의복관여와 유행관여

이규혜 복식문화학회 2004 춘계학술대회 Vol.2004 No.-

P-21 : 의류제품의 온라인 쇼핑 -위험지각과 구매의도의 관계에 있어서 "태도"의 역할

이규혜,최자영 복식문화학회 2003 춘계학술대회 Vol.2003 No.-

대학생의 스마트 학습관리시스템 수용에 대한 연구 - 블랙보드 도입과 활용 -

이규혜,김지연,서현진 복식문화학회 2019 服飾文化硏究 Vol.27 No.5

Contemporary University students are considered the Z generation who were born after 1995. They are more tech savvy than millennials. To target the generation, traditional class management platforms have evolved to smart LMS that is more customized and accessible for smart devices. Global level information search and collaboration can also be implemented using such smart LMS. However, switching from one LMS to another LMS requires great effort from teachers and support from staffs. This study measured the learners’ perception of the system when they were exposed to a new smart-LMS. Blackboard Learn Ultra was used for 15 weeks and at the end of the semester, a questionnaire was administered to the students of these classes. Results indicated that experience with previous LMS discouraged students from adopting Blackboard Learn. Result of TAM modeling indicated that perceived usefulness, compared to perceived ease of use and attitude, was an effective aspect to bring positive acceptance of the system. A qualitative approach and network analysis were also conducted based on students’ responses. Both positive and negative responses were detected. Inconvenience due to mechanical aspects was mentioned. Dissatisfaction compared to previous local LMS use was also mentioned. Mobile application and communication effectiveness were positive aspects. Revised course development and promoting how useful the system may help enhance the acceptance of the new system.

함안 용산리 함안층 새발자국 화석산지의 보존과학적 진단 및 평가

이규혜,박준형,이찬희 국립문화재연구원 2019 헤리티지:역사와 과학 Vol.52 No.3

The Bird Track Site in the Haman Formation in Yongsanri (Natural Monument No. 222) was reported on the named Koreanaornis hamanensis and Jindongornipes kimi sauropod footprint Brontopodus and ichnospecies Ochlichnus formed by Nematoda . This site has outstanding academic value because it is where the secondhighest number of bird tracks have been reported in the world. However, only 25% of the site remains after being designated a natural monument in 1969. This is due to artificial damage caused by worldwide fame and quarrying for flat stone used in Korean floor heating systems. The Haman Formation, including this fossil site, has lithofacies showing reddish-grey siltstone and black shale, alternately. The boundary of the two rocks is progressive, and sedimentary structures like ripple marks and sun cracks can clearly be found. This site was divided into seven formations according to sedimentary sequences and structures. The results of a nondestructive deterioration evaluation showed that chemical and biological damage rates were very low for all formations. Also, physical damage displayed low rates with 0.49% on exfoliation, 0.04% on blistering, 0.28% on break-out; however, the joint crack index was high, 6.20. Additionally, efflorescence was observed on outcrops at the backside and the northwestern side. Physical properties measured by an indirect ultrasonic analysis were found to be moderately weathered (MW). Above all, the southeastern side was much fresher, though some areas around the column of protection facility appeared more weathered. Furthermore, five kinds of discontinuity surface can be found at this site, with the bedding plane showing the higher share. There is the possibility of toppling failure occurring at this site but stable on plane and wedge failure by means of stereographic projection. We concluded that the overall level of deterioration and stability were relatively fine. However, continuous monitoring and conservation treatment and management should be performed as situations such as the physicochemical weathering of the fossil layer, and the efflorescence of the mortar adjoining the protection facility’s column appear to be challenging to control. 함안 용산리 함안층 새발자국 화석산지(천연기념물 제222호)에서는 Koreanaornis hamanensis와 Jindongornipes kimi로 명명된 두 종의 새발자국이 발견되었으며, 용각류 발자국과 생흔화석 Cochlichnus도 보고되었다. 특히 Koreanaornis hamanensis는 세계에서 두 번째로 기록된 새발자국 화석종으로 학술적 가치가 매우 뛰어나다. 이 일대는 구들장용 판석의 채석장이었으며, 1969년에 세계적 희귀 화석지로 알려지면서 크게 훼손되어, 현재는 지정 당시의 25% 정도가 잔존한다. 함안층은 경상누층군의 하양층군에 속하며 주로 적회색의 미사암과 흑색의 이암이 교호하는 암상을 보인다. 미사암과 이암의 경계는 점이적이며, 연흔과 건열 등의 퇴적 구조가 뚜렷하다. 연구 지역의 퇴적암은 퇴적 순서와 구조 및 암상에 따라 총 7개의 지층으로 구분되며, 새발자국 화석은 최상부층에서 나타난다. 비파괴 손상도 평가 결과, 화학적·생물학적 손상은 7개 지층에서 모두 매우 낮게 나타났다. 물리적 손상도의 경우 박락 0.49%, 박리 0.04%, 탈락 0.28%로 매우 낮은 손상률을 보였다. 그러나 절리 등 불연속면의 균열지수는 6.20으로 비교적 높으며, 배면과 북서측의 표면은 하등생물의 피복이 심하여 지층의 단면을 중심으로 염에 의한 백화현상이 관찰된다. 화석산지의 초음파 물성은 전반적으로 중간풍화단계(MW)를 보였다. 특히 공룡발자국이 있는 남서측 부근이 상대적으로 신선하며, 보호각 기둥 주위로 풍화가 진전된 양상을 보였다. 이 화석산지에 발달한 불연속면은 5종류로서 가장 높은 점유율을 보이는 불연속면은 층리면이다. 평사투영으로 사면의 안정성을 분석한 결과, 평면 및 쐐기파괴에는 안정적이지만 전도파괴의 가능성이 있는 것으로 나타났다. 이 화석산지의 종합적인 손상 정도 및 안정성은 양호한 것으로 판단되나, 화석층의 물리화학적 풍화와 보호각 기둥과 접하는 모르타르의 백화현상 등은 제어하기 어려운 상태로 보여, 지속적인 모니터링과 보존처리 및 관리가 수행되어야 할 것이다.

