Innovation Resistance Model of Sustainable SCM: Mediating Effect on Dynamic Capability

이다솔 한국무역학회 2023 Journal of Korea trade Vol.27 No.3

Purpose – Although the importance and necessity of “sustainable supply chain management (SCM)” is emphasized, it is often not realized due to conflicting results, the long time required, and large-scale changes brought about by sustainability. This study used the innovation resistance model to confirm the influence of sustainable SCM innovation resistance factors and dynamic capabilities on adoption intentions. This approach made it possible to understand the factors that hinder adoption of sustainability practices and to identify the relationships among influencing factors. It should also help to establish effective policies or strategies. Design/methodology – Through a literature review, the characteristics of sustainable SCM were classified into relative advantage, compatibility, perceived risk, and complexity. The effects of these innovation characteristics on innovation resistance in sustainable SCM and the effects of innovation resistance on adoption intentions were confirmed. In addition, the effects of SCM capabilities on innovation resistance and adoption intentions were analyzed, and the mediating effect of innovation resistance was analyzed. Findings – Compatibility, perceived risk, and flexibility had significant effects on innovation resistance. In turn, innovation resistance had a significant effect on adoption intention, and flexibility had a significant effect on intention to adopt. A partial mediating effect of resistance to innovation was confirmed. Originality/value – Although many previous studies have acknowledged trade-offs with sustainability, most sustainable SCM studies dealt with the correlations among positive drivers of adoption, practices, and performance. This study confirmed the process of accepting sustainable SCM innovation in a single model and is expected to serve as a cornerstone for future sustainable SCM adoption studies. In addition, our findings should help establish effective policies or strategies to activate SSCM adoption by identifying the factors that hinder the adoption of sustainable SCM.

CONSUMER ADOPTION / REJECTION DECISIONS IN SEEMINGLY SIMILAR SERVICE INNOVATIONS : THE CASE OF THE INTERNET AND MOBILE BANKING

Tommi Laukkanen 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.4

The objective of this study is to test how five theory-driven adoption barriers and three key consumer demographics influence consumer adoption versus rejection decisions in two seemingly similar service innovations. The earlier literature on innovation diffusion recognizes two streams of research: one focusing on innovation adoption and acceptance of innovations, and the other stream, though less traveled, calling attention to innovation resistance. All innovations face a certain degree of resistance among consumers depending on consumer characteristics and the innovation itself. The literature argues that consumers can simultaneously express views that are both favorable and unfavorable towards the innovations (Ferreira, da Rocha, & da Silva, 2014) and thus both resistance and adoption can coexist during the lifetime of an innovation (Ram, 1987). Thus it is reasonable to explore how innovation resistance influences consumer decisions in different service innovations. Initially scholars explained resistance to innovations through two constructs, habit or satisfaction with an existing behavior and perceived risks associated with innovation adoption (Sheth, 1981). Ram and Sheth (1989) provide a more comprehensive view to the phenomenon by explaining consumer resistance through functional and psychological barriers that they further divide into five distinct barriers, namely usage, value, risk, tradition and image. This study tests how these five adoption barriers as well as three consumer demographics, gender, age, and income, influence consumer adoption versus rejection decisions in Internet and mobile banking. An effective total sample size of 1,736 consumer responses were collected from Finland. Logistic regression analysis finds that the value barrier is the strongest inhibitor of Internet and mobile banking adoption. In addition, while the image barrier slows down mobile banking adoption, the tradition barrier explains the rejection of Internet banking. In addition, age greatly explains this behavior and the results show that younger segments have a significantly greater likelihood of Internet banking adoption than their older counterparts. Contrary to Internet banking, it appears that gender significantly contributes to mobile banking adoption and the intention to use it. The results predict that males have nearly two times greater likelihood towards adoption compared to females.

