여가활동을 위한 온라인 관광정보가 관광만족과 지속적 사용의도에 미치는 영향 연구

이규상,심우석 관광경영학회 2019 관광경영연구 Vol.89 No.-

A Study on the influence of online tourism information for leisure activities on tourism satisfaction and continuous usage intention. There are 2 hypotheses based on online tourism information, tourism satisfaction and continuous usage intention. Then we tested the data from questionnaires using SPSS 22.0. the data were collected for a month from February 27 to April 25. First, according to analysed result, five out of six as affective facts of the online tourism information influenced on The tourism satisfaction. Lastly, one out of one as affective facts of the tourism satisfaction influenced on continuous usage intention. As the result of this study, online media and channels providing tourist information are increasing day by day, and information can be easily received from online search systems. The provision of this information may also involve learning knowledge or culture that we have not known before, but some of the harmful tourism information may also cause damage to money and time, damage, or cause no positive impact on tourism destinations. Realistic aspects and detailed information of tourist destinations should be updated to ensure that tourists are correctly provided with online tourism information to form trust. And a system that emphasizes the reliability side should be established so that the domestic tourism industry can be revitalized and, furthermore, have a positive impact in other areas. In order to attract positive future action, it is necessary to grasp what the desire of the tourists who change from time to time and to lead the tourism activities with trendy tourism products and contents through the accessibility of information. Therefore, it is necessary to induce the continued use of revisiting or online tourism information, a positive future action in the future, through tourist satisfaction.

한국공항공사 관광정보 제공 웹사이트의 생산성 평가에 관한 연구

홍양숙 ( Hong Yang Sook ),박상범 ( Sang Beom Park ) 한국생산성학회 2017 生産性論集 Vol.31 No.2

In this study, we investigate productivity of Korea Airports Corporation`s website to provide tourism information to increase the utilization rate of local airports which have recorded deficits. The main reasons for the deficit and low utilization rate are low population and few airline routes. One of the efforts that Korea Airports Corporation has made to remedy these situations is providing tourism information on the local airport`s web site to vitalize local tourism and increase the number of tourists that visit the area and thus to increase the utilization rate of the local airports. To achieve the purposes, the establishment and management of the website should fit the demand of users. In this study, we test the productivity of the KAC`s websites using, regression, and hierarchical regression method and for reference, IPA analysis was conducted. For the study, 500 questionnaires are distributed and 472 are collected and 124 defective questionnaires were excluded from analyses. The study results are as follow. First, the simple regression results show that for the 4 factors that are information quality, system quality, service quality, and KAC related factor affect users` satisfaction at the statistically significant level. And users` satisfaction affects revisit and at the statistically significant level. The hierarchical regression analysis result indicates that instead of focusing KAC related factor system factor and service factor should be emphasized. IPA analysis tells that most important and urgent items that KAC should modify are the information has to be various, covers wide range of tourism and should be reliable, although the information should fit the original purposes that should be based on the local information regarding tourism. These days local government also manage the web site for various purposes and most cases provide information regarding local tourism resources. So the questionnaire answers require KAC to provide more various and reliable information than local government`s website. Less important and low satisfaction items are deeper information and website design related items. Highly important and high satisfaction items are providing information representing local tourism, recent information, speed. Low important but high satisfied items are link, reliability, methods providing information. From these results, to achieve the original purpose of activating local tourism to increase the utilization of local airports by providing local tourism information on the local airport`s website, all the 4 factors, that is, information quality, system quality, service quality, and KAC related quality are important. However, considering budget, manpower, material constraints, KAC should focus on providing the various and wide range of tourism related information different from that of other web sites and make efforts to increase fun and speed while stick to its original purposes as the hierarchical regression analysis results show. In this study, the condition of KAC website management regarding providing local tourism information and ways to correct the current system, if any, for more productivity are investigated while considering the KAC`s constraints. The constraints are those that the menu to provide tourism related information is secondary purpose while providing airport related information should be the primary purpose, publicity, not commercialism should be kept, management and direction of it should fit to the original purposes, and the providing tourism information methods and the contents should be different from those of local governments` websites, etc. And the study results are different from the other studies reflecting these conditions.

