Work Motive Distribution of Public Universities Lecturers in Hanoi

PHAM, Ngoc Thach,BUI, Van Huyen,HA, Dieu Linh,LE, Thi Lan Huong Korea Distribution Science Association 2022 유통과학연구 Vol.20 No.11

Purpose: The study aims to investigate the impact of factors affecting the work motive distribution of public universities lecturers in Hanoi. Research design, data and methodology: The questionnaire survey method is applied in this research to analyze the relationship between the variables and verify the hypothesis based on the collected 306 valid questionnaires. The partial least square method structural equation model (PLS-SEM) is used to carry out structural equation modeling to study the relationship between latent variables with reliable tools (SmartPLS 3.0 software). Results: The research results show that the intrisic motivation of the lecturers, the extrisic motivation of the lecturers and the job characteristics of the lecturers all have a positive impact on the motivation of public universities lecturers in Hanoi. In which, intrinsic motivation has the greatest influence on the work motive distribution of lecturers. In addition, the research results also prove that job characteristics affect the work motive distribution of lecturers. This is a new factor in the factors affecting the work motive distribution of public universities lecturers. Conclusion: Based on the research results, the authors propose some recommendations to increase the work motive distribution of public universities lecturers in Hanoi through improving the factors affecting their work motive distribution.

Employee Performance Distributions: Analysis of Motivation, Organizational Learning, Compensation and Organizational Commitment

Astri Ayu PURWATI(Astri Ayu PURWATI ),William WILLIAM(William WILLIAM ),Muhammad Luthfi HAMZAH(Muhammad Luthfi HAMZAH ),Rosyidi HAMZAH(Rosyidi HAMZAH ) 한국유통과학회 2023 유통과학연구 Vol.21 No.4

Purpose: This study aims to measuring the employee performance distributions of company in using relationship analysis between motivation, organization learning, compensation, and Organizational commitment. Research design and methodology: The study was conducted on 102 employees as a sample. Data were analyzed using Path Analysis in Structural Equation Modeling (SEM) with PLS. Results: the research result has shown that motivation and compensation have a positive significant effect on organizational commitment. While organizational learning has negative and insignificant effect on organizational commitment. Furthermore, motivation, organizational learning and motivation have no significant effect on employee performance distribution and organizational commitment has a positive significant effect on employee performance distribution. Results for mediating effect has obtained where organizational commitment mediates the effect of motivation and compensation on employee performance distribution, but cannot mediate the effect of organizational learning on employee performance distribution. Conclusion: Organizational commitment in this study can make employees feel comfortable and attached to the company so that employees can perform well to achieve company goals. Motivation and compensation are driving factors in improving employee performance distribution and will achieved if employees have good organizational commitment. In this study, organizational learning is not an important factor in improving employee performance distribution.

분배공정성이 내재적 동기부여, 직무성과, 조직몰입 및 이직의도에 미치는 영향 : 심리적 계약위반의 조절효과

양동민(Dongmin Yang),심덕섭(Duksup Shim) 대한경영학회 2021 大韓經營學會誌 Vol.34 No.8

Distribution Performance of Practice Midwives Through Entrepreneurial Leadership, Motivation, Organizational Learning and Commitment

Endang SUSWATI(Endang SUSWATI ) 한국유통과학회 2023 유통과학연구 Vol.21 No.2

Purpose: to explore more deeply the variables of knowledge construction in influencing performance, through entrepreneurial leadership, motivation, organizational learning, and commitment to the performance of midwives in providing maximum service to patients and the community. Research design, data and methodology: using quantitative methods with hypothesis testing, data was obtained through direct visits and surveys to midwife practice locations through coordination with the Indonesian Midwives Association (IBI) regarding surveys to be carried out and needed. Results: there are 3 direct paths that have significant value. The path between the motivation variable to commitment was found to be significant, then the effect of organizational learning on commitment was found to be significant and finally the effect of the path variable from commitment to distribution performance was found to be significant. The indirect effect was found to be insignificant for the influence of entrepreneurial leadership through commitment to distribution performance, but different results found a significant indirect effect for the relationship between motivation through commitment to performance and organizational learning through commitment to distribution performance. Conclusion: there is a high commitment to the work of midwives, commitment as a good mediation in influencing distribution performance between organizational learning and work motivation.