CONSUMER ADOPTION / REJECTION DECISIONS IN SEEMINGLY SIMILAR SERVICE INNOVATIONS:THE CASE OF THE INTERNET AND MOBILE BANKING

Tommi Laukkanen 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7

The objective of this study is to test how five theory-driven adoption barriers and three key consumer demographics influence consumer adoption versus rejection decisions in two seemingly similar service innovations. The earlier literature on innovation diffusion recognizes two streams of research: one focusing on innovation adoption and acceptance of innovations, and the other stream, though less traveled, calling attention to innovation resistance. All innovations face a certain degree of resistance among consumers depending on consumer characteristics and the innovation itself. The literature argues that consumers can simultaneously express views that are both favorable and unfavorable towards the innovations (Ferreira, da Rocha, & da Silva, 2014) and thus both resistance and adoption can coexist during the lifetime of an innovation (Ram, 1987). Thus it is reasonable to explore how innovation resistance influences consumer decisions in different service innovations. Initially scholars explained resistance to innovations through two constructs, habit or satisfaction with an existing behavior and perceived risks associated with innovation adoption (Sheth, 1981). Ram and Sheth (1989) provide a more comprehensive view to the phenomenon by explaining consumer resistance through functional and psychological barriers that they further divide into five distinct barriers, namely usage, value, risk, tradition and image. This study tests how these five adoption barriers as well as three consumer demographics, gender, age, and income, influence consumer adoption versus rejection decisions in Internet and mobile banking. An effective total sample size of 1,736 consumer responses were collected from Finland. Logistic regression analysis finds that the value barrier is the strongest inhibitor of Internet and mobile banking adoption. In addition, while the image barrier slows down mobile banking adoption, the tradition barrier explains the rejection of Internet banking. In addition, age greatly explains this behavior and the results show that younger segments have a significantly greater likelihood of Internet banking adoption than their older counterparts. Contrary to Internet banking, it appears that gender significantly contributes to mobile banking adoption and the intention to use it. The results predict that males have nearly two times greater likelihood towards adoption compared to females.

Analysis of Multi-Farmers’ Technology Adoption Behavior

He Liang,Zhujie Chu,Yanzhao Lyu,Weiyi Yang 보안공학연구지원센터 2016 International Journal of Multimedia and Ubiquitous Vol.11 No.5

Due to farmers’ limited knowledge and judgment ability, obvious herding behavior during the process of technology innovation adoption is a common phenomenon. In this light of thinking, this paper constructs game model and spread model of technology innovation adoption of multi-farmers and then develops the empirical analysis. The empirical analysis shows that exchange earnings is an important factor to determine whether herding behavior happens in the process of multi-farmers’ technology innovation adoption, and the exchange range and cost also have an effect on the farmers’ decision-making behavior adoption.

