소비자 혼란이 분노를 통해 구전, 신뢰에 미치는 영향 : 소비자의 부정적 감정 성향과 불확실성 인내력 부족의 조절역할을 중심으로

문선정,강보현,이수형 한국마케팅학회 2011 ASIA MARKETING JOURNAL Vol.13 No.1

소비자들의 다양한 욕구를 충족시켜주기 위한 기업들 간의 경쟁으로 인해 구매에 관련된 정보처리절차과정이 더욱 복잡해지면서 소비자들은 혼란을 경험하고 있다. 본 연구는 소비자 혼란으로 인해 야기되는 부정적 감정에 초점을 둔다. 소비자 혼란을 세 가지 하위 차원으로 분류하여 각 요소들이 구전과 신뢰에 미치는 영향을 부정적 감정(분노)의 매개효과를 통해 살펴보았다. 또한, 소비자 혼란과 부정적 감정 간의 관계에서 영향을 미칠 것으로 판단되는 두 가지의 소비자 특성, 부정적 감정 성향과 불확실성에 대한 인내력 부족의 조절효과도 함께 분석하였다. 실증연구를 위하여 대구에 거주하고 있는 250명의 소비자들을 대상으로 조사를 실시하였으며, 가설은 LISREL 8.70을 이용하여 검증하였다. 구체적인 검증 결과는 다음과 같다. 첫째, 소비자 혼란의 모든 차원은 분노에 양(+)의 영향을 주었다. 둘째, 분노는 구전에 양(+)의 영향을 주는 반면 신뢰에는 음(-)의 영향을 주었다. 셋째, 부정적 감정 성향은 과잉혼란, 모호혼란과 분노 간의 관계를 조절하는 것으로 나타났으며, 불확실성에 대한 인내력 부족은 과잉혼란과 분노 간의 관계만을 조절하는 것으로 나타났다. 이러한 결과를 바탕으로 본 연구는 분노의 매개효과를 검증함으로써 기존 연구를 확장하였고, 조절변수 효과를 통해 부정적 감정에 대한 시각을 넓혔다. 또한 마케터에게는 소비자 혼란의 심각성과 그에 관련된 부정적 감정의 영향력을 살펴봄으로써 그들의 마케팅 전략 수립에 중요한 시사점을 제시하였다. Companies are competing each other, and as the competitions became higher, consumer's information processing for purchase became more complicated. Consumer confusion problem is getting more serious, but there are still not much considerations on this problem. The purpose of this study is to find out that the consumer confusion can causes consumer's negative emotion(anger). This research studied the mediation effect of negative emotion on the relationship between consumer confusion, which was classified into three categories, and two consequences, word-of-mouth and trust. And also it concentrates on moderating effects of negative affectivity and intolerance of uncertainty in the relationship between consumer confusion and negative emotion. For the empirical study, we carried out a survey targeting consumers who live in the Dae-gu metropolitan area. The specific results of this study are as follows. First, all sub-dimensions of the consumer confusion had a positive effect on anger. Second, anger had a positive effect on word of mouth and on the other hand, anger had a negative effect on trust. Third, negative affectivity had a moderating effects on the links between overload and ambiguity confusion with anger, and intolerance of uncertainty only had a moderating effects on the links between overload confusion and anger.