서울 송파 지역 고분 출토 토기의 재료학적 동질성 및 소성온도 해석

이규혜,윤정현,이찬희 국립중앙박물관 2022 박물관보존과학 Vol.28 No.-

This study seeks to identify the material characteristics of earthenware excavated from the Bangi-dong Ancient Tomb No. 3 and the articulated stone-mound tomb of the Seokchon-dong ancient tombs in the Songpa region, and analyze the homogeneity and the firing temperature of the materials used at each excavated site. The remains have been studied relatively recently, and the groups of tombs in which they were found demonstrate the transition of ancient Korean burial systems, and at the same time, provide important archaeological data about those in power at the time. The earthenware pottery excavated from the two sites examined in the study were buried at different times, and it is assumed that they were made by procuring weathered soil of similar gneiss, judging from the behavior of the compatible and incompatible elements and the weathering tendency found by examining the main components. In addition, the examination of the mineral composition and microstructure of clay indicates that the earthenware from Seokchon-dong was fired at 950 degrees Celsius or lower at a relatively early stage. On the other hand, the earthenware from Bangi dong Tomb No. 3 was confirmed to have experienced temperatures below 850 degrees Celsius and above 1,000 degrees Celsius. However, it is difficult to interpretthe difference as the result of the changes in firing temperature throughout the eras. It is expected that it will be possible to interpret the changes in earthenware manufacturing techniques by comparing more diverse earthenware potteries and ancient soils. 이 연구에서는 송파 지역의 석촌동고분군 연접적석총과 방이동고분군 3호분에서 출토된 토기를 대상으로 재질특성을 파악하고 출토지에 따른 재료의 동질성과 소성온도를 해석하였다. 유적들은 비교적 근래에 연구가 이루어진 곳으로, 이를 포함하고 있는 고분군은 고대 한반도 묘제의 변천과정을 보여주며 동시에 당시 중앙세력에 대한 중요한 고고자료를 제공하고 있다. 두 유적에서 출토된 연구대상 토기는 각기 다른 시기에 매장되었으나, 호정 및 불호정성을 띠는 원소들의 거동양상과 주구성성분을 통해 살펴본 풍화경향으로 보아 유사한 편마암류의 풍화토를 수급하여 제작한 것으로 여겨진다. 또한 광물조성과 태토의 미세조직을 살펴본 결과, 상대적으로 이른 시기인 석촌동 토기들은 950℃ 이하에서 소성된 것으로 판단된다. 반면 방이동 3호분 토기는 850℃ 이하와 1,000℃ 이상의 온도를 경험한 것으로 확인되어 차이를 보인다. 그러나 시기에 따른 소성온도의 고온화로 해석하기에는 어려움이 있으며, 향후 보다 다양한 토기 및 고토양과의 비교를 통해 토기의 제작기술 변화를 해석할 수 있을 것으로 기대된다.