얼리어답터(Early Adopter): 조직 특성이 초기 혁신수용에 미치는 영향 분석

윤창근,황창호,정세희 한국행정학회 2019 韓國行政學報 Vol.53 No.2

This study explores the effects of organizational characteristics on early innovation adoption. To do this, we analyze which schools adopted the “Appalachian Math and Science Partnership (AMSP)” program in 2003, the first year of implementation. AMSP is a teacher training program for Appalachian K-12 schools. In this study, we find that organizational performance, organizational experience, and organizational size have significant influence on early innovation adoption. First, organizations with successful experiences of implementing similar innovations in the past are more likely to become early adopters. Second, larger organizations adopt innovation more readily than others because they tend to have larger slack resources. Third, organizational performance has twofold effects on early innovation adoption. Poor performance generally encourages organizations to adopt innovations. However, organizations with very high performance are also more likely to adopt innovations, because of their innovation-friendly tendency. This study makes two notable contributions to the literature. First, unlike previous studies, we investigate the stage of early innovation adoption where there is no neighboring effect. Second, instead of neighboring effect, we find that performance is related to the motivation to innovate and that organizational experience and size are significant determinants of early adoption. Nevertheless, caution should be used in generalizing the research results to other innovation cases or different situations. The results should be reinvestigated and verified by future studies. 본 연구의 목적은 조직의 특성이 혁신(innovation)의 초기 수용에 어떤 영향을 미치는지를 밝히는데 있다. 이를 위해 미국 애팔래치아 지역에서 시행된 ‘애팔래치아 수학/과학 파트너십(Appalachian Math and Science Partnership: AMSP)’이라는 교육훈련프로그램을 시행 첫 해인 2003년도에 채택한 학교의 조직 특성을 분석하였다. 본 연구는 조직성과(performance), 조직경험(experience), 조직규모가 혁신의 초기수용에 유의한 영향을 미치는 변수임을 확인하였다. 구체적으로 설명하면, 과거 유사한 혁신을 수용하여 성공한 경험이 있거나 규모가 큰 조직일수록 초기 단계(early adoption)에서 혁신을 수용할 경향이 크다. 반면에, 조직성과가 혁신의 초기 수용에 미치는 영향은 이중적(twofold)이다. 성과가 저조하거나 또는 매우 뛰어난 조직일수록 얼리어답터(초기 혁신수용자)가 될 가능성이 크다. 본 연구의 의의는 두 가지로 요약된다. 첫째, 기존 연구와는 다르게 본 연구는 혁신의 수용 단계 중 초기 단계만을 추출하여 분석하였다. 특히, 이웃 효과(neighboring effect)가 수용의 초기단계에서는 존재할 수 없다는 점에서 본 연구의 의의를 찾을 수 있다. 둘째, 조직성과 및 기타 조직 특성이 혁신의 초기 수용에 미치는 영향을 살펴보았다. 즉, 혁신 수용이 외재적 요인에 의한 경직된 선택이 아니라 조직 내부의 필요성과 역량에 의한 자발적 선택임을 규명하였다. 그럼에도 불구하고, 대다수 정책 연구가 그러하듯이, 본 연구는 특정 정책사례에 대한 분석이기 때문에 연구결과의 일반화에 제약을 갖고 있으며, 후속연구에 의한 추가 검증을 필요로 한다.

정보통신시장에서 소비자혁신성 부문(domain)에 대한 실증연구 - 구매목적에 의한 소비자 유형간 차이를 중심으로

주영혁(Joo Young-Hyuck),김용철(Kim Yong-Cheol) 한국상품학회 2006 商品學硏究 Vol.24 No.3

  It is generally said that innovators in one product category may be also innovators in another product category in information and communication(IC) industry. The general objective of this research was to examine if differing groups of customers in IC market have the different size of the domains of consumer innovativeness. This research investigated empirically the relationship between adoptions of innovative products(One Phone, Wireless LAN, Home Networking, Telematics) in IC industry. For the purpose of the study, consumers were categorized as end users and business users based on the purchase purpose(consumer product vs. business product) and adoption was divided by adoption intention and adoption timing.<BR>  Predictions were tested using survey data to end users(n=800) and business users(small firm and outdoor salesperson, respectively n=200). Results show that 1) in case of end users, adoption of Home Networking is influenced by adoption of One Phone and Wireless LAN, and adoption of Telematics is also influenced by adoption of One Phone and Wireless LAN, 2) in case of business users, adoption of both Home Networking and Telematics is influenced by adoption of adoption of Wireless LAN, but not by adoption of One Phone. This means that the domain of business user innovativess is much smaller than that of end user innovativeness. The results of adoption timing were similar to those of adoption intention.

AVOIDING LATE ADOPTION OF DIGITAL INNOVATIONS: A CONFIGURATIONAL PERSPECTIVE

Sara F. Jahanmir,Gra?a Miranda Silva,J?r?my K?per,Luis Filipe Lages 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07

