신제품 개발 프로세스 사례연구: C사 사례를 중심으로

조병길,김성홍 한국경영컨설팅학회 2020 경영컨설팅연구 Vol.20 No.4

시장의 세계화로 경쟁이 치열하고 기술발전 등의 영향으로 제품 수명이 단축되는 상황에서 신제품 개발은 매우 중요하다. 신제품 개발의 성공에 영향을 미치는 변수들은 매우 많지만 가장 중요한 요인 중 하나는 신제품 개발 프로세스 구축이다. 즉, 신제품 개발 효과 및 성공률을 높이기 위해서는 체계적 절차를 통해 신제품을 개발해야 한다. 그럼에도 불구하고 신제품 개발 프로세스를 체계적으로 정립하여 효율적으로 활용하는 기업은 많지 않다. 따라서 기업들은 자사에 적합한 신제품 개발 프로세스를 구축하고 활용하여 신제품 개발을 성공적으로 수행함으로써 지속 성장을 위한 기반을 구축해야 할 것이다. 또한, 신제품 개발 프로세스에 대한 사례연구는 아직까지 활발하지 않은 실정이다. 따라서 다양한 사례연구를 수행하여 특정 기업들이 신제품 개발 프로세스를 어떻게 최적화 하였는지를 구체적으로 살펴볼 필요가 있다. 본 연구에서 문헌연구를 통해 신제품의 정의 및 분류, 일반적 신제품 개발 프로세스, 신제품 개발 프로세스의 최적화, 프로세스의 성숙도 평가 모델 등에 대해 살펴보았다. 그리고 C사의 신제품 개발 프로세스 사례분석을 통해 신제품 개발 프로세스 구축 과정과 단계 및 활동, 신제품 개발 프로세스 향상을 위한 도구, 신제품 개발 프로세스 구축 효과 등을 파악하였다. C사의 신제품 개발 프로세스 사례연구는 신제품 개발 프로세스를 연구하거나 신제품 개발 프로세스를 구축 또는 보완하는 기업에게 다양한 시사점을 제공할 것으로 생각된다. 첫째, 본 연구에서는 문헌연구와 사례연구를 통해 신제품 개발 프로세스 단계와 활동의 내용, 신제품 개발 프로세스 향상을 위한 도구를 구체적으로 제시하였다. 둘째, 신제품 개발 프로세스는 일반적 신제품 개발 프로세스나 유사한 업종의 신제품 개발 프로세스를 참조하여 정형화하되 기업규모나 산업특성 등을 고려하여 최적화되어야 한다. 셋째, 신제품 개발 프로세스 정형화 과정에서 저항이 발생할 수 있음으로 변화관리를 위한 방법이 검토되어야 하며, 혁신환경에 최적화하는 단계에 도달할 때까지 주기적으로 프로세스 성숙도를 평가하고 미흡한 부분을 보완하여야 한다. 넷째, 신제품 개발 프로세스는 프로세스 성과와 신제품 개발성과에 기여하는 것으로 나타났다. New product development is very important in a situation where competition is fierce due to the globalization of the market and product life is shortened due to the influence of technology development. There are many variables that affect the success of new product development, but one of the most important factors is the establishment of a new product development process. In other words, in order to increase the effectiveness and success rate of new product development, new products must be developed through systematic procedures. However, case studies on the new product development process are not yet active. Therefore, it is necessary to examine in detail how specific companies have optimized their new product development process by conducting various case studies. In this study, the definition and classification of new products, general new product development process, optimization of new product development process, and process maturity evaluation model were examined through literature review. In addition, through the case study of the new product development process of Company C, the process and steps and activities of the new product development process establishment, tools for improving the new product development process, and the effect of establishing the new product development process were identified. Company C's new product development process case study is expected to provide various implications for companies that study new product development processes or build or supplement new product development processes. First, in this study, through literature studies and case studies, the steps of the new product development process and the composition of the contents of activities, and tools for improving the new product development process were specifically presented. Second, the new product development process should be formalized with reference to the general new product development process or the new product development process of a similar industry, but should be optimized in consideration of the size of the company or industrial characteristics. Third, the new product development process was found to contribute to the process performance and new product development performance.