관광 소셜미디어 정보특성이 관광지 브랜드자산, 충성도에 미치는 영향 : 전라남도를 중심으로

김관용(Kim, Kwan Yong) 대구과학대학교 국방안보연구소 2021 사회융합연구 Vol.5 No.6

본 연구의 목적은 관광 소셜미디어 정보특성이 관광지 브랜드자산과 충성도에 미치는 영향관계를 검증하였다. 연구 대상은 전라남도의 관광지를 방문한 경험이 있는 내국인으로 한정하였다. 관광 소셜미디어 정보특성을 정보량, 정보 신뢰성, 정보품질의 세 가지 요인으로 설정하였고, 관광지 브랜드자산을 브랜드 이미지, 브랜드 인지도, 지각된 품질 세 가지 요인으로 구성하였으며, 충성도는 단일차원으로 구성하여 변수 간의 영향관계를 검증하였다. 분석결과, 소셜미디어 정보특성이 관광지 브랜드자산의 이미지에는 정보량과 정보 품질, 지각된 품질에는 정보량, 정보 신뢰성, 정보 품질이, 인지도에는 정보량과 정보 품질이 유의한 영향을 미치는 것으로 분석되었다. 관광지 브랜드자산이 충성도에 브랜드이미지와 지각된 품질이 유의한 경향을 주는 것으로 도출되었다. 또한, 소셜미디어 정보특성이 충성도에 정보량만이 유의한 영향을 미치는 것으로 실증분석을 통하여 확인하였다. 이를 바탕으로 실무적인 시사점을 제시하고자 한다. This study aims to verify the effect of Tourism Social Media information Characteristics on Tourism Brand Equity and Loyalty. Focusing on Domestic traveler who visited Jeollanam-do. This study examines there are tree component quantity of information, trustful of information and quality of information define tourism social media information characteristic. Also Three components that Brand image, Brand recognition, quality recognition define Tourism attraction brand equity. After analyzing their selves of the study, the first finding pertaining to Image of Social media information character tourism brand equity showed a strong impact on Quantity of information, Quality of information. secondly the recognized quality of social media information character tourism brand equity impact on quantity of information, trust of information and quality of information. Thirdly the recognition of social media information character tourism brand equity showed a strong impact on quantity of information and quality of information. the tourism brand equity loyalty prove medicating effect of the brand image and recognized quality. Also social media information character loyalty prove effect of the quantity of information. These results shows Tourism social media information characteristics on tourism brand impact on equity and loyalty.

크루즈 기항지 관광 안내 정보시스템 구축에 관한 연구

김종남 한국해양관광학회 2022 해양관광학연구 Vol.15 No.4

The purpose of this study is to find out how to use and build an efficient cruise tourism information system by examining the cruise port tourism information and cruise tourism information system theory. The specific objectives of this study to achieve these objectives are as follows. First, by examining the general theories of tourism information and tourism information system, it is intended to prepare a theoretical basis for the establishment of a tourism information system. Second, we intend to use this as a basis for finding alternatives through the domestic status analysis of the tourism information system. Finally, based on the analysis results, I would like to suggest a plan for the establishment of the cruise tourism information system, which is the ultimate purpose of this study. As a research method to achieve the purpose of this study, it is a literature research method that analyzes domestic and foreign precedent studies in order to examine the theoretical background of the cruise tourism information system, and it is published by tourism-related institutions and tourism academics to analyze the current situation and problems. Statistical reports and literature were used. -

관광안내 인적서비스의 발전적 정책 방향 연구: 관광안내 인적서비스 유형별 전문가의 심층인터뷰 결과를 중심으로

봉미희,김재호 한국관광진흥학회 2022 관광진흥연구 Vol.10 No.3

The purpose of this study was to derive implications and present development directions through a comprehensive comparative analysis to efficiently operate tourism human resources, secure professional competency and competitiveness, and use them as basic data for the government's tourism policy. In detail, first, we analyzed the characteristics of tourism information human services by type. Second, we investigated cases of domestic and foreign tourism information human services. Third, we analyzed the opinions of experts related to tourism information human services. Fourth, we presented implications and directions for revitalizing tourism information human services. In order to achieve this purpose, we investigated the concept, type, characteristics, and status of tourism information human services based on previous studies. And, we presented implications through cases of activating domestic and foreign tourism information human services. In addition, through in-depth interviews with experts, we drew opinions on the work, qualifications, necessary education, and improvement directions of the tourism information human services by type(tourism interpreter, domestic tour guide, overseas tour guide, cultural tour commentator). In-depth interviews were conducted with 21 people who have at least 10 years of work experience in the field related to human service for tourism information or have a master's degree or higher at the same time. In this way, we presented implications and future development directions for revitalizing tourism information human services through various preceding studies and processes of collecting expert opinions. 본 연구는 관광안내 인적서비스의 유형별 관광인력이 효율적으로 운영되고, 전문 역량 및 경쟁력을 확보할 수 있도록 종합적으로 비교분석을 통하여 시사점을 도출하고 발전방향을 제시하여 정부의 관광정책 수립에 기초자료로 활용하는 것을 목적으로 하였다. 구체적으로는 첫째, 관광안내 인적서비스의 유형별 특성을분석하고, 둘째, 국내·외 관광안내 인적서비스의 사례를 살펴보았다. 셋째, 관광안내 인적서비스 관련 전문가 의견을 분석하였으며, 넷째, 관광안내 인적서비스 활성화를 위한 시사점과 방향성을 제시하고자 하였다. 이러한 목적을 달성하기 위해 우선적으로 선행연구를 바탕으로 관광안내 인적서비스의 개념과 유형, 특성, 현황 등을 살펴보았으며, 관련 사례 분석을 통해 시사점을 도출하였다. 또한, 전문가 심층 인터뷰를 통해 관광안내 인적서비스의 유형별(관광통역안내사, 국내여행안내사, 국외여행인솔자, 문화관광해설자) 업무, 자격, 필요교육, 개선방향 등에 대한 의견을 도출하였다. 심층 인터뷰는 관광안내 인적서비스 관련 분야에서 최소10년 이상의 업무 경험을 보유하고 있거나 동시에 석사 이상의 학위를 소지하고 있는 실무적·학문적 지식을겸비하고 있는 전문가 21명을 대상으로 하여 실시하였다. 이와 같이 다양한 선행연구와 전문가 의견 수렴과정을 거쳐 관광안내 인적서비스의 활성화를 위한 시사점과 향후 발전방향을 제시하였다.