Although researchers have explored mobile commerce (e.g. Ngai & Gunasekaran, 2007), literature on diffusion and adoption of digital innovations lacks an investigation of late adoption and possible solutions to avoid late adoption. This study applies fsQCA and proposes that disparate configurations of causal factors (resistance to innovation, skepticism, traditional mindset, perceived risk, and product simplicity) are equifinal to predict the negation of late adoption of mobile taxi app [mytaxi]. The first path suggests that lower perceived risk and lower resistance to innovation result in the negation of late adoption of the mobile application my taxi. The second and third configurations show that low level of perceived risk with low level of skepticism or low level of perceived risk with low level of traditional mindset also result in negation of late adoption. These three paths are aligned with existing literature, which presents resistance to innovation, skepticism and traditional mindset as characteristics of late adopters (Jahanmir and Lages, 2016; Laukkanen, 2016; Moore, 2014). Finally, low level of resistance to innovation with low level of traditional mindset, low level of skepticism, and low level of perceived product simplicity also lead to the negation of late adoption. This finding is also in line with prior research regarding late adopters’ preference for simple product (Jahanmir and Lages, 2016). The study also presents managerial implications. Results show that in order to avoid late adoption, firms should primarily focus on lowering consumers’ perceived risk as well as their resistance toward their digital innovations. Shifting consumers’ focus from risk to utility and performance of the digitized products is one way of lowering their resistance and increasing the rate of adoption.

e-비즈니스 채택요인이 채택영역과 기업성과에 미치는 영향 분석

이동만(Lee Dong-Man),안현숙(Ahn Hyun-Sook) 한국산업경영학회 2007 經營硏究 Vol.22 No.3

  e-비즈니스는 지난 10년 동안 정보기술혁신의 가장 주목할 만한 것 중의 하나가 되고 있고, e-비즈니스의 사용은 현재 기업 환경에 있어서 중요한 경쟁우위의 원천을 제공해 주고 있다. 이러한 e-비즈니스의 발전에도 불구하고 e-비즈니스 채택/확산에 대한 연구가 단편적이고, 현존하는 e-비즈니스 채택에 관한 연구의 대부분이 채택/비채택의 이분법적인 측정으로 제한되어 있다. 또한, 비즈니스 기능별로 e-비즈니스 채택에 대한 연구와 그러한 요인에 대한 선행연구 및 기업성과에 대한 연구가 부족한 실정이다.<BR>  따라서 본 연구는 3가지 e-비즈니스 기능의 채택영역과 TOE 프레임웍을 사용하여 e-비즈니스 채택요인을 조사하고 기업성과를 고려하고자 한다. 즉 (1) e-비즈니스 채택요인을 조사하고 (2) e-비즈니스 채택과 e-비즈니스 채택영역과의 관련성을 연구하고 (3) 기업성과의 영향력을 분석하고자 한다.   E-business has been one of the most remarkable type of information technology innovations in the last decade. The use of e-business can provide an important source of competitive advantage in the current business environment.<BR>  Although showing the recent signs of advancement, the research focusing on the e-business adoption/diffusion literature still seems fragmentary and much of the existing researches on e-business adoption have been restricted to a dichotomous measure of "adoption vs. non-adoption". Also, little is known about the variations in e-business adoption patterns across business, the antecedents of such factors and the impacts of e-business adoption on firm performance.<BR>  The purpose of this study is to empirically examine the intensity of e-business adoption three business functions using e-business adoption and the drivers of e-business adoption using TOE framework and the performance implication of e-business adoption.<BR>  Therefore, this study was conducted (1) to investigate the factors of e-business adoption, (2) to study the relationships between e-business adoption and e-business adoption extent, and (3) to analyze their impact on firm performance.

혁신도입의 지속성에 영향을 미치는 요인에 관한 연구

정우성(鄭雨成) 한국지방자치학회 2013 韓國地方自治學會報 Vol.25 No.4

Research on government innovation has focused on identifying factors that contribute to higher levels of innovation adoption. Even though various factors have been tested as contributors to high levels of innovation adoption, the independent variables have been predominantly contextual and community characteristics. Previous empirical studies shed little light on chief executive officers(CEOs)’ attitudes, values, and behaviors. Result has also varied with the type of innovation examined. This study examines how CEOs’ entrepreneurial attitudes and discovery skills, and institutional motivations account for high and low sustaining levels of innovation over time by tracking how much their governments have adopted innovations from the past to the present. As the result, early adopter group had relatively large scores of entrepreneurial attitudes and discovery skills compared to late adopter group. These results imply that early adopters that had sustained high adoption follow different paths in adopting innovation from late adopter group. That is, organizations that belonged consistently to early adopter group proactively responded to normative influence, whereas the consistent late adopter group stayed passive to change unless they experienced coercive pressure. This study sheds light on the discovery skills and institutional isomorphic pressures that influence the adoption of different types of innovations in local governments.

