http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 朴相一 (검색결과 647 건)
- 무료
- 기관 내 무료
- 유료
-
-
Customer Perceived Value in B2C Service Industries: A Higher-order, Formative Factor Structure
박상일,김미정 한국상품학회 2018 商品學硏究 Vol.36 No.2
This study proposes a higher-order formative model of service value which has two second order drivers, named benefits and costs and each of these second order drivers reflects several first-order drivers. It also empirically compares the proposed model with two alternative higher-order models with regard to the specification and level of abstraction. This research empirically tests the proposed model in three distinct service categories and compares the proposed model with two alternative higher-order models by means of the specification and level of abstraction. The findings of this study indicate that the higher-order model of service value may be better specified by a formative rather than a reflective model and the overall abstraction of service value is reasonable at a third-level rather than second-level. The results provide empirical evidence for a higher-order formative measurement model of service value for researchers and a guidance for practitioners of service organizations to monitor and manage this construct.
-
-
박상일(Sangil Park),최성현(Sunghyun Choi),최인혁(Inhyuk Choi) 한국자동차공학회 2016 한국자동차공학회 부문종합 학술대회 Vol.2016 No.5
Steam treatment is applied to powder metallurgy gear in Automatic Transmission have benefit corrosion resistances and sealing capacity of gear surface. In case of steam treatment process is not stable condition, it makes spalling or flaking from the surface of sintered products. In this paper, we have analyzed the process factors for oil pump gear by continuous furnace that made oxide layer. As a result, we suggested the important factors that steam treatment time, temperature, and thickness of the surface oxide layer.
-
-
프로야구 관람자의 여가만족, 감정적충성도 및 재관람의사의 관계분석
박상일(Park, Sang-Il),김영도(Kim, Young-Do) 한국사회체육학회 2015 한국사회체육학회지 Vol.0 No.61
The purpose of this study was to investigate the causal relationships among leisure satisfaction, affective loyalty, and revisiting the game for professional baseball spectators. To accomplish of this research, 700 samples from two stadiums in Daegu and Busan. For this study, 664 data were used except data which did not respond or trustlessly responded. Frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, structure model analysis were performed through SPSS 19.0 version and AMOS 5.0 version. The results of the study were as follows: First, the factors of psychology satisfaction and relaxation satisfaction were found to have significantly positive effects on affective loyalty of professional baseball spectators. Second, environmental satisfaction, psychology satisfaction, social satisfaction and relaxation satisfaction among leisure satisfaction factor has no significant effect on revisiting the game. Third, the factor of affective loyalty was found to have significantly positive effects on revisiting the game.
-
해외골프장 이용객이 지각한 해외 골프장 서비스가 참여만족 및 재방문의도 미치는 영향
박상일,박재영 한국웰니스학회 2012 한국웰니스학회지 Vol.7 No.4
본 연구에서는 해외골프장 이용객이 지각한 골프장 서비스가 참여만족 및 재방문의도에 미치는 영향을 조사함으로써 국내 골프장 발전을 위한 기초자료를 제공하고자 하였다. 본 연구의 대상은 태국 및 필리핀 지역 골프장 이용고객 중 20세 이상의 성인을 모집단으로 설정하였으며, 표본의 선정은 비확률표본추출방법 중 판단표본추출법을 이용하여 총 250부의 설문지를 배포하였다. 이 중 227부의 자료를 실제분석에 사용하였다. 본 연구에서는 IMB SPSS 19.0을 사용하여 빈도분석, 신뢰도 분석, 독립표본 t-검정, 일원분산분석, 상관관계분석, 다중회귀분석을 실시하였다. 본 연구의 결과 골프장 서비스 요인 중 골프장 코스관리, 가격은 참여만족에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 또한 골프장 서비스 요인 중 골프장 가격은 재방문의도에 통계적으로 유의한 영향을 미치는 것으로 나타났다 The purpose of this study was to examine the effects of factors related to service quality of foreign golf course on participants satisfaction and revisit intention. The sample of the study was user in the foreign golf course. 227 questionnaires were used in the study. These data were processed using IBM SPSS 19.0 version, frequency analysis, reliability analysis, correlation analysis, multiple regression analysis. The level of significance was set up =.05. The results of study based on this procedures and method are as follows. When it comes to relative influence, it showed that the course management factor has positive(+) effect on participants satisfaction. And price factor has positive(+) effect on participants satisfaction. When it comes to relative influence, it showed that the price factor has positive(+) effect on revisit intention.
