http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
패스트푸드 레스토랑에 대한 신뢰와 몰입이 고객만족에 미치는 영향
손일락(Il-Nak Sohn) 한국콘텐츠학회 2007 한국콘텐츠학회논문지 Vol.7 No.12
본 연구는 패스트푸드 레스토랑의 고객이 지각하는 신뢰와 몰입이 고객만족에 영향을 미칠 수 있음을 상정하고, 패스트푸드 레스토랑 이용경험이 있는 고객들을 대상으로 실증적으로 분석한 것이다. 실증분석 결과를 요약하면 패스트푸드 레스토랑에 신뢰하고 몰입하는 고객은 이 레스토랑으로부터 다양한 보상을 받았다고 느끼기 때문에 사회교환론적 관점에서 매력 및 심리적 애착심으로 이어지고, 궁극적으로 만족하게 된다. 따라서 고객만족은 패스트푸드 레스토랑에 있어 핵심변수이며, 성공적인 관계유지를 위한 필수요인임이 확인되었다. 본 논문의 말미에 본 연구의 이론적 공헌, 시사점, 한계점, 그리고 미래 연구방향을 제시하였다. This paper examines fast food restaurant users consequent attitude and customer satisfaction. For this purpose, fast food restaurant user's trust and commitment is proposed to influence customer satisfaction. This study, which used data from customers of fast food restaurant, showed satisfactory data fit the proposed model and supported three of the three research hypotheses. The empirical results indicated that trust and commitment take significant effect on customer satisfaction, and the trust and commitment in turn have strong indirected influence on customer satisfaction. It was confirmed that commitment variables are effective mediator linking fast food restaurant user's customer satisfaction.
패밀리레스토랑 웹사이트에 대한 태도가 구매의도에 미치는 영향
손일락(Il Nak Sohn),송은주(Eun Joo Song) 한국관광연구학회 2004 관광연구저널 Vol.18 No.1
As the spread of the High-speed Internet got into the era of million, the major concern in marketing activity is concentrated on the space named internet. Since running a web-site is the right marketing activity, it has be to connected to the results of marketing, sale which means dropping by the site has to be extended to buying. This study set running a family restaurant as a subject. With those who have ever bought foods at family restaurant, the study examined the satisfaction and importance when they use that web-site. Thus, what this study tells is as follows: A web-site should be designed to suit for user`s requirement and taste and it should be fresh positive in its strategy on detaining of customers. Furthermore, it should be designed to accept customer`s complaint and opinion quickly, having plenty of functions in its functions in its functional side. In the side of contents, it has have the accurate but easy and detail explanation on the plenty of information.
패밀리 레스토랑에 대한 신뢰와 몰입이 고객만족에 미치는 영향
손일락(Il Nak Sohn) 한국관광연구학회 2005 관광연구저널 Vol.19 No.2
This paper examines family restaurant users consequent attitude and customer satisfaction. For this purpose, family restaurant user`s trust and commitment is proposed to influence customer satisfaction. This study, which used data from customers of family restaurant, showed satisfactory data fit the proposed model and supported three of the three research hypotheses. The empirical results indicated that trust and commitment take significant effect on customer satisfaction, and the trust and commitment in turn have strong indirected influence on customer satisfaction. It was confirmed that commitment variables are effective mediator linking family restaurant user`s customer satisfaction.
청주지역 대학생들의 식생활라이프스타일에 따른 외식행동 연구
손일락(Il-Nak Sohn),김연선(Yeon-Sun Kim) 한국콘텐츠학회 2008 한국콘텐츠학회논문지 Vol.8 No.11
본 연구는 청주지역 대학생들을 대상으로 진행되었으며, 총 213부의 유효표본이 분석에 이용되었다. 본 연구의 목적은 첫째, 청주지역 대학생들의 식생활라이프스타일을 요인분석 한다. 둘째, 식생활라이프스타일 요인에 따라 대학생들의 집단을 분류한다. 셋째, 식생활라이프스타일에 따라 분류된 집단의 외식행동을 연구한다. 연구 결과 획득한 정보를 토대로 레스토랑에 마케팅적 시사점을 제시하고자 한다. 연구결과 청주지역 대학생들의 식생활라이프스타일의 요인분석결과 “유행 추구형”, “건강 추구형”, “안전 추구형”, “장식 추구형”, “미각 추구형” 그리고 “웰빙 추구형” 의 6개 요인이 추출되었고, 군집분석 결과는 안전 추구형 집단, 소극적 식생활 집단, 식생활 고관심 집단으로 분류되었다. This research has been conducted against Cheong-Ju undergraduate students. A total of 213 questionnaires was used for the data. The first purpose of this research is to analyze eating habits of food-related lifestyle of the students. The second purpose is to classify them into groups depending on their food-related lifestyle. The third purpose of this research is to identify eating out behavior patters among the groups classified by food-related lifestyle. Based on the information obtained from those results, this study would help restaurants have their marketing strategies. From the factor analysis, 6 factors of popular-oriented group, health-oriented group, safety-oriented group, decoration-oriented group, tasted-oriented group and wellbeing-oriented group were extracted. Additionally, safety type group, passive food groups and high-interest in foods group were classified from the cluster analysis.