. Material and Methods : p16 inactivation by immunohistochemistry, mutation by direct sequencing and methylation analysis by methylation-specific PCR in exon 1 and 2 in 16 cases of advanced gastric cancers. Results : Eight of 16 (50.0%) carcinoma tissues and 3 cases (18.8%) of non-neoplastic gastric tissues showed loss (inactivation) of p16 and 5 (31.3%) methylations, and 3 cases of non-tumor gastric mucosa showed 1 mutation (6.3%) and 2 methylations (12.5%). Interestingly, one of 3 mutations showed also same mutation in adjacent non-neoplastic tissue, while 2 methylations were identified in non-neoplastic mucosal tissues without methylation in corresponding cancer tissues. The parameters histologic types and differentiation of tumors, sex, age, invasion depth, and vascular invasion did not correlate with p16 gene alteration, while nodal metastasis and perineural invasion showed positive correlation. Conclusions : These results suggest that p16 inactivation may have effects on the carcinogenesis of gastric mucosa and may serve as a prognostic biomarkers for the progression of carcinoma.

장기기증에 대한 간호대학생의 지식 및 태도 연구

장희경,노소민,박소연,김민지,한주연 한국인문사회질학회 2014 한국융합인문학 Vol.2 No.2

장기기증은 장기부전환자를 위한 최선의 치료방법임에도 불구하고 국내의 기증비율은 무척 낮은 편이 다. 장기기증에 대한 지식과 태도를 개선하여 장기기증 의향과 실천으로 연결시키는 효과적 교육과 대 중의 인식이 요구된다. 이에 본 연구는 일( 一 ) 간호대학생의 장기기증에 대한 지식 및 태도를 포함한 비 판적 사고 성향을 알아보고, 학년 간 차이 및 상관성을 분석하여 장기기증에 대한 교육과 참여 활성화에 기여하고자 한다. 비판적 사고 성향 측정도구는 총 27문항, 장기기증에 대한 지식 측정도구는 총 17문항, 태도 측정도구는 긍정적 태도 29문항과 부정적 태도 16문항으로 이루어졌다. 총 대상자 352명(1학년 208명, 3학년 144명)의 평균나이는 20.74세( ± 2.86)였고, 전공간호학 교육과 임상실습경험이 있는 3학 년(12.56 ± 1.86, 68.5%)이 1학년(11.64 ± 2.08, 73.9%)보다 장기기증에 대해 높은 수준의 지식( p <.001)과 긍정적인 태도( p =.002)를 가지고 있었다. 한편, 비판적 사고 성향이 증가할수록 장기기증에 대해 높은 지식수준( r =0.126, p =.018)과 긍정적인 태도( r =.113, p =.034)를 보였으나, 학년 간 교육정도에 따른 비판 적 사고 성향에서는 유의미한 차이를 보이지는 않았다( p =.739). 그러나 장기기증에 대한 지식과 태도가 정적인 상관관계를 보이며( r =0.117, p =.030), 장기기증 의향에 따라 장기기증 태도의 차이가 유의하게 나타났다( p <.001). 따라서 장기기증에 대한 윤리적 태도에 초점을 둔 간호교육을 통해 장기기증 인식 변화를 꾀할 수 있을 것으로 기대된다. 생명의료 윤리의식은 비판적 사고를 통해 도덕적 차원의 검토를 실 행하는 것이라고 할 때, 비판적 사고의 함양을 통해 장기기증에 대한 윤리적 태도와 지식을 고취할 수 있는 교육을 시행해야 할 것이다.

니트 조직별 패턴의 맞음새 비교연구

장희경,윤혜준,안재상,김영숙 한국니트디자인학회 2014 패션과 니트 Vol.12 No.2

In this study, the knit is different depending on the degree of expansion, taking into account the characteristics of knitted fabrics and knitted apparel products to the most commonly used patch Plain knit, 0×0 Rib knit, 2×1 Rib knit considering the characteristics of the pattern design method according to the pullover knitwear to suggest the study. The design of the experiment, this experiment pullover knitwear garment sleeve knit organization in accordance with the form's overall silhouette and a laboratory coat armhole seams and around the area of the wrist to determine the difference between wearing a round neck line by selecting a basic sleeve design Plain knit, 0×0 Rib knit, 2×1 Rib knit was made​​. Wearing standard figure for experiment 20 subjects were selected to correspond to the physical measurement is performed, according to the organization's knitwear for a comparative analysis of patterns and silhouettes look twice using the method for sensory evaluation were evaluated Dressing.Modify the physical description of the second experiment, complemented by an organization patternmaking pullover knitwear patterns are presented. In this study, a higher rate of production in the clothing company's knitwear production in the largest stretch knit with organization-specific, reflecting the characteristics of knitwear patterns according to silhouettes and contribute to the utilization.

Cyclosporine A 신독성에 미치는 칼슘길항제(Verapamil)의 효과에 대한 형태학적 연구

장희경,김혜숙,허만하 고신대학교(의대) 고신대학교 의과대학 학술지 1993 고신대학교 의과대학 학술지 Vol.9 No.1

-Abstract- Effect of calcium channel blocker(CB) on cyclosporine A(C) nephrotoxicity was investigated in the Male Wister rat in a 4-week experiment at the light and electron microscopic level. To accomplish the aim of this study, 25 week old male Wister rats were divided into following 3 experimental groups ; 1 CsA(50mg/kg/day) alone daily per os; 2. CsA(50mg/kg/day) concomitant administration of CB verapamil(20mg/kg/day) daily per os; 3. CsA(50mg/kg/day) concomitant administration of verapamil(10mg/kg/day) daily per os. Morphologically, CsA nephrotoxicity was characterized by the following features: (1) tubular inclusion bodies corresponding to predominate polymorphous autolysosomes and a small number of markedly enlarged mitochondria : (2) tubular vacuolization due to dilation of the rough and smooth endoplasmic reticulum; (3) tubular microcalcification. These morphologic features were limited to the proximal tubules. Simultaneous administration of CB verapamil with CsA reduced CsA induced morphologic damage of the proximal tubules of the kidney; especially tubular inclusion bodies were significantly reduced, independent of the dosage of the verapamil. These histopathological findings are interpreted as morphological manifestations of the effect of calcium channel blocker, verapamil ameliorating CsA nephrotoxicity.