Which Motivations Influence Consumer Behavior?: Focusing on Second-hand Distribution Platforms

Hong-Sub SHIN(Hong-Sub SHIN),Eunji CHOI(Eunji CHOI),Jin-Hwan KIM(Jin-Hwan KIM) 한국유통과학회 2023 유통과학연구 Vol.21 No.3

Purpose: The no-contact and economic downturn caused by COVID-19 have further grown the used market. The second-hand trading industry has established itself as a popular consumption culture, leading to exponential growth in the size of the market. This study aims to identify the types of shopping motivation for used products targeting Korean consumers, and to examine the relationship between shopping motivations for second-hand transactions, consumption values, and re-use intentions. Research design, data and methodology: The first study was conducted on 63 used trading platform users and the second study was conducted on 441 used trading platform users to identify the types of consumers' motivation for shopping for used products. Results: As a result of the first study, the shopping motivation types of Korean used product consumers were classified into convenience motivation, economic motivation, hedonistic motivation, information Acquisition motivation, and free time utilization motivation. As a result of the second study, it was found that convenience motivation had the greatest influence on functional values and hedonic motivation had the greatest influence on emotional values, and that functional values had a great influence on platform reuse intentions. Conclusions: This study provides practical implications for the establishment of marketing strategies for used trading platforms and academic implications for research related to used trading.

Personality Traits versus Public Service Motivation: Motive Distribution of Vietnamese Generation Z

Thi Quynh Trang NGUYEN(Thi Quynh Trang NGUYEN ),Tri D. LE(Tri D. LE ) 한국유통과학회 2022 유통과학연구 Vol.20 No.9

Purpose: Public sector is usually not an attractive career choice for the youths, due to the uncompetitive income and the working environment. Therefore, understanding the motivations of the Generation Z, the currently early-career employees, to work in the public sector is important. This research aims to address a gap in the literature on the linkage between Personality Traits of Generation Z and Public Service Motivation (PSM). Research Design, Data, and Methodology: Using the sample of Vietnamese generation Z, it shows how individual personality, as defined by the Big Five, affects PSM. A quantitative survey of 355 university students, who are members of this generation and are preparing to join the labor market, was undertaken. We used SEM to examine the results. Results: Our findings show that Agreeableness, Neuroticism, and Conscientiousness are significant antecedents of PSM. Agreeableness, which leads to three PSM dimensions, namely Compassion, Self-Sacrifice, and Commitment to Public Values, is the best predictor of this motivation. Meanwhile, Neuroticism and Conscientiousness only affect the dimension of Compassion. Conclusion: This study adds to the limited current knowledge on the personality-PSM relationship among generation Z. The distribution of affective (Compassion, Self-Sacrifice) and norm-based (Commitment to Public Values) motives provide insight for both career counselors and recruiters in public service delivery.

Motivation-based Hierarchical Behavior Planning

송웨이,조경은,엄기현 한국게임학회 2008 한국게임학회 논문지 Vol.8 No.1

본 논문에서는 동기 기반의 계층적 행동 계획 시스템을 제안한다. 가상 시뮬레이션 게임 환경에서 에이전트는 행동 계획 시스템을 통해 적합한 행동을 선택하게 된다. 행동 선택 시스템은 동기를 추출하고 목표를 선택하고 행동을 생성하고 최적화를 수행한다. 동기를 평가할 때 갑작스럽게 발생하거나 누적된 이벤트에 대해 계산한다. 동기를 선택할 때는 확률 분포를 사용하여 무작위로 선택한다. 계층적 목표 트리를 탐색한 후에 목표를 실행할 수 있다. 행동들을 비교한 후 가장 적합한 행동을 선택하게 된다. 선택을 할 때 안전도 값과 만족도 값을 비교하여 최적화된 행동을 선택한다. 본 연구에서 제안한 시스템을 식당경영 게임에 적용했다. This paper describes a motivation-based hierarchical behavior planning framework to allow autonomous agents to select adaptive actions in simulation game environments. The combined behavior planning system is formed by four levels of specification, which are motivation extraction, goal list generation, action list determination and optimization. Our model increases the complexity of virtual human behavior planning by adding motivation with sudden and cumulative attributes. The motivation selection by probability distribution allows NPC to make multiple decisions in certain situations in order to embody realistic virtual humans. Hierarchical goal tree enhances the effective reactivity. Optimizing for potential actions provides NPC with safe and satisfying actions to adapt to the virtual environment. A restaurant simulation game was used to elucidate the mechanism of the framework.

