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김혜인,이승신 대한가정학회 2003 Human Ecology Research(HER) Vol.41 No.7
The purpose of this study is to analyze the propensity of conspicuous consumption of adolescent consumers related to propensity of materialism. To achieve the purpose of this study, data were collected from 644 adolescent consumers through questionnaires. The results of this study, the adolescent consumers' propensity of conspicuous consumption varies significantly according to the variables such as sex, grade, monthly income, monthly average allowance, mother's age, residence, and their consuming education.