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업종별 프랜차이즈 선택결정요인이 가맹점 성과의만족도와 성공·실패에 미치는 영향연구
장재남,강창동,안성식 한국유통과학회 2011 유통과학연구 Vol.9 No.2
A franchise can be said to be the main method of distribution and marketing. It appears to be the future of the retail industry and is one of the world’s fastest growing businesses sectors, as many policy reports and research results have acknowledged. Korea’s franchise industry began in the 1970s, spread out into many areas (including food services, retail, and the service industry), and has grown by over 10% each year ever since. The industry’s influence on the national economy becomes ever greater. Although the size of the franchise industry is expected to grow as it spreads and as the government expands its support, it has not yet attracted much academic interest. Research has so far been very fragmented. The main interest has been the relationship and conflicts between the head offices and the affiliates. No study has yet occurred on whether the concepts of satisfaction and intent to conclude a contract directly affect the success or failure of the affiliates. Few studies have empirically inquired into the demographiccharacteristics and abilities of the affiliates that significantly affect their results. Domestic franchise industries must prepare to leap from quantitative to qualitative growth. Most important is the need for affiliate headquarters and affiliates to build confidence between them. A friendly and reliable relationship between affiliate headquarters and affiliates will eliminate distrust from the franchise and maintain a healthy franchise system. This study suggests that current and prospective heads of affiliation should concentrate not on attracting affiliates but on investment and techniques of affiliate support. They should work on the reinforcement of brand power, the appropriate affiliate business environment, systematic education/training, taking burdens off the affiliate business persons, consolidating the relationship with the affiliate business persons, marketing mix factors (e.g. products, price conditions, logistics and shipping services, promotion, supervising and supervisor, operation procedures/processes, and material evidence); these all greatly affect the success or failure of the affiliate business. Supporting the affiliates is an important factor that enhances their results and satisfaction and consequentlyincreases the positive recommendations to others and the ratio of recurrent conclusions of contracts, which ultimately generate the growth of the franchises. In addition, it is suggested that prospective franchise founders should make every effort to choose a good head office since the characteristics of the head office greatly influence the success of the affiliates. This study is significant in that it grasps the characteristics of the head office of affiliation and of the affiliates that influence affiliate results in ways not yet academically attempted.
고속도로 연속 유입연결로 접속단간의 이격거리 설계기준에 관한 연구
장재남,장명순 대한교통학회 1996 대한교통학회지 Vol.14 No.3
This study is to analyze speed variation at merging section of successive entrance ramp and to suggest design criterion of ramp spacing at successive entrance ramp in urban area. The major findings are as follows ; (1) The relationship between the speed at merging section of successive entrance ramp and the distance from the merging point represents concave curve. (2) The 85 percentile speed(S) at outside lane (lane 1) is modeled S = 49.5 + 355.7(D/Q) - 0.94(D2/Q) + 6.78(D/AL2) where, D = Distance from merging point(m), Q = Lane 1 volume(vph) AL2 = Acceleration length at second entrance ramp(m) (3) The more traffic volume and the shorter acceleration length of the second entrance ramp, longer ramp terminal spacing is needed.
장재남,이용택,김호덕,장명순 대한교통학회 2000 대한교통학회지 Vol.18 No.2
LOS(Level of Service), the qualitative measure describing operational condition of highway, must be evaluated as quantative index in terms of user service. So, This study is focused on developing the user cost function that user cost is measured in the variation of V/C, MOE(Measure of Effectiveness) of LOS in basic Section of highway. The user cost is calculated as the sum of accident cost, operation cost, travel time cost. The data is collected in the four basic section of Singal-Ansan and Jung bu Highway. As the result of user cost function analysis, the user cost is the lowest When V/C is 0.54. Considering the V/C ratio(0.7) of Basic Section in rural highway suggested in KHCM, We find out that the LOS suggested KHCM increase the user cost of highway. 서비스수준(Level of Service)은 사용자측면에서 도로의 서비스를 평가하는 정성적 평가지표로 운전자의 적정 이동성을 결정하는 지표가 된다. 그러나 현재 서비스수준 기준은 경험적이며 정성적인 식이어서, 합리적인 도로설계와 운영을 위해서는 사용자에게 영향을 미치는 인자들을 보다 종합적이고 정량적으로 평가하는 것이 바람직하다. 따라서 본 연구에서는 사용자 비용(User Cost)의 직접효과측면에서, 현재 고속도로 기본구간의 서비스 수준의 효과척도(MOE)로 제시되고 있는 교통량대 용량비(v/c비)의 변화에 따른 사용자비용함수를 개발하였다. 분석대상지로 지방부 고속도로인 신갈-안산간 고속도로와 중부고속도로 기본구간(2km) 4곳을 대상으로 하였다. 해당지역의 사고자료, 교통량자료, 기하구조자료를 수집, 정리하고 교통량대 용량비와 관련비용과의 직접적인 함수관계를 도출함으로써, 사용자 비용을 최소화하는 교통량대 용량비 지점을 산정하였다. 대상구간의 사고비용함수, 운행비용함수, 통행시간비용함수를 분석한 결과, 사용자는 교통량대 용량비가 0.54인 지점에서 가장 적은 비용을 부담하게 되는 것으로 분석되었다. 이는 현행 KHCM이 제시하고 있는 지방부 고속도로 기본 구간의 교통량대 용량비인 0.70(서비스 수준C)과는 차이가 있는 것으로 나타나, 현재 기준에 따른 도로공급은 사용자비용을 증가시키고 있는 것으로 분석되었다.