기술혁신 시장채택과 기술혁신 확산속도에 관한 실증사례 연구 : 화장품 산업을 중심으로

김상국(Sang-Gook Kim),임정선(Jung-Sun Lim),권태훈(Tae Hoon Kwon) 동국대학교 경영연구원 2020 경영과 사례연구 Vol.42 No.1

새로운 기술을 기반으로 하는 제품이 출시될 때, 해당 제품이 시장에서 어떤 형태로 확산될지, 시장이 성숙되고 소멸될 때까지의 시간은 얼마나 걸릴지에 대한 분석은 마케팅 담당자들에게는 중요한 문제이다. 제품을 소비하는 주체는 일반 시장에 존재하는 소비자들이지만, 기술을 소비하는 주체는 주로 기업들이다. 또한 기업은 기술을 소비하면서도 생산하는 주체이기도 하며, 기술을 제공하는 주체는 주로 학계와 연구계에 종사하는 연구자들이다. 기술혁신 시장은 일반 제품시장과는 다르게 생산주체와 소비주체가 혼재되어 있는 경우가 많으며, 이것이 의미하는 것은 기술혁신 생산자가 소비자가 될 수 있으며, 또한 소비자가 생산자가 될 수 있다는 것을 의미한다. 따라서 기술혁신 시장채택은 소비주체와 생산주체를 모두 포괄하고 있는 것을 말한다. 본 연구에서는 혁신을 수용하는 여러 다른 채택그룹들에 의해서 새로운 혁신들이 시장에서 채택되는 과정에 관한 보편적인 연구결과를 바탕으로, 기술혁신들이 채택그룹별로 수용되는 시장채택 방법을 제안하며, 서로 다른 기술혁신 채택그룹별 혁신의 확산속도 계수를 분석하고자 한다. 이러한 실증분석을 수행하기 위하여 기술혁신의 대상을 특허로 설정하였고, 특히 화장품 산업 관련 미국 특허를 활용하여 화장품 산업에서의 기술혁신 시장채택 추세와 확산속도를 실증하고자 하였다. 향후 기술혁신 시장채택 패턴과 확산속도 예측에 활용될 가능성이 높아, 기술혁신에 따른 산업의 파급효과분석에 중요한 근거로 활용될 것으로 기대된다. When products based on new technologies are released, the analysis of how the product will spread in the market and how long it will take for the market to mature and dissipate is an important issue for marketers. The consumers of products are consumers in the general market, but the consumers of the technologies are mainly companies. In addition, In addition, companies are subjects to consumption while producing technologies, and those who provide technologies are mainly researchers in academia and research. Unlike general product markets, technology innovation markets often contains a mixture of producers and consumers, which means that producers of technology innovation can be consumers and consumers can be producers. Based on the results of a universal study on the process in which new innovations are adopted in the market by different adoption groups that embrace innovation, this study proposes a market-adoption model in which technical innovations are accommodated in each adoption group, and tries to analyse the diffusion rate of innovation in different adoption groups of innovation. In order to carry out this empirical analysis, the subject of technological innovation was set as a patent, and the market adoption trend and spread speed of technology innovation in the cosmetics industry was to be demonstrated, especially by utilizing the U.S. patents related to the cosmetics industry. It is highly likely to be used to forecasting the adoption pattern and diffusion speed of technology innovation market in the future, and is expected to be used as an important basis for analyzing the spreading effects of the industry.