금령총 출토 장식편 재질 규명

이규혜,신승철,곽홍인,양석진 국립중앙박물관 2023 박물관보존과학 Vol.30 No.-

박물관 소장품은 다양한 재질로 구성되어 있으며, 유형과 제작 물성에 따른 다양한 과학적 조사가 이루어지고 있으나, 초소형 유물에 대한 연구는 미진하다. 본 연구에서는 금령총에서 출토된 백색 초소형 물질의 재료학적 특성을 파악하기 위해 다양한 비파괴 조사(비중측정, 현미경조사, Nano CT, SEM-EDS, XRD, RAMAN)를 실시하였으며, 선행연구된 고려시대 복장품과 비교 검토하였다. 비파괴조사 결과, 탄산칼슘(CaCO3)을 주성분으로 하는 아라고나이트(Aragonite)가 주구성광물로 확인되었으며, 진주의 성장선이 관찰되어 보석인 진주로 확인되었다. 본 연구를 통해 고대 한반도에서 진주의 출현시기를 6세기로 확인하였으며, 향후 백색의 초소형 물질에 대한 과학적 검토를 통해 당시 사회문화에 대한 정보를 획득할 수 있을 것으로 기대된다. Museum collections are comprised of a variety of materials, and different scientific examinations are being conducted according to the types andproduction properties of the materials, but insufficient research has been carried out on ultra-small artifacts. To identify the material characteristics ofthe white ultra-small materials excavated from Geumnyeongchong tomb, this study carried out a wide range of non-destructive analyses (specific gravity,microscopy, nano-computed tomography (Nano-CT), scanning electron microscopy-energy dispersive X-ray spectroscopy (SEM-EDS), X-ray diffraction(XRD), and Raman spectroscopy) and compared the said artifacts with the Goryeo-era burial accessories examined in prior research. Non-destructiveanalysis confirmed the presence of aragonite, which mainly consists of calcium carbonate (CaCO3) as the constituent mineral, and identified the material used for the ornaments as the gemstone pearl based on its growth lines. This study concludes that pearls began to be used in the ancient Korean Peninsula in the 6th century. It is expected that scientific examinations of the white ultra-small artifacts will yield information about the social culture of the time.

의류점포유통에서 비주얼머천다이징 의식성의 매개적 역할

이규혜,장정원 복식문화학회 2019 服飾文化硏究 Vol.27 No.3

Retail firms have begun to pursue the marketing strategies, which stimulate consumers’ sensibility and lead people to purchase their products. The visible effects of visual merchandising (VM) arouse consumers’ interest and play an effective role in having busy people efficiently choose products. Apparel retail stores such as SPA use the offline store to be the experiential environment of their branding. Consumers’ sensitivity and response toward various visual merchandising strategies needs to be accessed. The purpose of this study is to identify VM consciousness and VM evaluation attribute factors. Relationship of such variables with other variables were accessed. As consequence variables, product satisfaction and unplanned purchase behavior were included in the study. An empirical survey data was collected from men and women of various ages. Results indicated that VM consciousness and VM evaluation attribute factors were not correlated with consumer demographic variables. VM evaluation attributes were factored into appropriateness, attractiveness and functionality dimensions. Clothing involvement and brand orientation significantly influenced product satisfaction and unplanned purchase. The direct and indirect effect (via VM consciousness) were significant. For unplanned purchase, brand orientation only had indirect effect. The influence of VM evaluation attribute factors were significant. Appropriateness had stronger effect on product satisfaction whereas attractiveness had stronger effect on unplanned behavior. Functionality dimension had only indirect effect on product satisfaction but did not show significant direct and indirect effects on unplanned purchase. This study identified the pivotal role of VM consciousness in various shopping and purchasing circumstances in offline retail store of apparel brands.

P-35 : 전통에 대한 가치관, 패션관여가 글로벌 정신에 미치는 영향

이규혜 복식문화학회 2003 추계학술대회 Vol.2003 No.-

O-10 : 의류학 교과과정에의 WebCT의 도입 -온라인강의시스템에 대한 테크놀로지 수용모델

이규혜,( Lesile Stoel ) 복식문화학회 2003 춘계학술대회 Vol.2003 No.-

의류제품 구매과정에 있어서 내적준거가격의 영향

이규혜,이은영 한국복식학회 2004 服飾 Vol.54 No.6

Price is one of the most important components of marketing mix. For consumers, price is an always-existing cue and definite evaluation criteria. However, information on price is meaningful only when it is perceived. Sources of price perception can be the actual retail price at the selling point, the internal reference price expected by consumers for a certain clothing product, and the external reference price advertised by marketer such as the price before mark-down. The purpose of this study was to investigate the influence of internal reference price on consumers' purchasing process of clothing products. A questionnaire including clothing stimuli was developed in order to assess consumers' internal reference price level. Usable data from 680 adult female urban residents were used for data analysis. Results indicated that consumers with relatively lower internal reference price tend to react low-price focused external reference price and use discount stores and unit price promotions. Consumers with relatively higher internal reference price advertisement are likely to have higher level of education, tend to infer price information to higher quality or prestige of products, and purchase clothing with regular retail price or coupons.