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WTO 시대 수출지원보조금이 수출에 미치는 영향에 관한 연구
박현희 한국생산성학회 1998 生産性論集 Vol.12 No.4
This paper tests the effects of government subsidies on the volume and price of export. With the launching of WTO, government support are strongly forbidden. Therefore, any policy designed for export promotion must be examined for policy effects before it is implemented. The current research used the export function(author, 19) as a research model. We found that government export subsidy did not show powerful effects on export price and volume. This findings suggest that government policies are designed to improve firms' competitive advantage not by price factor but by non-price factors.
박현희,권혜진 한국피부과학연구원 2013 대한피부미용학회지 Vol.11 No.3
Beauty schools in Korea have traditionally focused on educating students to pursue careers mainly in hair designer, skincare esthetician, make-up artist. However, there is pressing need for professionals who possess knowledge and know-how in such area as herbal consulting, herbal research, herbal manufacture and herbal formulating. Here in Korea, the concept of herbalism is in the stage of introduction, compared with developed countries such as USA, Canada and Australia. Herbalist education program, which have been successfully implemented in U.S and Australia is recently drawing attention in Korea. The objective of this study is to suggest the fundamental data in order to propose the future direction of herbalist education programs in Korea. This study first examines a trend toward increasing demand in the domestic and global well-being industry. Then, several representative herbalist programs in college and university in the U.S and Australia are investigated including curriculum, application requirements and tuition fee. This study started based on the idea that under the circumstance the market for herb is on expansion, education programs for pre-herbalist and understanding of the market should be preceded. Therefore, Korea should exert itself to internationalization,encouraging participation in international herbal science activities and a lot of professional education programs suitable for Korean circumstance and characteristics should be carried out. We discuss potential possibility and a variety of issues to be considered in order to successfully implement herbalist education programs in Korea.
박현희,전중옥 대한가정학회 2014 International Journal of Human Ecology Vol.15 No.1
This study empirically compares the influence of sex-appeal fashion Point-of-Purchase (POP) types on attitudetowards advertising. It also highlights the moderating roles of gender and the level of sensation seeking. Three sex-appeal fashion POP types (nude/semi-nude/body conscious) were developed for this study andthe interaction effect of the types of sex-appeal fashion POP advertising and gender was tested. In addition,interaction effect of the types of sex-appeal fashion POP advertising and the level of sensation seeking (high/low) was tested. The results found that gender influenced consumer attitudes toward sex-appeal fashion POPadvertising type. Male consumers showed a more favorable attitude toward advertising for the nude type thanothers; however, female consumers showed a more favorable attitude toward advertising for semi-nude andbody conscious type than the nude type. The results also found a significant two-way interaction effect ofsexual POP advertising types and sensation seeking on attitude toward POP advertising. High sensation seekerspreferred nude and semi-nude type POP advertising to body conscious POP advertising. It is useful to investigatehow various marketing factors support attitude toward POP advertising in the context of sexual fashion POPadvertising and which factors exert the strongest influence within different degrees of nudity.