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워라밸 인식과 관광체험, 관광태도, 관광행동 의도 간의 영향관계 연구 : 사회경제적 지위에 따른 조절효과
이제니,문지현,진혜수,정지연 관광경영학회 2021 관광경영연구 Vol.102 No.-
Since the introduction of the 52-hour workweek rule in South Korea, an increasing number of employees are pursuing a work–life balance (WLB). This has led to an increase in demand for tourist activities; however, the relationship between WLB and tourism has not been explored. To provide customized tourist services, the types of tourism experiences preferred by individuals who pursue a WLB need to be understood. The purpose of this study was therefore to determine such individuals’ perceptions of WLB and its impact on four types of tourism experiences (entertainment, escapist, aesthetic, educational), attitudes toward tourism, and visit intentions. Furthermore, since WLB and the type of tourist activity are often determined by socioeconomic status, income and education were included as moderating variables. The data were analyzed using structural equation modelling and a multigroup invariance test. The results revealed that, while all four types of tourism experiences were positively explained by WLB, the experiences that contributed to visit intentions were the entertainment and escapist factors. Lastly, different relationships were found between the high/low education and income groups. The theoretical and practical implications are discussed.
이제니,맥콜덴,홀리첵돈 관광경영학회 2020 관광경영연구 Vol.94 No.-
Wisconsin and Minnesota have developed a new and rapidly growing winery tourism industry that is based on a new type of grape that is strong enough to withstand cold weather in the northern Midwest United States. As wineries in these states represent a still-emerging tourism industry, it is critical that they develop effective strategies to attract new visitors. To do this, they need to understand winery visitors’ characteristics and their behaviors at wineries. To facilitate such an understanding, this study profiled winery visitors based on their wine-related lifestyle (WRL; wine consumption behaviors and wine involvement), winery experience (satisfaction and primary winery activity), and socio-demographic factors. Winery visitors in Wisconsin and Minnesota were asked to provide their e-mail addresses, and a post-visit online survey was e-mailed to them. With the completed surveys, a cluster analysis was used to classify the winery visitors into three groups. The groups revealed varying amounts of wine purchases and different levels of winery loyalty. The study contributes theoretically to winery tourism knowledge by including winery activities in addition to conventional wine consumption characteristics. Winery owners stand to benefit from this research by being able to target key visitor groups that contribute the most to winery revenue.