Performance of Food Products Distribution During the COVID-19 Pandemic in Indonesia

TRIYONO, TRIYONO,AKHMADI, Heri,YULIANTO, Iqbal Muhammad,RIPTANTI, Erlyna Wida Korea Distribution Science Association 2022 유통과학연구 Vol.20 No.10

Purpose: This study aims to determine the online shop service performance of fresh food products distribution, consumer motivation, and their relationship during the COVID-19 pandemic. Research design, data, and methodology: A survey was conducted online using Google Forms on 100 consumers of TaniHub application users. Data in the form of scale were analyzed descriptively to explain the service performance and consumer motivation. The service performance consists of technical services and marketing services. Technical service indicators consist of payment, delivery, and products. Meanwhile, the marketing service indicator consists of promotions and prices. The consumer motivation is characterized by reference, actualization, and lifestyle. The relationship between the two was analyzed using Spearman's rank correlation. Results: The most consumers are millennial generation who were active in social media. They are employees with Bachelor's and Master's qualifications and included in the middle economic groups. TaniHub online shop had good technical and fair marketing performance. The motivation of online shop consumers of fresh food products through the TaniHub application was high. Conclusions: The findings discovered a significant relationship between online shop service performance and consumer motivation. It indicates the need for improvement in marketing services, especially promotions, to improve the performance of this e-agribusiness company.

Virtual Humans' Motivation Generation from Personality and Environment

송웨이,조경은,엄기현,Christian Darken 동국대학교 영상문화콘텐츠연구원 2008 영상문화콘텐츠연구 Vol.0 No.-

Virtual Humans' Motivation Generation from Personality and Environment Wei Song, Kyungeun Cho, Kyhyun Um, Christian Darken Virtual agents are becoming more and more intelligent and adaptive to the dynamic virtual environment. The agents must make behavior planning based on characteristics that differ from one to the other. This paper describes a personality-based motivation oriented behavior planning system for an autonomous agent in games and virtual environments. The motivation selection process is implemented by evaluating and extracting motivation. The motivation extraction by both interception with personality variable and probability distribution allows the NPC to make multiple decisions in certain situations in order to embody realistic virtual humans. This model increases the complexity of the virtual human's action selection by adding personality attributes. With this decision making system, the virtual agent can specify motivation autonomously according to its characteristics. The proposed behavior planning system was tested in the restaurant simulation game "Crazy Waitress" to elucidate the mechanism of the framework.

서비스 기업의 판매사원들에게 지각된 대인관계요인과 분배공정성이 사회적 정체성을 매개로 조직몰입에 미치는 영향

이준호(Lee, Jun Ho) 한국서비스경영학회 2012 서비스경영학회지 Vol.13 No.4

The research has been accomplished to find out how to motivate service salesmen to increase organizational commitment in Korea based on the internal motivation based of social identity theory. For this study questionnaires were distributed to service firms of insurance, department store, pharmacy, and fashion etc. Collected data were tested to verify research hyphothese by AMOS structural equation model. The analysis result reveals that the social identity evaluated by salesmen has the dominant effect on organizational commitment. Organizational identification is the me diator through which traditional interpersonal factors and distributive justice give in fluence organizational commitment. And interpersonal relation which have been said traditionally as the most important motivator in Korea proved to be the greatest effect on the social identity evaluation of salesmen. Contrary against many studies about justice research until recently this research shows that distributive justice not only gives great significant effect on the social identity of salesmen but also have much influence on organizational commitment as external motivator. Finally practical implication and research limit were described.