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상업스포츠센터에서의 리더십스타일이 조직몰입과 직무만족에 미치는 영향
육종술(Youk Jong-Sul) 한국스포츠산업경영학회 2008 한국스포츠산업경영학회지 Vol.13 No.1
본 연구는 스포츠센터 경영자의 리더십스타일에 따라 조직의 목표와 가치를 수용하고 조직에 일체감을 지니면서 노력을 경주하려는 조직구성원의 의지를 나타내는 조직몰입과의 관계 및 영향을 파악하고 아울러 리더십 스타일이 조직구성원의 행복한 삶을 반영하는 변수로서의 직무만족과의 관계와 영향력의 정도를 규명하는 데에 목적이 있다. 본 연구의 조사대상은 상업스포츠센터의 직원을 표본 모집단으로 설정하고 체계적 유층집락 무선 표집법을 이용, 277명의 자료를 분석에 사용하였다. 조사도구에 있어 리더십 유형은 Goleman(2000)이 개발하고 이은수(2005)가 국내에서 번안하여 사용한 설문지를, 조직 구성원의 조직몰입에 대한 측정을 위해서는 Allen & Meyer(l990)에 의하여 개발되고, 권순오(2001)가 번안하여 사용한 조직몰입 문항을, 직무만족의 측정을 위해서는 Weiss & England(l967)의 MSQ(Minesota Satisfaction Questionaire)와 김창걸(1994)이 제작한 문항을 참고로 육종술(2005)에 의하여 사용된 문항을 각각 활용하였다. 이러한 조사방법과 결과분석을 통하여 나타난 결론은 다음과 같다. 첫째, 스포츠센터 경영자의 리더십 유형 중 지시통제형은 조직몰입과 직무만족에 있어 부(負)적 상관관계를 지니고 있으며, 관계중시형, 육성형, 목표실천형, 참여유도형, 그리고 솔선형은 정(正)적 상관관계를 지니고 있다. 둘째, 리더십 유형 중 조직몰입에 영향을 미치는 영향정도는 참여유도형, 관계중시형, 솔선형, 육성형의 순으로 참여유도형이 조직몰입에 가장 큰 영향을 미치는 요인이다. 셋째, 리더십스타일 중 직무만족에 영향올 미치는 정도는 관계중시형, 육성형, 목표실천형, 참여유도형, 그리고 솔선형의 순으로 관계중시형이 직무만족에 가장 큰 영향을 미치는 요인이다. This paper examines the effects of sports center director's leadership style on the Organizational Commitment and Job Satisfaction in Commercial Sports Center's employee. The subjects of this study who were 277 Sports Center's employee were selected in seoul using systematic stratified cluster sampling. In order to examine leadership style of sports center director's affecting organizational commitment and Job Satisfaction of Commercial Sports Center's employee, the questionnaires which were composed of organizational commitment, Job Satisfaction, leadership style in Commercial Sports Center was used as a measurement device. For leadership style which were composed of control, object achievement, relationship, induction of participation, taking the lead, upbringing, the questionnaire by Lee(2005) was used on the basis of previous studies by Goleman(2000). For organizational commitment of Sports Center's employee the questionnaire by Kwon(2001) was used on the basis of previous studies by Allen & Mayer(l990). For job satisfaction, the questionnaire by Youk(2005) was used on the basis of previous studies by Weiss & England(l967) and Kim(1994). The questionnaire consisted of 36 items to reflect leadership style, and 24 items organizational commitment, 18 items job satisfaction The subjects were requested to indicate the extend of their agreement with each item on a 5-point Likert scale ranging from 1 (definitely false) to 5 (definitely true). In some instance, however, the respondents did not complete all the items in the questionnaire. The internal consistency estimates(Cronbach's alpha) were .592-813 for leadership style and .801 for organizational commitment, 792 for job satisfaction In order to statistical analysis, this study used a SPSS version 12.0 program for windows. Statistics employed in this study were Pearson's correlation analysis and multiple regression analysis. The result of this study, which were attained through the process, are as follows. First, the leadership style related to control has a negative relationship between Organizational Commitment and Job Satisfaction in Commercial Sports Center's employee. Second, The induction of participation among leadership styles was proved to be a most influencing value to the Organizational Commitment. Third, The relationship among leadership styles was proved to be a most influencing value to the Job Satisfaction
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육종술(Jong Sul Youk) 한국여가레크리에이션학회 2003 한국여가레크리에이션학회지 Vol.25 No.-
Immense concern about health, which has become a major issue of 21st century, has brought diversity of sport and leisure activities, thus leading to related industries. The sport . eisure industry of our country is a highly value-added industry, thus support on a level of industrial policy is desperately required. As for specific back up plans, industrial-educational cooperation for developing quality should be established, overseas publicity works and marketing system should be constructed. For these plans, timely supply of various minor enterprises supporting funds and understanding for the satisfaction of customer ` needs and wants essential. In addition, marketing strategy should be established through SWOT analysis which is related to organization ` strength, weakness, opportunity threaten. Considering the fact that our sport·eisure industry is now in the growth period on the industry life cycle, this has an important meaning for jumping into the mature period.
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육종술(Jong Sul Youk) 한국여가레크리에이션학회 2006 한국여가레크리에이션학회지 Vol.30 No.3
The purpose of this study is to present the influence of lifestyle characteristics as a significant determining factor on type of sport consumers. The subjects of this study who were 398 adult(student`s family) were selected from 11 middle and high school in seoul using systematic stratified cluster sampling. In order to examine lifestyle factors affecting type of sport consumers, the questionnaires which were composed of lifestyle as psycho-graphics and consumer type in sports was used as a measurement device. For lifestyle which were composed of fashion, achievement, self control, self confidence, weakness, vanity, sports, brand, health, the questionnaire by Youk and Jung(1995) was used on the basis of previous studies by Plumer(1975). The questionnaire consisted of 38 items to reflect lifestyle, and 5 items consumption type. The subjects were requested to indicate the extent of their agreement with each item on a 5-point Likert scale ranging from 1(definitely false) to 5(definitely true).In some instance, however, the respondents did not complete all the items in the questionnaire. The internal consistency estimates(Cronbach`s alpha) were .73 for entire scale of lifestyle ranged from .58 to .79. In order to statistical analysis, this study used a SPSS version 12.0 program for windows. Statistics empoloyed in this study were multiple correlation analysis and multiple regression analysis. The result of this study, which were attained through the process, are as follows. First, there were both influence direct sport consumption type and indirect sport consumption type on life style characteristics. Second, life style characteristics as a achievement, sports, health, self confidence were significant influence on sports for all and achievement, self confidence, sports, health were significant influence on spectators of stadium in direct sport consumption. Third, life style characteristics as a achievement, self confidence, sports were significant influence on view of TV sport program and self confidence, weakness, sports, health were on reading sport headline of newspaper and sports, health were on hearing sport program of radio in direct sport consumption.
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