-
-
프로농구 팬의 팀동일시-기업동일시와 구매의도의 관계에서 기업이미지의 매개효과
박상일 ( Sang Il Park ),정지명 ( Ji Myung Jung ) 한국스포츠산업경영학회 2008 한국스포츠산업경영학회지 Vol.13 No.2
본 연구의 목적은 한국프로농구팬을 대상으로 팬들의 팀 동일시와 기업 동일시가 프로농구 팀을 운영하는 기업의 제품 구매의도에 미치는 영향을 알아보고 기업이미지를 매개변수로 설정하여 어떤 과정을 통해 영향을 미치는가를 구조방정식(Structural Equation Model: SEM)을 이용하여 알아보고자 한다. 본 연구에서의 모집단은 한국프로농구 직접관람자로 한정하였다. 표본의 선정은 비확률표본추출법 중 편의추출법(convenience sampling)을 사용하여 총 450부의 설문지를 배포하였다. 이중 회수된 설문지는 402부였으며 응답이 불성실하다고 판단되거나 좋아하는 팀이 없다고 응답한 23부의 설문지를 제외한 379부의 설문자료가 실제 분석에 사용되었다. 매개효과 검증을 위하여 Amos 5.0 프로그램을 이용하여 변인들 간의 직·간접효과를 알아보았다. 분석결과는 팀동일시는 구매의도에 정적인 인과관계가 나타났지만 기업이미지를 매개로 해서는 직접효과는 사라지고 간접효과만이 측정되었다. 이는 팀동일시가 기업이미지를 통해서만이 구매의도를 설명하고 있다는 결론이다. 기업동일시와 구매의도와의 관계에서 기업이미지를 매개로해서는 직·간접효과가 동시에 나타난 부분매개모형을 지지하였다. The purpose of this study was to investigate causal relationship among team and corporate identification and buying intention for the manufactured goods of the corporate. Also, this study was to find out the mediating effect of corporate identification among the causal relationship by using Structural Equation Model. The population of this study was restricted by professional basketball fans. 450 questionaries were distributed through convenience sampling method. 402 questionaries finally collected and 379 questionaries were adopted and analysed. Mediation effect using Amos 5.0 program show the following results. The results indicated that mediating effect of corporate image in the relationship between team identification and buying intention. therefore, Buying intention were interpreted by team identification only through corporate image. Mediating effect of corporate image in the relationship between corporate identification and buying intention was shown by the partial mediating model.
-
대두유의 자동산화 및 가열산화에 미치는 정향추출물의 항산화 효과
박상일,손종연 한국조리과학회 2004 한국식품조리과학회지 Vol.20 No.1
This study was conducted to investigate the antioxidant activities of clove extracts in water, methanol and ether. The clove extracts, BHA and α-tocopherol were added to each oil at a level of 200ppm. The activities of the substrate oils and controls were tested under autoxidation and thermal oxidation conditions. The degree of the effects of the antioxidant activities under autoxidation condition were in the following order: ether extract〉methanol extract〉BHA〉α-tocopherol〉water extract=control group. The induction periods of the control, water, methanol and ether extracts, and BHA and α-tocopherol were 9.5, 9.6, 10.7, 11.8, 10.4 and 9.7 days, respectively. Under thermal oxidation condition, the methanol extract showed stronger antioxidant activity than those of the water and ether extracts. The antioxidant activity of the methanol extract was attributed to α-tocopherol and BHA.
KCI연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