관광동기와 인터넷 관광정보 검색간의 관계에 관한 탐색적 연구

박봉규,나윤중,임채관 한국콘텐츠학회 2005 한국콘텐츠학회논문지 Vol.5 No.5

The public Information systems for destination marketing have poorly operated and failed to satisfy tourists' needs. Public tourism website mainly offers fundamental tourism information such as transportation, lodging and prime attractions, which is mainly specialized in commercial web sites, and fails to attract tourists. For the public benefits, marketing strategy publicl DMOs have to specialize their tourism information, and attract specific target markets. Thus, this study examined the effect of tourism motivations on information search behavior to figure out the importance of tourism information. The results show that the level of escapist motivation positively to the perceived importance of fundamental informations, and the level of activist motivation effects positively to the perceived importance of objective-specific informations. These results give show problems of regional tourism information site and implications are suggested. 지방자치단체의 관광정보 웹사이트는 정보의 갱신 및 시의적절한 관광정보 공급에 있어 비효율적으로 운영되고 있으며, 관광정보 웹사이트도 체계적이지 못하다. 공공 관광 웹 사이트의 성공적인 운용은 공공성의 유지와 웹 사이트의 지속가능성을 동시에 성취할 수 있는 전략을 수립하는 것이다. 이러한 전략을 위해서는 관광객의 동기와 관광정보검색의 태도에 미치는 영향을 파악하여야 한다. 따라서 본 연구는 관광동기가 정보검색에 미치는 영향을 파악하기 위하여 정보검색모형을 제시하고 이를 실증적으로 분석하고자 한다. 분석결과는 따르면, 활동형 동기는 목적형 정보, 즉 레저/편의시설, 교육/기능성 정보의 중요성에 정(+)의 효과를 가지며, 탈출형 동기는 기본정보의 중요성에 정(+)의 효과를 가진다. 이러한 결과는 관광동기에 따른 검색정보의 상이함으로 인하여 관광목적지 선택에 적용할 수 있는 전략 수립에 한계가 있으며, 관광정보시스템은 목적형 정보를 구조화함으로써 활동형 관광동기 관광객들을 관심집단으로 조직화하는 방향으로 개선되어야 할 것으로 나타났다.

Determinants of the Tourism Information Adoption using Geotag

Heejeong Han(한희정),Chulmo Koo(구철모),Namho Chung(정남호) 대한경영학회 2016 大韓經營學會誌 Vol.29 No.12

도보여행 안전정보의 유형별 중요도 및 우선순위 도출: 오픈데이터 활용을 중심으로

함주연 ( Juyeon Ham ),최수정 ( Sujeong Choi ),구철모 ( Chulmo Koo ) 한국지식경영학회 2018 지식경영연구 Vol.19 No.1