Research Optimization of the Management of New Product Development Projects: the case of Lenovo

Chen Xi,Wang Xinyu,Li Hao 한중경제문화학회 2024 한중경제문화연구 Vol.25 No.-

In recent years, electronic products have played an increasingly important role in modern society and have penetrated into people’s life and work. With the continuous development of technology and the increasing demand for convenience and innovation, the functions and performance of electronic products continue to improve. However, the intensification of market competition and the rapid advancement of technological progress have brought many challenges and opportunities to the field of electronic products. This paper takes the new product development project management process of Lenovo Company as the research object, adopts investigation analysis method, literature analysis method and project management theory and gateway development management theory to deeply analyze the existing problems in the new product development project management of Lenovo Company, such as: The new product development cycle is long, the new product development cost is over budget, the new product development project organization and coordination ability is weak, and the project monitoring and feedback are not timely. The causes of these problems are analyzed. In view of the existing problems, this paper makes an in-depth study of the relevant theories of project management and new product development, and puts forward an optimization scheme suitable for the improvement of the new product development project management of Lenovo Company. It means adopting agile development scheme, establishing project development cost control point, optimizing organizational structure, and establishing perfect project management supervision and feedback mechanism. Finally, based on the current situation of Lenovo ‘s new product development, this paper proposes the guarantee measures for the smooth implementation of the new product development project management optimization plan, namely, talent guarantee, development and innovation awareness, risk control awareness, and management awareness in strengthening cultural construction, so as to ensure the smooth implementation of new product development project management.

기업가지향성, 신제품개발요인 및 신제품성과의 구조적 관계:중소제조기업을 중심으로

나상균 ( Sang Gyun Na ),나안균 ( An Gyun Na ) 대한설비관리학회 2010 대한설비관리학회지 Vol.15 No.3

In this study, an analysis was performed to examine relationship among such preceding conditions for new product development as entrepreneurship orientation, new product development factors and new product performance on the basis of empirical studies on new product development by medium-sized manufacturing companies. The outcomes of the analysis could be summed up as follows: First, the analysis found that the entrepreneurship orientation is exerting influence upon the factors of new product development, implying that the pursuit of entrepreneurship orientation might exercise impact on the factors of new product development. The intensification of entrepreneurship may thus be regarded as extremely important in promoting entrepreneurship orientation in order for enterprises to upgrade the executing level of new product development factors. Second, it was revealed from the analysis that the new product development factors have influence upon product innovation performance as new product performance, which implies that the executing level of new product development factors may be differentiated from that of competitors and highly innovative products can thus be offered to clients. Third, in the analysis, new product development factors are found to have effects upon product development performance. This suggests that systematic management of new product development factors is an important element in performing new product development effectively and determining the way of new product development performance.