일부 농어촌 지역 치과위생사의 근골격계 질환에 관한 조사연구 - 경상북도 포항지역을 중심으로 -

문선정,김은희 한국도서(섬)학회 2022 韓國島嶼硏究 Vol.34 No.4

The purpose of this study was to investigate the association between career and musculoskeletal diseases in clinical dental hygienists, develop a plan for good postural correction and preventive management and measures against musculoskeletal system diseases, and provide basic data necessary for education in health management and promotion; for this purpose, a structured, self-administered questionnaire was used to conduct a survey in clinical dental hygienists at dental clinics and hospitals in Pohang, North Gyeongsang Province from January to June 2022 and 220 copies were finally analyzed. For data analysis, an SPSS 25.0 Version program was used to perform frequency analysis for the job-related characteristics, presence of musculoskeletal symptoms, and methods of coping with pain and cross-tabulation analysis for experience of pain for the past year, concurrence of pain, pain site, and experience of pain manifestation by career. The most frequent length of career was 4-9 years; the majority of the respondents gave medical examinations and treatments while working an average of 8-9 hours per day. The most frequent degree of physical burden was bearable (52.3%), followed by somewhat high (35.4%) and very high (12.3%); the weekly average number of times for scaling was ≤5 in many cases. 70.0% felt pain or discomfort related to their work in terms of the musculoskeletal symptoms for the past year; the most frequent method of coping with pain during work was to change posture; 20.3% used self-care for pain; and 18.3% endured it. 63.4% of the respondents with 1-3 years, 75.8% of those with 4-9 years of career, and 72.1% of those with ≥10 years of career experienced pain. The respondents with 1-3 and 4-9 years of career were more likely to experience pain in the arms and those with ≥10 years of career were more likely to experience pain in the neck and arms. Pain in the legs and feet differed significantly by career: the respondents with 1-3 and 4-9 years of career experienced pain in both legs and feet and those with ≥10 years of career experienced pain in the left leg and foot. The respondents with 1-3 years of career were more likely to have moderate pain, those with 4-9 years of career mild pain, and those with ≥10 years of career mild and moderate pain. On the basis of these results, it is necessary to provide specific education through continuing education, relevant seminars with the objective of recognizing the seriousness of musculoskeletal disease and its prevention; individuals need to make efforts to avoid repeated use of muscles or joints and maintain good posture through environmental improvement and construction. 본 연구는 임상 치과위생사의 근무경력과 근골격계 질환 증상과의 관련성을 조사하여 올바른 자세교정과 근골격계 질환에 대한 예방적인 관리대처 방안을 모색하여 보다 건강한 직업생활을 영위하고, 건강관리와 건강증진을 위한 교육에 필요한 기초자료를 제공하고자 경북 포항에 소재한 치과병(의)원에 근무하는 임상 치과위생사를 대상으로 2022년 1월부터 6월까지 구조화된 설문지를 이용하여 자기기입식 설문조사를 실시하였고, 220부를 최종 분석하였다. 자료 분석은 SPSS 25.0 Version을 사용하여 직업 관련 특성, 근골격계 증상 경험유무와 동통 대처 방법은 빈도분석을 실시하였고, 근무경력별 지난 1년간 통증 경험 유무, 통증 동반 여부, 통증 부위, 통증 발현 경험은 교차분석을 실시하였다. 근무경력은 4-9년이 높았고, 업무 형태는 진료가 높았으며, 일 평균 근무시간은 8-9시간이 높았다. 육체적 부담 정도는 견딜만하다 52.3%, 약간 힘들다 35.4%, 매우 힘들다 12.3% 순이었고, 일주일 평균 치석제거 건수는 5회 이내가 높았다. 최근 1년간 근골격계 증상 경험에서 작업과 관련하여 통증이나 불편함을 느낀 경험은 70.0%이었고, 근무 중 동통 발생 시 대처 방법은 자세 전환이 가장 높았으며, 동통에 대한 치료 방법은 자가요법이 20.3%로 가장 높았고, 참는다가 18.3%로 높았다. 근무경력별 통증 경험 유무에서는 통증 경험 있다가 1-3년 63.4%, 4-9년 75.8%, 10년 이상 72.1%이었다. 근무경력별 통증 동반 여부에서 1-3년, 4-9년은 팔 통증이 높았고, 10년 이상은 목 통증과 팔 통증이 높았다. 근무경력별 통증 부위에서 다리, 발의 통증에서 유의한 차이가 나타났고, 1-3년과 4-9년의 통증 부위는 양쪽이었으며, 10년 이상은 왼쪽이었다. 근무경력별 통증 발현 경험에서 통증 정도가 1-3년은 중간 통증이 높았고, 4-9년은 약한 통증이 높았으며, 10년 이상에서는 약한 통증과 중간 통증이 높았다. 이상의 결과 근골격계 질환에 대한 심각성을 인지하고 예방할 수 있도록 보수교육, 관련 세미나 등을 통해 구체적인 교육이 이루어져야 할 것으로 사료되며, 환경개선 및 구축을 통해 근육이나 관절을 반복적으로 사용하는 것을 피하고, 올바른 자세를 유지할 수 있도록 개인적인 노력이 필요할 것으로 사료된다.

질산화 생물막 반응기에서 In Situ Hybridization을 이용한 유입 부하율 변화와 질산화균 군집분포의 상관관계 해석

문선정,정수희,정영록,변임규,김영오,이태호,박태주 대한환경공학회 2005 대한환경공학회 학술발표논문집 Vol.2005 No.12

아리스토텔레스와 비극의 카타르시스

문선정 신영어영문학회 2001 신영어영문학회 학술발표회 자료집 Vol.2001 No.1

The Research on the Oral Examination and Experience of Dental Caries in Permanent Teeth in South Korean People -Focusing on Data from the 5th Korea National Health and Nutrition Examination Survey

문선정,Kyung Hwan Ka,천종애,Eun Hee Kim,박효정 대한예방치과학회 2020 International Journal of Clinical Preventive Denti Vol.16 No.4

Objective: This study aimed to investigate oral examination, experience of dental caries in permanent teeth, dental trauma from exercise or accidents, and experience of orthodontic treatment by the socio-demographic characteristics and provide basic data necessary to make oral health policies for promoting oral health. Methods: The data from 4,778 respondents in the 5th Korea National Health and Nutrition Examination Survey, which met the purpose of this study, were compared and analyzed for the differences in oral examination, experience of dental caries in permanent teeth, dental trauma from exercise or accidents, and experience of orthodontic treatment by the socio-demographic characteristics. Results: Oral examination differed significantly by age, educational level, and average monthly income and, the experience of dental caries in permanent teeth differed significantly by gender and educational level. Dental trauma from exercise or accidents differed statistically significantly by gender and age, and the experience of orthodontic treatment differed statistically significantly by gender, educational level, and average monthly income. Conclusion: It is necessary to change the perception in pursuit of a higher rate of participation in oral examination, develop many different programs for good oral care, and make policies for making dental treatment, which involves a lot of non-benefit items, more accessible to people.

