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      • KCI등재

        바이오헬스기업의 신제품개발전략이 개방형혁신활동과 신제품성과에 미치는 영향

        이익근,권순동,김지대 충북대학교 국가미래기술경영연구소 2021 기술경영 Vol.6 No.3

        The purpose of this study is to analyze the relationship among new product development strategy, open innovation activity, and new product performance in a bio-health company. In this study, new product development strategies of bio-health company were classified into two types: (1) entrepreneurial-oriented new product development strategy and (2) resource-based one. This study examined the impact of these two new product development strategies on the following three types of open innovation activities: (1) outside-in open innovation activity, (2) inside-out open innovation activity, and (3) combined open innovation activity. In turn, this study investigated the impact of each of the three open innovation activities on new product performance. This study employed PLS 2.0 software to empirically analyze a total of 186 domestic bio-health companies including pharmaceutical, medical device, and digital healthcare firms. The statistical analysis shows the following results. First, the two new product development strategies had positive effects on all of the open innovation activities. Notably, entrepreneurial-oriented new product development strategy had more impact on outside-in open innovation, while resource-based new product development strategy having more impact on inside-out open innovation. Second, both outside-in and combined open innovation activities had positive impacts on new product performance. However, inside-out open innovation activities has no statistically significant impact on new product performance. This study sheds some implications. Bio-health firms had better taking their new product development strategies into account for orchestrating their open innovation activities by putting more efforts(e.g., collaborating partners) to link inside-out open innovation into new product performance.

      • SCOPUSKCI등재

        4-Chlorobenzoic Acid 분해유전자의 클로닝과 유전학적 특성

        이익근,김종우,김치경 한국미생물학회 1990 미생물학회지 Vol.28 No.1

        자연환경으로부터 분리한 DJ-12 균주는 4CBA 및 4CB를 비롯하여 그 대사산물인 4OHBA와 PCA를 분해하여 단일 탄소원으로 이용하였다. DJ-12 균주에서 4CBA 및 4CB분해유전자는 약 65kb 크기의 plasmid인 pDJ121에 존재하였으며, 이 pDJ121은 ExoRI, HindIII, SalI 그리고 PslI의 절단부위를 각각 9, 11, 10 그리고 19개씩 가지고 있었다. EcoRI으로 처리한 pDJ121 절편을 pKT230에 ligation 시켜 재조합 vector인 pDK450을 만들었으며, 이를 Pseudomonas putida KT2440에 transformation 시켜 얻은 cloned cell 에서는 4CBA 분해유전자가 잘 발현되었다. A bacterial isolate of DJ-12 capable of degrading 4-chlorobenzoic acid (4CBA) as well as 4-chlorobiphenyl (4CB) was used in this study. Its biodegradability of 4CBA was tested and the location of the genes coding for degradation of 4CBA was investigated by the nethod of in vivo cloning. The genes were found to be existed in the plasmid of pDJ121 which is about 65kb in size and which has 9, 11, 10, and 19 restriction sites for EcoRI, HindIII, SalI, and PstI, respectively. The hybrid plasmid of pDK450 was constructed by ligation of the EcoRI fragments of pDJ121 with pKT230 as a vector. In the recombinant cells selected through transformation of the hybrid vector into Pseudomonas putida KT2440, the 4CBA-degrading genes of DJ-12 were proved to be cloned and expressed in the Pseudomonas sp.

      • KCI등재

        고객중심경영이 고객행복 및 부에 미치는 영향: 탐색적 사례연구

        이익근(Lee Ick-Geon),송재근(Song Jae-Geon),김지대(Kim Ji-Dae) 글로벌경영학회 2015 글로벌경영학회지 Vol.12 No.2

        본 연구의 목적은 고객중심경영의 구성요소는 무엇이며, 이들이 고객행복과 부에 미치는 영향이 무엇인지를 탐색적으로 규명하는 것이다. 이를 위해 본 연구는 2개 기업들 – 배스킨라빈스, 성우 하이텍–을 선정하고 사례조사를 실시하였다. 사례조사를 통해서 다음의 결과를 얻을 수 있었다. 첫째, 본 연구는 이론적으로 고객중심경영 요소를 4가지 차원 – 전략, 조직, 프로세스, 제품/서 비스 – 으로 구분하고, 사례연구를 통해서 이 4가지 요소를 확인할 수 있었다. 둘째, 본 연구에서 고객만족을 넘어서 고객의 행복과 부를 위해 고객활동사이클 전 기간(고객의 제품구매 직전단계, 제품구매 단계, 제품구매 직후 단계)동안에 걸쳐 각 단계별 고객요구를 충족 시키는 고객중심경영 노력이 고객행복과 부에 긍정적 영향을 끼친다는 사실을 확인할 수 있었다. 셋째, 본 연구에서는 고객활동사이클별로 고객행복과 부를 위한 고객중심경영 노력에 차이가 있음을 확인할 수 있다. 구체적으로 고객의 제품구입 직전 단계에서는 잠재고객 확보를 위한 대외이 미지 제고와 신뢰성 획득을 겨냥한 고객중심경영이 적합하며, 고객의 제품구입 단계에서는 회사를 방문한 고객의 당면한 욕구를 즉각적으로 해결하는 고객중심경영이 바람직하다. 마지막으로 고객의 제품구입 직후 단계에서는 거래관계에 있는 고객이 지속적으로 재방문, 재구매를 할 수 있도록 서비스제공과 관계형성을 쌓는 것이 주효하다. The purpose of this study is to examine ingredients of customer-centered management and their impact on customer happiness and wealth. This study carried out case study of two firms – Baskin Rabins and Sung Woo Hitech. The following results can be found in the case study. First, this study suggests four elements of customer-centered management as follows: (1) customer-centered strategy, (2) customer-centered organization, (3) customer-centered process, and (4) customer-centered product/service. These elements could be found in this study. Second, it is found that the customer-centered management in the entire customer activity cycle(pre, during, post stages of customer’s product purchase) has a positive influence on customer happiness and wealth. Third, this proposes that there would be difference in appropriate customer-centered management effort according to customer activity cycle stages. At the pre-stage of customer’s product purchase, it is appropriate to focus on building external brand image and firm’s reliability to induce potential customers. However, at the during-stage of customer’s product purchase, the appropriate effort of customer-centered management is focused on offering solutions for the on-site tasks of customers in an immediate way. Next, at the post-stage of customer’s product purchase, it is recommendable to focus on building long-term relationship with customers through offering after-sales services to induce the revisit of customers.