중소기업의 신제품 개발 성과결정요인에 관한 연구

김호(Ho Kim),김병근(Byung-Keun Kim) 대한경영학회 2015 大韓經營學會誌 Vol.28 No.11

지속적 신제품개발 의도 형성에서 지식 네트워크의 매개효과 분석

원동환 한국경영컨설팅학회 2019 경영컨설팅연구 Vol.19 No.1

Developing new products for manufacturers is a key factor in creating competitive advantage in the market. It is necessary to continuously develop new products in order to actively respond to the market's consumer reaction and technological change and to have an edge over competitors. New product development is a major topic of study in the field of management strategy. The previous research mainly dealt with exploring the process of developing new products focusing on technology and analyzing the leading factors influencing new product development. Since the rate of technological change has increased, it has become difficult for a certain company alone to deal with the new product development process. Thus, the phenomenon of absorbing the information and resources necessary for acquiring new technology and developing new products centering on the knowledge network has emerged. The purpose of this study is to examine the factors influencing the intention to continue developing new products, focusing on the mediating effect of the knowledge network. Seven hypotheses were established and 105 samples were tested using structural equation model. The results of the analysis showed that both developmental usability and development effort did not affect the continuous intention of development. However, both factors had a positive effect on the knowledge network, and the knowledge network also positively influenced the development intention. In addition, the knowledge network has a full mediating effect in the path of development usability and development effort to the continuous development intention. This suggests that efforts to develop new products focusing on knowledge networks are necessary. 제조업체에게 신제품개발은 시장의 경쟁우위를 창출하는데 주요한 요인이다. 시장의 소비자 반응과 기술변화에 능동적으로 대응하고 경쟁자와 비교한 우위를 점하는데 지속적인 신제품개발 노력이 필요하다. 신제품개발은 경영전략 분야에서 다수 다루어진 연구 주제이다. 기존 연구는 주로 기술 중심의 신제품개발 과정을 탐구하고 신제품개발에 영향을 미치는 선행요인을 분석하는데 주목하였다. 이후 기술변화 속도가 증가하면서 이에 대응하는 신제품개발 과정을 한 기업이 부담하기 어려운 상황이 도래하였다. 이에 지식 네트워크를 중심으로 신기술 습득과 신제품개발에 필요한 정보와 자원을 흡수하는 현상이 등장하였다. 본 연구는 이러한 지식 네트워크의 매개효과를 중심으로 신제품개발 지속의도에 영향을 미치는 요인을 살펴보는데 목적으로 두었다. 7개의 가설을 수립하고 105개의 제조업체를 대상으로 구조방정식모형을 사용하여 실증분석을 하였다. 분석결과 개발유용성과 개발노력은 모두 개발지속의도에 영향을 주지 못하는 것으로 나타났다. 그러나 두 요인 모두 지식 네트워크에는 긍정적 영향을 주었으며, 지식 네트워크 역시 개발지속의도에 긍정적 영향을 미쳤다. 또한, 지식 네트워크는 개발 유용성과 개발노력이 개발지속의도에 이르는 경로에서 완전매개효과를 나타냈다. 이로써 지식 네트워크를 중심으로 한 신제품개발 노력이 필요하다는 점을 시사점으로 제시하였다.

신제품 공동 개발 시 공급자의 전략이 신제품 개발성과에 미치는 영향에 대한 연구

황선일,서응교 한국유통과학회 2017 유통과학연구 Vol.15 No.9

Purpose – In the joint development of new products, buyers and suppliers exchange information to solve various problems. Uncertainty and ambiguity are typical examples. Uncertainty refers to the lack of information to solve the problem, and equivocality refers to the case where the information is interpreted in multiple processes in the process of providing the information. These uncertainty and equivocality cause new products to be delayed in their development and adversely affect quality. However, unfortunately, there is a lack of researches on how the uncertainty and equivocality of such concepts control the results of new product joint development. But, smooth communication and effective exchange of information is not emphasized only in the general organization. The importance of the new product joint development projects to achieve the two organizations’ common goals becomes even greater. The purposes of this study are to analyse the effect of supplier’s strategy on the NPD performance and moderating effect of uncertainty and equivocality. Research design, data, and methodology – In order to make a contribution to the lack of academic researches in Korea, this study collects data through questionnaires based on organizational information processing theory and previous studies, and conducts empirical analysis. Results – As a result, the product modularization strategy and the strategic supply chain relationship positively influenced the new product development performance - return on investment and ease of manufacturing. And the interaction effect of uncertainty and equivocality with supplier’s strategy – product modularity strategy and strategic supply chain management relationship - reduces or negates the influence of product modularization strategy on new product development performance. Conclusions – This implies that it is important to control uncertainty and equivocality in order for the supplier strategy to have a positive effect on new product development performance. It also emphasizes the necessity of sharing information appropriately for companies that do not want to share the information as possible due to their fear of loss of competitive advantage in the joint development of new products. Because this kind of negative policy might let uncertainty and equivocality be happen in new product joint development process.