미·중 경쟁 시대 독일의 지정학적 헤징 전략: 일대일로 vs. 인도-태평양

장희경 고려대학교 일민국제관계연구원 2023 국제관계연구 Vol.28 No.2

이 글은 미·중 경쟁 시대에 중견국으로서 독일의 지정학적 전략을 헤징 개념에 기반해서 분석한다. 미·중 경쟁 시대에 양 국가 사이에 끼인 국가들의 전략은 주로 아시아에 집중되어 왔다. 그러나 유럽, 그중에 독일도 안보는 미국, 경제는 중국에 의존하는 상태에서 미·중 경쟁에 따른 불확실성과 위기를 관리해야 할 필요가 있다. 강대국의 경쟁 구조에서 불확실성과 위기를 관리하는 전략으로서 헤징 개념은 다양한 전략적 행위를 포함한다. 지금까지 독일의 정책은 ‘회색지대’라는 표현처럼 모호성으로만 분석되어 왔지만, 독일도 국가의 이익에 따라 다양한 헤징 전략을 취하는 것으로 보인다. 특히 독일이 헤징 전략을 선택할 때 판단의 근거는 ‘다자주의’, ‘규범에 기반한 국제질서’라는 원칙과 규범이라고 본다. 이를 헤징의 다양한 전략 중 연성 균형의 한 형태로서 ‘제도적 균형’으로 설명하고자 한다. 사례연구로는 지정학적 미·중 경쟁의 대표 사례인 중국의 일대일로와 미국의 인도-태평양 전략에 대한 독일의 전략을 헤징 개념으로 분석한다. This article analyzes Germany’s geopolitical strategy as a middle power in the era of US-China competition based on the concept of hedging. In the era of US-China rivalry, the strategies of countries caught between the two countries have been mainly focused on Asia. However, Europe, especially Germany, needs to manage the uncertainties and crises caused by the US-China rivalry while relying on the US for security and China for economy. The concept of hedging as a strategy for managing uncertainty and risk in the context of great power competition encompasses a range of strategic behaviors. So far, Germany’s policy has been analyzed only in terms of ambiguity, such as the expression “gray zone,” but it seems that Germany also adopts various hedging strategies according to its national interests. In particular, the principles and norms of ‘multilateralism’ and ‘norms-based international order’ seem to be the basis for Germany's judgment when choosing a hedging strategy. It will explain this as ‘institutional balance’ as a form of soft balance among the various strategies of hedging. As a case study, this article analyze Germany’s strategy for China’s Belt and Road and the United States’ Indo-Pacific strategy, which are representative cases of geopolitical U.S.-China competition, using the concept of hedging.

일 지역 농촌 노인의 허약수준에 따른 관련요인 비교

장희경,김미경,이지연,김보람,길초롱 한국노년학회 2021 한국노년학 Vol.41 No.3

This study is a descriptive study conducted to find out the predictive factors according to the level of the frailty of the communitydwelling older adult in a rural area. Data were collected from 400 older adults aged 65 years or older living in rural areas of Gyeongsangnam-do from October 2019 to March 2020. Data were analyzed using logistic regression to examine the predictive factors according to the level of frailty. The results showed that 27.8% for robust older adults, 30.9% for pre-frailty older adults, and 41.3% for frailty older adults. As a result of analyzing the predictive factors according to the level of frailty, the predictors from the robust stage to the pre-frailty stage were grip strength, nutritional status, and depression. The predictive factors for entering the pre-frailty stage into the frailty stage were gender, nutritional status, physical performance ability, and depression. Also, it was found that the predictive factors for entering from the robust stage to the frailty stage were sex, occupation, nutritional status, physical performance ability, and depression. Through this study, it was possible to understand the level of the frailty of the older adults living in rural communities and the effects of multidimensional variables. These results can be used as basic data necessary to find a way to prevent and manage the progression of frailty among older adults in rural areas. 본 연구는 일 지역 농촌 노인의 허약수준에 따른 관련요인을 알아보기 위하여 시행된 서술적 조사연구이다. 2019년 10월부터 2020년 3월까지 경상남도 H군에 거주하는 65세 이상 노인 400명으로부터 자료를 수집했다. 노인의 허약수준과 그에 따른 예측요인을 살펴보기 위해 이분형 로지스틱 회귀분석을 이용하여 자료를 분석한 결과, 건강노인은 27.8%, 전허약 노인은 30.9%, 허약노인은 41.3%로 나타났다. 허약 수준에 따른 예측요인을 분석한 결과, 건강 단계에서 전허약 단계로 진입하는 예측요인은 악력, 영양상태, 우울이었고 전허약 단계에서 허약 단계로 진입하는 예측요인은 성별, 영양상태, 신체기능, 우울이었으며 건강 단계에서 허약 단계로 진입하는 예측요인은 성별, 직업, 영양상태, 신체기능, 우울로 밝혀졌다. 본 연구를 통하여 농촌지역 거주노인의 허약수준과, 이에 따른 다차원적 변수들의 영향을 파악할 수 있었다. 이러한 결과는 농촌지역 노인들의 허약진행을 예방하고 관리하기 위한 방안을 모색하는데 필요한 기초자료로 활용될 수 있을 것이다.