The tourism industry is now changing to smart tourism, which maximizes tourists’ overall tourism experience with the use of advanced mobile technologies and emphasizes the utilization of tourism information. Despite the quantitative expansion of the tourism industry, there is a lack of academic and practical discussion on tourism safety. Especially, in the context of walking tourism, tourists are more likely to be exposed to natural or social disasters and emergencies. Therefore, it is necessary to build a system that can provide walking tourists with safety information not only on dangerous factors which are anticipated to be confronted during a walking trip in advance but also on specific dangers in real time. Under the circumstances, this study seeks to identify the types of tourism safety information that can be offered by using publicly available open data, drawing on the safety information framework on the walking tourism that is presented in Choi et al. (2017)’s study. More specifically, this study focuses on the use of open data which is provided by the Korean government. Furthermore, this study verifies the types of safety information that are most urgently needed in walking travel situations. Specifically, this study aims to derive the importance and priority of each type of safety information for a walking trip by applying the analytic hierarchy process (AHP) analysis. For this, we collected 35 questionnaires from walking tour operators (practitioners) and walking tourists. The main results are as follows. First, natural disaster information is the most important factor in the top-level factor of safety information for walking tourists, followed by social disaster, life safety, and exhibition (security crisis) information. Second, information on natural disasters, environmental pollution, and weather is considered to be important at the sub-level factor. Lastly, the noteworthy result of this study is that the importance of each type of safety information varies depending on the walking tour operators (practitioners) and the walking tourists. That is, there is a recognition difference between the operator (practitioner) and the user in the importance and priority of the safety information of the walking trip. Therefore, it is necessary to develop policies and services reflecting the opinions of potential users when providing safety information so that the most importantly recognized information can be provided first.

스마트폰을 활용한 지역관광정보 이용자의 만족도와 재방문의도에 관한 연구 -강릉지역 관광지를 중심으로-

김월호 ( Weol Ho Kim ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2014 호텔리조트연구 Vol.13 No.3

The purpose of this research is to analyse the patterns of using tourism information through smartphone and to estimate the satisfaction degree with each pattern of using tourism information and to suggest the improvements for the tourism information service. By analysing the influences of the characteristics of tourism informations on the tourist satisfaction and revisiting, the suggestions for increasing the satisfaction and revisiting will be provided for the local government to build new strategy for providing the tourism information. Based on the documentary research and pre-research, questionnaires were made and used for the practical research on tourism information search users. Frequency analysis was used for analysing demographic traits and patterns of smartphone using. Cross tabulation analysis was used for analysing relations between variables. Regression analysis was used for the analysing the influences of the characteristics of tourism information on the tourist satisfaction and revisiting. The results say that smartphone users use different APP and sites for searching general tourism information and choosing tourist destination. It turns out that satisfaction degrees with smartphone users for tourism information search were “medium” and suggest that more efforts are needed to increase the satisfaction degree. It is verified that among the characteristics of tourism information, accuracy, usefulness, connectivity, and sufficiency have impact on the satisfaction degree and that accuracy, usefulness, connectivity influence the revisiting. Therefore, the tourism information provider should manage to endeavor to improve the satisfaction degree through behavioral analysis.

SNS 관광정보 특성, 정보수용, 소비자태도, 방문의도 및 e-WOM의 영향 관계 분석

주윤황 ( Ju Yoon Hwang ),조경섭 ( Cho Kyoung Seop ) 동의대학교 지방자치연구소 2022 공공정책연구 Vol.39 No.1

본 연구는 선행연구들을 기반으로 SNS에서 관광정보를 접한 경험이 있는 관광 소비자들이 지각하는 SNS 관광정보 특성과 정보수용, 소비자태도, 방문의도 및 e-WOM간의 영향관계를 확인하고자 하였다. 연구결과를 기반으로 연구의 시사점을 도출하면 첫째, SNS 관광정보의 특성 중 관광정보 접근성과 관광정보 흥미성이 정보수용에 영향을 미치는 중요 요인임을 확인하였다. 둘째, SNS 관광정보 특성 중 상호작용성을 제외한 관광정보 품질성, 관광정보 접근성, 관광정보 흥미성의 순으로 소비자태도에 긍정적 영향을 미치는 것을 알 수 있었다. 마지막으로 SNS를 통해 관광정보를 접한 소비자들이 해당 관광지에 대한 정보를 수용할 경우 관광정보에 대한 우호적인 태도가 형성될 뿐만 아니라 자신의 SNS에 공유하여 소셜미디어 지인들에게 관광정보를 제공하고 추천할 의도가 향상될 수 있음을 시사하고 있다. In this research, the characteristics of SNS tourism information perceived by tourist consumers who have experienced tourism information on SNS based on previous research, information acceptance, consumer attitude, visit intention, influence relationship between e-WOM I tried to confirm. If the research suggestions are derived based on the research results, it is first confirmed that among the characteristics of SNS tourism information, the accessibility of tourism information and the interest in tourism information are important factors that affect the acceptance of information. bottom. Secondly, among the characteristics of SNS tourism information, it was found that the quality of tourism information excluding interaction, the accessibility of tourism information, and the interest in tourism information have a positive effect on consumer attitudes in that order. rice field. Finally, when consumers who come into contact with tourist information through SNS accept information about the tourist destination, not only a friendly attitude toward tourist information is formed, but also it is shared with their own SNS and tourist information is shared with social media acquaintances. To provide and recommend. It is suggested that the intention is improved.