THE ROLE OF KNOWLEDGE SHARING PROCESS AND TEAM STABILITY ON NEW PRODUCT PERFORMANCE

Tae Ho song,Nahyun An 글로벌지식마케팅경영학회 2017 Global Fashion Management Conference Vol.2017 No.07

With the development of information technology, the market situation is changing more rapidly than ever. The change is most rapid in the preferences and lifestyle of consumers. For companies to survive in such an environment, it is indispensable to develop innovative and competitive new products by better understanding the needs of consumers. Any novel and meaningful idea of a new product basically originates from knowledge, which plays an important role in the performance of new products because it is the most valuable asset for a business entity. In this study, the author considers the knowledge sharing process as a dynamic aspect based on the term “knowledge,” carrying a static meaning as used in the existing research. The nature of the knowledge sharing process pertaining to new product development has been largely divided into three terms and then re-established. The author focuses on a new product development team as the subject of sharing and providing knowledge on new products, and regards the solution to problems that may arise in the development process as the stability of the team. The moderating effect was examined by the relationship between the type of knowledge sharing process and the outcome of the new product with the variable of team stability. The results indicate that the convergence and similarity of the knowledge sharing process affect new product performance as positive variables, whereas the tacitness of the knowledge sharing process does not lead to a significant result in terms of performance of new products. This study also shows that the stability of the team has a positively direct effect on the outcome of the new product. Thus, the convergence process of various kinds of knowledge positively affects the diversity and innovation of new product concepts. Moreover, the same recognition area or shared goal awareness and sense of responsibility play important roles in the performance of the new product. The moderating effect of team stability between the type of knowledge sharing process and new product performance is described in the convergence and tacitness of the knowledge sharing process. In the process of merging existing knowledge with new knowledge or sharing embedded knowledge in the members with, the activity wherein the members of the NPD team communicate and collaborate with each other over a long period of time will provide opportunity to improve the performance of the new product. The purpose of this paper is to examine the relationship between the type of knowledge sharing process, the stability of the team, and new product performance. Academic and managerial implications and the directions for future research are discussed as well.

바이오헬스기업에서 컨버전스 신제품개발전략이 조직구조와 성과에 미치는 영향 - IT능력의 조절효과 -

김지대 충북대학교 국가미래기술경영연구소 2023 기술경영 Vol.8 No.3

The purpose of this study is to empirically investigate the relationship among convergent new product development strategy, new product development organizational structure, and new product performance in bio-health companies. Specifically, this study categorizes the new product development organizational structure into two types: project organizational structure and modular organizational structure. It aims to determine the impact of the company's convergent new product development strategy on these organizational structures and, in turn, to identify the effects of these two types of organizational structures on new product performance. Additionally, this study examines how the IT capabilities possessed by bio-health companies moderate the relationship among convergent new product development strategy, new product development organizational structure, and new product performance. The findings of this study are summarized as follows. Firstly, bio-health companies utilize either project organizational structure or modular organizational structure to develop convergent new products. Secondly, both project and modular organizational structures have a positive impact on new product performance. Finally, in the bio-health industry, the path of convergent new product development strategy - project organizational structure - new product performance is generally more effective due to the industry's characteristics. However, biotech companies with high IT capabilities prefer to the path of convergent new product development strategy - modular organizational structure - new product performance. Specifically, the combined path coefficient values of convergent new product development strategy → modular organizational structure → new product performance pathways in high IT capability firms were found to be greater than those in low IT capability firms (combined path coefficient difference = 0.071, p<0.05).