HRT 변화에 따른 호기성 고정생물막내 In situ hybridization에 의한 질산화균의 군집분포

문선정,정수희,김영오,이태호,박태주 대한환경공학회 2004 대한환경공학회 학술발표논문집 Vol.2004 No.12

Death of a Salesman and Modern Tragedy: Revisited

문선정 대한영어영문학회 2005 영어영문학연구 Vol.31 No.4

This paper explores how Arthur Miller's Death of a Salesman depicts the protagonist as showing invincible spirit through his fight for personal dignity and guides the audience to a process of recognizing a right way of living. Modern playwrights often fail to show that tragedy is an expression of faith in man's greatness since they have lost confidence in human dignity at the confrontation with suppressive society. Miller refutes these critics, asserting that playwrights are still capable of presenting the spirit of human greatness. In doing so, Miller assigns Willy Loman an invincible spirit of human courage in his own play, Death of a Salesman. In the play, Willy is fired and sees his dignity threatened at the end of his salesman career. Most modern playwrights would depict Willy as doomed to frustration, unable to show a hope of possible victory. However, Miller offers Willy the power to fight for his dignity. Willy confronts a downfall in the course of fighting and invites the audience to recognize the false value embodied in his idea of attaining success through material gains. Willy might avoid his tragic ending if he were free from the wrong idea at the confrontation with his failure as a salesman. Willy's death thus enlightens the audience by exposing a right way of living that he might lead. In Millers view, tragedy is a mode of optimism that produces in the audience's mind a hope of possible victory.

사업장 근로자의 구강건강신념과 구강보건교육 인식에 관한 조사연구

문선정,구인영,최화영,가경환 보건의료산업학회 2015 보건의료산업학회지 Vol.9 No.3

Objectives : A survey was conducted to investigate oral health belief and education awareness of oral health of workers in the workplace and to obtain the basic data necessary to promote their oral health and design an oral health education program. Methods : This study conducted a self-administered survey. Results : The following conclusion was made. For oral health beliefs based on the type of work that the workers did, workers in production and technical services had more benefits than those in other fields(security, guard, etc.), and workers on night duty had more oral health hygiene problems than that of regular day-time workers. The longer the period of service was, the more sensitive and serious the workers were and the less beneficial the work was; workers working for eight hours or less had higher levels of importance than those working for ten hours. They were well aware of the need for oral health education but were less aware of the need for an oral health room. Conclusions : It is necessary to emphasize oral health beliefs when developing an oral health education program that promotes oral health for workers in the workplace. If an oral health education program attempts to reflect the concerns of workers in the workplace and provides preferred contents and methods on oral health education, the program is expected to promote the active and positive participation of the workers.

Northrop Fryeand the Legacy of Greek New Comedy

문선정 한국현대영어영문학회 2007 현대영어영문학 Vol.51 No.4

This paper traces how Northrop Frye builds upon the plot structure of Greek New Comedy in arguing that comedy produces the ridiculous accidents, evokes and purges subsequent feelings, and then invites the audience to catharsis. According to Frye, Greek New Comedy shows a prototype of the comic structure that exercised a strong effect on the plays written prior to the twentieth century. It presents a society initially dominated by the obstructing characters, a society restricted by tyrannous rules which keep the young lover from his beloved girl. However, at the end of the play, a new society is established, free from the restrictions of the older society, usually describing the young lovers' winning the girls over opposition. The comic structure moving from restriction to happy resolution brings about catharsis by evoking fury and sympathy and then purging these feelings in the audience.(Chungnam National University)

A Survey Study on the Subjective Oral Health Status and the Non-Diagnosis of Dental Treatment in Korean People: Focusing on Data from the 5th Korea National Health and Nutrition Examination Survey

문선정,가경환,Eun Hee Kim 대한예방치과학회 2020 International Journal of Clinical Preventive Denti Vol.16 No.3

Objective: The purpose of this study is to suggest basic data necessary for the elimination of oral health inequality and for the access to dental services through comparatively surveying the subjective oral health status and the non-diagnosis of dental treatment according to socio-demographic characteristics. Methods: Subjects were set to include 4,778 people who suffice for the purpose of research in the data from the 5th Korea National Health and Nutrition Examination Survey. A comparative analysis was made on a difference in the subjective oral health status, in the appearance of experiencing toothache for the recent 1 year, in whether or not using oral care products, and in a reason for the non-diagnosis of dental treatment depending on socio-demographic characteristics. Results: As a result of this study, the subjective oral health status was shown a significant difference in gender, age, educational level, average monthly income, and marital status. The appearance of experiencing toothache in the past year was seen a significant difference in age and marital status. A statistically significant difference was indicated in gender, age, educational level, and average monthly income as for whether or not using oral care products. Conclusion: Oral health is existed inequality by social class. To remove disparity in oral health, the medical-insurance policy support and the system improvement are needed that are proper for vulnerable social group. The economic barrier to dental use is considered to be necessarily lowered by diversification in private insurance.