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- 주제어 : NEBIC Theory (검색결과 1 건)
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디지털 혁신 프로세스에 관한 실증연구: 서울교통공사 직원을 대상으로
윤정원(Jeong Won Youn),장석권(Suk-Gwon Chang) 한국경영과학회 2020 經營 科學 Vol.37 No.3
Each enterprise and public organizations is initiating its preparation to push the envelope on establishing digital transformation strategy; originally, companies and organizations had mainly put an emphasis on efficient operating control while today they also highlight a take-off to a new business model. However, it is evident that there is a lack of study on what kind of preparation and process they should go through. The purpose of this study is to analyze its factors academically and verify them in the frame of C. Wheeler’s, “NEBIC: A Dynamic Capabilities Theory for Assessing Net-Enablement.”. Some processes to verify are developed in the combination of the expectancy theory as well as the contingency theory so called. There are several hypotheses examined in this study. First, future technical knowledge gives influence on recognizing business opportunities, and recognizing business opportunities influences innovation practice. Second, expectation for innovation performance on digital transformation brings about will for innovation, and this arouses innovation practice. Third, the employee’s recognition of the top management’s on promoting innovation about digital transformation acts as a moderating variable on each step to lead innovation performance. This study carries a crucial meaning for each corporation in terms of preparation for digital transformation, and implications on a new direction for the future.
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