프로세스 통합이 신제품 개발성과에 미치는 영향

김재영(Jaeyoung Kim),조부연(Booyun Cho),강재정(Jaejung Kang) 한국인터넷전자상거래학회 2015 인터넷전자상거래연구 Vol.15 No.3

In global competition, new product development of the company is emerging as a key factor in survival. Most companies are attempting to participate suppliers in new products process for being diversified and flexible to customer needs. But, previous researches are not consider of differentiation for process between line and project. This study intends to explore the influences of supplier development and information sharing on new product development performance between line and project process. The purpose of this study is to analyze the influence of supplier development and information sharing on new product development, including the mediating effect of new product development process integration. The results of this empirical study are summarized as followings. First of all, in the line process. direct relationship between information sharing and new product development is not significant. Also suppliers development is not effective to new product development. However, in the project process, direct relationship between information sharing and new product development is significant. These relationships have more effective impact on new product development through a mediating variable of integrated new product development process.

중소기업의 신제품 지식공유과정이 신제품 성과에 미치는 영향

안나현(An Nahyun),송태호(Song Tae ho) 한국상품학회 2017 商品學硏究 Vol.35 No.3

신제품의 참신함과 의미성은 근본적으로 지식으로부터 발생하고, 이 지식은 기업에게 있어서 가장 가치 있는 자산이 될 수 있으며 신제품 성과에서 중요한 역할을 한다. 본 연구에서는 기존 연구에서 사용된 정적인 의미를 가진 지식을 동적인 측면인 지식공유과정으로 정의하여, 신제품 개발프로세스에서의 지식공유과정을 크게 세 가지로 나누어 그 용어를 재정립하였다. 그리고 신제품 지식들을 공유하고 전달하는 주체인 신제품 개발팀에 집중하여 개발 과정 중 발생할 수 있는 문제점의 해결방안을 팀 안정성이라고 보았다. 팀의 안정성이라는 변수를 가지고 지식공유과정의 유형과 신제품 성과와의 관계에서 조절효과를 살펴보았다. 그 결과 지식공유과정의 융합성과 지식공유과정의 유사성은 신제품 성과에 긍정적인 변수로 작용하는 반면, 지식공유과정의 암묵성은 유의한 결과를 도출하지 못하였다. 또한 팀의 안정성이 신제품 성과에 직접적으로 긍정적인 영향을 미친다는 것을 파악했다. 지식공유과정의 유형과 신제품 성과 간 관계에서 팀 안정성의 조절효과는 지식공유과정의 융합성과 지식공유과정의 암묵성에서 유의미한 결과가 확인되었다. 연구의 결과를 바탕으로 중소기업의 신제품 성과를 높이기 위한 신제품 개발팀과 지식공유과정에 대한 전략적 시사점을 논의하였다. Any novel and meaningful idea of a new product basically originates from knowledge, which plays an important role in the performance of new products because it is the most valuable asset for a business entity. In this study, the authors consider the knowledge sharing process as a dynamic aspect based on the term knowledge, carrying a static meaning as used in the existing research. The nature of the knowledge sharing process pertaining to new product development has been largely divided into three terms and then re-established. The authors focus on a new product development team as the subject of sharing and providing knowledge on new products, and regards the solution to problems that may arise in the development process as the stability of the team. The moderating effect was examined by the relationship between the type of knowledge sharing process and the outcome of the new product with the variable of team stability. The results indicate that the convergence and similarity of the knowledge sharing process affect new product performance as positive variables, whereas the tacitness of the knowledge sharing process does not lead to a significant result in terms of performance of new products. This study also shows that the stability of the team has a positively direct effect on the outcome of the new product. The moderating effect of team stability between the type of knowledge sharing process and new product performance is described in the convergence and tacitness of the knowledge sharing process. Based on the results of the research, we discuss the strategic implications of the knowledge sharing process with the new product development team to enhance the new product performance of small-medium enterprises.