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辛澣源,尹長遠 강릉대학교 영동산업문제연구소 1985 産經論叢 Vol.3 No.-
The purposes of this study are to investigate (1) the consumer adption and diffusion process of new products as a particular type of innovation (2) the basic underlying dimensions of innovativeness which are characteristics of early adopters, and of late adopters (3) the level of spread of prospective adopters on the new product introduction through the comparison of developed models (4) the better improvements in these models in the future study. The continuous introduction of new or improved products on services is essential for a firm to survive, grow and perpetuate in the long run due to intense competition, shorter product life cycles, and rapidly developing modern technology. Consequently it is strongly requested that the marketing managers and researchers should understand the underlying dimensions of new product diffusion and adoption process models. In order to make a good product positioning, the marketing managers should identify and understand the underlying assumptions of these models, the differences of these models and the shortcomings of these models. The findings of this comparative study indicate that (1) these has been little application of a model developed by one individual or group to data or problem by other individuals or groups. (2) the previous studies of new product diffusion and adoption models have mostly focused upon on the investigation of individual itself ignoring the other variable such as organizational characteristics variables, and situational variables. For the better improvement of new product diffusion and adoption models, First, the research methodology and generalization of these models should be improved using multivariated data analysis in marketing. Second, the theories of new product adoption and diffusions should be supplemented with those of behavioral science.
辛瀚源,金洪暎,申喜澈 한국해양대학교 국제해양연구소 2001 韓國海洋大學校 人文社會科學論叢 Vol.13 No.1
Abstract This is an empirical study on the Marketing Strategies of the Ship Management Business in Korea based on the previous studies or reference books, and the results are derived as follows. First, far the recognition of SWOT, generally there are different views on the recognition of merit points between 2 types of Ship Management Companies: Style A (Crew Management only) and Style B (Integral Management - Crew and Ship Management). Second, for the recognition of marketing strategy far consumer products is just the same fur ship management style in which it is affected by the price, distribution and marketing promotion. This meant there are differences between the crew management and the intergrated management. It is believed to be of some usage of the marketing strategy. In line with this study, the conception of ship management nationwide is still at the beginning stage. Third, far ship management operation, different results come from various company styles but it has no difference whatsoever between groups of companies.
신한원,문경만,김윤식,이영호,채양범,박호철,설동일,국승기 한국항해항만학회 1991 한국항해항만학회지 Vol.15 No.3
The purpose of this study was to explore the nature and progressional change in consciousness of KMU students about the shipboard-life which appeared though regimental dormitory life. An empirical study was carried out to exam in the perceptual differences not only on sea faring as a job but also on preliminary shipboard-life among each grades. The data analyzing perceptual differences on seafaring and preliminary shipboard -life of KMU students were collected from 450 students selected from 3 different kinds of populations -(1) senior students, (2) sophomore students, (3) freshmen-by the use of questionnaire method. The pearson's test for goodness offit and factor analysis were used to analyze the data.
항만 서비스품질 지각에 관한 연구 - 컨테이너항만의 SERVQUAL 적용을 중심으로 -
신한원,김성국,최영로 한국항해항만학회 2001 韓國港灣學會誌 Vol.15 No.1
The purpose of this study is to explore the nature of the relationship between several factors representing perceived port service quality and the adaptability to the marketing strategy of container terminal. An empirical study was carried out to examine not only the determinants of port service quality using PZB's SERVQUAL model but also its implications to the service marketing strategy. The data investigating the determinants of port service quality were collected from 136 managers from shipping companies by the use of questionnaire method. Factor analysis and t-test were carried out to analyze the data. The results of this study were as follows ; First, Shipping companies perceive the port service quality on two the dimensions of personnel and material aspects. Second, Shipping companies put more emphasis on the reliance of port service quality even though the port authority offers good facilities and materials as parts of port shipping quality. Third, There is a significant relationship between the purchase intention and the customer satisfaction. These findings help not only to formulate service marketing strategy based on service quality but also to be a concept tool to enhance port service quality.