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박경배,김소형,심상오,용설려 한국상업교육학회 2016 상업교육연구 Vol.30 No.2
Nowadays a brand economy is a mainstream of modern economy and a brand equity has become the most important intangible asset of companies. Therefore, a brand image as a core of the brand equity is one of the important research topics in the field of marketing. In recent years, some researches for the impact of brand image on customers’ satisfaction and loyalty have been explored. Until now the industry research has been involved in only hotels, shopping malls and other areas of service brand industry. This paper mainly studies the effects of brand image on customer perceived value and brand loyalty among Chinese customers. It also explores whether or not there are meditating effects of customer perceived value in the relationship between brand image and brand loyalty. Theoretical research and questionnaires are applied, and by using SPSS/AMOS 21.0 a statistical analysis is done and the results are obtained as following. First, the three dimensions of the sports shoes brand image, namely a corporate image, product image, user image, have a positive impact on customer perceived value and brand loyalty. Second, customer perceived value shows a meditating effects in the relationship between brand image and brand loyalty. Finally, customer perceived value has a positive influence on brand loyalty. According to empirical study results, this paper provides some suggestions for sport shoes companies when they construct their brand image: i) Improving employees’ corporate responsibility; ii) Optimizing shoes design to establish good product image; iii) Searching for some suitable product spokesperson to create good user image; iv) Improving the service quality of retail stores to gain more customer satisfaction.
예비 창업자의 심리적 특성과 창업 교육이 창업 의지에 미치는 영향
박경배,심상오,정성영 한국상업교육학회 2016 상업교육연구 Vol.30 No.1
본 연구는 예비창업자의 심리적 특성과 창업 교육이 실제 창업 의지에 어떠한 영향을 미치는지 조사하고 있다. 특히, 선행 연구에서 예비창업자의 심리적 특성으로 사용한 통제의 위치, 위험감수성향, 성취욕구, 모호성 수용 등의 변수 외에 최근 들어 주목 받고 있는 창의성 등 심리적 특성이 종속 변수인 창업 의지에 미치는 영향을 분석하였다. 본 연구모형의 검증을 위해 대전, 충청지역에서 창업교육을 이수한 예비창업자 125명을 대상으로 설문을 실시하였고 SPSS 14.0을 이용해 선형회귀분석을 수행하여 다음과 같은 결과를 얻었다. 예비창업자의 심리적 특성 중 모호성 수용을 제외한 통제의 위치, 위험감수성향, 성취욕구, 창의성은 창업의지에 있어 정(+)의 영향을 미치는 것으로 나타났으며, 조절변수로서, 창업교육 만족도는 예비창업자의 심리적 특성과 창업의지에 큰 영향을 미치지 않는 것으로 나타났지만, 위험감수성향에 있어서는 조절의 역할을 하는 것으로 나타났다. The purpose of this study is to analyze the relationship between prospective entrepreneurs psychologic characteristics and their entrepreneurship's will. Based on the previous works, the creation is added to the prospective entrepreneurs psychologic characteristics including locus of control, risk-taking intention, need for achievement, and ambiguity tolerance. Also, to find the effect of satisfaction with entrepreneurship education between the prospective entrepreneurs psychologic characteristics and their entrepreneurship's will, the satisfaction with entrepreneurship education is set to control parameters at this work. This study was carried out by surveying 124 prospective entrepreneurs in Daejeon and around Chunchung Province in South Korea. Through the statistical analysis by using SPSS 14.0, the following results and implications were derived; An interpretation of the results reveals that first, prospective entrepreneurs psychological characteristics have a significant effect on their will to inaugurate. However there are a number of prospective entrepreneurs who perceive ambiguity as an undesirable element under uncertain circumstances. Secondly, entrepreneurs education satisfaction as a control parameter does not have any effect on prospective entrepreneurs' psychologic characteristics or will to inaugurate.
박경배,이동환 순천향대학교 순천향의학연구소 2018 Journal of Soonchunhyang Medical Science Vol.24 No.1
A patient with Down syndrome has hematologic and oncologic disorders of medical complication. Down syndrome shows that characteristic hematologic and oncologic abnormalities and developments of disorders are different at ages. Many hematologic disorders were related to Down syndrome. There are diseases of red blood cells, white blood cell disorders, platelet and bleeding disorders, aplastic anemia, and transient myeloproliferative disease. Acute myeloid leukemia, acute lymphoblastic leukemia, and rarely solid tumors (Neuroblastoma, Wilm’s tumor, Hodgkin’s lymphoma) are also associated with Down syndrome. We checked clinical manifestations of each disorder and we should make standard hematologic index of different age groups. In addition, the relations between chromosome 21 and hemato-oncologic disorders should be found. We need to investigate potential therapeutic interventions that can improve quality of life and life expectancy in patients with Down syndrome.