http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
고동한,김용범,김근수 한국항공운항학회 2019 한국항공운항학회지 Vol.27 No.1
The purpose of this study is to investigate factors that affect menu navigation time and consumer trust in food and beverage(F&B) restaurants to analyze the menu’s effect on impulse buying behavior. Based on the results of the analysis, this paper derives theoretical and practical implications to improve the growth and development of F&B restaurants located in airports. According to empirical analysis, it was proven menu browsing time has been found to strongly influence passengers’ impulsive order behavior. A passenger with a strong “consumption ability” navigates the menu for a longer period, which increases the likelihood of impulsive purchases. Service appeal also has a significant influence on menu navigation time. Third-party certification did not appear to help build passenger confidence, thus yielding contradictory results compared to previous studies. Word of mouth had the strongest influence on trust formation. Finally, when passengers were satisfied with the menu items of F&B restaurants they had previously ordered, they tended to believe that the menu items they had not tried would also be good. In sum, impulsive menu orders have a direct impact on the profitability of F&B restaurants.
고동원(高東源, Ko, Dong Won) 성균관대학교 법학연구소 2008 성균관법학 Vol.20 No.3S
A bank entry system in a country is a very important issue in respect of enhancement of competitiveness of a bank industry, which will affect the financial industry and system overall. In Korea, a bank entry is regulated by the Financial Services Commission (the "FSC"), the regulatory and policy-making authority in Korea. In other words, a person who intends to establish a bank requires authorization from the FSC, satisfying certain requirements prescribed by the Bank Act and the regulations thereof. In respect of the authorization procedure, an authorization is divided into two steps: preliminary authorization and final authorization. This article seeks to analyze certain legal issues in relation to such a bank entry system and to suggest some improvement measures. First, under the current relevant law and regulations, it is unclear who would be an applicant in applying for the authorization. There are three divided arguments: (i) a company to become a bank, (ii) a representative promoter in a bank, or (iii) the largest shareholder of a bank. Among those arguments, a company to become a bank is regarded as an appropriate applicant under the current law and regulations, although the other methods have some reasonable grounds, too. Second, there is no clear definition for clarifying the difference between a nationwide bank and a regional bank under the relevant law and regulations, which needs to be rectified. Third, there is no provision in respect of the procedure for a regional bank to be converted into a nationwide bank; so a new procedure for changing the authorization needs to be added. Fourth, the current authorization requirements applicable to the conversion into a bank from a non-bank financial institution, such as a securities company and a mutual savings bank, should be reviewed for clarification. In relation to the prospects of and tasks for improvement of the bank entry system, this article strongly argues for taking the policy to pursue deregulation of the bank entry system in order to enhance the competitiveness of the bank industry in Korea. In addition, the transparency in the authorization requirements and the simplification of the documents to be submitted to the FSC need to be implemented. Finally, this article suggests the introduction of an internet primary bank as one of the policy for the deregulation of the bank entry system and makes a legal analysis of plausible problems in such an introduction.
고동원(Dong-Won Ko) 한국콘텐츠학회 2010 한국콘텐츠학회논문지 Vol.10 No.9
많은 지방전문대학들이 온ㆍ오프라인 매체를 활용하여 대학을 홍보하고 있으나 홍보매체에 대한 효과를 검증하고 효율성을 극대화할 수 있는 구체적인 홍보 방안에 대한 연구는 부족한 실정이다. 본 연구는 지방전문대학에서 실시하는 다양한 홍보매체 중에서 인터넷 매체의 중요성을 대학신입생을 대상으로 설문조사한 결과를 제시하였다. 연구결과, 지방전문대학 신입생들은 온라인 매체의 중요성이 오프라인 매체보다 낮았으며, 추가모집시 여학생들의 인터넷 입시사이트 활용도가 높았다. 그리고 전문계 고등학교 학생들은 수시, 인문계 고등학교 학생들은 추가모집 시기에 인터넷 매체의 활용도가 높았으며, 대학홈페이지의 경우 추가모집 시기에 활용도가 다른 모집시기에 비해 가장 낮은 것으로 나타났다. A lot of local colleges are public relation(PR) using onㆍoff line media. However, to examine the effectiveness and efficiency can be maximized to promote research is still lacking. This study was presented to the utilization of the Internet media in local colleges. As a result, local college students were used more offline than online media. Add admission period, girls were higher utilization of the internet entrance site. When nonscheduled admission, vocation high school students were more internet media use. Academic high school students used the internet media, when add admission period.