      • KCI등재

        컨버전스 신제품 유형별 고객요인, 개발관리 방식과 성과 차이에 관한 연구

        김지대,이익근,김수연,송영욱 한국기업경영학회 2011 기업경영연구 Vol.18 No.3

        The phenomenon of convergence has been observed very frequently and gained considerable attention academically and practically. For the purpose of formulating a firm’s strategy and organizational capabilities, Hacklin(2008), in his monograph, reiterates the importance of a contingency approach to new convergence products; specifically, managers of a firm need to be aware not only the stage and maturity of industry-wise landscape but also the size, age, and the inertial heritage of a firm-specific characteristic at a particular time in the convergence process. It is true, to some extent, that most previous scholarly works on the convergence literature have focused on the facet of phenomenon of convergence itself, including the its driver, definition, and ex post factor of services or products; as a consequence, they fall short of applying research findings to a real managerial decision making situation,and providing managerial guidelines for the firms which determined to undertake convergence products as a way of new revenue source for the firm’s growth. Above all, managerial attention has been focused on understanding and identifying what ex ante(endogenous or antecedent) factors they should take into account and how effectively they do manage its development process to find out new business opportunities. Based on a thorough literature review, the authors classify new convergence products into four different types such as (1) knowledge convergence, (2) technological convergence, (3) applicational convergence,and (4) industrial convergence. On the one hand, as to the customer factor associated with a new convergence product, this study derives three research variables, including, (1) fulfillment of customer’s convenience need, (2) fulfillment of customer’s participation need, and (3) fulfillment of customer’s cultural need. On the other hand, as to the management approaches in developing new convergence products,this study selects two different variables, including (1) learning style and (2) external collaboration. This study surveys 162 project leaders who have recently completed new convergence projects in the field of information and communication industry in Korea. The statistical analysis of surveyed data reveals the following findings. First of all, as the knowledge convergence, an initial stage of convergence, evolves into the industrial convergence, a later stage of convergence, the higher outcome performance the project shows. Additionally, the industrial convergence is positively related to the fulfillment of all of three customer’s needs such as convenience, participatory as well as cultural needs. Further, it reveals that in order to develop a project effectively, firms should do exert organizational efforts combing exploratory and exploitative learning and do put an extra effort for vertical collaboration, too. Second of all, unlike the authors’ expectations, the horizontal collaboration does not show a different outcome performance across four different types of new convergence products. And, it shows less extent of use when compared with the use of vertical collaboration. Interestingly, contrary to the arguments of Lawson-Borders (2006) and Chesbrough et al. (2006), Korean ICT firms put much more organizational emphasis on the vertical collaboration than horizontal collaboration. Overall, the authors interpret that since the sample Korean firms perceive higher costs (Gilsing, 2007; Burt, 1992) the horizontal collaboration incurs will exceed the benefits (Colman, 1988; Garud, 2002) it will render, they are reluctant to implement horizontal collaboration regardless of the level of convergence trajectory. Most existing studies on the new convergence products have been conducted and focused on single type of new convergence product. Recognizing their limitations, this study, however, classifies new convergence products into four different types, and then it tries to investigate any differences with... 본 연구는 정보통신산업에서 제조업과 관련된 분야를 대상으로 컨버전스 신제품의 유형을 분류하고 각 유형별로 제품개발 고객요인, 제품개발 방식과 성과의 차이를 이해하고자 하였다. 기존 연구문헌에기초하여 본 연구는 컨버전스 신제품 유형을 컨버전스 수준에 따라 4가지 유형-지식 컨버전스, 기술 컨버전스, 응용 컨버전스, 산업 컨버전스-으로 분류하였다. 컨버전스 신제품개발의 고객요인으로 본 연구는 다음의3가지 요인들-(1) 편리성 욕구 초점, (2) 참여 욕구 초점, (3) 문화적 욕구 초점-을 도출하였으며, 제품개발방식으로 (1) 학습 방식과 (2) 외부와의 협력 정도가 컨버전스 신제품 유형별로 어떤 차이가 있는지를 살펴보았다. 본 연구는 최근 정보통신산업에서 수행되었던 컨버전스 신제품 프로젝트 162개를 대상으로 설문조사를 실시하였다. 설문 분석결과 컨버전스 신제품 유형별로 제품개발 선행 요인과 제품개발관리 방식에 차이가 있음을 확인할 수 있었다. 구체적으로 컨버전스 수준이 높은 유형일수록 선행요인으로 고객의 편리성욕구, 참여 욕구, 문화적 욕구 모두를 충족시키고자 하는 동기가 매우 높은 것으로 나타났다. 한편 개발관리방식에 있어서도 컨버전스 유형별로 학습 방식과 외부와의 협력 정도에 통계적으로 유의한 차이가 있음을확인하였다. 아울러 컨버전스 수준이 높을수록 신제품 성과가 높은 것으로 나타났다

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